Bambang Irawan

EDUCATION

Doktor Public Administration University of Brawijaya Malang Indonesia

RESEARCH INTERESTS

Digital Governance dan Public Service

Scopus Publications

A comprehensive study of neuro marketing techniques
Muhammad Younus, Achmad Nurmandi, Dyah Mutiarin, Halimah Abdul Manaf, Andi Luhur Prianto, Bambang Irawan, Salahudin Salahudin, Idil Akbar, Titin Purwaningsih, and Ihyani Malik
IGI Global
This study explores the intersection of cognitive psychology and consumer behavior through the lens of neuromarketing techniques. The primary objective is to understand how cognitive insights, derived from neuromarketing, influence consumer decision-making processes. Employing a qualitative research methodology, the study involved in-depth interviews with industry experts, focus groups with consumers, and an extensive literature review. These approaches provided rich insights into how businesses utilize neuromarketing tools such as fMRI, EEG, and eye-tracking to decode consumer preferences and behaviors. The findings reveal that neuromarketing not only enhances traditional marketing strategies but also uncovers subconscious consumer motivations that are often overlooked by conventional methods. In conclusion, the research underscores the growing importance of cognitive insights in shaping marketing strategies and suggests that a nuanced understanding of consumer psychology is crucial for businesses aiming to create more effective and ethically responsible marketing campaigns.


Running Digital Political Marketing Movement for Election 2024: A Case Study of Pakistan
Muhammad Younus, Achmad Nurmandi, Dyah Mutiarin, Andi Luhur Prianto, Halimah Abdul Manaf, and Bambang Irawan
Informa UK Limited



Policy implementation and strategic effects: Assessing the impact of parliamentary thresholds on Indonesia’s political system and governance
I Made Sumada, Azhari Aziz Samudra, Yudistira Adnyana, and Bambang Irawan
EnPress Publisher
This study examines the impact of parliamentary thresholds on the Indonesian political system through the lens of the Routine Policy Implementation Model and the Strategic Policy Implementation Model. The main objective is to evaluate the effectiveness of parliamentary thresholds in managing political fragmentation, assess their impact on stability and representation in the legislative system, and understand their implementation’s technical and strategic implications. Using a qualitative approach supported by interview studies and field observations, this research combines analysis of election data in the 2009, 2014, and 2019 elections with a qualitative assessment of policy changes and political dynamics. The Routine Policy Implementation Model focuses on the technical aspects of threshold implementation, including vote counting procedures and seat allocation efficiency. Meanwhile, the Strategic Policy Implementation Model examines the broader implications of these thresholds for political consolidation, government effectiveness, and the representation of minor parties. The results show that the parliamentary threshold has significantly reduced political fragmentation by consolidating the number of parties in Parliament, resulting in a legislative system that is cleaner and easier to administer. However, this consolidation has also marginalized small parties and limited political diversity. The novelty of this study lies in its comprehensive analysis of how parliamentary thresholds affect administrative efficiency and strategic political stability in Indonesia, compared to democratic countries in transition, such as Slovenia and Montenegro. In conclusion, although parliamentary thresholds have increased political stability and government effectiveness, they have also raised concerns about the reduced representation of small and regional parties. The study recommends maintaining balanced thresholds that ensure stability and diversity, implementing mechanisms to review thresholds periodically, and involving diverse stakeholders in adjusting policies to reflect evolving political dynamics. This approach will help balance the need for a stable legislative environment with broad representation.


Public Response to General Election Dissemination on social media by the Indonesian General Election Commission
Paisal Akbar, Achmad Nurmandi, Titin Purwaningsih, Hasse Jubba, and Bambang Irawan
EDP Sciences
Socialization is a process of transferring knowledge through values and rules so that an individual can become a member of a group, and this knowledge transfer process can also be referred to as an ongoing learning process that impacts the formation of one's personality. Suppose the focus is on socialization by the Indonesian General Election Commission. In that case, the socialization efforts aim to form a community that understands the election process and the role of the community in the election stages. This effort is carried out by providing information containing the general election stages that are being carried out or will run. However, to what extent has the public responded to social media socialization efforts that the General Election Commission has carried out? This research will try to understand the public's response to the socialization that the General Election Commission carried out after the 2020 Simultaneous General Elections were held. The research data was obtained by conducting an online survey through online questionnaire media, distributed widely to research respondents from 16 February 2021 to 28 February 2021. The total number of research respondents reached 212 respondents from 24 provinces in Indonesia. Male respondents came to 144 people (64%), and the number of female respondents was 68 (32%). In processing data, this research uses Nvivo 12 Plus to assist researchers in processing qualitative data into more interactive data visualizations. The findings of this study indicate that the public's response to the dissemination of general elections through social media is very high; this suggests that social media has become the primary medium for the public to find information related to general elections. Furthermore, this research has also identified the tendency for the General Election Commission's social media account at the central level to provide the most information, namely the Indonesian General Election Commission. In addition, the public's assessment of account performance, the influence of socialization, and the quality of socialization have also been known. The last and no less important is the addition of public suggestions for socialization in the future.


