Dr.K.D.Balaji

Dr. K.D. Balaji is an Assistant Professor (SG) in Human Resources in the College of Management at SRM Institute of Science and Technology, Chennai, Tamil Nādu, India, with over the experience of more than 23 years in the field of teaching. He Pursued his Ph.D. from SRM University, Kattankulathur, Tamil Nādu, India. He holds a degree in Master of Business Administration in Human Resources and Marketing from University of Madras, Chennai and a Bachelor Degree in Mechanical Engineering from University of Madras, Chennai, Tamil Nādu, India. His keen interest in research developed in his initial days of education, fulfilling his dream of publishing and presenting more than 25 research articles in his expertise domain of Human Resource. He holds a credit of conducting FDP’s and MDP’s in the areas of Management. His achievements have proven his potential and keen interest in the future of research in various areas including Training and Development, Employee Engagement, Entrepreneurship.

EDUCATION

PhD Management
MBA HR MARKETING
B.E Mechanical

RESEARCH, TEACHING, or OTHER INTERESTS

General Business, Management and Accounting, Business and International Management, Marketing, Organizational Behavior and Human Resource Management

Scopus Publications

Management of Business Using Machine Learning for Decision Making
Geetha Manoharan, P. Nithya Preetha, Nandhini. S, K. Santhanalakshmi, K.D. Balaji, and Vijay Raja
IEEE
Businesses throughout the world are focusing on extracting more benefit from information gathered from different places. The goal of this investiagtion is to look at the main elements of machine learning (ML) for arriving at optimal economic decisions. Business management are today confronted with a massive amount of data that must be kept, examined, and recovered in order to arrive at successful decisions and gain a competitive benefit. ML is primarily concerned with managing business processes with little or no human participation. The ML approaches allow for the analysis and recognition of patterns in big data sets and offer the required data to business management for successful decision making in various sectors such as economics, advertising, logistics, human resources, etc.ML allows the shift from physically preserved information to digitally recorded information, allows increasing memory, and aids with economic decision-making among additional things. ML additionally allows the extraction of quality signals and predicting information from the dataset and stimulates development. The utilization of ML has become an essential tool that is being utilized in the present compatible sector, and it has provided additional possibilities for business management to leverage a great deal of information. This research is concentrated on tackling the utilization of ML in creating successful economical decision making for businesses management. To explore the role of ML in economical decision making, the project aims to gather information from staff, supervisors, and corporate executives in a variety of sectors.


Cavity Backed Self-Diplexing Antenna Using SIW Method For WLAN and C-band Applications
A. Sai Vinay, P. Prabhu, N. Prudhvi Ganesh, and K. Balaji
International Hellenic University



A study on various aspects of SMEs' orientation for corporate social responsibility
Ali Albouti and K. D. Balaji
De Gruyter



The impact of corporate sustainability practices on work performance of employees in automobile companies in Chennai




Determinants of training perception among direct-to-home (DTH) service providers in Chennai




Qualitative Vs quantitative training and development model: Evidence with pharmaceuticals sales force in Indian context




A study on investor objective towards mutual fund products




A study on customer perception towards online shopping service quality among the IT professionals in south Chennai

RECENT SCHOLAR PUBLICATIONS

“16 A Study on Various Aspects of SMEs’ Orientation for Corporate Social Responsibility Analytical Report’: Sustainability, Green Management, and Performance of SMEs
AA Dr. K. D. Balaji
Sustainability, Green Management, and Performance of SMEs 7, 24-27 2024



The Relationship Between Stress and Remote Working in Indian Information Technology
Gokul Santhanam, Dr. K. D. Balaji
International Journal of Professional Business Review, 8 (12), 1-12 2023



A Systematic Literature Review of the effects of HRIS on Organizational Performance
DKDBALI Abouti
7th International Conference on Transform and thrive in an agile world 7 (1) 2023



THE RELATIONSHIP BETWEEN STRESS AND REMOTE WORKING IN INDIAN INFORMATION TECHNOLOGY COMPANIES
KDB Gokul Santhanam
Intern. Journal of Profess. Bus. Review. 8 (3), 1-12 2023



Remote onboarding effectiveness in Indian IT industry during the pandemic
G Santhanam, KD Balaji
International Journal of Professional Business Review: Int. J. Prof. Bus 2023



Use and challenges of HRIS in public organisations :A study based on Developing country
AADKD Balaji
Gradiva Review Journal 8 (12), 305-313 2022



A Study on Improving Students Performance and Motivation through an Instructional Assessment Under Meta-Cognitive Strategy
SJSDKD Balaji
Proceedings of International Conference on Management and Data Analytics. 2 2022



Plug And Play New Joiners During Pandemic Times: Creating A Sense of Belongingness
GSDKDBSZ Joseph
JOURNAL OF PHARMACEUTICAL NEGATIVE RESULTS 13 (03), 1186–1190. 2022



IS HRIS PLAYING A ROLE IN HRM TODAY?
DKDB Ali Albouti1
International Journal of Research Publication and Reviews 3 (7), pp 2964-2968, 2022



A Study on Improvisation of Academic Performance and Decision-Making Ability through an Interactive Review Model
DKDB saladi
Specialusis Ugdymas, 1 (43), 6806-6813 2022



