Ansita Aggarwal

@nirmauni.ac.in

Assistant Professor (Strategy and Entrepreneurship)
Institute of Management, Nirma University

Ansita Aggarwal


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https://researchid.co/ansita26
I have completed MBA in Finance from Gujarat University in 2015 and cleared UGC NET in 2016. I worked as a Faculty in Accounting and Finance Department at Institute of Hotel Management (IHM), Ahmedabad from 2016 to 2017. I completed Fellowship Programme in Management (FPM) at Entrepreneurship Development Institute of India (EDII) in 2021. Presently, I am working as Assistant Professor in the area of Strategy and Entrepreneurship in Nirma University. My area of interest lies in New Venture Creation, MSMEs, Entrepreneurship (Women and Education). I have taught subjects like Strategic Management, Start-up Funding Strategies, Management of Technology and Innovation, Introduction to Entrepreneurship, Research Methods, Basics of Finance, Understanding Financial Statements and Financial Budgets to international students and taught Financial Reporting and Management to PGDM students.

EDUCATION

FPM (Entrepreneurship)
MBA (Finance)
BBA
MCom,

RESEARCH INTERESTS

Entrepreneurship, MSMEs, Innovation, Finance, Entrepreneurship Education, Women Entrepreneurship
12

Scopus Publications

207

Scholar Citations

6

Scholar h-index

6

Scholar i10-index

Scopus Publications

  • Multimodal signals and framing strategies in crowdfunding: A mixed-methods analysis of Indian Kickstarter campaigns
    Ansita Aggarwal, Nisarg Joshi
    Electronic Markets, 2026
  • Journey of women entrepreneurship in India: navigating through the stages of feminist identity development theory (FIDT)
    Ansita Aggarwal, Nisarg Joshi
    Journal of Enterprising Communities, 2026
    Purpose This study aims to investigate the nuanced perspectives and motivations of women entrepreneurs, unveiling critical turning points and the application of feminist principles in their entrepreneurial endeavours. Design/methodology/approach This study adopts a pragmatic qualitative research approach to delve into the experiences of women entrepreneurs in India through the lens of the feminist identity development theory (FIDT). Sixteen in-depth interviews were conducted with women entrepreneurs, focusing on their motivations, challenges and the application of feminist principles in their entrepreneurial journeys. Findings This research underscores the need for a supportive environment and government interventions, emphasizing the role of policies, mentorship and community initiatives. Furthermore, it identifies avenues for future research, encouraging longitudinal studies, cross-cultural analyses and investigations into the influence of technology on feminist identity development. Originality/value This research paper uses the FIDT to explore the journey of women entrepreneurs in India, tracing their progression through stages of passive acceptance to active commitment.
  • Organizational Innovation as Business Strategy: A Review and Bibliometric Analysis
    Ansita Aggarwal, Harold Kent Baker, Nisarg A. Joshi
    Journal of the Knowledge Economy, 2025
  • Impact of CSR Activities Towards Different Stakeholders on Indian Firms’ Performance
    Ansita Aggarwal, Nisarg A. Joshi
    Corporate Reputation Review, 2025
  • A systematic literature review on key performance indicators for growth in small and medium enterprises
    Ansita Aggarwal, Amit Kumar Dwivedi
    International Journal of Business Excellence, 2025
    The purpose of this paper is to identify the key performance indicators (KPIs) that have an impact on the growth of SMEs. SMEs' growth factors research has evolved in recent years. The study aims to recognise significant contributors, key factors, current trends, and future directions for research in SMEs. In a sample of 486 studies taken from the EBSCO and SCOPUS databases to explore the research activities undertaken on that subject, this paper adopts a literature review methodology along with citation analysis and thematic analysis. The result of a systematic review of factors affecting the growth of SMEs is presented. It utilises both the Australian Business Deans Council (ABDC) ranking and Scimago H-index to objectively demonstrate all the factors that can impact growth of small firms. Many interesting articles and the most prominent journals are listed based on citation analysis. The finding revealed a total of eight factors out of 73 factors, which were mentioned in a minimum of four papers. Most influential articles were identified in the analysis. This paper concludes with eight factors that SMEs need to control if they want to achieve growth in their organisation. Moreover, this study has identified research gaps and has proposed workable recommendations for the future.
  • Customer’s perception towards digital banking services in India
    Nisarg Joshi, Ansita Aggarwal
    International Journal of Knowledge Management Studies, 2025
    Digital banking services have witnessed rapid growth and transformation in recent years, becoming an integral part of the financial landscape. This study explores the perceptions of customers towards digital banking services, utilising structural equation modelling (SEM) to analyse the relationships between key factors influencing customer attitudes. The research was conducted with a large sample size of 900 customers, providing comprehensive insights into their views and preferences regarding digital banking. The research sheds light on the growing importance of digital banking services in meeting customer expectations and demands. As customer preferences continue to evolve, banks must proactively address these factors to enhance customer experiences and maintain a competitive edge. The implications of this study extend beyond individual banking institutions, as it serves as a guiding framework for the broader financial industry seeking to embrace digital transformation. By understanding the nuanced perceptions of customers towards digital banking services, stakeholders can identify areas for improvement and formulate strategies to optimise service offerings.
