Marketing, Organizational Behavior and Human Resource Management, Strategy and Management, General Business, Management and Accounting
RECENT SCHOLAR PUBLICATIONS
The Impact of Digitalization and Artificial Intelligence on Investment Behavior Across Generations in India SPDSBT Somasundaram European Economic Letters 15 (4), 1587 - 1593 , 2025 2025
A CONCEPTUAL STUDY ON CUSTOMER SATISFACTION IN FOOD DELIVERY APPS DG Dr Bala Murali S Greenovative - Forestering Innovation, Research and Entrepreneurship For … , 2025 2025
FORECASTING THE GREEN INVESTMENT BUBBLE BURST JMP Dr Bala Murali S Greenovative - Forestering Innovation, Research and Entrepreneurship For … , 2025 2025
IMPACT OF NEUROSCIENCE IN MOTIVATION AG Dr Bala Murali S,Dr S P Deepeka Humanities and Social Science Studies 14 (1), 145-151 , 2025 2025
COMPETITIVE ADVANTAGE IN QUICK-SERVICE F&B: A CASE STUDY ON ZEPTO CAFÉ S Dr S P Deepeka, Dr Bala Murali S International Conference on Advanced Research in Management 1 (1), 420-424 , 2025 2025
A STUDY ON EFFECTIVE MANAGEMENT PRACTICES DURING ECONOMIC DOWNTURNS RP Bala Murali S, S P Deepeka International Conference on Advanced Research in Management 1 (1), 137-143 , 2025 2025
Exploring the Role of Sales Funnel in website design on converting leads into customers P Bala Murali S,Praduman Sharma International Conference on Innovation and Development 1 (1), 403-415 , 2025 2025
The Impact of AI on Human Resource Management Practices DPA Bala Murali S Emperor Journal of Commerce 5 (4), 287-300 , 2025 2025
A Study on Green Start-Up Prospects in India-Fostering a Greener Future in Entrepreneurship SP Deepeka, S Balamurali, H Dagli 3rd International Conference on Reinventing Business Practices, Start-ups … , 2024 2024
Service Qulaity Gaps in Public Sector banks PS Bala Murali S International Conference on Innovative Research and Development 1 (1), 976-986 , 2024 2024
The Impact of Ai Generated content on Consumer Awareness, Consumer Engagement and Brand Perception SA Bala Murali S, S P Deepeka International Conference on Multi Disciplinary Research & Development 1 (1 … , 2024 2024
A COMPARATIVE STUDY ON THE ANALYSIS OF THE SELECTED LARGE CAP MUTUAL FUNDS IN INDIA KSM Bala Murali S shodha prabha 47 (3), 31-34 , 2022 2022
INFLUENCE OF CONSUMER PREFERENCE ON CONSUMER SATISFACTION AND BRAND LOYALTY DRTS Bala Murali S JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 96, 185-192 , 2022 2022
Reasons & Remedies of a Mounting Non performance assets of public sector banks in India article SS Bala Murali S JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 96, 97-102 , 2022 2022
Impact Of Covid-19 On Small Business Owners BMS Dr.Priya A National Conference on Recovery Strategies for Business SustainabilityPost … , 2022 2022
A CORRELATIONAL STUDY ON TOOLS OF INTEGRATED MARKETING COMMUNICATION ON THE PURCHASE OF FAST-MOVING CONSUMER GOODS BMS Gurumoorthy S Stochastic Modeling & Applications 26 (3), 705-708 , 2022 2022
A Conceptual Study on effectiveness of advertisement on the purchase of FMCG – Health Drinks BMS Gurumoorthy S Journal of Xi’an Shiyou University, Natural Science Edition 18 (5), 152-163 , 2022 2022
Influence of E HRM Practices Over Outcomes of IT Companies in Chennai DPA Bala Murali S Journal of the Oriental Institute 71 (1), 4-10 , 2022 2022
E-Commerce A consideration to Implementation in manufacturing Industry BMS Dr.Priya A International E Conference on Economic Challenges & opportunities Covid-19 Era , 2021 2021
Factors of Work Stress among Teachers in Private Schools DLV Bala Murali S, J P Jaideep Utkal Historical Research Journal 34, 63-66 , 2021 2021
