The role of brand awareness, digital marketing and electronic word of mouth (E-WOM) toward purchase intention on social media: An empirical study on Indonesian SMEs Nurjaya Nurjaya, Wentri Merdiani, Aditya Nova Putra, Denny Aditya Dwiwarman, Denok Sunarsi International Journal of Data and Network Science, 2025 This research aims to analyze the relationship between brand awareness and purchase intention. Digital marketing purchase intention and word of mouth on purchase intention. This research is quantitative research with an explanatory method that aims to explain the relationship between symptoms. This study intends to conduct hypothesis testing to explain the relationship and influence between variables. The data used in this study are primary data through an online questionnaire method. The questionnaire answers are in the form of a Likert scale which is an interval scale with a scale of 1 to 7. Data processing in this study uses the Partial Least Square (PLS) method with the help of SmartPLS software. This method is Structural Equation Modeling (SEM) which can accommodate the relationship between very complex variables but the data sample size is small. The respondents who were sampled were 436 MSME owners, while the questionnaires that were returned completely and filled out properly amounted to 344 questionnaires. The questionnaires that were valid and reliable from the next stage were distributed to the research respondents whose results would be processed using SmartPLS software. The stages of data processing carried out include evaluation of the measurement model (outer model) and evaluation of the structural model (inner model). Evaluation of the measurement model consists of validity tests and reliability tests. Validity test can be seen from the standardized loading factor value. An indicator is said to be valid when the loading factor value is greater than or equal to 0.7. While the reliability test is seen from the Cronbach's Alpha and Average Variance Extracted (AVE) values. A construct is declared reliable when the Cronbach's Alpha value is greater than or equal to 0.7 and the minimum AVE value is 0.5. Furthermore, the hypothesis test is to see the significance of the relationship between constructs which can be seen from the path coefficient. This calculation looks at the t-statistic and p-value values generated from calculations using SmartPLS. Path coefficients that have a t-statistic value ≥ 1.96 or have a p-value ≤ 0.05 are declared significant. The results of this research are that Brand awareness has a positive and significant effect on purchase intention. Digital Marketing has a positive and significant effect on purchasing intention. Word of Mouth has a positive and significant effect on purchasing intention.
Exploring strategies to manage expectational knowledge in higher education after COVID-19 pandemic Denok Sunarsi, Horas Djulius, Azhar Affandi, M. Sidik Priadana, Umi Narimawati, Iman Sudirman Journal of Education and Learning, 2025 The COVID-19 pandemic has brought unprecedented challenges and opportunities for knowledge management systems (KMS) in various domains and sectors. This research explores the strategies to manage expectational knowledge in higher education after the COVID-19 pandemic. This study employed a qualitative research method with a case study design to capture the students’ perspectives on strategies to manage expectational knowledge in higher education after the COVID-19 pandemic. The participants are students at the doctoral program, Universitas Pasundan, Bandung, West Java, Indonesia. The interview was conducted in December 2022 using a semi-structured interview technique and then was analyzed using thematic analysis. This research found four strategies doctoral management students use to manage expectation knowledge after the COVID-19 pandemic. The strategies are codification, personalization, knowledge partnering, and knowledge harvesting. The research implications of this study provide a foundation for future research endeavors to advance the understanding and application of knowledge management strategies in the post-pandemic higher education landscape.
Innovation capabilities with strategic orientations towards firm performance in technology-based organisations: the managerial implications for future of business Avinash Pawar, Balkrishan Sangvikar, Retno Purwani Setyaningrum, Henry Loupias, Denok Sunarsi International Journal of Intellectual Property Management, 2025 Information technology is the most innovative and fastest-growing industry in the world. In this context, this paper aims to discover the mediating role of innovation capability on the dimensions of strategic orientations and its outcomes in the performance of information technology firms in India. Moreover, it also explains the relevance of adopting innovative endeavours by high-tech information technology firms. The data is collected through the questionnaire. The study finds that innovation capability plays a predominant role in enhancing entrepreneurial and technological orientation behaviours to lead efficacious performance firms. In contrast, marketing orientation does not augment its long-term growth even in the presence of intervening variables of innovation capability in information technology. The outcome of this study helps in fostering a culture for innovation while considering the dynamics of the interactions in the dimensions of a firm's strategic orientation behaviours for realizing superiority in its performance for success.