  • Unveiling the Impact of Social Media Influencers on Follower’s Attachment
    Ansita Aggarwal, Tejas R. Shah
    Journal of Relationship Marketing, 2025
    This study explores how social media influencers (SMIs), acting as digital entrepreneurs, shape followers’ parasocial relationships, flow, and attachment. It also examines how the perceived authenticity of SMIs moderates these effects. The research involved 749 participants from India who interacted with or followed SMIs on social media. Using AMOS 26 for data analysis, the findings reveal a strong positive link between source credibility and attachment, especially for non-authenticated SMIs. These influencers build trust and emotional connections through transparent collaborations. The study also highlights the role of parasocial relationships and homophily in driving attachment. As the digital landscape evolves, this research offers key insights into the dynamics of influencer-follower relationships, providing a foundation for future studies on digital entrepreneurship.
  • MSMEs' innovation: a barrier approach
    Ansita Aggarwal, Nisarg Joshi
    Journal of Small Business and Enterprise Development, 2024
    PurposeThis article presents a comprehensive analysis of innovation in micro, small and medium enterprises (MSMEs) in India, focusing on the barriers and facilitators within their internal and external ecosystems.Design/methodology/approachA self-administered questionnaire was used to collect data from 1430 MSMEs across India, employing Structural Equation Modeling (SEM) to analyze the relationships between internal and external factors and innovation adaptation.FindingsThe findings indicate that factors such as top management and organization structure, communication, technological capability and adaptation and organizational culture have a positive impact on innovation adaptation within the internal environment. Conversely, employee and market orientation, as well as financial factors, have a negative influence. Regarding the external environment, industry and competitive analysis, internationalization and partner alliances were found to positively affect innovation adaptation, whereas the country's infrastructure and policies had a negative impact.Originality/valueThe study emphasizes that MSMEs have the potential to leverage their internal and external environments to foster innovation within their organizations.
  • MODELLING THE IMPACT OF INTELLECTUAL CAPITAL ON FINANCIAL PERFORMANCE: A CASE OF INDIAN IT COMPANIES
    Nisarg Joshi, Ansita Aggarwal
    Intellectual Economics, 2024
    Purpose: This research aims to study the impact of the intellectual capital of selected listed IT companies in India on their financial performance.Design/Methodology/Approach: This study includes a sample of the ten Indian IT companies’ constituents of Nifty – IT index from 2011 to 2022. PLS-PM analysis has been employed to identify the intellectual capital components that predict the firm's performance and the effect of intellectual capital components on the firm's financial performance.Findings: The findings suggest that intellectual capital affects company performance and can, to varied degrees, predict it. The path model results validate the model fit and provide compelling evidence for the Intellectual Capital framework's theoretical underpinnings. The study offers evidence from the Indian IT sector that intellectual capital significantly impacts performance.Originality/Value: This study examines the financial performance of selected IT companies in India for investigating the impact of intellectual capital on financial performance. It offers additional insights for intellectual capital in predicating the firm performance. Keywords: IT Companies, Nifty-IT, VAIC, PLS-PM, Intellectual Capital, Firm Performance
  • The role of incubators in securing resources and performance of the start-ups in India
    Ansita Aggarwal, Satya Ranjan Acharya
    International Journal of Entrepreneurship and Innovation Management, 2024
    This study compares incubated and non-incubated start-ups in India based on resources secured and performance achieved. The data was collected by 146 incubated start-ups and 84 non-incubated start-ups using two different questionnaires on a simple random basis. The study was based on a resource-based view and a knowledge-based view. The results indicate a substantial disparity between incubated and non-incubated start-ups in resource accumulation and performance outcomes. The study's findings showed that all incubated start-ups were able to secure more resources in shorter time frame than non-incubated start-ups. Consequently, this leads to better performance by the incubated start-ups compared to the non-incubated start-ups on every basis. This study can help understand the need for incubators in developing economies like India, where there is a need for start-ups for growth and development. To support start-ups effectively, government policies should prioritise the establishment of more incubators nationwide.
  • The Russia-Ukraine War’s Impact on Stock Markets in Asia-Pacific, the United States, and Europe
    Nisarg A. JOSH, , H. Kent BAKER, Ansita AGGARWAL, , and
    Eurasian Journal of Business and Economics, 2023
  • Entrepreneurship as a career choice: impact of environments on high school students' intentions
    Ansita Aggarwal, Umesh Shrivastava
    Education and Training, 2021

