@univetbantara.ac.id
Communication Science/ Faculty of Social Science and Law
Veteran Bangun Nusantara University
The preservation of the Sekaten tradition is threatened due to objectification and commercialization under economic pretexts. The meaning of cultural symbols containing local wisdom values is no longer understood by the millennial generation, they are considered ancient and irrelevant with current conditions. The decline of traditional arts and culture is caused by globalization and the emergence of an era of disruption. Various new communication media have caused modern, new, popular and profane culture to emerge, eroding traditional culture. On the other hand, the government's policy regarding Independent Learning opens up opportunities for the community to participate in improving the quality of education through the development of various learning resources. This phenomenon underlies the importance of research aimed at: (a) deconstructing the meaning of symbols in the Sekaten tradition; (b) reinterpret the meaning of symbols and the values contained therein referring to Javanese cu