Ameer Hussain A

EDUCATION

Ph.D. (Management), India – 2018
MBA (Marketing), 1st Class, India – 2010
BE (Production Engineering), 1st Class, India – 2006

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business and International Management

Scopus Publications

Thematic evolution and determinants of patient acceptance of generic medicines: A systematic review and bibliometric analysis with special reference to India
Ruchi Saxena, A. Ameer Hussain, Samuel Mores Geddam, Pratibha Gupta
Journal of Applied Pharmaceutical Science, 2026
The article focuses on the thematic evaluation of generic medicine and identifies the factors that are responsible for patients accepting the same by patients. A total of 1,035 full-length articles were considered from the Scopus database from 1973 to 2024, and systematic literature was performed as per the guidance of PRISMA framework. The findings of the study indicate that misconception and misperception are the main two factors that hamper patience acceptance towards branded medicine over its generic counterpart. Other factors such as cost, prior experience medicine severity also plays a supportive crucial role in patience’s choice. In spite of multiple government initiatives worldwide, particularly in India, where health expenses are very high with limited insurance coverage, the awareness of generic medicine is less, which leads to therapeutic non-adherence. The current review highlights that although India is the largest supplier of generic medicine globally, its domestic consumption is less due to concerns related to trust, professional recommendation, and quality. The study highlights the urgent need to educate people and involve healthcare professionals to clear up misunderstandings about generic medicines. By educating the patience by showing the value of generic medicine over branded drug, without any compromise in safety, healthcare systems can encourage better medicine use, lower treatment costs, and make essential drugs more accessible to everyone.
A Study on the Positive and Negative Effects of Conflict in Financial Performance of Channel Partners with Work Relationship As A Mediator
Ameer Hussain A, Suresh Chandra Padhy., Vijayakumar N C
Jordan Journal of Business Administration, 2025
Conflict in the workplace is usually viewed with a negative connotation. Though there are different classifications of conflict depending on its nature, managers generalize that conflict hampers the working relationship and financial performance of the organization. This research paper focuses on grouping various types of conflict and their relative impacts on financial performance in B2B channel environment. The study also focused on assessing the role of work relationship as a mediating variable using SPSS process macros. A sample of 262 respondents was recruited via online and field visits among industrial pump distributors across India. Industrial pump distributors have been considered in this study, as they have their vested interest which is different from the manufacturer's objective, leaving a potential conflict environment. The findings of the study conclude that cognitive conflict results in positive financial outcomes, whereas affective conflict results in a negative financial outcome. Process conflict on its own does not have either positive or negative impacts. Moreover, work relationship acts as a full mediator between cognitive conflict and financial performance, whereas it acts as a partial mediator between affective conflict and financial performance. Hence, managers of channel partners need to encourage cognitive conflict and discourage affective conflict in their workplaces to have a constructive financial output. They also need to give special attention to the work relationship between the channel partners to have healthier conflict.
Key issues of organisational governance – an empirical analysis
Deepak Harlalka, Suresh Chandra Padhy, A. Ameer Hussain
International Journal of Public Sector Performance Management, 2025
The research article studies the possibility of involvement of larger group of stakeholders including employees, vendors and customers in ensuring better corporate governance. It analyses the merits of inclusion of these stakeholders in organisational governance in addition to management group and auditors. A survey was conducted among a sample of 70 stakeholders of a manufacturing company including employees, vendors and customers. The outcome of the survey concludes that the enlarged group of stakeholder's involvements in governance process has significant positive association in ensuring better governance and enterprise risk management. Where ever the awareness is high on corporate governance, the possibility of identifying and reporting the unethical practices is high. Hence, additional stakeholder plays a greater role in the corporate governance of the organisation and their hidden potential should be unleashed. The company also needs to take necessary steps to provide proper secure platform for these new stakeholders to report any unethical issue related to corporate governance.
AI Tools Adoption and Utilization Impact: Extending TAM Framework and Exploring Relevance to Job Performance Among Bengaluru IT Professionals
Samuel Mores Geddam, A. Ameer Hussian, N. Nethravathi
Accounting Finance Sustainability Governance and Fraud, 2025
IoT Enabled Smart Homes in Tropical Regions as a Means of Sustainable Development