RECENT SCHOLAR PUBLICATIONS

  • Multimodal signals and framing strategies in crowdfunding: A mixed-methods analysis of Indian Kickstarter campaigns
    A Aggarwal, N Joshi
    Electronic Markets 36 (1), 39 , 2026
    2026
  • Journey of women entrepreneurship in India: navigating through the stages of feminist identity development theory (FIDT)
    A Aggarwal, N Joshi
    Journal of Enterprising Communities: People and Places in the Global Economy … , 2026
    2026
    Citations: 1
  • Unveiling the impact of social media influencers on follower’s attachment
    A Aggarwal, TR Shah
    Journal of Relationship Marketing 24 (4), 289-316 , 2025
    2025
    Citations: 10
  • Organizational innovation as business strategy: A review and Bibliometric analysis
    A Aggarwal, HK Baker, NA Joshi
    Journal of the Knowledge Economy 16 (2), 6550-6576 , 2025
    2025
    Citations: 66
  • Impact of CSR Activities Towards Different Stakeholders on Indian Firms’ Performance: A. Aggarwal, N. Joshi
    A Aggarwal, NA Joshi
    Corporate Reputation Review 28 (1), 1-13 , 2025
    2025
    Citations: 5
  • Customer's perception towards digital banking services in India
    N Joshi, A Aggarwal
    International Journal of Knowledge Management Studies 16 (2), 207-225 , 2025
    2025
  • A systematic literature review on key performance indicators for growth in small and medium enterprises
    A Aggarwal, AK Dwivedi
    International Journal of Business Excellence 35 (3), 329-352 , 2025
    2025
  • Modelling the impact of intellectual capital on financial performance: a case of Indian IT companies
    N Joshi, A Aggarwal
    Intellectual Economics 18 (1), 34-58 , 2024
    2024
    Citations: 2
  • MSMEs' innovation: a barrier approach
    A Aggarwal, N Joshi
    Journal of Small Business and Enterprise Development 31 (3), 552-573 , 2024
    2024
    Citations: 28
  • MyT Brewer-Part A
    V Mendonca, A Aggarwal
    Indian Institute of Management, Ahmedabad , 2024
    2024
  • NANCY PELOSI’S VISIT TO TAIWAN AND STOCK INDICES RESPONSES: AN EVENT STUDY AND PANEL DATA ANALYSIS FOR ASIA-PACIFIC AND SELECTED MARKETS.
    NA Joshi, A Aggarwal
    Journal of Commerce & Accounting Research 13 (1) , 2024
    2024
    Citations: 3
  • The role of incubators in securing resources and performance of the start-ups in India
    A Aggarwal, SR Acharya
    International Journal of Entrepreneurship and Innovation Management 28 (5-6 … , 2024
    2024
  • UNDERSTANDING CONSUMER ACCEPTANCE OF E-COMMERCE PAYMENT SERVICES AND BANKING SERVICES: AN EMPIRICAL ANALYSIS
    A Aggarwal, M Patel
    Journal of Commerce and Accounting Research 12 (4), 32-43 , 2023
    2023
    Citations: 10
  • The Russia-Ukraine War’s Impact on Stock Markets in Asia-Pacific, the United States, and Europe
    N Joshi, K Baker, A Aggarwal
    Eurasian Journal of Business and Economics 16 (31), 39-53 , 2023
    2023
    Citations: 25
  • Influence of corporate social responsibility on company’s performance during COVID-19: evidence of the emerging markets
    A Aggarwal, N Joshi
    Corporate Governance and Sustainability Review 7 (4), 18-27 , 2023
    2023
    Citations: 2
  • Entrepreneurship as a career choice: impact of environments on high school students' intentions
    A Aggarwal, U Shrivastava
    Education+ Training 63 (7/8), 1073-1091 , 2021
    2021
    Citations: 46
  • A Theoretical Framework to Analyze The Aspects of Internal and External Environment in Innovation Adaptation in Micro, Small and Medium Enterprises (MSMEs)
    A Aggarwal
    Entrepreneurship Development Institute of India , 2021
    2021
    Citations: 1
  • Journey of Women Entrepreneurs for Two decades: A Meta-analytical review
    A Aggarwal
    Advancing Women in Leadership Journal 39, 13-20 , 2019
    2019
    Citations: 4
  • Crowdfunding: Future of Start-up Finance in India
    A Aggarwal
    Bookwell Delhi , 2019
    2019
    Citations: 1
  • CHOOSING EQUITY AS A SOURCE OF FINANCE: PERCEPTION OF SME PROMOTERS
    A Aggarwal, SR Acharya
    Copernican Journal of Finance & Accounting 8 (4), 27-46 , 2019
    2019
    Citations: 2

