Anna Chernomorets
@ranepa.ru
Department of management in the field of tourism and hotel business
RANEPA
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Denis Motorin, Svetlana Morozova, Anna Antonova, Kseniya Pasternak, Alexandra Radushinskaya, and Victoria Smirnova
EDP Sciences
The article examines the influence of global and local factors on the planning and implementation of large investment projects in the field of tourism in St. Petersburg. Analyzed the current and long-term political and economic factors that must be taken into account when developing a marketing concept for a cruise tourism project with a point of departure and end of routes in the city. The project includes the creation of an international cruise tourism center and a marine passenger shipping company, including the construction of a sea vessel. The negative influence of such factors as: political and economical confrontation with Western countries, aggravated in the period after 2014; restrictions on cross-border movements; increase in the audience of tourists from Southeast Asia. On the other hand, the implementation of the project can be favorably influenced by such factors as: internal political factors of competition between regional elites, the prevailing culture of cruise shipments on the Baltic Sea in the “ferry” format; the effect of replacing “shortfalls in foreign expenditures”; integration with the opening of the “Lakhta Center” and the direction of cinema tourism. An assessment was made of the degree of influence of these factors on the marketing concept of the project for the development of a cruise message and the terms of its payback.
Alexandra Radushinskaya, Maria Pushkina, Anna Antonova, Svetlana Morozova, Galina Dyakova, and Elena Gaganova
EDP Sciences
The article discusses the investment strategies of university students in relation to the infrastructure of the city, the characteristics of which were evaluated from the point of view of respondents as suitable / not suitable in order to plan their own life in this city. It was proposed to evaluate the investment priorities and investment potential of various infrastructure facilities of the city and aspects of its life. Quantitative and qualitative research was carried out in relation to the investment priorities of the objects: transport infrastructure, urban amenities, urban recreation areas, cultural, art and patriotism development objects, sports facilities and leisure facilities on the example of St. Petersburg. As part of the study, students were also asked to assess the potential willingness to invest in the future as owners or managers of enterprises. The article analyses the significance of a number of urban projects for environmental planning for the development of the territory, including the elements of the Lakhta Center public space in St. Petersburg.