DR. AMITABHA GHOSE

@adamasuniversity.ac.in

Associate Professor, Department of Management, School of Business
Adamas University

DR. AMITABHA GHOSE


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https://researchid.co/amitabhaghose01
Currently working as Associate Professor in the Department of Management, School of Business, Adamas University, Kolkata. Academic and research experience of 18 years and Industry experience of 15 years.

EDUCATION

Ph.D (Management)

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business and International Management, Management of Technology and Innovation, Strategy and Management

FUTURE PROJECTS

Artificial Intelligence and its impact in Business Education.


Applications Invited
Collaboration
2

Scopus Publications

79

Scholar Citations

3

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Models for Predicting Sustainable Durable Products Consumption Behaviour: A Review Article
    Amitabha Ghose, Bibhas Chandra
    Vision, 2020
    This conceptual article examines the theory of reasoned action and theory of planned behaviour and some of its important extension models developed to find out consumers’ purchase behaviour for sustainable products. It has been observed in the first two models that consumers’ attitude, subjective norms, perceived behavioural control influences intention and purchase behaviour for sustainable product consumption. Further, in the extension models, it is observed that consumers’ confidence, environmental attitude, values, past experience, consumers’ willingness, social pressure, perceptions and feelings also influences consumers’ purchase intention and behaviour towards sustainable product consumption. Based on these studies, a conceptual model is proposed where moral obligation (values and ethics) and emotion are incorporated as separate constructs which may influence attitude and purchase intention, and consumers’ habit is taken under perceived behavioural control, which may also influence consumers’ purchase intention. Researchers further may test the proposed model using moderating role of demographic factors between purchase intention and purchase behaviour for sustainable durable products for Indian consumers.
  • Consumption behaviour towards green durable products: The moderating role of demographics
    Amitabha Ghose, Bibhas Chandra
    Indian Journal of Marketing, 2018

RECENT SCHOLAR PUBLICATIONS

  • Models for Predicting Sustainable Durable Products Consumption Behaviour: A Review Article.
    RR Sharma, A Ghose, B Chandra
    Vision (09722629) 24 (1) , 2020
    2020
  • Models for predicting sustainable durable products consumption behaviour: A review article
    A Ghose, B Chandra
    Vision 24 (1), 81-89 , 2020
    2020
    Citations: 53
  • Consumption behaviour towards green durable products: The moderating role of demographics
    A Ghose, B Chandra
    Indian Journal of Marketing, 22-41 , 2018
    2018
    Citations: 17
  • Health Tourism: Policies and experiences
    A Ghose
    Icfai University Press , 2012
    2012
  • Health tourism: a case for India
    A Ghose
    (No Title) , 2012
    2012
  • Health Tourism: Growth and opportunities
    A Ghose
    Icfai University Press , 2012
    2012
  • Sports and Media
    A Ghose
    Icfai University Press , 2009
    2009
  • Small Business: Marketing Challenges and Strategies
    A Ghose
    Icfai University Press , 2009
    2009
  • Glocalisation of Brands
    A Ghose, I Mukherjee
    Icfai University Press , 2008
    2008
  • Customer Service in Airline Industry
    A Ghose, I Mukherjee
    Icfai University Press , 2008
    2008
  • Marketing to Children: Issues and Concerns
    SN Mookherjee, A Ghose
    Icfai University Press , 2008
    2008
  • Green Marketing Strategies
    G Amitabha
    ICFAI University Press , 2008
    2008
    Citations: 4
  • Customer Relationship Management in Retail
    A Ghose
    Icfai University Press , 2008
    2008
  • Impact of government policies on marketing strategies
    A Ghose
    Icfai University Press , 2008
    2008
    Citations: 1
  • Dynamics of Sports Marketing
    A Ghose
    Icfai University Press , 2008
    2008
  • Marketing to the Indian Youth: Trends and Opportunities
    A Ghose
    Icfai University Press , 2007
    2007
  • Marketing in the Unpredictable World
    A Ghose
    Icfai University Press , 2007
    2007
  • Competitive Intelligence: An Introduction
    A Ghose
    ICFAI University Press , 2007
    2007
    Citations: 1
  • Corporate Governance and Environmental Reporting: practices in India and Abroad
    A Ghose
    The ICFAI journal of corporate Governance 2 (4), 19 , 2003
    2003
    Citations: 3

MOST CITED SCHOLAR PUBLICATIONS

  • Models for predicting sustainable durable products consumption behaviour: A review article
    A Ghose, B Chandra
    Vision 24 (1), 81-89 , 2020
    2020
    Citations: 53
  • Consumption behaviour towards green durable products: The moderating role of demographics
    A Ghose, B Chandra
    Indian Journal of Marketing, 22-41 , 2018
    2018
    Citations: 17
  • Green Marketing Strategies
    G Amitabha
    ICFAI University Press , 2008
    2008
    Citations: 4
  • Corporate Governance and Environmental Reporting: practices in India and Abroad
    A Ghose
    The ICFAI journal of corporate Governance 2 (4), 19 , 2003
    2003
    Citations: 3
  • Impact of government policies on marketing strategies
    A Ghose
    Icfai University Press , 2008
    2008
    Citations: 1
  • Competitive Intelligence: An Introduction
    A Ghose
    ICFAI University Press , 2007
    2007
    Citations: 1
  • Models for Predicting Sustainable Durable Products Consumption Behaviour: A Review Article.
    RR Sharma, A Ghose, B Chandra
    Vision (09722629) 24 (1) , 2020
    2020
  • Health Tourism: Policies and experiences
    A Ghose
    Icfai University Press , 2012
    2012
  • Health tourism: a case for India
    A Ghose
    (No Title) , 2012
    2012
  • Health Tourism: Growth and opportunities
    A Ghose
    Icfai University Press , 2012
    2012
  • Sports and Media
    A Ghose
    Icfai University Press , 2009
    2009
  • Small Business: Marketing Challenges and Strategies
    A Ghose
    Icfai University Press , 2009
    2009
  • Glocalisation of Brands
    A Ghose, I Mukherjee
    Icfai University Press , 2008
    2008
  • Customer Service in Airline Industry
    A Ghose, I Mukherjee
    Icfai University Press , 2008
    2008
  • Marketing to Children: Issues and Concerns
    SN Mookherjee, A Ghose
    Icfai University Press , 2008
    2008
  • Customer Relationship Management in Retail
    A Ghose
    Icfai University Press , 2008
    2008
  • Dynamics of Sports Marketing
    A Ghose
    Icfai University Press , 2008
    2008
  • Marketing to the Indian Youth: Trends and Opportunities
    A Ghose
    Icfai University Press , 2007
    2007
  • Marketing in the Unpredictable World
    A Ghose
    Icfai University Press , 2007
    2007