Business and International Management, Social Sciences, Business, Management and Accounting, Arts and Humanities
180
Scholar Citations
4
Scholar h-index
2
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Assessing the future of circular fashion amidst changing market shifts: An empirical study of Indian consumers P Archana, J Dheeba, U Bhojanna, TV Teja Empowering Inclusive Innovation, 412-418 , 2026 2026
Traditional Orthopedic Knowledge in Karnataka: A Qualitative Study of Healers’ Techniques and Practices U Bhojanna, GVM Sharma, P Archana Journals). Nationwide surveys estimate approximately 5 (3) , 2025 2025
Pharmaceutical retail store performance enhancement: The impact of digital usage, 3PL performance and customer orientation GM Divakar, U Bhojanna, BM Avinash 2024 Citations: 4
The role of augmented reality in online shopping of apparels: A review of meaning, applications and user experience P Archana, N Rakesh, U Bhojanna Kuwait Chapter of the Arabian Journal of Business and Management Review 13 … , 2024 2024 Citations: 2
Carbon-negative Goals: Innovative Business Model for Sustainability at ‘Eat Raja’ P Archana, D Tamizharasi, U Bhojanna Asia-Pacific Journal of Management Research and Innovation 19 (2-3), 160-169 , 2023 2023 Citations: 1
Investigating the mediating influence of internal motivation on family-supportive benefits, work-life balance, and job embeddedness: a study in the Indian IT/ITES sector IG Srikanth, U Bhojanna International Journal of Management Practice 15 (4), 511-531 , 2022 2022 Citations: 1
Consumers' attitude towards online shopping of apparels in Bengaluru city U Bhojanna, P Archana Journal of Engineering Science 11 (4), 675-684 , 2020 2020 Citations: 2
THE VALUE OF MOBILE MARKETING: A LITERATURE REVIEW U Bhojanna, P Archana Advance and Innovative Research 6 (1), 52 , 2019 2019
Ethical Perspective of Agents’ Influence of customer trust on Life Insurance Company MH Leela, U Bhojanna Asian Journal of Research in Social Sciences and Humanities 4 (5), 1-10 , 2014 2014
An empirical study on service related factors and its significance in life insurance (with reference to customers at Bangalore city) MH Leela, U Bhojanna ZENITH International Journal of Business Economics & Management Research 4 … , 2014 2014
E-tailing of grocery-an assessment of attributes of a web store:(With special reference to households doing online grocery shopping in Bangalore city) U Bhojanna, MG Raturi, S Mankikar International Journal of Marketing and Technology 4 (11), 16-34 , 2014 2014
Deep-rooted Culture and Innovativeness: A Review U Bhojanna, IG Srikanth, A Tiwari Journal of Commerce and Management Thought 5 (1), 39 , 2014 2014
Knowing Customers Selection Criteria on LIC's Value Added Services (with special reference to LIC customers at Bangalore) MH Leela, U Bhojanna Asian Journal of Research in Business Economics and Management 4 (6), 165-173 , 2014 2014
ORGB What's Inside: An Innovative Approach to Learning and Teaching Organizational Behavior U Bhojanna, IG Srikanth, A Tiwari South Asian Journal of Management 20 (4), 157 , 2013 2013
Strategic HR: Success key to organizational effectiveness U Bhojanna, IG Srikanth, A Tiwari Prabandhan: Indian Journal of Management, 20-25 , 2013 2013 Citations: 6
“Exploring drivers of customer's contentment on LIC of India”(With special references to customers in Bangalore) U Bhojanna, MH Leela, IG Srikanth South Asian Journal of Marketing & Management Research 3 (12), 32-47 , 2013 2013
Advertising: An IMC Perspective SN Murthy, U Bhojanna Excel Books , 2010 2010 Citations: 17
Business research methods SN Murthy, U Bhojanna Excel Books India , 2009 2009 Citations: 143
