Dr. Abhijit Chandratreya

@indirauniversity.edu.in

Associate Dean (PhD Programs)
Indira University, Pune, INDIA

Dr. Abhijit Chandratreya


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https://researchid.co/abhijitc
Dr. Abhijit Pramod Chandratreya is currently an Associate Dean in the Department of Post Graduate Research Centre at Indira University, Pune, where he has worked for the past 18 years. He joined Indira University after gaining 17 years of experience in various industries. He graduated with a degree in Production Engineering from Birla Vishwakarma Mahavidyalaya (Sardar Patel University), Anand, Gujarat, India. He earned a Master of Business Administration in Human Resource Development from IGNOU. He was awarded a Ph.D. in the field of Marketing Management from Savitribai Phule Pune University, India.
He has presented several papers in national and international journals, conferences, and symposiums, and has published 50-plus research papers in both refereed and SCOPUS / ABDC-listed journals. He has contributed 19 chapters in books released by IGI Global, twelve of which are indexed in SCOPUS, as well as four chapters in books published by NOVA SCIENCE, three of which are indexed in SCOP

EDUCATION

BE, MBA, PhD

RESEARCH, TEACHING, or OTHER INTERESTS

Organizational Behavior and Human Resource Management, Marketing, Strategy and Management, Management of Technology and Innovation
27

