AWANG ROZAIMIE BIN AWANG SHUIB

@sarawak.uitm.edu.my

Faculty of Business and Management
Universiti Teknologi MARA

AWANG ROZAIMIE BIN AWANG SHUIB


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https://researchid.co/awgrozaimie
Highly organised and attentive to details, enthusiastic with a positive attitude, a team player, willing to travel, and with a strong sense of responsibility and self-motivation. Experienced communication, managing, and marketing products and services to local and international clients. Have the ability to relate to and communicate with people at any level of business or management. Ph.D thesis title: "The analyses of multicultural personality and intercultural competency on expatriates' cross-cultural adjustment". Research passion is in the cross-cultural, ethnic, and indigenous knowledge domains.

EDUCATION

Ph.D (Management), Universiti Sains Malaysia (USM), 2013

RESEARCH, TEACHING, or OTHER INTERESTS

Business and International Management, Cultural Studies, Education
5

Scopus Publications

459

Scholar Citations

11

Scholar h-index

14

Scholar i10-index

Scopus Publications

  • Fostering Toddlers’ Confidence Development in their Early Childhood Literacy
    Awang Rozaimie, Aiza Johari, Abdul Ismail, Norseha Unin
    Journal of Interdisciplinary Studies in Education, 2026
    The Reading Seed Programme (RSP) is an early childhood literacy initiative that has strong potential to support UNESCO’s Sustainable Development Goal 4 (SDG 4) by fostering a culture of reading. This programme, which begins as early as pregnancy, has demonstrated its effectiveness in building toddlers' confidence in reading through parental involvement. This study employed purposive sampling to gather data from parents involved in the RSP, revealing that the programme has a beneficial effect on children's early literacy development. However, several areas require improvement to enhance its effectiveness. These include tailoring the programme to individual learning needs, integrating robust monitoring systems, strengthening training for facilitators, establishing a strategic roadmap for outcomes, and clarifying the programme's attitudinal goals.
  • The Reading Seed Program (RSP)’s Efficacy in Fostering Toddlers’ Reading Habits in their Early Childhood Literacy
    Awang Rozaimie, Norseha Unin, Aiza Johari, Abdul Ismail
    Journal of Interdisciplinary Studies in Education, 2025
    The Reading Seed Programme (RSP), an in-house literacy program inaugurated by Sarawak's State Library (PUSTAKA Negeri Sarawak, Malaysia), has the potential to become the country's primary literacy initiative, particularly in terms of fostering a reading culture. The purpose of this paper is to empirically establish the reliability of survey measures as well as the feasibility of this toddler literacy program. The findings revealed that RSP capable enculturates effectively and has a significant positive impact on toddlers' reading ability. Nonetheless, the early childhood reading literacy program must consider each learner's unique learning style, incorporate updates or monitoring systems, improve training, develop a strategic plan outlining RSP outcomes, and clearly communicate the program's attitudinal components in relation to the desired results.
  • Sustainability of Oral History: A Case of SRK Pulo at Kampung Semarang
    Awang Rozaimie
    Kemanusiaan, 2024
    History is data regarding historical instances of human activity. This study anticipates the cultural memory around the primary school, SRK Pulo, which was relocated while retaining its previous name. One of the ancient Malay settlements along the Sarawak riverbank in Kuching is called Kampung Pulo. Questions are being asked about the SRK Pulo, its origin and other related histories to acknowledge. Further study, especially oral history inquiries, might help clear up any lingering questions regarding a historical truth or knowledge gap. For the benefit of future research, the cultural memory of intangible cultures needs to be preserved and documented through oral history research. To highlight historical local stories as the major focus in a qualitative manner, this study utilised Husserlism in Transcendental Phenomenology (TPh). The positive takeaways from oral history investigations into the genesis of SRK Pulo could serve as a guideline for the younger generation to respect and learn from the past to establish evocative living in the future. The sustainability of indigenous peoples in preserving their sociocultural ways of life and oral traditions depends on this study.
  • CONSERVING THE JADI MALI RITUAL FOR CULTURAL SUSTAINABILITY: A CASE STUDY OF THE IBAN COMMUNITY IN SARAWAK
    Awang Rozaimie, , Amelia Alfred Tom, Susana William Jalil, , and
    Kajian Malaysia, 2023
    The ancient practice of “jadi mali” among the indigenous Iban tribe in Sarawak is a custom and tradition birthed with the aim of attaining a marriage free from any unwanted catastrophe due to violating a taboo. This article suggests the protocols of “jadi mali” ritual as a vital intangible culture passed down from our ancestors’ knowledge to be preserved for future references. It adopts a philosophical approach of Husserlism of Transcendental Phenomenology (TPh) to qualitatively examine the issue of “jadi mali.” The affirmative lessons obtained from this ancient ritual may act as a rule for the younger Iban generation to be mindful of their courtship and to choose the right life partner in the future. The ancient ritual of “jadi mali” indicates a need for mutual respect and teaches intensive empathy about life’s details for genetic sustainability. This article contributes by providing a record for future reference on the ancient ritual of “jadi mali” among the Iban indigenous community in Sarawak. Foremost, this article is important for conserving ancestral knowledge.
  • Cultural variations and socio-ecocultural understanding on cross-cultural adaptation
    Qualitative Report, 2019

