I am an academician with more than 20 years of experience in teaching Management students with finance and marketing as a specialization. I have published many articles in national and international journals and presented papers at both national and international conferences.
EDUCATION
B.Com. MBA. MFC. PGDCM&IA, PhD
RESEARCH, TEACHING, or OTHER INTERESTS
Business, Management and Accounting, Marketing, Organizational Behavior and Human Resource Management, Strategy and Management
64
Scholar Citations
4
Scholar h-index
4
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
Entrepreneurship, Innovation & Digitalisation: The Pillars of Sustainable Business Models in SMEs DSDKM Dr.N.Bargavi, Dr.D.Charumathi, Dr.Praveen Kumar Gandra, Dr.Neha Jain Advances in Consumer Research 2 (1), 313-320 , 2025 2025 Citations: 3
Financial Sentiment Analysis Using Real Time Strategic Decision-Making DPKS Dr.Padmalosani Dayalan, Dr.Charumathi, Dr.Deepika Saxena,Dr.Girish ... Business and Economic Research Journal 14 (2), 53-78 , 2025 2025
THE IMPACT OF CONSUMER'S DEMAND TOWARDS THE GENERAL INSURANCE SCHEMES IN AN EMERGING ECONOMY D Charumathi 2024
Behavioural Finance Insights Into Better Investment Practices Among Salaried Individuals D Charumathi Available at SSRN 4839001 , 2024 2024
A STUDY ON CLIENT SATISFACTION WITH TICKET BOOKING VIA TRAVEL AGENT WEBSITES FW D. Charumathi International Journal of Research Publication and Reviews 5 (5), 6005-6008 , 2024 2024
USER E-BANKING ADOPTION: A CHENNAI PUBLIC SECTOR BANK CASE STUDY AA D.Charumathi, S G Balaji KOREA REVIEW OF INTERNATIONAL STUDIES 17 (58), 70-77 , 2024 2024
The influence of job satisfaction on retention of primary healthcare professionals in Tamil Nadu AA S. G. Balaji , D. Charumathi, M. Riaz Ahmed International Journal of Advanced and Applied Sciences 11 (2), 238-247 , 2024 2024 Citations: 3
Financial behavior in personal investment: Influence of psychological factors on investment decision V Lakshmi, D Charumathi, MA Nayeem, S Vidya, R Sagar, JS Kadyan Journal of Informatics Education and Research 4 (1) , 2024 2024 Citations: 12
A Study on the impact of emotional intelligence on the work life balance of employees with reference to IT industry DCD Gomathy South India Journal of Social Sciences 21 (18), 48 -54 , 2023 2023
An Empirical Study on Factors Influencing Effectiveness of Green Marketing D Gomathy, D Charumathi Journal of Survey in Fisheries Sciences 10 (4S), 2192-2200 , 2023 2023
Impact of Six Sigma Training Program on the Performance of Employees: An Empirical Study DDG D. Charumathi Journal of Social Welfare and Management 15 (3), 133-137 , 2023 2023
An Evaluation of the effect of economic development on crypto currency DCSA Manjula Pattnaik, D.Charumathi, Archanan Ravindra Salve, Dr.Samridhi Churad World Journal of Management and Economics 16 (2), 166 -173 , 2023 2023
Electronic Monitoring and Employees Performance Outcome - A Study among IT employees DCD Gomathy Humanities and Social Science Studies 12 (1,3), 8-14 , 2023 2023
A Study on Impact of Pandemic on Investment Pattern of Investors' WRT Chennai City MNW D.Charumathi Journal of Social Welfare and Management 14 (3), 163-167 , 2022 2022
Effective Promotional Strategies Adopted by Various Jewellery Stores in Chennai City RP D.Charumathi Quing:International Journal of Commerce and Management 2 (1), 19-25 , 2022 2022
An Empirical Study on Customers’ Perception Influencing Brand Preference with Reference to FMCG Industr D D.Charumathi International Journal of Research Publication and Reviews 2 (10) , 2021 2021
A Study on Consumer Behavior towards Online Shopping with Special Reference to Electronic Products in Tamilnadu D Charumathi Primax International Journal of Commerce and Management Research 9 (1), 86-94 , 2021 2021
A Study on effectiveness of green marketing D Charumathi 2021
A Study on Impact of work from home among employees during the pandemic COVID 19 GR D.Charumathi International Journal of Scientific Research and Engineering Development 4 … , 2021 2021