Hybrid Blockchain Model to Enhance Transparency and Data Privacy Protection for Employee Career Ladder Inayatulloh, Usman HM, Denok Sunarsi, Titin Suhartini, Nurjaya Nurjaya, Indra Kusumadi Hartono Proceedings of 2025 8th International Conference on Emerging Technologies in Computer Engineering Advances in Computing Healthcare and Smart Systems Icetce 2025, 2025 A crucial aspect of the employee career ladder is data privacy, which guarantees the secure management of employee personal information in compliance with applicable regulations. Proper data management not only protects employees from potential misuse of information but also maintains the company's reputation. The system used for career ladders currently does not provide transparent information about employee ladders and does not guarantee the privacy of their data. So employees cannot have accurate information to file complaints if their careers are not targeted. The purpose of this research is to develop a hybrid blockchain model that integrates a private blockchain for storing employee privacy data and a public blockchain for the verification process and transaction storage. All nodes on the blockchain network will validate every transaction related to employee career ladders to ensure transparency and validation of information. The research method employs a qualitative approach that includes both a literature review and model simulation. According to the research, employee privacy data can be kept on a private blockchain network, and transactions can be checked by employees using a public blockchain. The conclusion is shown by a proposed model and a prototype built with Hyperledger Fabric.
Blockchain Consortium Model for Gig Economy Contract Agreements Inayatulloh Inayatulloh, Adhi Surya, Tulus Martua Sihombing, Denok Sunarsi, Wiza Teguh, Ernawaty Proceedings of 6th International Conference on Iot Based Control Networks and Intelligent Systems Icicnis 2025, 2025 The gig economy is an economic system where work is task-based, project-based, or short-term contract-based rather than full-time employment. In this system, workers are referred to as gig workers or freelancers, and they typically work flexibly through digital platforms or applications. The gig economy has raised concerns about the lack of transparency in employment transactions, which affects worker protection and wages. Therefore, this study proposes developing a blockchain-based model to manage gig economy activities, with a focus on ensuring information transparency to safeguard workers' rights. The research focuses on online transportation involving drivers, the government, and digital platform companies. The blockchain model used is a consortium blockchain, where system management is shared among involved organizations. This study employs a Research and Development (R&D) approach, encompassing stages such as problem identification, system design, prototype development utilizing smart contracts and Hyperledger Fabric, and prototype testing. Simulation results with Hyperledger indicate that all transactions related to the gig economy must undergo peer-to-peer validation to ensure the transparency of the information.
Analysis of Lecturer Competency and Knowledge in Technopreneurship Development of Student MSMEs in PTS Hamsinah Hamsinah, Umi Rusilowati, Denok Sunarsi Aptisi Transactions on Technopreneurship, 2024 This study looks at how technopreneurship and its consequent function in assisting the growth of student Micro, Small, and Medium Enterprises (MSMEs) at private institutions in the Banten region are impacted by the knowledge management and skills of lecturers. The goal of the study is to better understand how these elements interact to improve technology focused entrepreneurship education. Using a survey methodology and probability sampling, a quantitative approach was used to gather data from 397 students attending private universities in Banten. Version 3.0 of the Partial Least Squares (PLS) software was used to analyze the data. The findings show that: (1) knowledge management has a significant and positive impact on technopreneurship (t-statistic of 95.378 > t-table 1.649 and a P-value of 0.00 < 0.05); (2) competence has a significant and negative impact on technopreneurship (t-statistic of 7.386 > t-table 1.649 and a P-value of 0.000 < 0.05); (3) knowledge management has no significant effect on MSME development (t-statistic of 0.974 < t-table 1.649 and a P-value of 0.330 > 0.05); (4) competence similarly has no significant effect on MSME development (t-statistic of 0.639 < t-table 1.649 and a P-value of 0.523 > 0.05); and (5) technopreneurship has a significant positive effect on MSME development (t-statistic of 34.058 > t-table 1.649 and a P-value of 0.000 < 0.05).
