Corne Meintjes

@uj.ac.za

Associate Professor, Department of Strategic Communication, Faculty of Humanities
University of Johannesburg

Corne Meintjes


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https://researchid.co/cmeintjes
I have worked in higher education for the past twenty (20) years and specialize in the areas of strategic communication, marketing and stakeholder engagement. I hold a Doctor of Commerce from the University of Pretoria, highlighting the importance of stakeholder relationship management and corporate governance, enabling organizations to be good corporate citizens. I have lectured 39 unique courses at various levels at six different institutions, including an international institution (Monash University), published 16 peer-reviewed articles and 13 book chapters, and presented at 24 academic conferences. I have developed and delivered 14 unique industry courses/workshops. I am active in various university committees and have fulfilled several educational management and administration leadership roles. I have supervised 12 master's and one doctorate student to completion and currently hold a Nation Research Foundation (South African funding body) Thuthuka Grant.

EDUCATION

DCom Communication Management

RESEARCH INTERESTS

Stakeholder engagement, strategic communication, corporate citizenship
13

Scopus Publications

427

Scholar Citations

11

Scholar h-index

13

Scholar i10-index

Scopus Publications

  • Rebranding as a Crisis Response Strategy: A Stakeholder Perspective
    Corné Meintjes, Yolandi Botha
    Corporate Reputation Review, 2026
  • Public relations professionals' role in managing conflict: A cross-country contingency theory perspective
    A.Banu Bıçakçı, Melike Aktaş Kuyucu, Mónica Arzuaga-Williams, Corné Meintjes
    Public Relations Review, 2025
  • Professional Black South African Women Speak Out in Resistance to Patriarchy: Overcoming Barriers to Self Development
    Journal of International Women S Studies, 2024
  • The interrelationship of family identities, personalities, and expressions on family winery websites
    Adele Berndt, Corné Meintjes
    Journal of Product and Brand Management, 2023
    Purpose Family businesses feature prominently in economies, including the South African wine industry, using websites to convey their family identity. This research paper aims to explore the family identity elements that family wineries use on their websites, their alignment and how these are communicated online. Design/methodology/approach Based on Gioia’s methodology, a two-pronged approach was used to analyze 113 wineries’ websites’ text using Atlas. ti from an interpretivist perspective. Findings South African wineries use corporate identity, corporate personality and corporate expression to illustrate their familiness on their websites. It is portrayed through their family name and heritage, supported by their direction, purpose and aspirations, which emerge from the family identity and personality. These are dynamic and expressed through verbal and visual elements. Wineries described their behaviour, relevant competencies and passion as personality traits. Sustainability was considered an integral part of their brand promise, closely related to their family identity and personality, reflecting their family-oriented philosophy. These findings highlight the integration that exists among these components. Practical implications Theoretically, this study proposes a family business brand identity framework emphasising the centrality of familiness to its identity, personality and expression. Using websites to illustrate this familiness is emphasised with the recommendation that family businesses leverage this unique attribute in their identity to communicate their authenticity. Originality/value This study contributes to understanding what family wineries communicate on their websites, specifically by examining the elements necessary to create a family business brand based on the interrelationship between family identity, personality and expression with familiness at its core, resulting in a proposed family business brand identity framework.
  • Towards an Online Risk Mitigation Framework for Political Brands Subject to Computational Propaganda
    Randy Robertson, Corné Meintjes
    Communicatio, 2021