Samuel Mores Geddam, Anil B Gowda, Ameer Hussain
Iop Conference Series Earth and Environmental Science, 2024
Internet of Things (IoT) in the context of Smart Homes has been an emerging area of study. IoT technology-enabled provides Integrated and centralized monitoring and control system where the inhabitants can remotely adjust access in the house, temperature and lighting etc., but also functions of the smart TV, refrigerator, oven etc. A step forward to this, Smart 2.0 can be achieved by integrating greeneries maintenance atomization, energy and water conservation, etc., with the IoT technologies to maintain a healthy indoor environment. The study focus on how IoT enabled Smart Homes can contribute, enabling a new era of development and growth aimed at achieving Sustainability. A critical literature review and factors are identified that will align the development catering to the 2030 Agenda for Sustainable Development, 2015 and the UN-Habitat New Urban Agenda, 2016 which are today’s International Agendas aimed at achieving Sustainable Development. Well-planned and well-managed IoT enabled Smart Homes in the context of urbanization, can be a powerful tool for sustainable development for both developing and developed nations. Achievement of SDGs especially, Goal 3, 6, 7 and 11 is impossible without the role of technology. With the proper delivery and implementation of IoT enabled Smart Homes, safeguarding the sustainability of Cities and Communities is possible. IoT in Smart Home keep the power, water, temperature, ventilation systems, solar power, greeneries and waste in check which in turn leads to sustainability. An IoT enabled Smart Home model for Sustainability has been proposed.
Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis
A. Ameer Hussain, Bhuvanesh Kumar Sharma, Chaitra V H, Syed Kazim
Journal of Promotion Management, 2024
The paper aims to empirically investigate the role of price-related marketing stimuli and the visual appeal of the user interface (UI) on online impulse buying. The mediating effects of cognitive and affective components, which are influenced by price-related and visual-appeal UI, on online impulse buying are checked. A survey-based research design was employed by floating the structured questionnaire among 370 respondents in both online and offline modes. These responses were further analyzed using covariance-based structural equation modeling (SEM) and AMOS software. The result of the study indicated that affective shopping behavior, visual appeal of the website, and cognitive shopping behavior significantly influence online impulsive buying compared to price-related stimuli. Though the direct effect of price-related stimuli on online shopping is insignificant, its indirect effect via affective shopping behavior is highly significant. Meanwhile, the website's visual appeal, directly and indirectly, affects online shopping behavior. It was also found that affective shopping behavior fully mediates between price-related marketing stimuli and online impulsive buying. In contrast, cognitive shopping behavior is partially mediated by the visual appeal of UI and online impulsive buying. The research results direct that people may engage in online impulsive buying mainly due to affective shopping behavior and the visual appeal of the UI, but at the same time, they are equally price conscious.
Digital Adoption of Start-Ups With E-Governance Systems: A Mediating Role of Digital Support and Awareness
Aman Sharma, Bhuvanesh Kumar Sharma, Prakash Singh, Sunil Mishra, Ameer Hussain
International Journal of Electronic Government Research, 2022
This study aims to encourage the adoption intention of independent digitalization with e-governance among small investment start-ups. The study also analyzed the start-ups' adoption intention for digitalization by testing the significance of benefits and sacrifices associated with the digital platforms of e-governance. The current study also analyzed the moderating effect of digital support and awareness on digital adoption. The study's findings will also help the government in drafting policies to address the factors that positively impact the perceived value of digital adoption by developing a digital support system and further scaling up digital literacy, especially for start-ups. Overall, the study's findings will help the government understand the present status of start-ups' digitalization growth in India and the success rate of the Digital India mission. So, the e-governance system can be further strengthened accordingly.
A study on the factors influening segreagation of household waste by the residents of Bengaluru city
Indian Journal of Environmental Protection, 2021
Consumer behaviour towards eco-friendly cars: exploring the triad – awareness, attitude and behaviour
Suresh Chandra Padhy, A. Ameer Hussain
International Journal of Electric and Hybrid Vehicles, 2021
A study on the product adaptive strategies of generator
Indian Journal of Economics and Business, 2020
A study on the impact of various dimensions of conflict in channel relationship and performance
International Journal of Public Sector Performance Management, 2019
Analysis of inter-relationship between trust, communication and commitment and its effect on work relationship and performance: With special reference to indian pump manufacturer and distributor
International Journal of Applied Business and Economic Research, 2017

