Deeksha Singh

@mietjammu.in

Assistant Professor in MBA Department
Model Institute of Engineering and Technology



           

https://researchid.co/deeksharai

RESEARCH INTERESTS

Psychology-Marketing,HR

15

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Social media marketing and Gen Z: a study of brand attitude, self-brand connection and purchase intention
    D Singh, R Katoch, P Singh
    IUP Journal of Marketing Management 21 (3), 7-23 2022

  • Influence of Blogs: A Study of Young Consumers of J&K
    R Katoch, D Singh
    NOLEGEIN-Journal of Consumer Behavior & Market Research 4 (2), 15-24 2021

  • Brand attitude mediates the relationship between self brand connection and product involvement: A case of adolescent consumers
    A Sharma, D Singh
    International Education and Research Journal 3 (5), 481-484 2017

  • International Journal of Trend in Scientific Research and Development (IJTSRD)
    R Katoch, D Singh
     2016

  • Self-Brand Connection among Adolescents A Qualitative Analysis
    A Sharma, D Singh
    MERC Global’s International Journal of Management 3 (3), 124-133 2015

  • Analysing Transition of Self Brand Connection from Adolescents to Young Consumers
    A Sharma, D Singh
    Sustainable Competitive Advantage: A Road to Success, 24

MOST CITED SCHOLAR PUBLICATIONS

  • Social media marketing and Gen Z: a study of brand attitude, self-brand connection and purchase intention
    D Singh, R Katoch, P Singh
    IUP Journal of Marketing Management 21 (3), 7-23 2022
    Citations: 8

  • Brand attitude mediates the relationship between self brand connection and product involvement: A case of adolescent consumers
    A Sharma, D Singh
    International Education and Research Journal 3 (5), 481-484 2017
    Citations: 7