Chitra R

@psgim.ac.in

Associate Professor, PSG Insitute of Management, PSG College of Technology
PSG Institute of Management, PSG College of Technology

Chitra R


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https://researchid.co/chitrar

EDUCATION

Ph.D, M.Phil, MBA and B.Com

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Agricultural and Biological Sciences
4

Scopus Publications

57

Scholar Citations

3

Scholar h-index

2

Scholar i10-index

Scopus Publications

  • Smart Choices: How Computer Applications Shape Consumer Decisions on Household IoT Appliances
    R. Chitra, M. Sathish, Jone Stervin
    Communications in Computer and Information Science, 2025
  • AI-Driven Personalization: Shaping the Future of Gen Z's E-commerce Decisions
    R. Chitra, M. Sathish, R. K. Gracetone Abraham
    Lecture Notes in Networks and Systems, 2025
  • Exploring Customer Purchase Intentions Through Affiliate Marketing Using Decision Tree Algorithm
    R. Chitra, Rathimala Kannan, S. Kaviraj
    Lecture Notes in Networks and Systems, 2025
  • Supply chain modelling in organic farming for sustainable profitability
    R Chitra, N L Balasudarsun, M Sathish, R Jagajeevan
    Agricultural Economics Czech Republic, 2023
    Globally, people started gravitating toward organic food as health consciousness rose. From the farm to the consumer's fork, organic food is produced using a comprehensive method. Organic farming has provided farmers and producers with many opportunities, but there are still difficulties concerning the cost of production and distribution. Due to environmental sustainability challenges, climate change, soil fertility, biological assortment, and consumer well-being, organic farming is attracting more attention than conventional farming. Organic farming can be done using standardised methods and has many common issues with conventional farming. Organic farming has some unique problems as well. With the right strategies, careful planning, and government assistance, many difficulties faced by farmers can be addressed. The downstream material flow of the supply chain, and in particular demand estimation, market price, and identifying customer segments, has been identified as a significant problem in organic farming. Massive losses have been incurred along with the entire supply chain a due to the inadequate demand estimation that has caused surpluses and shortages in the produce. A few farmers have resolved the cash flows and material information controlling problem. This article proposes various related hypotheses associated with identifying customer segments, forecasting demand for the product, and profitability as market price changes in the crop.

RECENT SCHOLAR PUBLICATIONS

  • Supply chain modelling in organic farming for sustainable profitability.
    R Chitra, NL Balasudarsun, M Sathish, R Jagajeevan
    Agricultural Economics/Zemědělská Ekonomika 69 (6) , 2023
    2023.0
    Citations: 11
  • Identified factors influence the level of satisfaction towards organic food products
    RCBS Devi
    SouthSouth India Journal of social sciences ISSN 0972 8945 UGC Group 1 … , 2023
    2023.0
  • A study on Change in Consumer Buying Behaviour of Organic Food Products post Covid 19 pandamic
    R.Chitra and B.Subadra Devi (2022)
    International Journal for Research in Engineering , Application & Management … , 2022
    2022.0
  • Demand estimation model for Sustainable Profitability of Organic farm produce-A Case Study
    R CHITRA, R JAGAJEEVAN, NL BALASUDARSUN
    Periodica di Mineralogia 91 (3), 115-127 , 2022
    2022.0
  • Introspection into influence of Social Media on the Consumer Buying Behavior”,
    BRK 6. N.L. Balasudarsun, Ashok Kumar Patnaik, R. Chitra, R. Jagajeevan
    Review of International Geographical Education ISSN: 2146-0353 ● © RIGEO 11 … , 2021
    2021.0
  • 100% Electrification in automotive India... feasible?: An insight into the challenges headed up towards future
    NL Balasudarsun, R Chitra, R Jagajeevan
    2021.0
  • Deep Learning based forecast using RNN for stock price prediction
    R Muruganandham, MS Karthikeyan, R Jagajeevan, R Chitra
    Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (14 … , 2021
    2021.0
    Citations: 3
  • A study on the retention strategies for millennials with special reference to IT sector in the state of Tamilnadu
    R Jagajeevan, R Deepa, R Chitra
    2021.0
    Citations: 2
  • Consumers Perception towards Organic Food”,
    RCBS Devi
    Journal of the Maharaja Sayajirao University of Baroda, ISSN : 0025-0422 54 … , 2020
    2020.0
  • Customer’s expectation towards shopping behaviour in retail outlets
    R Gunaseelan, R Chitra
    Impact: International Journal of Research in Business Management 2 (2), 43-52 , 2014
    2014.0
    Citations: 9
  • An analysis of equity share price movement of selected companies listed in nse
    R CHITRA, M SATHYA
    Journal of Management and Science 2 (3), 246-252 , 2012
    2012.0
  • Technical analysis on selected stocks of energy sector
    R Chitra
    International Journal of Management & Business Studies 1 (1), 42-46 , 2011
    2011.0
    Citations: 32
  • Smart Choices: How Computer Applications Shape Consumer Decisions on Household IoT Appliances.
    J Chitra, R., Sathish, M., Stervin
    Artificial Intelligence Based Smart and Secured Applications. ASCIS 2024 … , 0
  • Exploring Customer Purchase Intentions Through Affiliate Marketing Using Decision Tree Algorithm.
    S Chitra,R.,Rathimala Kannan., kaviraj
    Modern Practices and Trends in Expert Applications and Security Proceedings … , 0
  • AI-Driven Personalization: Shaping the Future of Gen Z's E-commerce Decisions
    GAS 1. Chitra,R., Sathish .M.
    Modern Practices and Trends in Expert Applications and Security Proceedings … , 0
  • IMPACT OF ORGANIC FARMING ON BIODIVERSITY
    R CHITRA