Research Trends in E-Government Interoperability: Mapping Themes and Concepts Based on The Sco-pus Database
Paisal Akbar, Achmad Nurmandi, Bambang Irawan, and Mohammad Jafar Loilatu
JEDEM Journal of e-Democracy and Open Government
Advances in information and communication technology, in the provision of public services, have affected all aspects of electronic governance. This widespread use has resulted in vast amounts of data, which governments and other entities can collect and analyse to measure, assess and improve service interoperability. Interoperability is the ability of software to collaborate. Currently, studies on the interoperability of e-government applications are the focus of research by previous researchers to develop information and communication technology to realize the smooth exchange of information in all elements of government. This study aims to determine the development of research on interoperability in e-government by conducting an in-depth analysis of research trends and dominant themes in e-government interoperability. This research is a systematic review using VosViewer and Nvivo Qualitative Software Analysis, and both are used to uncover trending issues and research themes on e-government interoperability. This research data was obtained through the Scopus database using a search strategy to find relevant documents. The results show that research trends related to e-government interoperability issues have declined recently. In addition, this study also presents the highest citations, funding sponsors, and research connectivity between countries. Furthermore, this study also produces six dominant themes related to e-government interoperability, namely Interoperability, E-government, Systems, Technology, Data, and Services. Some of the findings produced in this study are expected to provide a comprehensive picture of research trends in e-government interoperability for researchers in the future.


Public Trust on Policy for Mobility Restrictions Policy in Indonesia an Analysis from Social Media Twitter
Paisal Akbar, Achmad Nurmandi, Bambang Irawan, Zuly Qodir, and Hasse Juba
Springer International Publishing



Evaluating Local Government Website Using a Synthetic Website Evaluation Model




Analysis of the intensity of communication and coordination of government officials on twitter social media during the Covid-19 handling in Indonesia
Muslimin Machmud, Bambang Irawan, Kisman Karinda, Joko Susilo, and . Salahudin
Richtmann Publishing
The aim of this study is to explain government officials’ communication and coordination intensity on twitter social media while handling the Covid-19 pandemic in Indonesia. This research uses a qualitative content analysis approach towards the official Indonesian government official’s account. The result showed a developed communication and intensive coordination between President Jokowi and the team, in attempt to properly accelerate the handling process. Furthermore, this activity was also achieved with a number of governors. The presidency aimed to build the commitment of central and local government officials, and jointly support the policy implementation to properly manage Covid-19. These communication and coordination activities positively impacted on the high attention of local governments to accelerate the handling in a number of regions. However, the study limitations include the use of Twitter social media data, characterized by the inability to reveal performance of government officials. Therefore, subsequent research is expected to adopt a triangulation analysis approach to data on twitter social media, online media, official government reports, and information from trends in Indonesian cases.
  
 Received: 7 August 2020 / Accepted: 11 February 2021 / Published: 10 May 2021


Social Media in Politic: Political Campaign on United States Election 2020 Between Donald Trump and Joe Biden
Paisal Akbar, Bambang Irawan, Mohammad Taufik, Achmad Nurmandi, and Suswanta
Springer International Publishing

RECENT SCHOLAR PUBLICATIONS

PENYEBARAN INFORMASI VAKSINASI MELALUI TWITTER OLEH PEMERINTAH KOTA SAMARINDA DAN KOTA BALIKPAPAN PADA MASA PANDEMI COVID-19
RT Senobaan, SN Ramdanis, G Cornelia, B Irawan
Jurnal Paradigma 13 (2) 2025



Impact of Digital Government on the Territories of Public Sector Reform: A Bibliometric Analysis
M Younus, A Nurmandi, D Mutiarin, AL Prianto, HA Manaf, B Irawan, ...
Utilizing Technology to Manage Territories, 101-138 2025



A Comprehensive Study of Neuro Marketing Techniques
M Younus, A Nurmandi, D Mutiarin, HA Manaf, AL Prianto, B Irawan, ...
Impact of Sensory Marketing on Buying Behavior, 1-34 2025



Exploring the Digital Innovation in Smart City Through Smart Public Transportation
M Younus, A Nurmandi, D Mutiarin, AL Prianto, ARM Karim, HA Manaf, ...
Digital Innovations for Renewable Energy and Conservation, 141-166 2025