Computer networking concepts enhancement through analogies: a study of information technology students Fathirma’ruf Fathirma’ruf, Asmedy Asmedy, Andi Prayudi, Diana Purwati, Denok Sunarsi International Journal of Evaluation and Research in Education, 2024 <span lang="EN-US">Computer networks are one of the skills that require mastering concepts, but a weak comprehension of these concepts can cause cognitive and psychomotor challenges for students. Several studies showed that a group of information technology education students at a university struggled with basic network practical exercises, signifying the importance of addressing conceptual understanding. Therefore, this study aimed to enhance students’ comprehension of high-level abstract computer network materials. To achieve the desired outcome, a pre-test post-test control group design was conducted on two groups of 29 students each. The results showed a positive impact on strengthening the conceptual understanding of students. Consequently, the experimental class achieved higher test scores compared to the control class, with a difference of 11.6. Data processing also showed higher N-gain values in the experimental class, indicating that analogies had a positive influence on students’ conceptual understanding of computer network materials.</span>
Bibliometric Analysis of Research Development on the Topic of State Border Development Using VosViewer Restuardy Daud, Marzidi Bur, Denok Sunarsi, Rudi Salam International Journal on Informatics Visualization, 2024 The development of national borders is a priority for a country in the interest of sovereignty and prosperity for its citizens. This study examines the development of research that takes the topic of developing national borders. The research aims to discover the development of the number of publications and maps of the development of publications over the last ten years on the topic of development in question. This research method uses descriptive bibliometric analysis, with metadata from 982 research publications sourced and processed from Google Scholar. The results showed that in the period 2012-2022, there was an increase in the development of publications, from 20 publications in 2012 (2.04%) to 182 publications in 2020 (18.54%), or an increase of 8 times compared to publications with the same topic in 2012. The development of mapping research publications based on keywords (co-occurrence) identified a description of the network of relationships between conceptions of national border development and related topics grouped into 10 clusters. Development is the main issue discussed in various studies in the last ten years. From the visualization overlay on co-occurrence, the keyword 'Development' is the most discussed topic and highlights the need for strengthening and improvement in managing national borders. This research also obtained several topics still open for researchers to develop, including infrastructure development and loci in border areas, which are interesting for future research topics.Â
Adoption of Blockchain Technology to Prevent Misuse of School Operational Assistance Funds (BOS) in Indonesia Inayatulloh, Loso Judijanto, Denok Sunarsi, Rofiq Noorman Haryadi, Prasetya Cahya Saputra, Sugeng Riyanto 2024 6th International Conference on Cybernetics and Intelligent System Icoris 2024, 2024 Under the School Operational Assistance (BOS) program, the Indonesian government offers financial support to schools all throughout the country to aid in setting up classrooms. BOS funds are given to educational units, both public and private, according to the quantity of pupils they have. The purpose of school operational support is to free education costs for all students in public and private schools and to ease the burden of school operational costs for private schools. When BOS money are not used in compliance with the rules established by the government, issues occur. There are several types of BOS fund abuse, such as double counting, fictitious financing, project markups, embezzlement, and misappropriation of funds. Thus, the purpose of this research is to build a monitoring system for the use of BOS funds based on blockchain technology to increase transparency in the use of BOS funds. The concept of peer-to-peer validation on the blockchain network that will be applied to the BOS fund usage monitoring system is a concept that ensures that every stakeholder knows and validates all transactions. The research methodology examines the issues and phenomena surrounding the allocation of BOS funds using a qualitative approach and a review of the literature. A literature review is also used to study blockchain technology as the main concept for creating the proposed model. The research output is a model, activity diagram, and simulation using the Hyperledger framework.