    The influence of computational propaganda on democratic processes globally has necessitated the exploration of mitigation strategies for political brands. The risk associated with computational propaganda includes the spread of misleading information about a political brand over social networking sites through bots (i.e. automated software applications that are programmed to do certain tasks) and newsfeed algorithms at rapid speeds. Apart from bots being used to facilitate the spread of disinformation (i.e. misleading information spread with the intent to manipulate or deceive), human curators also play a role. Research into addressing computational propaganda in the field of political communication is limited, compelling the need to look to consumer brand experts for insight. The current study used semi-structured interviews of senior consumer brand social media practitioners and applied content analysis to develop a framework for mitigating online brand risk associated with computational propaganda for political brands. This computational propaganda brand risk mitigation framework proposes two approaches to curb the effects of computational propaganda, namely, a preventative approach and a recovery approach. Based on established theoretical and practical concepts, this mitigation framework could guide the easing of online brand risk and associated crises for political brands.
  • Perceived benefits of loyalty programs and relationship quality
    Karen Margaret Corbishley, Roger B. Mason, Corne Meintjes
    International Journal of Customer Relationship Marketing and Management, 2020
    The aim of this article is to investigate perceived loyalty program benefits inherent in loyalty programs and how they might affect relationship quality, specifically in the South African FMCG sector. A quantitative study was undertaken where loyalty program members were approached via a national database. Hypotheses were individually tested by means of regression analysis. All three forms of perceived benefits exhibited positive relationships with each of the relationship quality constructs. Retailers that are considering which benefits to include in a loyalty program would find the results instructive. This article also adds to the international body of research in the field of relationship marketing, customer loyalty and retail loyalty programs. This study reiterates the importance of loyalty program design and the potential for attitudinal change towards the retailer.
  • Resident Co-creation: The case of the 2010 World Cup in South Africa
    Adele Berndt, HB Klopper, Ilse Niemann-Struweg, Corne Meintjes
    Developments in Marketing Science Proceedings of the Academy of Marketing Science, 2017
  • Resident Involvement: The Case of World Cup 2010
    Adele Berndt, HB Klopper, Ilse Niemann-Struweg, Corne Meintjes
    Developments in Marketing Science Proceedings of the Academy of Marketing Science, 2015
  • Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management?
    C. Meintjes, A.F. Grobler
    Public Relations Review, 2014
    The King Reports on Governance for South Africa are internationally respected for proposing integrated reporting in a triple bottom-line business context to improve corporate governance. The most recent report, King III, views stakeholder relationship management as a key tenet of corporate governance. This raises the question whether public relations professionals (PRPs) understand the principles of corporate governance well-enough to inform and guide organizations on the management of stakeholder relationships. The views of senior PRPs at selected top performing companies were elicited on their practice of stakeholder relationship management in line with corporate governance principles. It was found that their knowledge on corporate governance was limited, although they recognized its importance. They propose six role functions for managing stakeholder relationships on a strategic or managerial level; these role functions are aligned with the King III principles on stakeholder relationships. The following three were of particular importance: developing a corporate strategy, giving advice to senior management and managing crisis communication. Different terminologies were used to build relations with stakeholders and different approaches were used to profile stakeholders. It is recommended that organizations leverage their public relations functions on strategic and managerial levels in support of their corporate governance efforts. In turn, PRPs are encouraged to ensure a deep knowledge on corporate governance issues when counseling senior management on building stakeholder relationships.
  • Resident co-creation: The case of the 2010 Soccer World Cup
    Adele Berndt, H.B. Klopper, Ilse Niemann‐Struweg, Corne Meintjes
    European Business Review, 2013
    The purpose of the study was to investigate the involvement and actions (co-creation) of residents of South Africa prior to the commencement of the 2010 Soccer World Cup, which was held in South Af ...
  • Corporate communication learner opinions of experiential learning for professional development in South Africa
    Corné Meintjes, Ilse Niemann-Struweg
    Communicatio, 2011
  • The professionalism debate in South African public relations
    Ilse Niemann-Struweg, Corné Meintjes
    Public Relations Review, 2008
  • A critical evaluation of the downs-hazen instrument (csq) by measuring employee communication satisfaction at a private higher education institution in south africa
    Corné Meintjes, Benita Steyn
    Communicatio, 2006

