@stmikdharmapalariau.ac.id
SISTEM INFORMASI
STMIK DHARMAPALA RIAU
Lecturer at STMIK DHARMAPALA RIAU
Master of Law, Master of Management Science
TAXATION, MANAGEMENT, BUSINESS LAW, EDUCATION
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Yoyok Cahyono, Dwi Purwoko, Intan Rachmina Koho, Asri Setiani, Supendi Supendi, Paulus Israwan Setyoko, Mulia Sosiady, and Hadion Wijoyo
Growing Science
Effective supply chain management (SCM) has become a potentially valuable way to secure competitive advantage and improve organizational performance because competition is no longer between organizations but between supply chains. This study examines the relationship between the influence of SCM practices on competitive advantage and organizational performance. The data for this study were collected from 165 employees in one of the SMEs in the Halal Agroindustry in Indonesia. Survey data were analyzed using partial least squares structural equation modeling (PLS-SEM). The results suggest that higher levels of SCM practices can lead to increased competitive advantage and improved organizational performance. Also, competitive advantage can have a direct positive impact on organizational performance. This study also confirms the mediating effect of competitive advantage on the relationship between SCM practices and organizational performance.
Neni Hermita, , Jesi A. Alim, Zetra H. Putra, Dewi Nasien, Hadion Wijoyo, , , , and
Scientific and Educational Initiative
The problem and the aim of the study. Critical thinking is one of the skills that is needed in the current Industry 4.0 era. In PISA 2019, Indonesia is ranked 71st with an average score of 396 points in science performance, which is still classified as low. Therefore, a solution is needed in order to enhance the critical thinking skills of Indonesian students. Integrating technology in the classroom is important in today’s learning. Using technology-based learning media makes it possible for teachers to upgrade and improve the learner-centeredness of their lessons. One of these technology-based media is an application. Seeing how common and usual it is for students to use digital devices and internet in everyday life, the researchers then decided to develop an android-based application called "STEM Autonomous Learning City Map" which aims to facilitate students to learn actively and independently in order to improve their critical thinking skills. With this application, students are expected to face problems they are encountered and find solutions on their own. Research methods. This research was carried out at the PSTE study program, FKIP, Universitas Riau in the even semester of 2021/2022. Using Research and Development (R&D) design, this research applied the ADDIE model which consists of five stages (Analysis, Design, Development, Implementation, Evaluation). At the Development stage, a validation test was conducted with a media expert to determine whether the product that has been developed is appropriate for use or not. Then at the Implementation stage, a field trial was carried out with the subject of 60 PSTE students at Universitas Riau. Owing to this, the type of data obtained in this research is both qualitative and quantitative. Results. The result of the validation test by media expert gained an average score of 79.19, which can be categorized as valid. Then data analysis at the Implementation stage using the Paired Sample T-Test via SPSS found an Asymp (Sig. 2-tailed) value of 0.006, which is less than 0.05. This implies that there is an improvement of mean score in the post-test done by the students. For this reason, it can be concluded that the STEM Autonomous Learning City Map application is valid and feasible to be used as a learning medium, and has a positive influence on students’ critical thinking skills. Conclusion. The STEM Autonomous Learning City Map application that has been developed is valid and appropriate to be used as a medium in the learning process. In addition, based on the results of the paired sample t-test, this application is also proven able to improve students' critical thinking skills. This can be seen from the increase in the average score of students after learning using this application.
Ibrahim Daud, Dewi Nurjannah, Achmad Mohyi, Titiek Ambarwati, Yoyok Cahyono, Andrean Eko Haryoko, Agus Leo Handoko, Riyan Sisiawan Putra, Hadion Wijoyo, Aris Ari-yanto,et al.
Growing Science
The purpose of this study is to analyze the effect of digital finance, digital marketing and digital payment variables on finance performance. This study uses quantitative methods and data analysis techniques is performed based on Structural Equation Modeling using SmartPLS 3.0 software. The method of selecting the sample using the snowball sampling methods. Online questionnaires were sent to 190 SMEs respondents in the province of Banten Indonesia and evaluated the returned questionnaires. The results of data analysis show that the digital finance had a positive and significant effect on the finance performance, the digital payment had a positive and significant effect on the finance performance and the digital marketing had a positive and significant effect on the finance performance. The findings of this research can provide benefits for MSME actors in developing their business to improve business performance, by paying attention to aspects of MSME digitization and financial literacy of MSME entrepreneurs. Keep in mind, the important role of information technology in business activities requires entrepreneurs to improve their digital literacy.
Haudi Haudi, Ruby Santamoko, Arief Rachman, Yunan Surono, Riko Mappedeceng, Musnaini Musnaini, and Hadion Wijoyo
Growing Science
The purpose of this research is to analyze the influence of social media marketing on small market purchase decisions and to analyze the influence of the store environment on small market purchase decisions. The study also analyzes the influence of sales promotion on small market purchase decisions as well as the effect of perceived value on small market purchase decisions. The study uses a quantitative method and data collection is performed by distributing questionnaires to 170 respondents who have bought goods in the small market. The research method in this study uses structural equation modeling (SEM) analysis using SmartPLS software. The results of this study reveal that all independent variables have some positive effects on consumer buying decisions. More specifically, the variables of small market environmental conditions, sales promotions, and profit values have significant influences on consumer buying decisions, while social media marketing variables has no significant effect on consumers' buying decisions.
Haudi Haudi, Wiwik Handayani, Musnaini, Yohanes Totok Suyoto, Teguh Praseti, Endang Pitaloka, Hadion Wijoyo, Hendrian Yonata, Intan Rachmina Koho, and Yoyok Cahyono
Growing Science
This study aims to determine the effect of social media marketing activities on brand trust, brand equity and brand loyalty in social media. The study uses the Structural Equation Modeling (SEM) method with SPSS 3.3.3 software with a sample of 450 respondents determined by the simple random sampling method who had experience of using social media for at least six months. Data was obtained by distributing online questionnaires using google form. The results show that social media marketing has a positive effect on brand trust, social media marketing has a positive influence on brand equity, and social media marketing has a positive influence on brand loyalty. Brand trust has a positive influence on SMEs Performance, Brand equity has a positive influence on SMEs Performance and finally brand loyalty has a positive influence on SMEs Performance.
Haudi Haudi, Erna Retno Rahadjeng, Ruby Santamoko, Riyan Sisiawan Putra, Dwi Purwoko, Dewi Nurjannah, Intan Rachmina Koho, Hadion Wijoyo, Ade Onny Siagian, Yoyok Cahyono,et al.
Growing Science
The aim of this research is to analyze the effects of e-Marketing, e-CRM and e-Marketing on e-Loyalty and company performance. The study is quantitative with a questionnaire approach. Data processing tools use the SmartPLS 3.3.3 software. The primary data collection method was by distributing online questionnaires through online surveys to 286 managers of non-e-commerce companies during covid pandemic and digital era. The regression test results show the e-Marketing has a significant effect on Company Performance, e-CRM has significant effect on Company Performance, e-Marketing has no significant effect on e-Loyalty, e-CRM has no significant effect on e-Loyalty), e-Loyalty has no significant effect on Company Performance, e-CRM has no significant effect on business sustainability through e-Loyalty. Finally, e-Marketing has no significant effect on Company Performance through e-Loyalty. That means e-marketing and e-CRM have a relationship and influence on e-loyalty both individually and simultaneously.