MOST CITED SCHOLAR PUBLICATIONS

  • Technical analysis on selected stocks of energy sector
    R Chitra
    International Journal of Management & Business Studies 1 (1), 42-46 , 2011
    2011.0
    Citations: 32
  • Supply chain modelling in organic farming for sustainable profitability.
    R Chitra, NL Balasudarsun, M Sathish, R Jagajeevan
    Agricultural Economics/Zemědělská Ekonomika 69 (6) , 2023
    2023.0
    Citations: 11
  • Customer’s expectation towards shopping behaviour in retail outlets
    R Gunaseelan, R Chitra
    Impact: International Journal of Research in Business Management 2 (2), 43-52 , 2014
    2014.0
    Citations: 9
  • Deep Learning based forecast using RNN for stock price prediction
    R Muruganandham, MS Karthikeyan, R Jagajeevan, R Chitra
    Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (14 … , 2021
    2021.0
    Citations: 3
  • A study on the retention strategies for millennials with special reference to IT sector in the state of Tamilnadu
    R Jagajeevan, R Deepa, R Chitra
    2021.0
    Citations: 2
  • Identified factors influence the level of satisfaction towards organic food products
    RCBS Devi
    SouthSouth India Journal of social sciences ISSN 0972 8945 UGC Group 1 … , 2023
    2023.0
  • A study on Change in Consumer Buying Behaviour of Organic Food Products post Covid 19 pandamic
    R.Chitra and B.Subadra Devi (2022)
    International Journal for Research in Engineering , Application & Management … , 2022
    2022.0
  • Demand estimation model for Sustainable Profitability of Organic farm produce-A Case Study
    R CHITRA, R JAGAJEEVAN, NL BALASUDARSUN
    Periodica di Mineralogia 91 (3), 115-127 , 2022
    2022.0
  • Introspection into influence of Social Media on the Consumer Buying Behavior”,
    BRK 6. N.L. Balasudarsun, Ashok Kumar Patnaik, R. Chitra, R. Jagajeevan
    Review of International Geographical Education ISSN: 2146-0353 ● © RIGEO 11 … , 2021
    2021.0
  • 100% Electrification in automotive India... feasible?: An insight into the challenges headed up towards future
    NL Balasudarsun, R Chitra, R Jagajeevan
    2021.0
  • Consumers Perception towards Organic Food”,
    RCBS Devi
    Journal of the Maharaja Sayajirao University of Baroda, ISSN : 0025-0422 54 … , 2020
    2020.0
  • An analysis of equity share price movement of selected companies listed in nse
    R CHITRA, M SATHYA
    Journal of Management and Science 2 (3), 246-252 , 2012
    2012.0
  • Smart Choices: How Computer Applications Shape Consumer Decisions on Household IoT Appliances.
    J Chitra, R., Sathish, M., Stervin
    Artificial Intelligence Based Smart and Secured Applications. ASCIS 2024 … , 0
  • Exploring Customer Purchase Intentions Through Affiliate Marketing Using Decision Tree Algorithm.
    S Chitra,R.,Rathimala Kannan., kaviraj
    Modern Practices and Trends in Expert Applications and Security Proceedings … , 0
  • AI-Driven Personalization: Shaping the Future of Gen Z's E-commerce Decisions
    GAS 1. Chitra,R., Sathish .M.
    Modern Practices and Trends in Expert Applications and Security Proceedings … , 0
  • IMPACT OF ORGANIC FARMING ON BIODIVERSITY
    R CHITRA

INDUSTRY EXPERIENCE

5 years