RECENT SCHOLAR PUBLICATIONS

  • Corporate communication in South Africa: between governance, trust, and transformation
    C Meintjes, T Phumo
    Corporate Communication Review 2 (1), 54-58 , 2026
    2026
  • Rebranding as a Crisis Response Strategy: A Stakeholder Perspective
    C Meintjes, Y Botha
    Corporate Reputation Review 29 (1), 44-60 , 2026
    2026
    Citations: 10
  • Public relations professionals' role in managing conflict: A cross-country contingency theory perspective
    AB Bıçakçı, MA Kuyucu, M Arzuaga-Williams, C Meintjes
    Public Relations Review 51 (5), 102641 , 2025
    2025
    Citations: 2
  • Using a delphi method in the future of PR and communication global study: South African findings on social impact and PR education
    DR Benecke, C Meintjes, P Moodley, L Holtzhausen, A Degenaar, N Levy
    Communicare: Journal for Communication Sciences in Southern Africa 44 (1 … , 2025
    2025
    Citations: 6
  • Global Perceptions and Insights about the Practice of Public Relations: A Professional Association Overview
    R Benecke, C Meintjes
    Global Alliance , 2024
    2024
  • Professional Black South African Women Speak Out in Resistance to Patriarchy: Overcoming Barriers to Self Development
    P Moodley, C Meintjes
    Journal of International Women's Studies 26 (3), 11 , 2024
    2024
    Citations: 4
  • Towards an inclusive sustainable social innovation in local government through stakeholder engagement and public participation: a case of the Mopani district municipality’s new …
    E Motloutsi
    PQDT-Global , 2024
    2024
  • Organisation-stakeholder relationships of woolworths: applying the relational proximity framework (RPF) in a digital communicative context
    ME Sebetha
    PQDT-Global , 2024
    2024
  • Building communicative organisation-stakeholder relationships through dialogue on social networking sites: a network perspective
    T Mahlangu
    PQDT-Global , 2024
    2024
    Citations: 1
  • The interrelationship of family identities, personalities, and expressions on family winery websites
    A Berndt, C Meintjes
    Journal of Product & Brand Management 32 (5), 752-773 , 2023
    2023
    Citations: 26
  • Loyalty program benefits and their effect on relationship quality and loyalty to the retailer.
    KM Corbishley, C Meintjes, RB Mason
    International Journal of Research in Business & Social Science , 2023
    2023
    Citations: 10
  • The Future of PR/Comms and their Social Impact. Results of an International Delphi-Method Study
    A Adi, T Stoeckle, A Anton, G Baquerizo, R Benecke, B Bıçakçı, A Butera, ...
    Quadriga University of Applied Sciences, Quadriga Hochschule Berlin , 2023
    2023
    Citations: 11
  • How Moja love Uses content influencers on X (formerly Twitter) to encourage dialogue and engagement around Uyajola9/9
    L Bohloko
    PQDT-Global , 2023
    2023
    Citations: 1
  • Dialogic learning and narratives of becoming strategic communicators
    R Hattingh
    PQDT-Global , 2023
    2023
  • Principles of Marketing
    C Meintjes, D Human, D Maduku, J Nel
    Oxford University Press Southern Africa (Pty) Limited , 2023
    2023
  • Future of PR Global Study Report
    A Anton, M Arzuaga-Williams, G Baquerizo, R Benecke, C Carbone, ...
    2023
  • A purposeful multi-stakeholder learning dialogue (PMSLD) approach to mitigate high-conflict collective bargaining
    P Shabangu, C Meintjes, S Ngcwangu
    Communicare: Journal for Communication Sciences in Southern Africa 41 (2 … , 2022
    2022
    Citations: 6
  • Sensegiving by central internal communications departments of a financial institution in written communication for customer-facing employees
    AJ Quilliam
    PQDT-Global , 2022
    2022
  • Towards an online risk mitigation framework for political brands subject to computational propaganda
    R Robertson, C Meintjes
    Communicatio 47 (1), 95-121 , 2021
    2021
    Citations: 11
  • Towards a framework using stakeholder engagement as a strategic communication approach in mitigating conflict in the local government collective bargaining process
    PE Shabangu
    PQDT-Global , 2021
    2021
    Citations: 4

