Dimitris C. Gkikas

@upatras.gr

Post Doctoral Researcher, Department of Fisheries and Aquaculture, School of Agricultural Sciences
Professor John A. Theodorou



                       

https://researchid.co/dcgkikas

EDUCATION

Doctor of Philosophy - PhD in Artificial Intelligence and Marketing, Department of Business Administration of Food and Agricultural Enterprises, School of Economics and Business, Department of Business Administration of Food and Agricultural Enterprises, University of Patras. Thesis: Data mining for enhanced decision making. Applications in consumers’ behavior data in online and offline environment using a machine learning model.
Master of Science - MSc in e-Business and Digital Marketing, Department of Science and Technology, School of Science and Technology, International Hellenic University.
Master of Science - MSc in Computer Science (Artificial Intelligence and Agents), School of Computer Science and Electronic Engineering, University of Essex.
Bachelor of Science - BSc in Informatics Engineering, Department of Informatics and Computer Engineering, School of Engineering, Technology Institute of Athens (University of West Attica).

RESEARCH INTERESTS

Artificial intelligence, Machine learning, Digital Strategy, e-Business, Bioinformatics, e-Governance

9

Scopus Publications

230

Scholar Citations

6

Scholar h-index

5

Scholar i10-index

Scopus Publications

  • Factors Influencing the Adoption of Artificial Intelligence Technologies in Agriculture, Livestock Farming and Aquaculture: A Systematic Literature Review Using PRISMA 2020
    Vasileios P. Georgopoulos, Dimitris C. Gkikas, and John A. Theodorou

    MDPI AG
    Food production faces significant challenges, mainly due to the increase in the Earth’s population, combined with climate change. This will create extreme pressure on food industries, which will have to respond to the demand while protecting the environment and ensuring high food quality. It is, therefore, imperative to adopt innovative technologies, such as Artificial Intelligence, in order to aid in this cause. To do this, we first need to understand the adoption process that enables the deployment of those technologies. Therefore, this research attempts to identify the factors that encourage and discourage the adoption of Artificial Intelligence technologies by professionals working in the fields of agriculture, livestock farming and aquaculture, by examining the available literature on the subject. This is a systematic literature review that follows the PRISMA 2020 guidelines. The research was conducted on 38 articles selected from a pool of 225 relevant articles, and led to the identification of 20 factors that encourage and 21 factors that discourage the adoption of Artificial Intelligence. The factors that appeared most were of economic nature regarding discouragement (31.5%) and product-related regarding encouragement (28.1%). This research does not aim to quantify the importance of each factor—since more original research becoming available is needed for that—but mainly to construct a list of factors, using spreadsheets, which could then be used to guide further future research towards understanding the adoption mechanism.

  • Finding Good Attribute Subsets for Improved Decision Trees Using a Genetic Algorithm Wrapper; a Supervised Learning Application in the Food Business Sector for Wine Type Classification
    Dimitris C. Gkikas, Prokopis K. Theodoridis, Theodoros Theodoridis, and Marios C. Gkikas

    MDPI AG
    This study aims to provide a method that will assist decision makers in managing large datasets, eliminating the decision risk and highlighting significant subsets of data with certain weight. Thus, binary decision tree (BDT) and genetic algorithm (GA) methods are combined using a wrapping technique. The BDT algorithm is used to classify data in a tree structure, while the GA is used to identify the best attribute combinations from a set of possible combinations, referred to as generations. The study seeks to address the problem of overfitting that may occur when classifying large datasets by reducing the number of attributes used in classification. Using the GA, the number of selected attributes is minimized, reducing the risk of overfitting. The algorithm produces many attribute sets that are classified using the BDT algorithm and are assigned a fitness number based on their accuracy. The fittest set of attributes, or chromosomes, as well as the BDTs, are then selected for further analysis. The training process uses the data of a chemical analysis of wines grown in the same region but derived from three different cultivars. The results demonstrate the effectiveness of this innovative approach in defining certain ingredients and weights of wine’s origin.