Religious behaviours and commitment among Muslim healthcare workers in Malaysia Muhammad Majdy Amiruddin, Shadia Hamoud Alshahrani, Ngakan K.A. Dwijendra, Sulieman Ibraheem Shelash Al-Hawary, Abduladheem Turki Jalil, Iskandar Muda, Harikumar Pallathadka, Denok Sunarsi Hts Teologiese Studies Theological Studies, 2023
Islamic ethics and commitment among Muslim nurses in Indonesia Muhammad Ramadhan, Fouad Jameel Ibrahim Alazzawi, Md. Zahidul Islam, Kosasih Kosasih, Supat Chupradit, Nurdin K., Denok Sunarsi, Najim Z. Alshahrani, A. Heri Iswanto Hts Teologiese Studies Theological Studies, 2022
Analysis of location selection effect on the user decision that influcence the success of the service business of micro, small and medium enterprise (MSME) in bandung timur region International Journal of Advanced Science and Technology, 2020
Pengaruh Lingkungan Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Buana Intiprima Usaha Jakarta Barat RA Putra, D Sunarsi Anthronomics: Jurnal Manajemen Sumber Daya Manusia 3 (2), 315-326 , 2026 2026
The Effect Of Store Atmosphere And Service Quality On Customer Satisfaction At Simetri Coffee Roaster, Bekasi City, West Java J Jasmani, T Triyadi, A Lutfi, D Sunarsi International Journal of Social Sciences 2 (1), 86-103 , 2026 2026
The Influence of Store Atmosphere and Service Quality on Consumer Satisfaction at Simetri Coffee Roaster, Bekasi City, West Java J Jasmani, T Triyadi, A Lutfi, J Suteja, D Sunarsi International Journal of Sharia Business Management 5 (1), 7-14 , 2026 2026
The Impact Of Leadership, Training, And Work Commitment On Work Productivity Through Employee Career Development K Kustini, D Sunarsi, I Masriah International Journal of Social Sciences 2 (1), 55-61 , 2026 2026
Human Capital: Konsep, Strategi, dan Peran dalam Pembangunan Organisasi D Sunarsi, MS Alirejo, L Judijanto, RA Hermawan, AY Rukmana PT. Sonpedia Publishing Indonesia , 2026 2026
Pengantar Akuntansi HF Harahap, EH Wahidhani, H Hwihanus, W Haryanto, B Yanti, ... Yayasan Tri Edukasi Ilmiah , 2026 2026 Citations: 8
Pengaruh Work Life Balance, Beban Kerja, Dan Lingkungan Kerja Terhadap Kinerja Melalui Kepuasan Kerja Karyawan Pada Pt Astra Toyota Sales Operation BSD City A Tahu, D Sunarsi, A Mogi Anthronomics: Jurnal Manajemen Sumber Daya Manusia 3 (1), 221-240 , 2026 2026 Citations: 2
Pengaruh Program Pelatihan Dan Pengembangan Karyawan Terhadap Kinerja Karyawan Pada Pt Lomma Boga Asia Darmawangsa Jakarta Selatan IR Nita, I Irwansyah, D Sunarsi, BA Husain Anthronomics: Jurnal Manajemen Sumber Daya Manusia 3 (1), 132-145 , 2026 2026
Pengembangan Sumber Daya Manusia Dalam Meningkatkan Etos Kerja Perangkat Desa Cidokom Bogor S Hidayatullah, D Sunarsi, I Irwansyah, BA Husain Anthronomics: Jurnal Manajemen Sumber Daya Manusia 3 (1), 101-104 , 2026 2026
Impact of HR Management on AI Implementation and Data Protection in Indonesian Manufacturing A Rozi, J Junengsih, S Alam, A Pawar, W Sumarjo, D Sunarsi International Journal of Cyber and IT Service Management (IJCITSM) 6 (1 … , 2026 2026 Citations: 3
Pengaruh Disiplin Kerja Dan Kepuasan Kerja Terhadap Kinerja Karyawan Pada Pt Reska Multi Usaha Unit Cleaning Jakarta M Pahri, I Irwansyah, D Sunarsi, BA Husain Anthronomics: Jurnal Manajemen Sumber Daya Manusia 3 (1), 28-40 , 2026 2026 Citations: 3
Knowledge, Learning, and IT: A Competence-Based Approach to Employee Performance F Kundarto, A Affandi, D Sunarsi Kontigensi: Jurnal Ilmiah Manajemen 13 (2), 1353-1363 , 2025 2025
Manajemen Talenta Digital: Strategi Pengembangan Sdm Di Era Industri 4.0 D Sunarsi Journal of Tax and Business 6 (2), 723-736 , 2025 2025
Transformasi Siswa Lulus Sekolah Menjadi Wirausaha Muda Melalui Pengembangan Keterampilan Dan Inovasi Pada Siswa Ma Syekh Mubarok Kabupaten Tangerang AA Effendy, D Sunarsi, E Cahyadi Bhakti Yustisia 3 (2), 43-50 , 2025 2025
The Effect Of Emotional Intelligence And Work Stress On Employee Performance At Pt Hasna Boga Sejahtera Tbk South Tangerang F Rahmawati, D Sunarsi Implikasi: Jurnal Manajemen Sumber Daya Manusia 3 (2), 157-162 , 2025 2025