Scopus Publications

174

Scholar Citations

7

Scholar h-index

7

Scholar i10-index

Scopus Publications

  • SPECIAL ISSUE ON DIGITAL PRESERVATION AND INTELLIGENT INNOVATION IN TRADITIONAL AND MODERN ARTS
    Dr. Amit Verma, Archana Kale, Krati Agarwal, Abhijit Chandratreya, Archana Rani, Samir N. Ajani
    Shodhkosh Journal of Visual and Performing Arts, 2026
    This special issue of ShodhKosh: Journal of Performing and Visual Arts explores how digital preservation and intelligent innovation are transforming traditional and modern arts. It highlights AI-driven archiving, restoration, and revival of cultural heritage alongside generative design, computational aesthetics, and human–AI co-creation in contemporary practice. The issue also examines AI-enhanced arts education through adaptive learning, predictive analytics, and inclusive pedagogy. Additionally, it addresses intelligent museum systems, blockchain provenance, and data-driven cultural management. By engaging ethical and philosophical debates on authorship and creativity, the collection emphasizes responsible integration of technology to sustain heritage while fostering innovation in the digital age. Issue Editor: Dr. Amit VermaAssociate Professor and Assistant Registrar in Journalism & Mass Communication, Centre for Distance and Online Education (CDOE), Manipal University, Jaipur, Rajasthan, IndiaEmail: amit.verma@jaipur.manipal.edu / amitve4@gmail.com Archana KaleAssociate Professor, Computer Engineering, MES Wadia College of Engineering, Pune, IndiaEmail: archana.kale@mescoepune.org Dr. Krati AgarwalNoida International University, Noida, IndiaEmail: drkratiagarwal0820@gmail.com Abhijit ChandratreyaAssociate Dean (PhD Programs), Indira University, Pune, IndiaEmail: abhijit.indira@gmail.com Dr. Archana RaniHead and Associate Professor, Department of Fine Arts, R G College, Meerut, IndiaEmail: rgpgcollegemrt@gmail.com / drarchana.art@gmail.com Dr. Samir N. Ajani School of Computer Science and Engineering, Ramdeobaba University (RBU), Nagpur, IndiaEmail: samir.ajani@gmail.com
  • Guest Editorial
    Anuj Kumar, Ranjita Banerjee, Quang Minh Le, Abhijit Chandratreya, Pankaj Sahu
    International Journal of Engineering Pedagogy, 2025
  • Constructing a Contextual Framework for Informal Borrower Credit Appraisal in Microenterprise Lending
    Abhijit Chandratreya, Gauri Chandratreya, Jayashree Patil
    Enterprise Development and Microfinance, 2025
    In the present situation, the microfinance organizations in non-formal urban markets continue to seek refinements in credit-worthiness assessment that will mitigate restricted access to dependable information on potential borrower’s credibility and on absence of formal data on credit vital particularly for women entrepreneur. This paper attempts to close a gap in mainstream credit scoring, providing a model for informal borrower assessment, within the context of micro enterprise finance. (The model is not detailed here.) The model is systematically built, translates various indicators and the nontraditional indicators (that is social collateral, community reputation, and microenterprise operational behaviour especially which are derived from the existing classification and the concept mode about informal credit analysis, are included at the macro-index and the model). Procedures are provided to assist lenders in distinguishing among risks and help clarify how publicly available demographic and business information can be utilized to enhance portfolio risk management tools and encourage consistent preferences for advice across the customer base. The study presents a taxonomy of relevant indicators and further evaluates the implementation viability of the proposed system, pointing to its applicability to several types of informal client profile and its potential value in attenuating bias and the predictable coverage gaps in credit quality adjudication. Located in the gender-driven backdrop, risk, financial inclusion and mico, meso and macro arguments and counter-arguments, the study provides MFIs with a methodical and pliable tool for responsible expansion by broadening the client base to encompass more of the informal women enterprises at the BoP.
  • Digital transformation and the future workforce
    Abhijit Chandratreya
    Transforming the Service Sector with New Technology, 2025
    The chapter “Digital Transformation and the Future Workforce” explores the impact of digital transformation on the service sector's workforce. As new technologies such as artificial intelligence, machine learning, robotics, and big data analytics are integrated into service delivery, there is a significant shift in the skills required and the nature of job roles. This chapter examines how businesses can navigate this transition by fostering digital skills, redesigning job roles, and implementing effective workforce development strategies. It also addresses the challenges and opportunities presented by digital transformation, including the need for continuous learning and adaptability in a rapidly evolving technological landscape. By understanding these dynamics, organizations can better prepare their workforce for the future, ensuring sustained growth and competitiveness in the digital age.
  • Bridging cultures: A framework for inclusive indigenous technologies
    Abhijit Chandratreya
    Indigenous Empowerment Through Human Machine Interactions the Challenges and Strategies from Business Lenses, 2025
    The global environmental concern has led Modern Science to seek refuge in Indigenous technologies. Researchers across the world are implementing Indigenous science into Modern Science to achieve sustainable solutions. The proponents of Modern science have realized the importance of incorporating indigenous perspectives to create more inclusive and culturally sensitive technologies.Frameworks developed by researchers often highlight the potential benefits of incorporating indigenous knowledge into technological development but fall short of providing actionable frameworks that guide this integration. There is a need for much more robust technology.This chapter aims to address this gap by including holistic approaches to Indigenous technology that facilitate the integration of Indigenous knowledge and practices into technology development processes. This framework will not only serve as a guide for designers, developers, and policymakers but also contribute to the preservation and promotion of indigenous cultures and traditions in the digital age.There is an urgent need for research that focuses on developing frameworks for inclusive indigenous technologies and preserving the indigenous culture. The chapter aims to fill this gap by providing a comprehensive framework that promotes the integration of Indigenous knowledge, thereby fostering cultural preservation, inclusivity, and innovation in technological development.
  • Optimizing intelligent systems in marketing
    M. Sriramkumar, P. S. Venkateswaran, S. Sumiya, Diya Philip, Abhijit Chandratreya, A. Thenmozhi, A. T. Ashmi Christus, M. Gandhi