RECENT SCHOLAR PUBLICATIONS

Exploring the photocatalytic potential of novel binary ZnSe/NiWO 4 heterostructure towards acid red 94 degradation: unveiling the kinetics and mechanistic …
RK Paul, S Roy, A Hussain, M Ahmaruzzaman
Journal of Materials Science: Materials in Electronics 37 (12), 914 , 2026
2026
Novel magnetically retrievable SnO 2 /Fe 3 O 4 /WSe 2 heterojunction for the photocatalytic degradation of tinidazole through a synergistic strategy for environmental …
A Hussain, S Roy, M Ahmaruzzaman
Scientific Reports , 2026
2026
Citations: 1
Thematic evolution and determinants of patient acceptance of generic medicines: A systematic review and bibliometric analysis with special reference to India
PG Ruchi Saxena, A. Ameer Hussain, Samuel Mores Geddam
Journal of Applied Pharmaceutical Science, 001-015 , 2026
2026
Prospective insights into the emerging strategies of metal oxides and chalcogenides for elimination of volatile organic compounds for environmental sustainability
A Hussain, S Roy, M Ahmaruzzaman
Journal of Industrial and Engineering Chemistry , 2025
2025
Unique Polyester-Based Biodegradable Multiarm Nano-Carrier for Cancer Cell Specific Mitochondrial Delivery of Chemotherapeutics
A Nandi, R Halder, D Patra, A Hussain, S Roy, J Das Sarma, ...
Biomacromolecules 26 (8), 5182-5194 , 2025
2025
Citations: 2
A Study on the Positive and Negative Effects of Conflict in Financial Performance of Channel Partners with Work Relationship As A Mediator
AA Hussain, SC Padhy, NC Vijayakumar
Jordan Journal of Business Administration 21 (6) , 2025
2025
Key issues of organisational governance-an empirical analysis
D Harlalka, SC Padhy, AA Hussain
International Journal of Public Sector Performance Management 15 (1), 15-33 , 2025
2025
Citations: 1
Cyclometalated Iridium (III) Complex with Substituted Benzimidazole: pH Directed Organelle‐Specific Localization Within Lysosome
S Sil, A Hussain, J Das Sarma, P Gupta
ChemBioChem 25 (24), e202400597 , 2024
2024
Citations: 4
Cognitive and affective components induced impulsive purchase: An empirical analysis
A Ameer Hussain, BK Sharma, C VH, S Kazim
Journal of promotion management 30 (6), 901-928 , 2024
2024
Citations: 11
Understanding AI adoption: The mediating role of attitude in user acceptance
SM Geddam, N Nethravathi, AA Hussian
Journal of Informatics Education and Research 4 (2) , 2024
2024
Citations: 63
Principles and applications of agroecology: a review
K Sharma, S Roy, K Rooma, N Mahan, P Kumar, M Kumar, SK Singh, ...
Journal of Scientific Research and Reports 30 (5), 843-853 , 2024
2024
Citations: 6
IoT Enabled Smart Homes in Tropical Regions as a Means of Sustainable Development
SM Geddam, AB Gowda, A Hussain
IOP Conference Series: Earth and Environmental Science 1306 (1), 012035 , 2024
2024
Citations: 7
From perception to practice: Exploring the role of user knowledge as a mediator between perceived usefulness and adoption of AI tools among IT professionals, Bengaluru, India
SM Geddam, AA Hussain
South Asian Journal of Management 31 (6), 174-197 , 2024
2024
Citations: 1
Navigating the AI Educational Frontier: Insights into Academic Performance Among Higher Education Students
SM Geddam, S Amudhan, N Nethravathi, AA Hussain
South Asian Journal of Management 31 (6), 29-45 , 2024
2024
Citations: 1
Digital adoption of start-ups with E-Governance Systems: A mediating role of digital support and awareness
A Sharma, BK Sharma, P Singh, S Mishra, A Hussain
International Journal of Electronic Government Research (IJEGR) 18 (1), 1-22 , 2022
2022
Citations: 15
Effective Enterprise Risk Management through Internal Audit involvement
D Harlalka, SC Padhy, AA Hussain
NEW ARCH-INTERNATIONAL JOURNAL OF CONTEMPORARY ARCHITECTURE 8 (1s), 442-458 , 2021
2021
Study on Implementation of Internal Audit Recommendations
D Harlalka, SC Padhy, AA Hussain, S Ranade
NEW ARCH-INTERNATIONAL JOURNAL OF CONTEMPORARY ARCHITECTURE 8 (2), 408-428 , 2021
2021
PHYSIO CHEMICAL AND STATISTICAL ANALYSIS OF WATER OF FATEH SAGAR LAKE DISTRICT UDAIPUR (RAJASTHAN)
KM SHARMA, AA HUSSAIN
INTERNATIONAL JOURNAL 10 (1), 56-60 , 2021
2021
Consumer behaviour towards eco-friendly cars: exploring the triad-awareness, attitude and behaviour
SC Padhy, AA Hussain
International Journal of Electric and Hybrid Vehicles 13 (3-4), 321-343 , 2021
2021
Citations: 5
AN VISUAL AID-A MEANS OF PARENTS PERCEPTION AND CONSENT BEFORE USE OF SILVER DIAMINE FLUORIDE (SDF) ON CHILDREN
S JAIN, N PJ, AA HUSSAIN, D TIRALE, N BHURE
INTERNATIONAL JOURNAL 8 (1), 469-476 , 2020
2020