The effect of organizational culture, leadership, knowledge management innovation, and organizational performance on work motivation W Wahyudi, D Sunarsi Jurnal Ilmiah Manajemen Kesatuan 13 (6), 4975-4988 , 2025 2025 Citations: 2
Peningkatan Kewirausahaan Perempuan Tani Melalui Pengembangan Sdm Dan Teknologi Informasi Studi Kasus Pada KWT Kirai Emas 12 Depok D Sunarsi, D Supiyan, RJ Permatasari Jurnal Peradaban Masyarakat 5 (5), 645-653 , 2025 2025
Strategi Branding dan Pemanfaatan Platform Digital untuk Meningkatkan Jangkauan Pasar dan Nilai Jual Produk Olahan UMKM Pesisir Panimbang, Pandeglang C Darmawan, AD Amalia, A Munandar, DR Tulizza, SP Rahmadhani, ... SocServe: Jurnal Pengabdian kepada Masyarakat 2 (4), 161-167 , 2025 2025
Hybrid Blockchain Model to Enhance Transparency and Data Privacy Protection for Employee Career Ladder HM Usman, D Sunarsi, T Suhartini, N Nurjaya, IK Hartono 2025 8th International Conference on Emerging Technologies in Computer … , 2025 2025
The Effect Of Discipline And Work Environment On Employee Performance In The Warehouse Division At PT. Nusantara Logistics Group Tangerang M Gandung, D Sunarsi, S Suwanto Pasundan Social Science Development 6 (1), 156-162 , 2025 2025
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Metode penelitian kuantitatif MS Priadana, D Sunarsi Pascal books 6 (1) , 2021 2021 Citations: 2599
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The effect of food quality and service quality towards customer satisfaction and repurchase intention (case study of hot plate restaurants) D Hidayat, A Bismo, AR Basri Jurnal Manajemen Bisnis 10 (01), 01-09 , 2020 2020 Citations: 294
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Persepsi mahasiswa terhadap kemampuan dalam mendirikan UMKM dan efektivitas promosi melalui online di kota tangerang selatan AA Effendy, D Sunarsi Jurnal Manajemen, Ekonomi dan Akuntansi 4 (3), 702-714 , 2020 2020 Citations: 285
Digital leadership in business organizations LM de Araujo, S Priadana, V Paramarta, D Sunarsi International Journal of Educational Administration, Management, and … , 2021 2021 Citations: 246
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Pengembangan media dan strategi pembelajaran untuk mengatasi permasalahan pembelajaran jarak jauh di pandemi covid-19 KD Yuangga, D Sunarsi Jurnal Guru Kita 4 (3), 51-58 , 2020 2020 Citations: 242
Effect of digital marketing and social media on purchase intention of Smes food products H Erlangga, D Sunarsi, A Pratama, N Sintesa, I Hindarsah Turkish Journal of Computer and Mathematics Education 12 (3), 3672-3677 , 2021 2021 Citations: 239
Social and management research quantitative analysis for medium sample: comparing of Lisrel, Tetrad, GSCA, Amos, SmartPLS, WarpPLS, and SPSS A Purwanto, M Asbari, TI Santoso, V Paramarta, D Sunarsi Jurnal Ilmiah Ilmu Administrasi Publik: Jurnal Pemikiran Dan Penelitian … , 2020 2020 Citations: 198
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The role of brand image, food safety, awareness, certification on halal food purchase intention: An empirical study on Indonesian consumers A Purwanto, MG Haque, D Sunarsi, M Asbari Journal of Industrial Engineering & Management Research 2 (3), 42-52 , 2021 2021 Citations: 192
Effect of e-leadership style, organizational commitment and service quality towards indonesian school performance D Sunarsi, N Rohaeni, R Wulansari, J Andriani, A Muslimat, Z Rialmi, ... Syst. Rev. Pharm 11 (10), 472-481 , 2020 2020 Citations: 192
The influence of product mix, promotion mix and brand image on consumer purchasing decisions of sari roti products in South Tangerang J Jasmani, D Sunarsi PINISI Discretion Review 3 (2), 165-174 , 2020 2020 Citations: 192
Optimization of MSMEs empowerment in facing competition in the global market during the COVID-19 pandemic time A Affandi, AS Sarwani, H Erlangga, AO Siagian, A Purwanto, AA Effendy, ... Systematic Reviews in Pharmacy 11 (11), 1506-1515 , 2020 2020 Citations: 190
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