Bindu Basini

@gurunanakcollege.edu.in

Assistant Professor
Guru Nanak College, Chennai

Bindu Basini


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https://researchid.co/bindubasini

EDUCATION

B.com, MBA, M.com, Ph.d

RESEARCH INTERESTS

Marketing

RECENT SCHOLAR PUBLICATIONS

  • Go Green think green-New mantra for all
    BBSDS M.K
    Shanlax International Journal of Management 5 (Special Issue 2), 47-53 , 2018
    2018
  • Private Label Brands and store Loyalty - A Study with reference to Apparels
    BBSDS M.K
    International Journal of Management Studies 4 (Special Issue 3), 62-76 , 2017
    2017

MOST CITED SCHOLAR PUBLICATIONS

  • Go Green think green-New mantra for all
    BBSDS M.K
    Shanlax International Journal of Management 5 (Special Issue 2), 47-53 , 2018
    2018
  • Private Label Brands and store Loyalty - A Study with reference to Apparels
    BBSDS M.K
    International Journal of Management Studies 4 (Special Issue 3), 62-76 , 2017
    2017