  • Enhanced Marketing Decision Making for Consumer Behaviour Classification Using Binary Decision Trees and a Genetic Algorithm Wrapper
    Dimitris C. Gkikas, Prokopis K. Theodoridis, and Grigorios N. Beligiannis

    MDPI AG
    An excessive amount of data is generated daily. A consumer’s journey has become extremely complicated due to the number of electronic platforms, the number of devices, the information provided, and the number of providers. The need for artificial intelligence (AI) models that combine marketing data and computer science methods is imperative to classify users’ needs. This work bridges the gap between computer and marketing science by introducing the current trends of AI models on marketing data. It examines consumers’ behaviour by using a decision-making model, which analyses the consumer’s choices and helps the decision-makers to understand their potential clients’ needs. This model is able to predict consumer behaviour both in the digital and physical shopping environments. It combines decision trees (DTs) and genetic algorithms (GAs) through one wrapping technique, known as the GA wrapper method. Consumer data from surveys are collected and categorised based on the research objectives. The GA wrapper was found to perform exceptionally well, reaching classification accuracies above 90%. With regard to the Gender, the Household Size, and Household Monthly Income classes, it manages to indicate the best subsets of specific genes that affect decision making. These classes were found to be associated with a specific set of variables, providing a clear roadmap for marketing decision-making.

  • How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook
    Dimitris C Gkikas, Katerina Tzafilkou, Prokopis K Theodoridis, Aristogiannis Garmpis, and Marios C Gkikas

    Elsevier BV

  • AI in Consumer Behavior
    Dimitris C. Gkikas and Prokopis K. Theodoridis

    Springer International Publishing

  • Assessment of E-Government Portals
    Dimitris C. Gkikas, Georgia Tzavella, Melpomeni Tzioli, Georgia Vlachopoulou, Isidora Kondili, and Ioannis Magnisalis

    IGI Global
    This research revealed the importance of public service web portals for an e-government information system. An e-government portal is interacting with its administrators, citizens, businesses and other governments helping them increase their operations performance. The authors have developed, modeled, formulated and compared an efficient assessment framework for e-government portals. In order to accomplish such task many quantitative factors and indicators were taken under consideration; also, other frameworks have been studied and compared. The authors focused on the web portals services quantity that the interested parties should use, in order to create an well designed public services’ web portal. This research provides a framework model to evaluate the basic common digital public services that a government offers to its interactive stakeholders, so that all other countries across the world can predefine weaknesses and strengths, improve existing or formulating new e-services. The importance of the assessment framework model is thoroughly explained through the results.

  • Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach
    Prokopis K. Theodoridis and Dimitris C. Gkikas

    Springer International Publishing

  • How Artificial Intelligence Affects Digital Marketing
    Prokopis K. Theodoridis and Dimitris C. Gkikas

    Springer International Publishing

  • Artificial Intelligence (AI) Impact on Digital Marketing Research
    Dimitris C. Gkikas and Prokopis K. Theodoridis

    Springer International Publishing

RECENT SCHOLAR PUBLICATIONS

  • Fostering Sustainable Aquaculture: Mitigating Fish Mortality Risks Using Decision Trees Classifiers
    DC Gkikas, MC Gkikas, JA Theodorou
    Applied Sciences 14 (5), 2129 2024

  • Factors Influencing the Adoption of Artificial Intelligence Technologies in Agriculture, Livestock Farming and Aquaculture: A Systematic Literature Review Using PRISMA 2020
    VP Georgopoulos, DC Gkikas, JA Theodorou
    Sustainability 15 (23), 16385 2023

  • AI-Driven Digital Marketing Approaches for the Aquaculture based Conservation of the endangered Pinna nobilis: Bridging Technology and Environmental Stewardship
    JA Theodorou, DC Gkikas, MC Gkikas
    International Symposium on Fisheries and Aquatic Sciences “SOFAS 2023” 2023

  • Predictive Classification Of Aquaculture Fish Mortality Using Data Mining Classifiers
    DC Gkikas, MC Gkikas, JA Theodorou
    XIV International Scientific Agricultural Symposium “Agrosym 2023”, 900-907 2023

  • Finding Good Attribute Subsets for Improved Decision Trees Using a Genetic Algorithm Wrapper; a Supervised Learning Application in the Food Business Sector for Wine Type
    DC Gkikas, PK Theodoridis, T Theodoridis, MC Gkikas
    Informatics 10 (3), 63 2023

  • Artificial Intelligence (AI) Use for e-Governance in Agriculture: Exploring the Bioeconomy Landscape
    DC Gkikas, PK Theodoridis, MC Gkikas
    Recent Advances in Data and Algorithms for e-Government, 141-172 2023

  • Enhancing EU Services with Chatbot Design: A Model Proposal and Analysis for Efficient Implementation
    DC Gkikas, PK Theodoridis
    EMAC Regional 117 (264) 2023

  • Data Mining for Enhanced Marketing Decision Making. Applications In Consumers' Behavior Data in Online and Offline Environment Using A Machine Learning Model.
    DC Gkikas
    University of Patras 2022