    Multidisciplinary Approaches to AI Data and Innovation for A Smarter World, 2025
    Dynamic consumer behaviours, evolving market trends, and a data-rich environment mark the contemporary marketing landscape. Leveraging intelligent systems allows marketers to not only analyze large volumes of data efficiently but also to uncover patterns and trends that would be challenging through conventional methods. This introduction sets the stage for an exploration into the challenges and benefits that marketers encounter as they strive to optimize intelligent systems, highlighting the need for a nuanced understanding of technological advancements, ethical considerations, and strategic adaptations. As elucidated in contemporary discourse, adapting intelligent systems to rapidly changing preferences and industry dynamics requires a proactive and agile approach. Addressing these challenges demands a holistic strategy that combines technological innovation with ethical considerations, regulatory compliance, and a keen understanding of the evolving marketing landscape.
  • Understanding complexity exploring intersectionality and bias in HR practices
    Abhijit Chandratreya
    Navigating Bias in Human Resource Management, 2025
    This chapter delves into the intricate relationship between intersectionality and bias within Human Resources (HR) practices. Intersectionality acknowledges the interconnected nature of social categorizations such as race, gender, class, and more, and how they intersect to shape individual experiences. By examining these intersections, HR professionals understand how biases manifest and impact various aspects of recruitment, selection, promotion, and organizational culture. Through exploration and analysis, this chapter sheds light on the complexities inherent in addressing bias within HR practices, offering insights to foster inclusivity and equity in the workplace.
  • The role of emotional intelligence in modern psychological therapy
    Advances in Psychology Research Volume 156, 2025
  • The AI revolution implications for workforce dynamics and employment in supply chains
    Abhijit Chandratreya
    Ecological and Human Dimensions of AI Based Supply Chain, 2025
    This chapter examines the impact of artificial intelligence (AI) on workforce dynamics and employment within supply chains. As AI technologies become increasingly integrated into supply chain operations, they are reshaping job roles, skill requirements, and organizational structures. The chapter explores the dual nature of AI's influence, highlighting both the opportunities for efficiency and innovation and the challenges related to job displacement and workforce adaptation. Through case studies and analysis of current trends, the chapter provides insights into how businesses can strategically manage the transition toward AI-enhanced supply chains. Emphasis is placed on the importance of upskilling and reskilling initiatives to ensure workforce resilience and sustainability in this new era.
  • Building a futureready public sector cultural shifts in digital governance
    Abhijit Chandratreya
    Digital Competency Development for Public Officials Adapting New Technologies in Public Services, 2025
    The rapid advancement of digital technologies is transforming the public sector, requiring a fundamental shift in organizational culture to meet the demands of digital governance. This chapter explores the critical role of culture in building a future-ready public sector that can effectively respond to the challenges and opportunities of digital transformation. It examines the key cultural shifts needed to foster innovation, agility, and citizen-centric service delivery. The chapter also discusses the barriers to cultural change within government organizations and presents strategies for cultivating a digital-first mindset among public sector employees. By analyzing case studies and best practices, this chapter provides a comprehensive guide for public sector leaders seeking to drive cultural change and enhance digital readiness. The insights presented are essential for understanding how to align public sector culture with the evolving landscape of digital governance.
  • Evaluating emerging circular economy business models: A study on the suitability for luxury brands
    Abhijit Chandratreya
    Perspectives in Agile Sustainable Practices and Business Value, 2025
  • Environmental Excellence Through Disruptive Technological Innovations
    Abhijit Chandratreya
    Nexus of Environmental Quality and Technology Innovation, 2025
  • Sustainable Smart EdTech Ecosystems: Innovations in Communication, Security, AI, and Management Practices
    Abhijit Chandratreya, Pallavi Sajanapwar
    2025 3rd International Conference on Communication Security and Artificial Intelligence Iccsai 2025, 2025
  • ALGORITHMIC AUTHORITY AND THE POSTHUMAN TURN IN MANAGEMENT CULTURAL, ETHICAL, AND TECHNOLOGICAL RECONFIGURATIONS IN THE AGE OF SCIENTIFIC INNOVATION
    Scientific Culture, 2025
  • Innovative strategies for business resilience addressing vulnerabilities in a dynamic market
    Abhijit Chandratreya
    Future of Small Business in Industry 5 0, 2024
  • Factors and interpretable models in data-driven management information systems to enhance job satisfaction of road transport employees
    A. Sabarirajan, D. Srivenidevi, Prasuna Sankar Kuragayala, Sundar S. Shyam, Abhijit Chandratreya, M. Shagar Banu
    Public Sector and Workforce Management in the Digital Age, 2024
  • The role of renewable energy in promoting social equity and inclusive economic growth
    Abhijit Chandratreya
    Renewable Energy and the Economic Welfare of Society, 2024
  • The dual imperative achieving environmental sustainability through green ambidexterity
    Abhijit Chandratreya
    Sustainability Through Green Hrm and Performance Integration, 2024
  • The societal dynamics unravelling the impact of social media
    Abhijit Chandratreya
    Challenges for Digital Citizenship and Ethics Social Media Deep Fakes and Virtual Communities, 2024
  • Innovative product management strategies for sustainable SMEs
    Abhijit Chandratreya
    Technopreneurship in Small Businesses for Sustainability, 2024
  • From start-up to scale-up leadership dynamics in entrepreneurial ventures
    Abhijit Chandratreya
    Entrepreneurship Innovation and Education for Performance Improvement, 2024
  • Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies
    Abhijit Chandratreya
    AI Innovations in Service and Tourism Marketing, 2024
  • Evolution and Challenges in the Luxury Sector
    Abhijit Chandratreya
    Cross Cultural Perspectives on Luxury Marketing, 2024
  • Unveiling the Neural Pathways of Consumer Behavior: The Impact of Neuroscience Insights
    Horizons in Neuroscience Research Volume 52, 2024
  • Blending Influence and E- Commerce: The Rise of SocialCommerce Marketing
    Abhijit Chandratreya
    Reshaping Marketing Science in Wholesaling and Retailing, 2024
  • Epistemology in Research: Understanding the Foundations of Knowledge
    Abhijit Chandratreya
    Enhancing Research for Academicians in Higher Education, 2024