MOST CITED SCHOLAR PUBLICATIONS

  • Organizational innovation as business strategy: A review and Bibliometric analysis
    A Aggarwal, HK Baker, NA Joshi
    Journal of the Knowledge Economy 16 (2), 6550-6576 , 2025
    2025
    Citations: 66
  • Entrepreneurship as a career choice: impact of environments on high school students' intentions
    A Aggarwal, U Shrivastava
    Education+ Training 63 (7/8), 1073-1091 , 2021
    2021
    Citations: 46
  • MSMEs' innovation: a barrier approach
    A Aggarwal, N Joshi
    Journal of Small Business and Enterprise Development 31 (3), 552-573 , 2024
    2024
    Citations: 28
  • The Russia-Ukraine War’s Impact on Stock Markets in Asia-Pacific, the United States, and Europe
    N Joshi, K Baker, A Aggarwal
    Eurasian Journal of Business and Economics 16 (31), 39-53 , 2023
    2023
    Citations: 25
  • Unveiling the impact of social media influencers on follower’s attachment
    A Aggarwal, TR Shah
    Journal of Relationship Marketing 24 (4), 289-316 , 2025
    2025
    Citations: 10
  • UNDERSTANDING CONSUMER ACCEPTANCE OF E-COMMERCE PAYMENT SERVICES AND BANKING SERVICES: AN EMPIRICAL ANALYSIS
    A Aggarwal, M Patel
    Journal of Commerce and Accounting Research 12 (4), 32-43 , 2023
    2023
    Citations: 10
  • Impact of CSR Activities Towards Different Stakeholders on Indian Firms’ Performance: A. Aggarwal, N. Joshi
    A Aggarwal, NA Joshi
    Corporate Reputation Review 28 (1), 1-13 , 2025
    2025
    Citations: 5
  • Journey of Women Entrepreneurs for Two decades: A Meta-analytical review
    A Aggarwal
    Advancing Women in Leadership Journal 39, 13-20 , 2019
    2019
    Citations: 4
  • NANCY PELOSI’S VISIT TO TAIWAN AND STOCK INDICES RESPONSES: AN EVENT STUDY AND PANEL DATA ANALYSIS FOR ASIA-PACIFIC AND SELECTED MARKETS.
    NA Joshi, A Aggarwal
    Journal of Commerce & Accounting Research 13 (1) , 2024
    2024
    Citations: 3
  • Modelling the impact of intellectual capital on financial performance: a case of Indian IT companies
    N Joshi, A Aggarwal
    Intellectual Economics 18 (1), 34-58 , 2024
    2024
    Citations: 2
  • Influence of corporate social responsibility on company’s performance during COVID-19: evidence of the emerging markets
    A Aggarwal, N Joshi
    Corporate Governance and Sustainability Review 7 (4), 18-27 , 2023
    2023
    Citations: 2
  • CHOOSING EQUITY AS A SOURCE OF FINANCE: PERCEPTION OF SME PROMOTERS
    A Aggarwal, SR Acharya
    Copernican Journal of Finance & Accounting 8 (4), 27-46 , 2019
    2019
    Citations: 2
  • Journey of women entrepreneurship in India: navigating through the stages of feminist identity development theory (FIDT)
    A Aggarwal, N Joshi
    Journal of Enterprising Communities: People and Places in the Global Economy … , 2026
    2026
    Citations: 1
  • A Theoretical Framework to Analyze The Aspects of Internal and External Environment in Innovation Adaptation in Micro, Small and Medium Enterprises (MSMEs)
    A Aggarwal
    Entrepreneurship Development Institute of India , 2021
    2021
    Citations: 1
  • Crowdfunding: Future of Start-up Finance in India
    A Aggarwal
    Bookwell Delhi , 2019
    2019
    Citations: 1
  • IMPACT ON CAPITAL STRUCTURE DECISION MAKING: INDIAN MEDIUM-SIZED FOOD INDUSTRY ANALYSIS
    A Aggarwal, SR Acharya
    Copernican Journal of Finance & Accounting 8 (4), 47-60 , 2019
    2019
    Citations: 1
  • Multimodal signals and framing strategies in crowdfunding: A mixed-methods analysis of Indian Kickstarter campaigns
    A Aggarwal, N Joshi
    Electronic Markets 36 (1), 39 , 2026
    2026
  • Customer's perception towards digital banking services in India
    N Joshi, A Aggarwal
    International Journal of Knowledge Management Studies 16 (2), 207-225 , 2025
    2025
  • A systematic literature review on key performance indicators for growth in small and medium enterprises
    A Aggarwal, AK Dwivedi
    International Journal of Business Excellence 35 (3), 329-352 , 2025
    2025
  • MyT Brewer-Part A
    V Mendonca, A Aggarwal
    Indian Institute of Management, Ahmedabad , 2024
    2024