E Learnng is not easy reading during COVID:A Study focused on MBA students in India
G santhanam Dr.K.D.Balaji srimathi jeeta joseph
8 thPAN-IIM WORLD MANAGEMENT CONFERENCE 8 (1), 433-438 2021



Green HR in the Work from Home World: A Study Specific to Indian IT Industry
G Santhanam, KD Balaji, S Pandey
SGS-Engineering & Sciences 1 (01) 2021



A Study of the Emotional Wellbeing of Service-Sector(Education) Employees Working 1097 from Home During Covid-19
DKDB Mr.Rohan Thomas Jinu
Second National Virtual Conference on Recent Advances in Technology 2021



Impact Of Long Term Work From Home On Work Culture & Employee Engagement: A Study Focused On Indian IT Companies
DKD Gokul Santhanam
Solid State Technology 63 (6), 13822-13831 2020



Effective Employee Training Programmes Signalling A Strategic Approach to Better Employee Satisfaction Transfer With Special Reference to Automobile Industries in Chennai City
B KD
The Shodhganga@ INFLIBNET 2020



A study among doctors towards antihypersensitive prescription practice in Chennai city,
DPSSEP : Dr.K.D. Balaji, Dr.V.M. Shenbagaraman
Journal of International Pharmaceutical Research 46 (3), 868-873 2019



Effective Employee Training Programmes Signalling A Strategic Approach to Better Employee Satisfaction Transfer With Special Reference to Automobile Industries in Chennai City
KD Balaji
SRM UNIVERSITY 2019



ANALYTICAL REPORT: CONSUMER BUYING BEHAVIOUR AND PURCHASING POWER
DKSLDMVDKDBA Selakumar
Archers and Elevators Publishing Houe 1, 1-66 2019



Impact of Micro Finance among Self Help Groups in Fisheries (At North Chennai)
KDB Vinoth
International Journal of Innovative Technology and Exploring Engineering 2019



“A Study on the contribution of MSMES and Its Challenges in Lieu of Goods and Service Tax (G.S.T.)”
DPS K.D.Balaji
Research Explorer 6 (16), 130-131 2018

MOST CITED SCHOLAR PUBLICATIONS

An empirical study on stress levels among software professionals in the city of Chennai, India
DA Mohan, KD Balaji, TK Kumar
Abhinav journal of research in commerce and management 2 (5), 33-40 2010
Citations: 12



Plug And Play New Joiners During Pandemic Times: Creating A Sense of Belongingness
GSDKDBSZ Joseph
JOURNAL OF PHARMACEUTICAL NEGATIVE RESULTS 13 (03), 1186–1190. 2022
Citations: 6



“ A Study on Entrepreneurial Attitude among Final Year Engineering Students in Kancheepuram District, Tamil Nadu”
KDB shenbagaram
Indian Journal of Applied Research 3 (Issue 5), 441-443 2013
Citations: 4



Remote onboarding effectiveness in Indian IT industry during the pandemic
G Santhanam, KD Balaji
International Journal of Professional Business Review: Int. J. Prof. Bus 2023
Citations: 3



Leaders and Mangers: A Quality Perspective in the Corporate World
G Ramanaiah
Journal of Entrepreneurship and Management 1 (2), 41 2012
Citations: 3



Use and challenges of HRIS in public organisations :A study based on Developing country
AADKD Balaji
Gradiva Review Journal 8 (12), 305-313 2022
Citations: 2



Impact Of Long Term Work From Home On Work Culture & Employee Engagement: A Study Focused On Indian IT Companies
DKD Gokul Santhanam
Solid State Technology 63 (6), 13822-13831 2020
Citations: 2



Impact of Micro Finance among Self Help Groups in Fisheries (At North Chennai)
KDB Vinoth
International Journal of Innovative Technology and Exploring Engineering 2019
Citations: 2



“Determinants of Training Perception among Direct-to-Home (DTH) Service Providers in Chennai”
sankaramoorthy K.D.Balaji
Journal of Advanced Research in Dynamical and Control Systems 5 (05), 760-767 2018
Citations: 2



THE RELATIONSHIP BETWEEN STRESS AND REMOTE WORKING IN INDIAN INFORMATION TECHNOLOGY COMPANIES
KDB Gokul Santhanam
Intern. Journal of Profess. Bus. Review. 8 (3), 1-12 2023
Citations: 1



Green HR in the Work from Home World: A Study Specific to Indian IT Industry
G Santhanam, KD Balaji, S Pandey
SGS-Engineering & Sciences 1 (01) 2021
Citations: 1



Stress among women as entrepreneurs and home maker in Kancheepuram district, Tamilnadu, India
KD Balaji, VM Shengaraman
ZENITH International Journal of Multidisciplinary Research 3 (8), 51-58 2013
Citations: 1

GRANT DETAILS

Funding Agency AICTE Training And Learning (ATAL) Academy 2021-2022 FDP on ROAD Sanctioned Amount FDP(Rs) 93000

CONSULTANCY

MDP Program
2020 Data analytics, Arra Associates
2020 Data analysis for business growth on
07-Aug-20 LinkedIn for Professional Growth and
Networking
26.09.2020 Conflict To Collaborate

Industry, Institute, or Organisation Collaboration

TED X Kattankulathur (2019, 2020, 2021)