- How does brand equity influence the intent of e-bike users? Evidence from Chennai cityA AppuThe Scientific Temper 14 (03), 997-1001 2023
- Does E-Learning Platform Influence Fisheries Students Intent? Evidence From Tamil NaduA AppuJournal of Survey in Fisheries Sciences, 2243-2251 2023
- FACTORS AND MOTIVES OF USAGE OF PUBLIC TRANSPORT SYSTEMS IN TAMILNADU: A CASE OF CHENNAI METRO RAIL SERVICESA APPUTHEBRITISHJOURNALOF, 300 2022
- AN EMPIRICAL STUDY ON PUBLIC AWARENESS AND ACCEPTANCE OF COVID 19 VACCINES DURING LOCKDOWN 2.0 IN CHENNAI CITYA AppuJournal of Contemporary Issues in Business & Government 27 (6), 188-194 2021
- A Structural Model to Evaluate the Influence of Technology and Marketing Factor with Respect to Smartphone ChoiceMJM Zubair, DMN Mubarak, MA Appu, SD AliDesign Engineering, 9642-9651 2021
- Investigating the Impact of Disruptive Technologies and Performance Metrics of 3pl Firms in Chennai City: An Exploratory StudyA AppuVidyabharati International Interdisciplinary Research Journal 1 (1), 62-66 2021
- A Study on Electronic Banking Services and Customer Retention Practice in Commercial Banks with Special Reference to Thiruvallur DistrictAA Muthamizhan KSahyadri Journal of Management 5 (1), 1-8 2021
- Xennials Online Grocery Shopping Patterns During Covid 19 crisis in Chennai District: An Empirical StudyAAB Raj DModern Thamizh Research 9 (2), 640-644 2021
- DOES DEMOGRAPHICS HAS AN ASSOCIATION WITH USAGE PATTERNS AND LEVEL OF SATISFACTION TOWARDS PUBLIC TRANSPORT SYSTEMS: A CASE OF METRO CHENNAI RAILAASG BalajiJournal of Contemporary Issues in Business and Government Vol 27 (06), 1538-1545 2021
- A Study on Service Quality Attributes and its effect on Patient Satisfaction with reference to Multi-Speciality Hospital in Chennai CityAASG BalajiShodh Sarita 7 (28), 12-16 2020
- An Empirical study on Service Quality Performance and Travelers Perspective with reference to Travel Industry in Chennai CityAAM P RAhead-International Journal of Recent Research Review 5 (5), 1-4 2020
- Factors influencing Satisfaction of commuters of Mass Rapid Transport System in India: An Empirical Evidence of Chennai Metro Rail ServicesAASG BalajiPIMT Journal of Research 12 (3), 40-44 2020
- An Analytical Study On App Based Laundry Logistics Process And Assessing The Performance Of Dry Cleaning Services Providers In Chennai RegionMA Appu, SG BalajiThink India Journal 22 (14), 1811-1821 2019
- A Study on Impact of servicescape Factors and Commuters Perception with reference to Chennai Metro Rail ServicesAASG BalajiShodh Sarita 6 (24), 100-106 2019
- An Empirical Study on Servicescape Awareness and Usage Intention of commuters towards Chennai Metro Rail ServicesAASG BalajiShodh Sanchar Bulletin 9 (36), 140-146 2019
- An investigation study on consumer buying patterns and purchasing decisions of villas and apartments with reference to real estate sector in modern Chennai cityAAAR A. KMIM International Journal of Management Research 5 (2), 62-70 2019
- A Study on Brand Equity dimensions in marketing for air conditioner with reference to Electronic and Appliance Industry in Chennai cityAAMY khan AInternational Journal of Recent Research Aspects 6 (2), 29-34 2019
- Accessing the effectiveness of E-Newspaper among professionals with reference to the daily newspapers in Chennai regionAAMB K. AInternational Journal of Recent Research Aspects 6 (2), 35-41 2019
- A study on buying behavioral patterns and promotional strategy of premium hatchbacks cars in Chennai regionAAM Irsath.JMIM International Journal of Management Research 5 (1), 17-24 2019
- Accessing the Effectiveness of E-Newspaper among Professionals with Special Reference to the Daily Newspapers in Chennai Region: An Empirical StudyMA Appu, MB KAInternational Journal of Recent Research Aspects 6 (2), 35-41 2019