A Study on the effectiveness of Training and Development and its impact on performance of employees SB D.Charumathi Ahead - International Journal of Recent Research Review 5 (5), 13-18 , 2020 2020
MOST CITED SCHOLAR PUBLICATIONS
Impact of hedonic and utilitarian shopping motive on online purchase decision A Varadaraj, D Charumathi ASEM , 2019 2019 Citations: 20
“Impact of Welfare measures on the Quality of Employees Performance with special reference to Construction Industry” DAV D.Charumathi International Journal of Management Science and Business Administration 5 (2 … , 2019 2019 Citations: 13
Financial behavior in personal investment: Influence of psychological factors on investment decision V Lakshmi, D Charumathi, MA Nayeem, S Vidya, R Sagar, JS Kadyan Journal of Informatics Education and Research 4 (1) , 2024 2024 Citations: 12
AN EMPIRICAL STUDY ON CONSUMERS BUYING BEHAVIOUR TOWARDS ONLINE SHOPPING. D Charumathi, SS RANI Clear International Journal of Research in Commerce & Management 8 (10) , 2017 2017 Citations: 11
Entrepreneurship, Innovation & Digitalisation: The Pillars of Sustainable Business Models in SMEs DSDKM Dr.N.Bargavi, Dr.D.Charumathi, Dr.Praveen Kumar Gandra, Dr.Neha Jain Advances in Consumer Research 2 (1), 313-320 , 2025 2025 Citations: 3
The influence of job satisfaction on retention of primary healthcare professionals in Tamil Nadu AA S. G. Balaji , D. Charumathi, M. Riaz Ahmed International Journal of Advanced and Applied Sciences 11 (2), 238-247 , 2024 2024 Citations: 3
Impact of E-Recruitment on supply of Human Resource with reference to Consultancy Industry in India”- DC Dr.A.Varadarajan Journal of ELT and Education (JEE) 2 (1), 48-53 , 2019 2019 Citations: 1
A Study on Dimensions of Consumer Based Brand Equity with Reference to Automobile Industry V Aravamudhan, D Charumathi TSM Business Review 6 (1) , 2018 2018 Citations: 1
Financial Sentiment Analysis Using Real Time Strategic Decision-Making DPKS Dr.Padmalosani Dayalan, Dr.Charumathi, Dr.Deepika Saxena,Dr.Girish ... Business and Economic Research Journal 14 (2), 53-78 , 2025 2025
THE IMPACT OF CONSUMER'S DEMAND TOWARDS THE GENERAL INSURANCE SCHEMES IN AN EMERGING ECONOMY D Charumathi 2024
Behavioural Finance Insights Into Better Investment Practices Among Salaried Individuals D Charumathi Available at SSRN 4839001 , 2024 2024
A STUDY ON CLIENT SATISFACTION WITH TICKET BOOKING VIA TRAVEL AGENT WEBSITES FW D. Charumathi International Journal of Research Publication and Reviews 5 (5), 6005-6008 , 2024 2024
USER E-BANKING ADOPTION: A CHENNAI PUBLIC SECTOR BANK CASE STUDY AA D.Charumathi, S G Balaji KOREA REVIEW OF INTERNATIONAL STUDIES 17 (58), 70-77 , 2024 2024
A Study on the impact of emotional intelligence on the work life balance of employees with reference to IT industry DCD Gomathy South India Journal of Social Sciences 21 (18), 48 -54 , 2023 2023
An Empirical Study on Factors Influencing Effectiveness of Green Marketing D Gomathy, D Charumathi Journal of Survey in Fisheries Sciences 10 (4S), 2192-2200 , 2023 2023
Impact of Six Sigma Training Program on the Performance of Employees: An Empirical Study DDG D. Charumathi Journal of Social Welfare and Management 15 (3), 133-137 , 2023 2023
An Evaluation of the effect of economic development on crypto currency DCSA Manjula Pattnaik, D.Charumathi, Archanan Ravindra Salve, Dr.Samridhi Churad World Journal of Management and Economics 16 (2), 166 -173 , 2023 2023
Electronic Monitoring and Employees Performance Outcome - A Study among IT employees DCD Gomathy Humanities and Social Science Studies 12 (1,3), 8-14 , 2023 2023
A Study on Impact of Pandemic on Investment Pattern of Investors' WRT Chennai City MNW D.Charumathi Journal of Social Welfare and Management 14 (3), 163-167 , 2022 2022
Effective Promotional Strategies Adopted by Various Jewellery Stores in Chennai City RP D.Charumathi Quing:International Journal of Commerce and Management 2 (1), 19-25 , 2022 2022
