Kazeem Abiola Sahid

@lasu.edu.ng

Lecturer, Faculty of Communication and Media Studies
Lagos State University, Ojo

Dr. Kazeem Abiola Sahid is a communication scholar with wealth of experiences in academics and researches. He holds a PhD in Communication Studies from the
esteemed Federal University of Agriculture, Abeokuta, Ogun State, Nigeria; MSc., Mass Communication from the University of first choice, University of Lagos, Akoka, Lagos. A pioneer BA and OND holders in Mass Communication from Adekunle Ajasin University, Akungba-Akoko, Ondo State, and the Lagos State Polytechnic, Ikorodu, now LASUSTECH. He started his academic career as an Assistant Lecturer in the Department of Mass Communication, Adeleke University, Ede, Osun State where he left as a Lecturer One to pick up appointment as Lecturer Two in the Department of Public Relations and Advertising, Lagos State University, Ojo, Lagos State. He has published severally and specializes in Strategic Communication, Communication Theories, Public relations, Advertising, Health Communication, Multimedia in Pedagogy.

EDUCATION

PhD, Communication Studies;
MSc, Mass Communication
BA, Mass Communication
ND, Mass Communication

RESEARCH, TEACHING, or OTHER INTERESTS

Communication, Multidisciplinary, General Arts and Humanities
6

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • Journal of Media and Communication Studies
    BA Taglo, MA Moges, YO Ayobolu, V Pratap, LP Sanal, IA Aram, KA Sahid, ...
    Democracy , 2025
    2025.0
  • Effect of multimedia technology on academic performance of undergraduates in selected universities in Lagos State, Nigeria
    KA SAHID, BI AKEREDOLU-ALE
    Journal of Media and Communication Studies 17 (1), 1-10 , 2025
    2025.0
    Citations: 4
  • PERCEIVED INFLUENCE OF TOBACCO PACKAGE WARNINGS ON THE SMOKING BEHAVIOR OF YOUTHS IN LAGOS, NIGERIA
    KA Sahid, CO Okemini-Ngozi, GO Okunnu
    International Journal of Interdisciplinary Research in Medical and Health … , 2025
    2025.0
  • ‘NAFDAC AND YOUR HEALTH’TELEVISION PROGRAMME AND DRUG ABUSE AMONGST YOUTHS IN LAGOS STATE, NIGERIA
    KA SAHID, BA BAMIRO
    IMSU Journal of Communication Studies 8 (1), 11-21 , 2023
    2023.0
  • Influence of NCDC’s Radio Campaigns on COVID-19 Protocol Compliance among Residents of Akure, Ondo State
    A SAHID, T ADEBOWALE
    Adeleke University Journal of Business and Social Sciences (AUJBSS) 3 (1), 15-23 , 2023
    2023.0
  • 'NAFDAC and Your Health'Television Programme and Drug Abuse Amongst Youths in Lagos State, Nigeria
    KA SAHID, BA BAMIRO
    IMSU Journal of Communication Studies 8 (1), 11-21 , 2023
    2023.0
  • Female Genital Mutilation in the 21st Century: the Effectiveness of Communication in the Campaign Against It
    ST OYENIRAN, KA SAHID, VT ADEGBOYE
    International Journal of Multidisciplinary Sciences and Advanced Technology … , 2022
    2022.0
  • Prominence and Format of Covid-19 Reportage by the Media
    S OYENIRAN, I AKINWALERE, V ADEGBOYE, A SAHID
    Global Media Journal DOI:10.36648/1550-7521.20.55.325 20 (55), 325 , 2022
    2022.0
  • Audience Perception of Product Placement in Nollywood Movies: A Study of The Wedding Party 2
    KA SAHID, OI ALUKO
    IMSU Journal of Communication Studies 6 (1), 45-54 , 2022
    2022.0
    Citations: 1
  • Perception of Osogbo Residents about the Corona-Virus Pandemic
    A SANNI, A SAHID, M GBELELA
    Benue Journal of Social Sciences (BJSS) 8 (1), 328-339 , 2021
    2021.0
  • Influence of WhatsApp Status Advertising on Consumer Behaviour
    S KAZEEM, A SANNI, KA SAHID
    NOUN Journal of Social Sciences 4 (1), 62-79 , 2020
    2020.0
  • Development Communication and the Crises of Corruption in Nigeria
    A SAHID, I ADEMOSU, G RAUF, M JESUMINURE
    https://aujbss.adelekeuniversity.edu.ng/index.php/aujbss/article/view/28 2 … , 2020
    2020.0
  • BRAND, BRAND POSITIONING AND PRODUCT PLACEMENT
    KA Sahid, A Alao
    STRATEGIZE, 66-74 , 2018
    2018.0
    Citations: 1
  • Brand, Brand Positioning and Product Placement
    KA SAHID, A ALAO
    STRATEGIZE, 66-74 , 2018
    2018.0
  • Use of Social Media as a Mainstream for Terrorism Discourse in Nigeria
    A SAHID
    AU Journal of Social Sciences and Humanities. Adeleke University, Ede, Osun … , 2016
    2016.0
  • Influence of NCDC’s Radio Campaigns on COVID-19 Protocol Compliance among Residents of Akure, Ondo State
    TS Adebowale