RECENT SCHOLAR PUBLICATIONS

  • Strategic Management in the Digital Age
    P Sajanapwar, A Chandratreya, S Balamuralitharan
    Advanced Pathways in Electrical, Communication, and Automation, 513-519 , 2026
    2026
  • ALGORITHMIC AUTHORITY AND THE POSTHUMAN TURN IN MANAGEMENT CULTURAL, ETHICAL, AND TECHNOLOGICAL RECONFIGURATIONS IN THE AGE OF SCIENTIFIC INNOVATION.
    V Save, NP KS, SV Gujar, P Sangeetha, A Chandratreya, PK KG, ...
    Scientific Culture 11 , 2025
    2025
  • Constructing a Contextual Framework for Informal Borrower Credit Appraisal in Microenterprise Lending
    A Chandratreya, G Chandratreya, J Patil
    Enterprise Development and Microfinance 35 (1), 338-357 , 2025
    2025
  • Evaluating emerging circular economy business models: A study on the suitability for luxury brands
    A Chandratreya
    Perspectives in Agile Sustainable Practices and Business Value, 13-24 , 2025
    2025
  • Bridging Cultures: A Framework for Inclusive Indigenous Technologies
    A Chandratreya
    2025
  • Sustainable Smart EdTech Ecosystems: Innovations in Communication, Security, AI, and Management Practices
    A Chandratreya, P Sajanapwar
    2025 3rd International Conference on Communication, Security, and Artificial … , 2025
    2025
    Citations: 1
  • Revolutionizing Knowledge Management for Competitive Advantage
    A Chandratreya
    International Journal of Scientific Research in Engineering and Management 9 … , 2025
    2025
    Citations: 3
  • Assessment of role of automobile brands: Giants in promoting electric vehicle adoption towards sustainability
    MS Shinde, PY Mali, A Pawar, N Zaware, A Chandratreya
    Sustainable Smart Technology Businesses in Global Economies, 36-43 , 2025
    2025
    Citations: 4
  • Environmental Excellence Through Disruptive Technological Innovations
    A Chandratreya
    Nexus of Environmental Quality and Technology Innovation, 97-126 , 2025
    2025
    Citations: 1
  • Digital transformation and the future workforce
    A Chandratreya
    Transforming the Service Sector With New Technology, 19-40 , 2025
    2025
    Citations: 6
  • Optimizing Intelligent Systems in Marketing
    M Sriramkumar, PS Venkateswaran, S Sumiya, D Philip, A Chandratreya, ...
    Multidisciplinary Approaches to AI, Data, and Innovation for a Smarter World … , 2025
    2025
  • Understanding Complexity Exploring Intersectionality and Bias in HR Practices
    A Chandratreya
    Navigating Bias in Human Resource Management, 1-32 , 2025
    2025
  • Critical accounting theory and corporate social responsibility: A theoretical exploration
    A Chandratreya
    International Journal of Scientific Research in Engineering and Management 9 … , 2025
    2025
    Citations: 1
  • The AI Revolution Implications for Workforce Dynamics and Employment in Supply Chains
    A Chandratreya
    Ecological and Human Dimensions of AI-Based Supply Chain, 433-460 , 2025
    2025
    Citations: 4
  • Building a future-ready public sector cultural shifts in digital governance
    A Chandratreya
    Digital competency development for public officials: Adapting new … , 2025
    2025
    Citations: 4
  • Innovative strategies for business resilience addressing vulnerabilities in a dynamic market
    A Chandratreya
    The future of small business in industry 5.0, 379-408 , 2025
    2025
    Citations: 14
  • Factors and Interpretable Models in Data-Driven Management Information Systems to Enhance Job Satisfaction of Road Transport Employees
    A Sabarirajan, D Srivenidevi, PS Kuragayala, SS Shyam, A Chandratreya, ...
    Public Sector and Workforce Management in the Digital Age, 177-196 , 2025
    2025
  • Synergizing success the dynamics of collaborative business ecosystems
    A Chandratreya
    Navigating Collective Intelligence for Sustainable Futures, 85-118 , 2025
    2025
    Citations: 4
  • Epistemology in Research: Understanding the Foundations of Knowledge
    A Chandratreya
    Enhancing Research for Academicians in Higher Education, 125-160 , 2025
    2025
    Citations: 2
  • The role of renewable energy in promoting social equity and inclusive economic growth
    A Chandratreya
    Renewable energy and the economic welfare of society, 183-212 , 2025
    2025
    Citations: 20

