DANIEL GONZALEZ CAMACHO

@unla.edu.mx

Doctoral Candidate in Business Administration, Faculty of Business Sciences, Universidad Latina de América
Universidad Latina de America

DANIEL GONZALEZ CAMACHO


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Daniel González Camacho is a marketing and business development professional with extensive experience in commercial management, strategic planning, and innovation. He has collaborated with organizations such as BBVA, Danone, TechStyle OS, Artro Technology, Google for Startups, Deloitte, and public institutions, focusing on entrepreneurship, sales strategies, and sustainable business models. He has also delivered courses and conferences on innovation, strategic planning, and entrepreneurship. Currently, he is pursuing a Ph.D. in Business Administration, with research interests in sustainable entrepreneurship and technological innovation.

EDUCATION

Ph.D. in Business Administration (in progress), Universidad Latina de América.
Master’s Degree in Strategic Commercialization, Universidad Panamericana.
Master’s Degree in Advertising and Corporate Communication, Universidad Autónoma de Guadalajara.
Bachelor’s Degree in Marketing, Universidad TecMilenio.

RESEARCH, TEACHING, or OTHER INTERESTS

Business, Management and Accounting, Marketing, Strategy and Management, Management of Technology and Innovation

FUTURE PROJECTS

Technological Development as a Key Success Factor for Sustainable Entrepreneurship in Mexico.

This research aims to analyze the role of technological development as a critical success factor in the creation and consolidation of sustainable enterprises in Mexico. By examining how technology drives innovation, efficiency, and competitiveness, the study seeks to identify strategic practices that support environmentally, socially, and economically sustainable business models. Through a mixed-method approach, combining literature review and fieldwork with entrepreneurs and experts, this project contributes to the understanding of sustainable entrepreneurship and the promotion of best practices within emerging economies.


Applications Invited

Critical Success Factors for Sustainable Entrepreneurship in Michoacan

Sustainable entrepreneurship has established itself as a key alternative to boost economic, social and environmental development in regional contexts facing significant structural challenges. In the case of Michoacán, Mexico, the need to strengthen business models that integrate sustainability principles is a priority in the face of problems such as inequality, environmental deterioration and limited productive diversification. In this context, the present research aims to identify the critical success factors that influence the creation and consolidation of sustainable enterprises in the region, based on a theoretical and empirical analysis that allows understanding the essential characteristics that should be considered from the conceptualization stage of the business idea.


Applications Invited

Entrepreneurship map in Michoacán 2021 - 2024

In development.


Applications Invited

GRANT DETAILS

Participation in government-funded programs for entrepreneurship development, innovation promotion, and small business acceleration through the Ministry of Economic Development of Michoacán and related institutions.

CONSULTANCY

Experience as a consultant for SMEs and startups in areas such as market analysis, business model design, commercial strategy, and digital marketing. Collaboration with governmental programs to support entrepreneurs and economic development.

Industry, Institute, or Organisation Collaboration

Collaboration with private and public organizations such as BBVA, Danone, TechStyle OS, Artro Technology, Google for Startups, Deloitte, and the Ministry of Economic Development of Michoacán, focusing on strategic marketing, business development, entrepreneurship, and innovation projects.

INDUSTRY EXPERIENCE

Over 12 years of experience in commercial management, marketing, business development, and strategic planning in sectors such as healthcare, fashion, construction, finance, startups, and public administration.

STARTUP

Co-founder of Confluence Comunicación, a digital marketing agency, and experience in the launch and growth of Artro Technology, a specialized medical supply company. Support for startup ecosystems through mentoring and training programs.

SOCIAL, ECONOMIC, or ACADEMIC BENEFITS

Promotion of sustainable business models and entrepreneurial education through public and private initiatives, benefiting local economies and supporting the professionalization of emerging businesses. Active participation in academic conferences, workshops, and courses on innovation and strategic planning.