RECENT SCHOLAR PUBLICATIONS

  • The profound effect of parental engagement in the Reading Seed Programme (RSP) on toddlers’ early literacy development
    AR Awang Shuib, AI Jawi, A Johari, N Unin
    International Journal of Service Management and Sustainability (IJSMS) 11 (1 … , 2026
    2026
  • Impact of Entrepreneurial Bricolage, Ecological Innovation, Entrepreneurial Mindset, and Green Entrepreneurial Orientation on Digital Entrepreneurial Intention
    A Raza, JK Ali, A Rozaimie
    Jurnal Intelek 21 (1), 24-40 , 2026
    2026
  • Impact of ecological innovation, entrepreneurial mindset, and green entrepreneurial orientation on entrepreneurial self-efficacy and digital entrepreneurial intention in the …
    A Raza, JK Ali, A Rozaimie
    Journal of Advanced Research in Business and Management Studies 41 (1), 108-123 , 2025
    2025
    Citations: 1
  • Strengthening Vocabulary Ability among Toddlers in their Early Childhood Literacy through the Reading Seed Programme (RSP)
    A Rozaimie, A Johari, AIM Jawi, N Unin
    IIUM Journal of Educational Studies 13 (1), 110-127 , 2025
    2025
    Citations: 1
  • Ethnography of Irup (Jamu): Medicinal Disclosure of the Traditional Malay’s Midwifery Practices in Sarawak
    R Bolhassan, R Bolhassan, A Rozaimie
    Jurnal Borneo–Kalimantan Vol 11, 2 , 2025
    2025
  • The reading seed programme (RSP)'s efficacy in fostering toddlers' reading habits in early childhood literacy
    A Rozaimie, N Unin, A Johari, A Ismail
    Journal of Interdisciplinary Studies in Education 14 (1), 112-131 , 2025
    2025
    Citations: 3
  • CONCEPTUALISATION OF GLOBAL CITIZENSHIP, INTERCULTURAL COMPETENCE, AND DOMESTIC INTERNATIONALISATION IN ENHANCING GRADUATES'GLOBAL EMPLOYABILITY.
    AJ Ali, A Rozaimie, J Khalid, N Hidayah
    ASEAN Journal of Teaching & Learning in Higher Education 16 (2) , 2024
    2024
    Citations: 1
  • Sustainability of Oral History: A Case of SRK Pulo at Kampung Semarang.
    A Rozaimie
    KEMANUSIAAN: The Asian Journal of Humanities 31 (2) , 2024
    2024
    Citations: 2
  • The State of Health Supplements Consumption in Malaysia
    A Rozaimie, VYM Jong
    Malaysian Journal of Science Health & Technology 10 (1), 78-87 , 2024
    2024
    Citations: 2
  • CONCEPTUALISATION OF GLOBAL CITIZENSHIP, INTERCULTURAL COMPETENCE, AND DOMESTIC INTERNATIONALISATION IN ENHANCING GRADUATES’GLOBAL EMPLOYABILITY
    A Rozaimie