MOST CITED SCHOLAR PUBLICATIONS

  • The professionalism debate in South African public relations
    I Niemann-Struweg, C Meintjes
    Public relations review 34 (3), 224-229 , 2008
    2008
    Citations: 74
  • Do public relations professionals understand corporate governance issues well enough to advise companies on stakeholder relationship management?
    C Meintjes, AF Grobler
    Public Relations Review 40 (2), 161-170 , 2014
    2014
    Citations: 52
  • A critical evaluation of the Downs-Hazen instrument (CSQ) by measuring employee communication satisfaction at a private higher education institution in South Africa
    C Meintjes, B Steyn
    Taylor & Francis Group 32 (1), 152-188 , 2006
    2006
    Citations: 45
  • The role of a professional body in professionalisation: The South African public relations case
    C Meintjes
    PRism Online PR Journal , 2009
    2009
    Citations: 39
  • The interrelationship of family identities, personalities, and expressions on family winery websites
    A Berndt, C Meintjes
    Journal of Product & Brand Management 32 (5), 752-773 , 2023
    2023
    Citations: 26
  • A strategic communication approach to managing stakeholder relationships according to the King report on governance
    C Meintjes
    University of Pretoria , 2012
    2012
    Citations: 20
  • Perceived benefits of loyalty programs and relationship quality
    C Corbishley, K.M., Mason, R.B., Meintjes
    International Journal of Customer Relationship Marketing and Management 11 … , 2020
    2020
    Citations: 19
  • Retail loyalty programmes: relationship quality and customer loyalty between the card-holder and the retailer in South Africa
    KM Corbishley
    2017
    Citations: 13
  • Resident co‐creation: the case of the 2010 Soccer World Cup
    A Berndt, HB Klopper, I Niemann‐Struweg, C Meintjes
    European Business Review 25 (4), 336-350 , 2013
    2013
    Citations: 13
  • The Future of PR/Comms and their Social Impact. Results of an International Delphi-Method Study
    A Adi, T Stoeckle, A Anton, G Baquerizo, R Benecke, B Bıçakçı, A Butera, ...
    Quadriga University of Applied Sciences, Quadriga Hochschule Berlin , 2023
    2023
    Citations: 11
  • Towards an online risk mitigation framework for political brands subject to computational propaganda
    R Robertson, C Meintjes
    Communicatio 47 (1), 95-121 , 2021
    2021
    Citations: 11
  • Rebranding as a Crisis Response Strategy: A Stakeholder Perspective
    C Meintjes, Y Botha
    Corporate Reputation Review 29 (1), 44-60 , 2026
    2026
    Citations: 10
  • Loyalty program benefits and their effect on relationship quality and loyalty to the retailer.
    KM Corbishley, C Meintjes, RB Mason
    International Journal of Research in Business & Social Science , 2023
    2023
    Citations: 10
  • The authentic corporate citizen: The role of relational transparency and stakeholder relationship cultivation strategies
    C Meintjes
    Management Dynamics: Journal of the Southern African Institute for … , 2021
    2021
    Citations: 9
  • Do South African public relations agencies deliver excellent PR services?: a quantitative survey
    I Niemann-Struweg, C Meintjes, AF Grobler
    Unit for Community Communication, Dept of Communication and Information … , 2007
    2007
    Citations: 9
  • Evaluating web marketing of luxury lodges in South Africa
    C Meintjes, I Niemann-Struweg, D Petzer
    African Journal of Marketing Management 3 (9), 233-240 , 2011
    2011
    Citations: 8
  • An exploration of South African corporate communication practices and trends
    C Meintjes, I Niemann-Struweg, G De Wet
    Communicare: Journal for Communication Sciences in Southern Africa 28 (2), 59-81 , 2009
    2009
    Citations: 7
  • Using a delphi method in the future of PR and communication global study: South African findings on social impact and PR education
    DR Benecke, C Meintjes, P Moodley, L Holtzhausen, A Degenaar, N Levy
    Communicare: Journal for Communication Sciences in Southern Africa 44 (1 … , 2025
    2025
    Citations: 6
  • A purposeful multi-stakeholder learning dialogue (PMSLD) approach to mitigate high-conflict collective bargaining
    P Shabangu, C Meintjes, S Ngcwangu
    Communicare: Journal for Communication Sciences in Southern Africa 41 (2 … , 2022
    2022
    Citations: 6
  • Principles of marketing
    C De Meyer-Heydenrych, D Human, D Maduku, C Meintjes, J Nel, ...
    Oxford University Press South Africa , 2017
    2017
    Citations: 5