Running Digital Political Marketing Movement for Election 2024: A Case Study of Pakistan
M Younus, A Nurmandi, D Mutiarin, A Luhur Prianto, H Abdul Manaf, ...
Journal of Political Marketing, 1-23 2024



Community Governance for Coastal Empowerment in Bintan Regency: Challenges and Strategies
Alfiandri, NI Rivai, E Darmawan, B Irawan
Manajemen Pelayanan Publik 8 (3), 989-1000 2024



A Comprehensive Study of Neuro Marketing
D Mutiarin, B Irawan, T Purwaningsih, I Malik
Impact of Sensory Marketing on Buying Behavior, 1 2024



Enhancing basic education quality through the implementation of the regional medium-term development plan in oil-rich areas
M Murni, M Noor, B Irawan
Journal of Contemporary Governance and Public Policy 5 (2), 171-192 2024



PENGARUH DOMINAN E-GOVERNMENT QUALITY BERBASIS APLIKASI DISDUKCAPIL TERHADAP KEPUASAN MASYARAKAT KECAMATAN TANJUNG REDEB KABUPATEN BERAU
VK Sari, B Irawan, D Zulfiani
Jurnal Administrative Reform 12 (1) 2024



Efektivitas Program Bebas Kuota Internet di Kota Bontang
A Darmawan, B Irawan, D Daryono
Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) 6 (1), 60-80 2024



HOW HAS THE COMPANY RELATIONSHIP POLICY WORKED SO FAR? STUDY OF RESEARCH TRENDS AND MAPPING OF DOMINANT THEMES
L Wibisana, A Wijaya, B Irawan, P Akbar, D Candralita
STUDY OF RESEARCH TRENDS AND MAPPING OF DOMINANT THEMES (March 28, 2024) 2024



CORPORATE SHARE VALUES, AN EXPLORING CORPORATE SOCIAL RESPONSIBILITY IN DEVELOPING RURAL AREAS
A Wijaya, L Wibisana, B Irawan, MJ Loilatu, P Akbar
AN EXPLORING CORPORATE SOCIAL RESPONSIBILITY IN DEVELOPING RURAL AREAS 2024



Mapping the Landscape of Digital Government Transformation: A Bibliometric Analysis
M Younus, EP Purnomo, A Nurmandi, D Mutiarin, HA Manaf, AL Prianto, ...
SHS Web of Conferences 204, 04004 2024



Policy implementation and strategic effects: Assessing the impact of parliamentary thresholds on Indonesia’s political system and governance
IM Sumada, AA Samudra, Y Adnyana, B Irawan
Journal of Infrastructure, Policy and Development 8 (10), 8548 2024



ANALISIS KUALITAS PELAYANAN DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN MAHAKAM ULU
M Cin, B Irawan, HS Utomo
Jurnal Paradigma 12 (2) 2023



IMPLEMENTASI KEBIJAKAN PENERIMAAN PESERTA DIDIK BARU MELALUI SISTEM ZONASI DI KOTA SAMARINDA
J Jahirudin, B Irawan, S Rande
Jurnal Paradigma 12 (2) 2023



KUALITAS PELAYANAN PUBLIK DI KANTOR KELURAHAN KARANG ASAM ILIR KOTA SAMARINDA
M Chairi, B Irawan, S Rande
Jurnal Administrative Reform 11 (1) 2023



Collaborative Governance in Mangrove Ecotourism Policy on Bintan Island Coastal Approach of Penta Helix
A Alfiandri, B Irawan
Jurnal Manajemen Pelayanan Publik 7 (1), 171-191 2023



IMPLEMENTING E-PLANNING SYSTEM IN LOCAL GOVERNMENT DECISION-MAKING: A CASE STUDY IN INDONESIA
NWI Rahayu, SH Supena, S Nurhayati, B Irawan, H Hidayat
CosmoGov: Jurnal Ilmu Pemerintahan 9 (1), 50-65 2023



Manajemen Publik
B Irawan
The Journal Publishing 4 (6), viii+ 106-viii+ 106 2023

MOST CITED SCHOLAR PUBLICATIONS

Studi Analisis Konsep E-Government: Sebuah Paradigma Baru dalam Pelayanan Publik
B Irawan
Jurnal Paradigma 2 (1), 174-201 2017
Citations: 155



Organisasi formal dan informal: tinjauan konsep, perbandingan, dan studi kasus
B Irawan
Jurnal Administrative Reform 6 (4), 195-220 2019
Citations: 70



E-Government Sebagai Bentuk Baru Dalam Pelayanan Publik: Sebuah Tinjauan Teoritik
B Irawan
Jurnal Paradigma 4 (3), 200-209 2017
Citations: 49



