R.Anitha Duraisamy

@psgcas.ac.in

Assistant Professor of Commerce
PSG College of Arts & Science



        

https://researchid.co/dr.r.anitha

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Business, Management and Accounting, Organizational Behavior and Human Resource Management, General Business, Management and Accounting

8

Scholar Citations

2

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN BANKING SECTOR BASED ON COIMBATORE CITY
    T Maheswari, R Umamaheswari, M Punitham, R Anitha
    Pakistan Heart Journal 56 (2), 1319-1326 2023

  • A DESCRIPTIVE STUDY ON MARKETING INDUSTRY TREND AND ANALYSIS
    DR Anitha
    NeuroQuantology 20 (9), 2564-2569 2022

  • Assessment of Presence of the Phenotypic Characteristics of Polycystic Ovarian Syndrome among Young Adult Girls in a Selected College, Kanchipuram District, Tamil Nadu, India
    E Anitha, M Geetha, S Anushya, R Anitha, RV Kumar, A Rathiga
    Prof.(Dr) RK Sharma 20 (2), 245 2020

  • Impact of Government Insurance Schemes with Special Reference to PMSBY and PMJJBY
    DR Anitha
    Selp Journal of social science 9 (35), 59-63 2018

  • A Study on Consumer Behaviour and Preferences Towards Apparel Purchase in Karur, Tamilnadu
    R Anitha
    International Journal of Business and Administration Research Review (IJBARR 2017

  • Financial Performance Analysis of Sugar Industry with Special Reference to Bannari Amman Sugar Ltd
    DR Anitha
    International Journal of Commerce and Management Research (PIJCMR) 4 (4), 29-35 2017

  • A Descriptive Study on Prime Minister Modi’s PMJJBY, PMSBY Insurance Schemes
    R Anitha
    Shanlax International Journal of Commerce 5 (4), 183-191 2017

  • A Study on consumer preference and attitude towards consumer durables in Karur District.
    DR Anitha
    Research Explorer 2 (3), 1-4 2013

  • A Study on Consumer Preference towards Gold in Karur.
    R Anitha
    Selp Journal of social science 3 (10), 43-45 2012

  • A Study on the problems of Textile Industry in Karur.
    R Anitha
    Selp Journal of social science 3 (9), 27-30 2012

  • A study on customer preference toward packaged water in Karur city
    R Anitha
    Self Journal of Social Science 2 (5), 9-13 2011

  • DIGITAL LEARNING IN THE PANDEMIC PERIOD-A QUALITATIVE A STUDY FOR THE YOUTH
    R Anitha, M Geetha, NV Christy

MOST CITED SCHOLAR PUBLICATIONS

  • A study on customer preference toward packaged water in Karur city
    R Anitha
    Self Journal of Social Science 2 (5), 9-13 2011
    Citations: 3

  • IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN BANKING SECTOR BASED ON COIMBATORE CITY
    T Maheswari, R Umamaheswari, M Punitham, R Anitha
    Pakistan Heart Journal 56 (2), 1319-1326 2023
    Citations: 2

  • Assessment of Presence of the Phenotypic Characteristics of Polycystic Ovarian Syndrome among Young Adult Girls in a Selected College, Kanchipuram District, Tamil Nadu, India
    E Anitha, M Geetha, S Anushya, R Anitha, RV Kumar, A Rathiga
    Prof.(Dr) RK Sharma 20 (2), 245 2020
    Citations: 2

  • A Descriptive Study on Prime Minister Modi’s PMJJBY, PMSBY Insurance Schemes
    R Anitha
    Shanlax International Journal of Commerce 5 (4), 183-191 2017
    Citations: 1