Camelia Budac
@ulbsibiu.ro/ro
Management, Marketing and Business Administration Department
Lucian Blaga University of Sibiu, Romania
RESEARCH, TEACHING, or OTHER INTERESTS
Marketing, Business and International Management, General Business, Management and Accounting, Tourism, Leisure and Hospitality Management
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Livia Ilie and Camelia Budac
Walter de Gruyter GmbH
Abstract As there is already a common understanding that economic development can be seen where entrepreneurial activity flourishes, governments became also interested to understand if entrepreneurial ecosystems can be built from scratch like an artificial ecosystem. Many of the local areas (cities, regions or small countries) that received an entrepreneurial label developed to this status mostly through a natural process. Silicon Valley is in this respect the well-known success story. Researchers started to get interest in conceptualizing entrepreneurial ecosystems in the last two decades. They were able to define and identify the key drivers for a successful entrepreneurial ecosystem making analogies with natural ecosystems. This paper aims to synthetize the most important findings in the research in this domain, summarizing the key factors needed to be in place in order for an ecosystem to be considered entrepreneurial with a significant economic, technological and societal impact. The models developed are useful for practitioners and policymakers. Central to such an ecosystem we consider to be higher education and research institutions, as they bring to the ecosystem the elements that are crucial for its success: talented and innovative people, innovations and research outcomes with high potential of commercialization, valuable networks.
Simona Vinerean, Camelia Budac, Lia Alexandra Baltador, and Dan-Cristian Dabija
MDPI AG
The COVID-19 pandemic has impacted consumers’ lives and their shopping patterns, leading them towards mobile commerce. To address current shopping circumstances, an adapted UTAUT2 model aims to integrate trust and perceptions of the effects of the COVID-19 pandemic on consumers’ behavioral intention to rely on m-commerce during this period. The study proposes a research model which is investigated with the help of structural equation modelling in AMOS. Using the framework of a cross-sectional study, data were collected from an emerging market in Romania, where internet speed ranks 4th worldwide and where the yearly increase in internet and social media users is approximately 10%. By using confirmatory factor analysis and structural equation modelling, the research validates the applicability of UTAUT2 in examining consumers’ behavioral intent of using m-commerce during a pandemic. Hedonic motivation is the strongest predictor of consumers’ behavioral intentions to continue using m-commerce. The findings contribute to understandings of consumers’ behavior with m-commerce in an emerging market, extending knowledge based on the adapted UTAUT2 model and allowing for comprehension of the key role of trust and social influences in affecting consumers’ perceptions of the COVID-19 outbreak in relation to shopping patterns.
Leila Lunguleac-Bardasuc, Camelia Budac, and Claudia Ogrean
Walter de Gruyter GmbH
Abstract Part of a bigger research project conducted by Media Reputation Lab (Media REP Lab) on the reputation of media in Europe, the study explores the reputation of media among informed population in Romania. A sample of 100 cases was involved in the online survey taking place in December 2019. The results provide a description of the country’s media reputation (media in general: radio, print, digital and television). For each one of these media, the valuation obtained by each of the reputational attributes (credibility, rigor, impartiality, willingness to rectify) by the informed population would be indicated. Moreover, insights on the knowledge and use, as well as on the reputation (overall and by category, considering ten key reputation aspects) - of twelve selected media - would be provided.
Lunguleac-Bardasuc Leila, Budac Camelia, and Ogrean Claudia
Walter de Gruyter GmbH
Abstract As strategic asset – determinant of sustained competitiveness – corporate/firm reputation has a very distinctive feature that sets it apart: although reflection of (better, worse or not at all performed) reputation management at a company’s level, it is rather a “representation” / “perception” – built on a business’s previous behaviors, but more precisely on the ways its different stakeholders have interacted (acknowledged, internalized, resonated) with them – in a (sometimes unconscious) process highly mediated and moderated by the media. Thus, the current study aims to explore the interplays between corporate/firm reputation and media as they are reflected in the scientific literature – through a bibliometric analysis of the WoS Core Collection database records (between 1992 and 2019), using the VOSviewer tool. With its emphasis on corporate/firm reputation and media, the paper shapes the broad theoretical backgrounds in anticipation of future research and empirical results to be revealed on a much more focused and applied/practical area, namely the reputation of the media in Romania.
Camelia Budac
Springer International Publishing