E-Government : Konsep, Esensi dan Studi Kasus
B Irawan, MN Hidayat
https://repository.unmul.ac.id/bitstream/handle/123456789/15689/Unesco_E 2021
Citations: 31



Analysis of the intensity of communication and coordination of government officials on twitter social media during the Covid-19 handling in Indonesia
M Machmud, B Irawan, K Karinda, J Susilo, S Salahudin
Academic Journal of Interdisciplinary Studies 10 (3), 319-334 2021
Citations: 26



Analysis of Twitter’s Function as a Media communication of Public Transportation
MJ Loilatu, B Irawan, S Salahudin, IT Sihidi
Jurnal Komunikasi 13 (1), 54 2021
Citations: 17



Inovasi Pelayanan Permohonan Pengajuan Izin Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kota Samarinda
B Irawan, M Nizar, P Akbar, AH Khanz
Matra Pembaruan: Jurnal Inovasi Kebijakan 4 (2), 135-145 2020
Citations: 17



Asistensi Pembuatan Website “Mall Pelayanan Publik” Dinas Penanaman Modal Dan Pelayanan Terpadu Satu Pintu Kota Samarinda
B Irawan, MN Hidayat
Dinamisia: Jurnal Pengabdian Kepada Masyarakat 5 (5), 1120-1128 2021
Citations: 15



Development planning to accelerate Sustainable Development Goals (SDGs) in Mahakam Ulu Districts as a new autonomous region
B Irawan, P Akbar, EP Purnomo, A Nurmandi
Masyarakat, Kebudayaan dan Politik 34 (2), 184 2021
Citations: 15



Interaktivitas Website Belimbing. Id Sebagai Media Komunikasi Dalam Meningkatkan Sistem Pelayanan Masyarakat Di Kelurahan Belimbing Kecamatan Bontang Barat Kota Bontang
RAA Afrinda, B Irawan, KM Boer
eJournal Ilmu Komun 8 (1), 88-102 2020
Citations: 15



Upaya pengembangan pariwisata dalam rangka meningkatkan pendapatan asli daerah (PAD) oleh Dinas Kebudayaan dan Pariwisata di Kabupaten Bulungan Provinsi Kalimantan Utara
F Darmatasia, B Irawan, F Apriani
EJournal Administrasi Publik 8 (1), 8707-8718 2020
Citations: 14



Analisis Pelaksanaan Pengaduan Masyarakat Di Kantor Samsat Kota Samarinda
B Irawan
Jurnal Administrative Reform 5 (1), 1-14 2017
Citations: 14



Pendidikan dan pelatihan tot dalam meningkatkan kinerja pegawai widyaiswara di badan pendidikan dan pelatihan provinsi kalimantan timur
S Amaddin, N Fitriyah, B Irawan
Jurnal Administrative Reform 3 (1), 148-160 2017
Citations: 14



Research trends in e-Government interoperability: mapping themes and concepts based on the scopus database
P Akbar, A Nurmandi, B Irawan, MJ Loilatu
JeDEM-eJournal of eDemocracy and Open Government 14 (2), 83-108 2022
Citations: 13



Evaluasi Kebijakan Pembangunan Transmigrasi di Kabupaten Mahakam Ulu (Studi pada Kecamatan Long Hubung Kabupaten Mahakam Ulu)
A Lejiu, B Irawan
Jurnal Administrative Reform 2 (4), 515-526 2017
Citations: 12



Evaluating local government website using a synthetic website evaluation model
B Irawan, M Nizar Hidayat
International Journal of Information Science and Management (IJISM) 20 (1) 2022
Citations: 11



Evaluasi aksesibilitas website covid19. kaltimprov. go. id menggunakan sortsite 5.3. 5
B Irawan, MN Hidayat
Jurnal Paradigma (JP) 9 (2), 119-130 2020
Citations: 10



The Face of the General Elections Commission in The Case of the Code of Conduct 2018-2020
P Akbar, M Taufik, B Irawan, S Sudiar
Journal of Government and Political Issues 1 (1), 26-34 2021
Citations: 9



Analisis fungsi twitter sebagai media komunikasi transportasi publik
MJ Loilatu, B Irawan, S Salahudin, IT Sihidi
Jurnal Komunikasi 13 (1), 2021 2021
Citations: 9



Pengaruh faktor budaya organisasi dan motivasi terhadap prestasi kerja pegawai pada dinas perhubungan provinsi Kalimantan timur
S Djaitun, A Margono, B Irawan
Jurnal Administrative Reform 1 (3), 582-595 2017
Citations: 9