MOST CITED SCHOLAR PUBLICATIONS

Understanding AI adoption: The mediating role of attitude in user acceptance
SM Geddam, N Nethravathi, AA Hussian
Journal of Informatics Education and Research 4 (2) , 2024
2024
Citations: 63
The effects of physical design characteristics on the area-performance tradeoff curve
AC Parker, P Gupta, A Hussain
Proceedings of the 28th ACM/IEEE Design Automation Conference, 530-534 , 1991
1991
Citations: 20
Improved electroless copper coverage at low catalyst concentrations and reduced plating temperatures enabled by low frequency ultrasound
AJ Cobley, B Abbas, A Hussain
International Journal of Electrochemical Science 9 (12), 7795-7804 , 2014
2014
Citations: 18
Digital adoption of start-ups with E-Governance Systems: A mediating role of digital support and awareness
A Sharma, BK Sharma, P Singh, S Mishra, A Hussain
International Journal of Electronic Government Research (IJEGR) 18 (1), 1-22 , 2022
2022
Citations: 15
Cognitive and affective components induced impulsive purchase: An empirical analysis
A Ameer Hussain, BK Sharma, C VH, S Kazim
Journal of promotion management 30 (6), 901-928 , 2024
2024
Citations: 11
IoT Enabled Smart Homes in Tropical Regions as a Means of Sustainable Development
SM Geddam, AB Gowda, A Hussain
IOP Conference Series: Earth and Environmental Science 1306 (1), 012035 , 2024
2024
Citations: 7
Principles and applications of agroecology: a review
K Sharma, S Roy, K Rooma, N Mahan, P Kumar, M Kumar, SK Singh, ...
Journal of Scientific Research and Reports 30 (5), 843-853 , 2024
2024
Citations: 6
Consumer behaviour towards eco-friendly cars: exploring the triad-awareness, attitude and behaviour
SC Padhy, AA Hussain
International Journal of Electric and Hybrid Vehicles 13 (3-4), 321-343 , 2021
2021
Citations: 5
Cyclometalated Iridium (III) Complex with Substituted Benzimidazole: pH Directed Organelle‐Specific Localization Within Lysosome
S Sil, A Hussain, J Das Sarma, P Gupta
ChemBioChem 25 (24), e202400597 , 2024
2024
Citations: 4
Effect of additive concentration during copper deposition using EnFACE electrolyte
EM Dela Pena, N Bains, A Hussain, A Cobley, S Roy
Transactions of the IMF 93 (6), 288-293 , 2015
2015
Citations: 3
Unique Polyester-Based Biodegradable Multiarm Nano-Carrier for Cancer Cell Specific Mitochondrial Delivery of Chemotherapeutics
A Nandi, R Halder, D Patra, A Hussain, S Roy, J Das Sarma, ...
Biomacromolecules 26 (8), 5182-5194 , 2025
2025
Citations: 2
Perspective of healthcare professionals regarding quality, safety, efficacy and price of local vs. multinational manufactured anti-diabetic & anti-hypertensive brands in Pakistan
M Malik, S Khan, A Hussain
Pharm Pharmacol Int J 6 (6), 399-406 , 2018
2018
Citations: 2
Novel magnetically retrievable SnO 2 /Fe 3 O 4 /WSe 2 heterojunction for the photocatalytic degradation of tinidazole through a synergistic strategy for environmental …
A Hussain, S Roy, M Ahmaruzzaman
Scientific Reports , 2026
2026
Citations: 1
Key issues of organisational governance-an empirical analysis
D Harlalka, SC Padhy, AA Hussain
International Journal of Public Sector Performance Management 15 (1), 15-33 , 2025
2025
Citations: 1
From perception to practice: Exploring the role of user knowledge as a mediator between perceived usefulness and adoption of AI tools among IT professionals, Bengaluru, India
SM Geddam, AA Hussain
South Asian Journal of Management 31 (6), 174-197 , 2024
2024
Citations: 1
Navigating the AI Educational Frontier: Insights into Academic Performance Among Higher Education Students
SM Geddam, S Amudhan, N Nethravathi, AA Hussain
South Asian Journal of Management 31 (6), 29-45 , 2024
2024
Citations: 1
A study on the impact of various dimensions of conflict in channel relationship and performance
AA Hussain, BN Swar, R Bhattacharyya
International Journal of Public Sector Performance Management 5 (3-4), 351-369 , 2019
2019
Citations: 1
Exploring the photocatalytic potential of novel binary ZnSe/NiWO 4 heterostructure towards acid red 94 degradation: unveiling the kinetics and mechanistic …
RK Paul, S Roy, A Hussain, M Ahmaruzzaman
Journal of Materials Science: Materials in Electronics 37 (12), 914 , 2026
2026
Thematic evolution and determinants of patient acceptance of generic medicines: A systematic review and bibliometric analysis with special reference to India
PG Ruchi Saxena, A. Ameer Hussain, Samuel Mores Geddam
Journal of Applied Pharmaceutical Science, 001-015 , 2026
2026
Prospective insights into the emerging strategies of metal oxides and chalcogenides for elimination of volatile organic compounds for environmental sustainability
A Hussain, S Roy, M Ahmaruzzaman
Journal of Industrial and Engineering Chemistry , 2025
2025

