DEEPAK VERMA

@iimkashipur.ac.in

Assistant Professor
Indian Institute of Management, Kashipur



           

https://researchid.co/deepak.verma

Dr. Deepak Verma is Assistant Professor at Indian Institute of Management Kashipur. He has Ph.D. in Marketing from Indian Institute of Management, Lucknow and MBA from IIM Kozhikode. He has also worked in several leading organizations including PwC US Advisory, Honda Motorcycle and Scooter India and Jindal Global University. His work has been published in Journal of Business Research, Online Information Review and Asian Journal of Management Cases. His research interest includes eWOM, and consumer behavior.

EDUCATION

PhD: IIM Lucknow
MBA: IIM Kozhikode

RESEARCH INTERESTS

eWOM, Meta Analysis,

4

Scopus Publications

Scopus Publications


  • A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type
    Deepak Verma, Prem Prakash Dewani, Abhishek Behl, Vijay Pereira, Yogesh Dwivedi, and Manilo Del Giudice
    Elsevier BV

  • Enerzi Microwave Systems: Growth Strategies in Emerging Market
    Deepak Verma and Prem Prakash Dewani
    SAGE Publications
    In April 2018, Enerzi Microwave Systems Pvt. Ltd. (EMSPL), a company established by Dr Prakash, was selected as one of the best companies in the medium, small and micro enterprise category. Dr Prakash was very proud of his company’s achievements, but at the same time, he was anxious about its growth in the future. EMSPL, which started in a 200-sq ft space in Bengaluru, is now one of the leading industrial microwave heating systems suppliers. However, Dr Prakash is now facing a challenging situation—to find a path that can provide rapid growth to the company. There are multiple questions in front of Dr Prakash. Should EMSPL expand into different market segments or remain focussed on the current segment? Should EMSPL invest in new product development? His team has suggested four options that can help Dr Prakash make a decision. Dr Prakash needs to find the best possible option, which can provide rapid growth to the company.

  • eWOM credibility: a comprehensive framework and literature review
    Deepak Verma and Prem Prakash Dewani
    Emerald
    PurposeThe purpose of this paper is to provide a comprehensive review on electronic word-of-mouth (eWOM) credibility. Further, the authors propose a comprehensive and integrated model on eWOM credibility.Design/methodology/approachThe authors conducted a systematic review of the extant literature on marketing, sociology and psychology to identify the factors that affect eWOM credibility. Further, the authors developed themes and identified factors which lead to eWOM credibility.FindingsFour factors were identified, i.e. content, communicator, context and consumer, which affect eWOM credibility. Several variables associated with these four factors were identified, which result in eWOM credibility. Further, the authors developed 22 propositions to explain the causal relationship between these variables and eWOM credibility.Research limitations/implicationsThe conceptual model needs empirical validation across various eWOM platforms, i.e. social networking websites, e-commerce websites, etc.Practical implicationsManagers and e-commerce vendors can use these inputs to develop specific design elements and assessment tools which can help consumers to identify credible eWOM messages. Credible eWOM messages, in turn, will increase the “trust” and “loyalty” of the customers on e-commerce vendors.Originality/valueThis paper provides a conclusive takeaway of eWOM credibility literature by integrating multiple perspectives and arguments from the extant literature. This study also presents an integrated model, which provides a theoretical framework for researchers to further examine the interaction effect of various variables, which results in eWOM credibility.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-06-2020-0263