MOST CITED SCHOLAR PUBLICATIONS

  • Digital transformation strategy and management
    A Chandratreya
    Interantional Journal of Scientific Research in Engineering and Management 8 … , 2024
    2024.0
    Citations: 22
  • The role of renewable energy in promoting social equity and inclusive economic growth
    A Chandratreya
    Renewable energy and the economic welfare of society, 183-212 , 2025
    2025.0
    Citations: 20
  • Innovative strategies for business resilience addressing vulnerabilities in a dynamic market
    A Chandratreya
    The future of small business in industry 5.0, 379-408 , 2025
    2025.0
    Citations: 14
  • Bridging ancient wisdom and modern academia: Indian knowledge systems in higher learning
    A Chandratreya, R Sharma, S Iyer
    Transforming higher education through Indian knowledge systems 6 , 2024
    2024.0
    Citations: 14
  • AI in HR: A Comprehensive Analysis and Framework for Success
    A Chandratreya
    International Journal of Scientific Research in Engineering and Management 8 … , 2024
    2024.0
    Citations: 12
  • Sustainable water management through green infrastructure
    A Chandratreya
    Indian Scientific Journal Of Research In Engineering And Management , 2024
    2024.0
    Citations: 11
  • AI-Powered Innovations in Electrical Engineering: Enhancing Efficiency, Reliability, and Sustainability
    A Chandratreya
    Journal of Electrical Systems 20 (2), 1580-1587 , 2024
    2024.0
    Citations: 11
  • Partnering with Families and Local Communities: Enhancing the Learning Environment
    A Chandratreya
    Education Across Borders: A Global Call for Diversity ISBN: 978-81-972806-1-0 , 0
    Citations: 7
  • Digital transformation and the future workforce
    A Chandratreya
    Transforming the Service Sector With New Technology, 19-40 , 2025
    2025.0
    Citations: 6
  • Last-mile delivery optimization for sustainable environment
    A Chandratreya, S Patil, N Joshi, S Londhe, H Anbhule
    Commun Pr J Commun Pr Health Visit Assoc 21, 1184-1205 , 2024
    2024.0
    Citations: 6
  • The dual imperative achieving environmental sustainability through green ambidexterity
    A Chandratreya
    Sustainability through green HRM and performance integration, 383-420 , 2025
    2025.0
    Citations: 5
  • Assessment of role of automobile brands: Giants in promoting electric vehicle adoption towards sustainability
    MS Shinde, PY Mali, A Pawar, N Zaware, A Chandratreya
    Sustainable Smart Technology Businesses in Global Economies, 36-43 , 2025
    2025.0
    Citations: 4
  • The AI Revolution Implications for Workforce Dynamics and Employment in Supply Chains
    A Chandratreya
    Ecological and Human Dimensions of AI-Based Supply Chain, 433-460 , 2025
    2025.0
    Citations: 4
  • Building a future-ready public sector cultural shifts in digital governance
    A Chandratreya
    Digital competency development for public officials: Adapting new … , 2025
    2025.0
    Citations: 4
  • Synergizing success the dynamics of collaborative business ecosystems
    A Chandratreya
    Navigating Collective Intelligence for Sustainable Futures, 85-118 , 2025
    2025.0
    Citations: 4
  • Innovative product management strategies for sustainable SMEs
    A Chandratreya
    Technopreneurship in Small Businesses for Sustainability, 118-148 , 2024
    2024.0
    Citations: 4
  • Revolutionizing market segmentation in emerging economies: AI-driven innovations and strategies
    A Chandratreya
    AI innovations in service and tourism marketing, 129-161 , 2024
    2024.0
    Citations: 4
  • Revolutionizing Knowledge Management for Competitive Advantage
    A Chandratreya
    International Journal of Scientific Research in Engineering and Management 9 … , 2025
    2025.0
    Citations: 3
  • Corporate Social Responsibility and Financial Performance: A Meta-Analysis
    A Chandratreya
    2024.0
    Citations: 3
  • From start-up to scale-up leadership dynamics in entrepreneurial ventures
    A Chandratreya
    Entrepreneurship Innovation and Education for Performance Improvement, 454-486 , 2024
    2024.0
    Citations: 3