Publications

1. Hussain, A. A., Padhy, S. C., & Vijaykumar, N. C. (2026). A study on the positive and negative effect of conflict in financial performance of channel partners with work relationships as a mediator. Jordan Journal of Business Administration, 22(4). (In press). (Scopus, Q3 Quartile)
2. Geddam, S.M., Hussian, A.A., Nethravathi, N. (2025). AI Tools Adoption and Utilization Impact: Extending TAM Framework and Exploring Relevance to Job Performance Among Bengaluru IT Professionals. In: Nayak, P., Çalıyurt, K.T. (eds) A Multidisciplinary Approach to KIIT Horizons, Volume 1. Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application. Springer, Singapore. . (Scopus)
3. Harlaka, D., Padhy, S. C., & Ameer Hussain A (2025). Key issues of Organisational Governance An empirical analysis. International Journal of Public Sector Performance Management, 15(1), 15-33. (Scopus, Q4 Quartile)
4. Ameer Hussain, A., Sharma, B. K., Chaitra, V. H., & Kazim, S. (2024). Cognitive and Affective Components Induced Impulsive Purchase: An Empirical Analysis. Journal of Promotion Management, 30(6), 901–928. (Scopus, Q2 Quartile)
5. Geddam, S. M., Gowda, A. B., & Hussain, A. (2024). IoT Enabled Smart Homes in Tropical Regions as a Means of Sustainable Development. IOP Conference Series: Earth and Environmental Science, 1306(1), 012035. .

INDUSTRY EXPERIENCE

Working as Associate Professor from 5th Oct 2020 to till now @ School of Management, Presidency University, Bengaluru.
Worked as Associate Professor from 27th Nov 2018 to 2nd Oct 2020 @ International Institute of Business Studies (IIBS), Bengaluru.
Worked as Assistant Professor from 1st March 2017 to 10th March 2018 @ Christ University, Lavasa, Pune.
Worked as Assistant Professor from 15th Sep 2015 to 26th Feb 2017 @ Sri Balaji Society, Sri Balaji University, Pune.
Worked as Assistant Manager-Sales & Marketing from 20th Feb 2012 to 11th Sep 2015 @ Dover India Pvt. Ltd – Bangalore.
Worked as Product Development Engineer – Sales from 1st April 2010 to 20th May 2011 @ Fluid Energy Controls International,Chennai.