    ASEAN JOURNAL OF TEACHING AND LEARNING IN HIGHER EDUCATION Учредители … , 2024
    2024
    Citations: 1
  • Value determinants of indigenous craftsmanship
    A Rozaimie, L Metom
    ARTe: Art and Integrated Media Part 2, 42-46 , 2024
    2024
  • The Dynamic of Demographic Characters on the Reading Seed Program of Pustaka Negeri Sarawak.
    A Rozaimie
    Southeast Asia Early Childhood 13 (1), 34-69 , 2024
    2024
    Citations: 4
  • Sustaining knowledge society: information seeking behaviour among rural dwellers in Sarawak
    A Johari, A Rozaimie, N Unin, AI Mohd Jawi
    Journal of Information and Knowledge Management (JIKM) 2, 200-216 , 2023
    2023
  • CONSERVING THE JADI MALI RITUAL FOR CULTURAL SUSTAINABILITY: A CASE STUDY OF THE IBAN COMMUNITY IN SARAWAK.
    A Rozaimie, AA Tom, SW Jalil
    Kajian Malaysia: Journal of Malaysian Studies 41 (1) , 2023
    2023
    Citations: 8
  • An exploration into the Drivers of social media usage among MSME handicraft entrepreneurs
    SW Jalil, N Haris, L Putit, ARA Shuib
    Journal of International Business, Economics and Entrepreneurship 7 (1), 53-53 , 2022
    2022
    Citations: 5
  • 1Faculty of Business and Management, Universiti Teknologi MARA, 94300 Kota Samarahan, Sarawak, Malaysia. 2Ministry of Welfare, Community Wellbeing, Women, Family and Childhood …
    A Rozaimie, R Bolhassan, A Johari
    Sarawak Museum Journal 85 (106), 1-23 , 2022
    2022
  • Conserving and sustaining culture through Sarawak traditional Malay woman headscarves
    A Rozaimie, R Bolhassan, RG Abdullah, A Johari
    International Journal of Service Management and Sustainability (IJSMS) 5 (1 … , 2020
    2020
    Citations: 4
  • Conserving and sustaining culture through Sarawak traditional Malay woman headscarves/Awang Rozaimie, Rashidah Bolhassan, Regina Garai Abdullah, Aiza Johari
    R Awang, B Rashidah, A Regina Garai, J Aiza
    International Journal of Service Management and Sustainability (IJSMS) 5 (1 … , 2020
    2020
  • Sarawak’s Malay: The traditional ways of confinement care
    A Rozaimie, R Bolhassan, A Johari
    Borneo Journal of Social Sciences & Humanities 1 (2) , 2019
    2019
    Citations: 4
  • Vocathon–the usefulness of board games in vocabulary learning through the multiple intelligences approach
    L Metom, A Alfred Tom, S Joe, A Rozaimie
    International Journal of Service Management and Sustainability (IJSMS) 4 (2 … , 2019
    2019
    Citations: 11