MOST CITED SCHOLAR PUBLICATIONS

  • Effect of multimedia technology on academic performance of undergraduates in selected universities in Lagos State, Nigeria
    KA SAHID, BI AKEREDOLU-ALE
    Journal of Media and Communication Studies 17 (1), 1-10 , 2025
    2025.0
    Citations: 4
  • Audience Perception of Product Placement in Nollywood Movies: A Study of The Wedding Party 2
    KA SAHID, OI ALUKO
    IMSU Journal of Communication Studies 6 (1), 45-54 , 2022
    2022.0
    Citations: 1
  • BRAND, BRAND POSITIONING AND PRODUCT PLACEMENT
    KA Sahid, A Alao
    STRATEGIZE, 66-74 , 2018
    2018.0
    Citations: 1
  • Journal of Media and Communication Studies
    BA Taglo, MA Moges, YO Ayobolu, V Pratap, LP Sanal, IA Aram, KA Sahid, ...
    Democracy , 2025
    2025.0
  • PERCEIVED INFLUENCE OF TOBACCO PACKAGE WARNINGS ON THE SMOKING BEHAVIOR OF YOUTHS IN LAGOS, NIGERIA
    KA Sahid, CO Okemini-Ngozi, GO Okunnu
    International Journal of Interdisciplinary Research in Medical and Health … , 2025
    2025.0
  • ‘NAFDAC AND YOUR HEALTH’TELEVISION PROGRAMME AND DRUG ABUSE AMONGST YOUTHS IN LAGOS STATE, NIGERIA
    KA SAHID, BA BAMIRO
    IMSU Journal of Communication Studies 8 (1), 11-21 , 2023
    2023.0
  • Influence of NCDC’s Radio Campaigns on COVID-19 Protocol Compliance among Residents of Akure, Ondo State
    A SAHID, T ADEBOWALE
    Adeleke University Journal of Business and Social Sciences (AUJBSS) 3 (1), 15-23 , 2023
    2023.0
  • 'NAFDAC and Your Health'Television Programme and Drug Abuse Amongst Youths in Lagos State, Nigeria
    KA SAHID, BA BAMIRO
    IMSU Journal of Communication Studies 8 (1), 11-21 , 2023
    2023.0
  • Female Genital Mutilation in the 21st Century: the Effectiveness of Communication in the Campaign Against It
    ST OYENIRAN, KA SAHID, VT ADEGBOYE
    International Journal of Multidisciplinary Sciences and Advanced Technology … , 2022
    2022.0
  • Prominence and Format of Covid-19 Reportage by the Media
    S OYENIRAN, I AKINWALERE, V ADEGBOYE, A SAHID
    Global Media Journal DOI:10.36648/1550-7521.20.55.325 20 (55), 325 , 2022
    2022.0
  • Perception of Osogbo Residents about the Corona-Virus Pandemic
    A SANNI, A SAHID, M GBELELA
    Benue Journal of Social Sciences (BJSS) 8 (1), 328-339 , 2021
    2021.0
  • Influence of WhatsApp Status Advertising on Consumer Behaviour
    S KAZEEM, A SANNI, KA SAHID
    NOUN Journal of Social Sciences 4 (1), 62-79 , 2020
    2020.0
  • Development Communication and the Crises of Corruption in Nigeria
    A SAHID, I ADEMOSU, G RAUF, M JESUMINURE
    https://aujbss.adelekeuniversity.edu.ng/index.php/aujbss/article/view/28 2 … , 2020
    2020.0
  • Brand, Brand Positioning and Product Placement
    KA SAHID, A ALAO
    STRATEGIZE, 66-74 , 2018
    2018.0
  • Use of Social Media as a Mainstream for Terrorism Discourse in Nigeria
    A SAHID
    AU Journal of Social Sciences and Humanities. Adeleke University, Ede, Osun … , 2016
    2016.0
  • Influence of NCDC’s Radio Campaigns on COVID-19 Protocol Compliance among Residents of Akure, Ondo State
    TS Adebowale