  • Enhanced Marketing Decision Making for Consumer Behaviour Classification Using Binary Decision Trees and a Genetic Algorithm Wrapper
    DC Gkikas, PK Theodoridis, GN Beligiannis
    Informatics 9 (2), 45 2022

  • How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook
    DC Gkikas, K Tzafilkou, PK Theodoridis, A Garmpis, MC Gkikas
    International Journal of Information Management Data Insights 2 (1), 100067 2022

  • Assessment of E-Government Portals
    DC Gkikas, G Tzavella, M Tzioli, G Vlachopoulou, I Kondili, I Magnisalis
    International Journal of Information Systems in the Service Sector (IJISSS 2022

  • AI in Consumer Behavior
    DC Gkikas, PK Theodoridis
    Advances in Artificial Intelligence-based Technologies 22, 147-176 2022

  • Exploring Customer Behavior with Social Media Analytics
    DC Gkikas
    2021

  • How Facebook Photo Post's Text Impacts User Engagement in Fashion - A Machine Learning Approach
    DC Gkikas, PK Theodoridis, M Vlachopoulou
    EMAC 50 (94644) 2021

  • Chatbot Tools Evaluation
    DC Gkikas, PK Theodoridis, G Tzavella, G Vlachopoulou, I Kondili, ...
    International Conference on Contemporary Marketing Issues 8 (10.6084/m9 2021

  • Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach
    DC Gkikas, T Theodoridis, PK Theodoridis, A Kavoura
    EMAC 49 (63455) 2020

  • Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach
    PK Theodoridis, DC Gkikas
    Strategic Innovative Marketing and Tourism, 583-591 2020

  • How Artificial Intelligence Affects Digital Marketing
    PK Theodoridis, DC Gkikas
    Strategic Innovative Marketing and Tourism, 1319-1327 2019

  • Artificial Intelligence (AI) Impact on Digital Marketing Research
    DC Gkikas, PK Theodoridis
    Strategic Innovative Marketing and Tourism, 1251-1259 2019

MOST CITED SCHOLAR PUBLICATIONS

  • How do text characteristics impact user engagement in social media posts: Modeling content readability, length, and hashtags number in Facebook
    DC Gkikas, K Tzafilkou, PK Theodoridis, A Garmpis, MC Gkikas
    International Journal of Information Management Data Insights 2 (1), 100067 2022
    Citations: 89

  • How Artificial Intelligence Affects Digital Marketing
    PK Theodoridis, DC Gkikas
    Strategic Innovative Marketing and Tourism, 1319-1327 2019
    Citations: 47

  • Artificial Intelligence (AI) Impact on Digital Marketing Research
    DC Gkikas, PK Theodoridis
    Strategic Innovative Marketing and Tourism, 1251-1259 2019
    Citations: 44

  • AI in Consumer Behavior
    DC Gkikas, PK Theodoridis
    Advances in Artificial Intelligence-based Technologies 22, 147-176 2022
    Citations: 18

  • Enhanced Marketing Decision Making for Consumer Behaviour Classification Using Binary Decision Trees and a Genetic Algorithm Wrapper
    DC Gkikas, PK Theodoridis, GN Beligiannis
    Informatics 9 (2), 45 2022
    Citations: 15

  • Optimal Feature Selection for Decision Trees Induction Using a Genetic Algorithm Wrapper - A Model Approach
    PK Theodoridis, DC Gkikas
    Strategic Innovative Marketing and Tourism, 583-591 2020
    Citations: 8

  • Artificial Intelligence (AI) Use for e-Governance in Agriculture: Exploring the Bioeconomy Landscape
    DC Gkikas, PK Theodoridis, MC Gkikas
    Recent Advances in Data and Algorithms for e-Government, 141-172 2023
    Citations: 4

  • Assessment of E-Government Portals
    DC Gkikas, G Tzavella, M Tzioli, G Vlachopoulou, I Kondili, I Magnisalis
    International Journal of Information Systems in the Service Sector (IJISSS 2022
    Citations: 2

  • Online Consumer Behaviour in Social Media Post Types: A Data Mining Approach
    DC Gkikas, T Theodoridis, PK Theodoridis, A Kavoura
    EMAC 49 (63455) 2020
    Citations: 2

  • Finding Good Attribute Subsets for Improved Decision Trees Using a Genetic Algorithm Wrapper; a Supervised Learning Application in the Food Business Sector for Wine Type
    DC Gkikas, PK Theodoridis, T Theodoridis, MC Gkikas
    Informatics 10 (3), 63 2023
    Citations: 1