Arcelan Sadiq
@fte.edu.iq
Lecturer
Foundation of Technical Education
RESEARCH INTERESTS
Information Technology, E-learning, Computers Networks, E-application.
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Anaam Abdulzahra Meteab
NeuroQuantology Journal
A continual improvement process is an ongoing effort to improve products, services, or processes. Delivery processes are evaluated and improved through continual customer evaluation in the light of efficiency and effectiveness, especially for e-customers active on social media. For this and much more, studies highlight the importance of adopting technological applications to improve business and influence customer behavior. This study also investigates the effect of continuous improvement of information technology applications on e-customer behavior; the results of the experimental study are based on the samples of the social media users in Iraq. The model was tested through structural modeling method, and the results proved that technological applications should be adopted to influence e-customer behavior.
Ahmed Mohammed Fahmi, Sajjad Mohemmed Atiyah, and Arcelan S. Sadiq
Diva Enterprises Private Limited
During the past few years, there have been tremendous attempts among various organizations to implement the marketing information systems to improve their financial performance, in general, information systems are an important element to support the performance, however, to apply these systems it is necessary to be analyzed and evaluated. Accordingly, The aim of this paper is to identify the impact of marketing information systems directly on brilliant financial performance, after a brief literature review an applied study was conducted among physicians that work in private hospitals in Iraq. To this end a model of the relations has been developed to be tested by linear regression and structural equation modeling, the results showed that marketing information systems directly affect the brilliant financial performance.