Customer Life Cycle in relationship marketing U Bhojanna SMART Journal of Business Management Studies 1 (2), 23-26 , 2005 2005
MOST CITED SCHOLAR PUBLICATIONS
Business research methods SN Murthy, U Bhojanna Excel Books India , 2009 2009 Citations: 143
Advertising: An IMC Perspective SN Murthy, U Bhojanna Excel Books , 2010 2010 Citations: 17
Strategic HR: Success key to organizational effectiveness U Bhojanna, IG Srikanth, A Tiwari Prabandhan: Indian Journal of Management, 20-25 , 2013 2013 Citations: 6
Pharmaceutical retail store performance enhancement: The impact of digital usage, 3PL performance and customer orientation GM Divakar, U Bhojanna, BM Avinash 2024 Citations: 4
The role of augmented reality in online shopping of apparels: A review of meaning, applications and user experience P Archana, N Rakesh, U Bhojanna Kuwait Chapter of the Arabian Journal of Business and Management Review 13 … , 2024 2024 Citations: 2
Consumers' attitude towards online shopping of apparels in Bengaluru city U Bhojanna, P Archana Journal of Engineering Science 11 (4), 675-684 , 2020 2020 Citations: 2
Carbon-negative Goals: Innovative Business Model for Sustainability at ‘Eat Raja’ P Archana, D Tamizharasi, U Bhojanna Asia-Pacific Journal of Management Research and Innovation 19 (2-3), 160-169 , 2023 2023 Citations: 1
Investigating the mediating influence of internal motivation on family-supportive benefits, work-life balance, and job embeddedness: a study in the Indian IT/ITES sector IG Srikanth, U Bhojanna International Journal of Management Practice 15 (4), 511-531 , 2022 2022 Citations: 1
Assessing the future of circular fashion amidst changing market shifts: An empirical study of Indian consumers P Archana, J Dheeba, U Bhojanna, TV Teja Empowering Inclusive Innovation, 412-418 , 2026 2026
Traditional Orthopedic Knowledge in Karnataka: A Qualitative Study of Healers’ Techniques and Practices U Bhojanna, GVM Sharma, P Archana Journals). Nationwide surveys estimate approximately 5 (3) , 2025 2025
THE VALUE OF MOBILE MARKETING: A LITERATURE REVIEW U Bhojanna, P Archana Advance and Innovative Research 6 (1), 52 , 2019 2019
Ethical Perspective of Agents’ Influence of customer trust on Life Insurance Company MH Leela, U Bhojanna Asian Journal of Research in Social Sciences and Humanities 4 (5), 1-10 , 2014 2014
An empirical study on service related factors and its significance in life insurance (with reference to customers at Bangalore city) MH Leela, U Bhojanna ZENITH International Journal of Business Economics & Management Research 4 … , 2014 2014
E-tailing of grocery-an assessment of attributes of a web store:(With special reference to households doing online grocery shopping in Bangalore city) U Bhojanna, MG Raturi, S Mankikar International Journal of Marketing and Technology 4 (11), 16-34 , 2014 2014
Deep-rooted Culture and Innovativeness: A Review U Bhojanna, IG Srikanth, A Tiwari Journal of Commerce and Management Thought 5 (1), 39 , 2014 2014
Knowing Customers Selection Criteria on LIC's Value Added Services (with special reference to LIC customers at Bangalore) MH Leela, U Bhojanna Asian Journal of Research in Business Economics and Management 4 (6), 165-173 , 2014 2014
ORGB What's Inside: An Innovative Approach to Learning and Teaching Organizational Behavior U Bhojanna, IG Srikanth, A Tiwari South Asian Journal of Management 20 (4), 157 , 2013 2013
“Exploring drivers of customer's contentment on LIC of India”(With special references to customers in Bangalore) U Bhojanna, MH Leela, IG Srikanth South Asian Journal of Marketing & Management Research 3 (12), 32-47 , 2013 2013
Customer Life Cycle in relationship marketing U Bhojanna SMART Journal of Business Management Studies 1 (2), 23-26 , 2005 2005
