Values and Personality Types of Market Mavens and Opinion Leaders in the E-World Proceedings of the International Conference on Industrial Engineering and Operations Management, 2021
Culture & personality: Directional influence on consumer switching Proceedings of the International Conference on Industrial Engineering and Operations Management, 2021
Consumer switching behavior in E-services: Organizational and Technological antecedents through relational paradigm Proceedings of the International Conference on Industrial Engineering and Operations Management, 2018
Culture and consumer brand switching: Moderating role of consumer involvement and service value Proceedings of the International Conference on Industrial Engineering and Operations Management, 2018
Relating personality with consumer brand switching: Moderating role of involvement and value of service Proceedings of the International Conference on Industrial Engineering and Operations Management, 2018
Influence of organizational culture on brand switching: A study in B-2-B services Proceedings of the International Conference on Industrial Engineering and Operations Management, 2018