MOST CITED SCHOLAR PUBLICATIONS
The Impact of Digitalization and Artificial Intelligence on Investment Behavior Across Generations in India SPDSBT Somasundaram European Economic Letters 15 (4), 1587 - 1593 , 2025 2025
A CONCEPTUAL STUDY ON CUSTOMER SATISFACTION IN FOOD DELIVERY APPS DG Dr Bala Murali S Greenovative - Forestering Innovation, Research and Entrepreneurship For … , 2025 2025
FORECASTING THE GREEN INVESTMENT BUBBLE BURST JMP Dr Bala Murali S Greenovative - Forestering Innovation, Research and Entrepreneurship For … , 2025 2025
IMPACT OF NEUROSCIENCE IN MOTIVATION AG Dr Bala Murali S,Dr S P Deepeka Humanities and Social Science Studies 14 (1), 145-151 , 2025 2025
COMPETITIVE ADVANTAGE IN QUICK-SERVICE F&B: A CASE STUDY ON ZEPTO CAFÉ S Dr S P Deepeka, Dr Bala Murali S International Conference on Advanced Research in Management 1 (1), 420-424 , 2025 2025
A STUDY ON EFFECTIVE MANAGEMENT PRACTICES DURING ECONOMIC DOWNTURNS RP Bala Murali S, S P Deepeka International Conference on Advanced Research in Management 1 (1), 137-143 , 2025 2025
Exploring the Role of Sales Funnel in website design on converting leads into customers P Bala Murali S,Praduman Sharma International Conference on Innovation and Development 1 (1), 403-415 , 2025 2025
The Impact of AI on Human Resource Management Practices DPA Bala Murali S Emperor Journal of Commerce 5 (4), 287-300 , 2025 2025
A Study on Green Start-Up Prospects in India-Fostering a Greener Future in Entrepreneurship SP Deepeka, S Balamurali, H Dagli 3rd International Conference on Reinventing Business Practices, Start-ups … , 2024 2024
Service Qulaity Gaps in Public Sector banks PS Bala Murali S International Conference on Innovative Research and Development 1 (1), 976-986 , 2024 2024
The Impact of Ai Generated content on Consumer Awareness, Consumer Engagement and Brand Perception SA Bala Murali S, S P Deepeka International Conference on Multi Disciplinary Research & Development 1 (1 … , 2024 2024
A COMPARATIVE STUDY ON THE ANALYSIS OF THE SELECTED LARGE CAP MUTUAL FUNDS IN INDIA KSM Bala Murali S shodha prabha 47 (3), 31-34 , 2022 2022
INFLUENCE OF CONSUMER PREFERENCE ON CONSUMER SATISFACTION AND BRAND LOYALTY DRTS Bala Murali S JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 96, 185-192 , 2022 2022
Reasons & Remedies of a Mounting Non performance assets of public sector banks in India article SS Bala Murali S JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 96, 97-102 , 2022 2022
Impact Of Covid-19 On Small Business Owners BMS Dr.Priya A National Conference on Recovery Strategies for Business SustainabilityPost … , 2022 2022
A CORRELATIONAL STUDY ON TOOLS OF INTEGRATED MARKETING COMMUNICATION ON THE PURCHASE OF FAST-MOVING CONSUMER GOODS BMS Gurumoorthy S Stochastic Modeling & Applications 26 (3), 705-708 , 2022 2022
A Conceptual Study on effectiveness of advertisement on the purchase of FMCG – Health Drinks BMS Gurumoorthy S Journal of Xi’an Shiyou University, Natural Science Edition 18 (5), 152-163 , 2022 2022
Influence of E HRM Practices Over Outcomes of IT Companies in Chennai DPA Bala Murali S Journal of the Oriental Institute 71 (1), 4-10 , 2022 2022
E-Commerce A consideration to Implementation in manufacturing Industry BMS Dr.Priya A International E Conference on Economic Challenges & opportunities Covid-19 Era , 2021 2021
Factors of Work Stress among Teachers in Private Schools DLV Bala Murali S, J P Jaideep Utkal Historical Research Journal 34, 63-66 , 2021 2021
