Deeksha Singh

@mietjammu.in

Assistant Professor in MBA Department
Model Institute of Engineering and Technology

Deeksha Singh


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https://researchid.co/deeksharai

RESEARCH INTERESTS

Psychology-Marketing,HR
64

Scholar Citations

3

Scholar h-index

2

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Social media marketing and gen Z: a study of brand attitude, self-brand connection and purchase intention
    D Singh, R Katoch, P Singh
    IUP Journal of Marketing Management 21 (3), 7-23 , 2022
    2022.0
    Citations: 23
  • Influence of Blogs: A Study of Young Consumers of J&K
    R Katoch, D Singh
    NOLEGEIN-Journal of Consumer Behavior & Market Research 4 (2), 15-24 , 2021
    2021.0
  • Water quality requirements and management strategies for fish farming (A case study of ponds around Gurgaon Canal Nuh Palwal)
    W Khan, A Vahab, A Masood, N Hasan
    International Journal of Trend in Scientific Research and Development 2 (1 … , 2017
    2017.0
    Citations: 33
  • Brand attitude mediates the relationship between self brand connection and product involvement: a case of adolescent consumers
    A Sharma, D Singh
    International Education and Research Journal 3 (5), 481-484 , 2017
    2017.0
    Citations: 8
  • Self-Brand Connection among Adolescents A Qualitative Analysis
    A Sharma, D Singh
    MERC Global’s International Journal of Management 3 (3), 124-133 , 2015
    2015.0
  • Analysing Transition of Self Brand Connection from Adolescents to Young Consumers
    A Sharma, D Singh
    Sustainable Competitive Advantage: A Road to Success, 24 , 0

MOST CITED SCHOLAR PUBLICATIONS

  • Water quality requirements and management strategies for fish farming (A case study of ponds around Gurgaon Canal Nuh Palwal)
    W Khan, A Vahab, A Masood, N Hasan
    International Journal of Trend in Scientific Research and Development 2 (1 … , 2017
    2017.0
    Citations: 33
  • Social media marketing and gen Z: a study of brand attitude, self-brand connection and purchase intention
    D Singh, R Katoch, P Singh
    IUP Journal of Marketing Management 21 (3), 7-23 , 2022
    2022.0
    Citations: 23
  • Brand attitude mediates the relationship between self brand connection and product involvement: a case of adolescent consumers
    A Sharma, D Singh
    International Education and Research Journal 3 (5), 481-484 , 2017
    2017.0
    Citations: 8
  • Influence of Blogs: A Study of Young Consumers of J&K
    R Katoch, D Singh
    NOLEGEIN-Journal of Consumer Behavior & Market Research 4 (2), 15-24 , 2021
    2021.0
  • Self-Brand Connection among Adolescents A Qualitative Analysis
    A Sharma, D Singh
    MERC Global’s International Journal of Management 3 (3), 124-133 , 2015
    2015.0
  • Analysing Transition of Self Brand Connection from Adolescents to Young Consumers
    A Sharma, D Singh
    Sustainable Competitive Advantage: A Road to Success, 24 , 0