MOST CITED SCHOLAR PUBLICATIONS

  • Interactive multimedia-based mobile application for learning Iban language (I-MMAPS for learning Iban language)
    K Chachil, A Engkamat, A Sarkawi, ARA Shuib
    Procedia-Social and Behavioral Sciences 167, 267-273 , 2015
    2015
    Citations: 90
  • Factors contributing to communication apprehension among pre-university students
    AA Tom, A Johari, A Rozaimi, S Huzaimah
    Academic Journal of Interdisciplinary Studies 2 (8), 665 , 2013
    2013
    Citations: 60
  • Individual characteristics and job performance: generation Y at SMEs in Malaysia
    SW Jalil, P Achan, DN Mojolou, A Rozaimie
    Procedia-Social and Behavioral Sciences 170, 137-145 , 2015
    2015
    Citations: 55
  • Cultural variations and socio-ecocultural understanding of cross-cultural adaptation
    A Rozaimie
    The Qualitative Report 23 (10), 2538-2551 , 2018
    2018
    Citations: 34
  • Multicultural awareness and urban communities: Validating a multicultural awareness scale
    AR Awang-Shuib, SH Sahari, AJ Ali
    Journal of Asian Behavioural Studies 2 (5), 45-55 , 2017
    2017
    Citations: 30
  • Intercultural sensitivity and cross-cultural adjustment among Malaysian students abroad
    AS Awang-Rozaimie, AT Amelia, J Aiza, S Siti-Huzaimah, S Adib
    Journal of Educational and Social Research 3 (7), 693-703 , 2013
    2013
    Citations: 20
  • Multicultural awareness for better ways of life: A scale validation among Malaysian undergraduate students
    AS Awang-Rozaimie, AJ Ali, B Oii, C Siang
    2nd International Conference on Business and Economic Research Proceeding … , 2011
    2011
    Citations: 20
  • Harmonization of multicultural awareness and intercultural relations among multiracial society in Malaysia
    A Rozaimie, AJ Ali
    Asian Journal of Business Research ISSN 4 (1), 2014 , 2014
    2014
    Citations: 17
  • Toward harmonious urban communities from the inside out: Validating a multicultural awareness scale
    AS Awang-Rozaimie, SH Sahari, AJ Ali
    Procedia-Social and Behavioral Sciences 36, 732-741 , 2012
    2012
    Citations: 17
  • Environmental stress among part time students in Sarawak
    SH Sahari, YM Yaman, AR Awang-Shuib
    Procedia-social and behavioral sciences 36, 96-102 , 2012
    2012
    Citations: 13
  • Vocathon–the usefulness of board games in vocabulary learning through the multiple intelligences approach
    L Metom, A Alfred Tom, S Joe, A Rozaimie
    International Journal of Service Management and Sustainability (IJSMS) 4 (2 … , 2019
    2019
    Citations: 11
  • Part-time adults students in Sarawak and environmental stress factors
    SH Sahari, YM Yaman, AR Awang-Shuib
    Journal of Asian Behavioural Studies 2 (5), 65-72 , 2017
    2017
    Citations: 11
  • Multicultural personality and cross-cultural adjustment among sojourners in New Zealand
    A Rozaimie, S Huzaimah, A Morni
    International Journal of Publication and Social Studies 1 (1), 1-9 , 2016
    2016
    Citations: 11
  • Interactive English language learning: Dishzle language game
    A Johar, A Morni, SH Sahari, T Kamri, AR Awang Shuib
    International Journal of Service Management and Sustainability (IJSMS) 3 (2 … , 2018
    2018
    Citations: 10
  • CONSERVING THE JADI MALI RITUAL FOR CULTURAL SUSTAINABILITY: A CASE STUDY OF THE IBAN COMMUNITY IN SARAWAK.
    A Rozaimie, AA Tom, SW Jalil
    Kajian Malaysia: Journal of Malaysian Studies 41 (1) , 2023
    2023
    Citations: 8
  • Expatriates’ emotion reactions toward Malaysian multicultural society
    AS Awang-Rozaimie
    European Journal of Social Sciences 25 (2), 171-181 , 2011
    2011
    Citations: 7
  • An exploration into the Drivers of social media usage among MSME handicraft entrepreneurs
    SW Jalil, N Haris, L Putit, ARA Shuib
    Journal of International Business, Economics and Entrepreneurship 7 (1), 53-53 , 2022
    2022
    Citations: 5
  • Part-time adults students in Sarawak and environmental stress factors
    SS Huzaimah, M Yaman, YA Shuib, A Rozaimie
    Journal of ASIAN Behavioural Studies 2 (7), 48-57 , 2012
    2012
    Citations: 5
  • The Dynamic of Demographic Characters on the Reading Seed Program of Pustaka Negeri Sarawak.
    A Rozaimie
    Southeast Asia Early Childhood 13 (1), 34-69 , 2024
    2024
    Citations: 4
  • Conserving and sustaining culture through Sarawak traditional Malay woman headscarves
    A Rozaimie, R Bolhassan, RG Abdullah, A Johari
    International Journal of Service Management and Sustainability (IJSMS) 5 (1 … , 2020
    2020
    Citations: 4