M JAYALAKSHMI

@sietk.org

Associate Professor and Master of Business Administration
Siddharth Institute of Engineering & Technology

M JAYALAKSHMI


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https://researchid.co/drmjayalakshmi

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing
29

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • AI-POWERED FORECASTING IN CRYPTOCURRENCY MARKETS: TECHNIQUES, CHALLENGES, AND FUTURE DIRECTIONS
    DM JAYALASKHMI
    IJNRD - International Journal of Novel Research and Development 10 (11 … , 2025
    2025
  • The Impact of Work-Life Balance Practices on Employee Well-Being and Organizational Effectiveness
    DM JAYALASKHMI
    Pathways to Gender Equity at Work Place, 66-71 , 2025
    2025
  • "Connecting with Tradition: The Impact of Rural Tourism on India's Cultural Heritage"
    DM JAYALASKHMI
    International Journal of Latest Technology in Engineering, Management … , 2025
    2025
    Citations: 1
  • Impact of student training and development as a tool for improving student performance in organization success India.
    DM JAYALASKHMI
    2025
  • The Impact of Big Data Analytics towards on Effective Digital Marketing Transformation for Sustainable Growth of Organisation
    DM JAYALAKSHMI
    Eur. Chem. Bull. 12 (8), 8795-8805 , 2023
    2023
  • The Mediating Role of Digital Marketing Practices in Relationship between the Standard Marketing Strategies and the Market Growth of Fisheries and Aqua Products in India
    DM JAYALAKSHMI
    journal of survey in fisheries science 10 (2), 2292-3000 , 2023
    2023
    Citations: 3
  • Banking Reforms in India: Public Sector Banks
    DM JAYALAKSHMI
    IN Patent App. 202,341,003,934 , 2023
    2023
  • Measuring the Satisfaction Level of Rural Customers in Adoption of Banking Technology: An Empirical Analysis
    DM Jayalakshmi
    Asian Journal of social science and management technology 4 (4), 100-110 , 2022
    2022
  • Comparative Study of HR Management Practices in Information Technology Industry
    DM Jayalakshmi
    International Journal of Early Childhood Special Education 1 (5), 1719-1727 , 2022
    2022
  • A Study on the Perception of SMEs on Foreign Exchange Risk Management
    M JAYALAKSHMI
    Universal Journal of Accounting and Finance 10, 95-101 , 2022
    2022
    Citations: 3
  • A STUDY ON FACTORS INFLUENCEING ON CUSTOMERS ADOPTION OF SELF SERVICES BANKING TECHNOLOGY (SSBT) WITH REFERENCE TO PUBLIC AND PRIVATE BANKINK SECTOR
    PBVM JAYALAKSHMI
    GIS SCIENCE JOURNAL 7 (10), 273-286 , 2020
    2020
  • USAGE OF TECHNOLOGY IN BANKING SECTOR AND ITS IMPACT ON CUSTOMER’S – A STUDY
    PBM Jayalakshmi
    Alochana Chakra Journal 9 (5), 4045-4056 , 2020
    2020
  • ’Equality and Interdependence of Men and Women in India
    MJ Prof.B. Vijayalakshmi
    Article, 111-115 , 2020
    2020
  • A STUDY ON DIGITAL TRANSACTIONS IMPACT ON FINANCIAL PERFORMANCE OF BANKING SECTOR WITH REFERENCE TO SBI & ICICI
    PBVM Jayalakshmi
    Journal of Internet Banking and Commerce 24 (3), 1-15 , 2019
    2019
    Citations: 22
  • STARTUP INDIA SCHEMES AND ITS IMPACT ASSESSMENT
    PBVM JAYALAKSHMI
    Tathapi (UGC Care Journal) 19 (19), 327-338 , 2019
    2019
  • Cashless transactions: A study of rural customer behavior with reference to Chittoor district
    K M Jayalakshmi
    Journal of engineering technologies and innovative research 15 (12), 170-177 , 2018
    2018
  • Cashless economy in India: Challenges and Benefits
    MJG Venkateswarlu
    International Journal of Engineering Technology Research & Management 2 (07 … , 2018
    2018
  • Impact Of GST On Micro, Small and Medium Enterprises (MSMEs
    MJ G venkateswarlu
    International Journal of Engineering and Management Research(IJEMR) 8 (02), 1-5 , 2018
    2018
  • Issues and challenges for Women’s participation in MGNREGS with special reference to Andhra Pradesh
    SWCP India)
    Publishing India 6 (1), 90-95 , 2017
    2017
  • The role of Demonetization in Indian economy
    MJ G Venkateswarlu
    international journal of research for science and computational engineering … , 2017
    2017

MOST CITED SCHOLAR PUBLICATIONS

  • A STUDY ON DIGITAL TRANSACTIONS IMPACT ON FINANCIAL PERFORMANCE OF BANKING SECTOR WITH REFERENCE TO SBI & ICICI
    PBVM Jayalakshmi
    Journal of Internet Banking and Commerce 24 (3), 1-15 , 2019
    2019
    Citations: 22
  • The Mediating Role of Digital Marketing Practices in Relationship between the Standard Marketing Strategies and the Market Growth of Fisheries and Aqua Products in India
    DM JAYALAKSHMI
    journal of survey in fisheries science 10 (2), 2292-3000 , 2023
    2023
    Citations: 3
  • A Study on the Perception of SMEs on Foreign Exchange Risk Management
    M JAYALAKSHMI
    Universal Journal of Accounting and Finance 10, 95-101 , 2022
    2022
    Citations: 3
  • "Connecting with Tradition: The Impact of Rural Tourism on India's Cultural Heritage"
    DM JAYALASKHMI
    International Journal of Latest Technology in Engineering, Management … , 2025
    2025
    Citations: 1
  • AI-POWERED FORECASTING IN CRYPTOCURRENCY MARKETS: TECHNIQUES, CHALLENGES, AND FUTURE DIRECTIONS
    DM JAYALASKHMI
    IJNRD - International Journal of Novel Research and Development 10 (11 … , 2025
    2025
  • The Impact of Work-Life Balance Practices on Employee Well-Being and Organizational Effectiveness
    DM JAYALASKHMI
    Pathways to Gender Equity at Work Place, 66-71 , 2025
    2025
  • Impact of student training and development as a tool for improving student performance in organization success India.
    DM JAYALASKHMI
    2025
  • The Impact of Big Data Analytics towards on Effective Digital Marketing Transformation for Sustainable Growth of Organisation
    DM JAYALAKSHMI
    Eur. Chem. Bull. 12 (8), 8795-8805 , 2023
    2023
  • Banking Reforms in India: Public Sector Banks
    DM JAYALAKSHMI
    IN Patent App. 202,341,003,934 , 2023
    2023
  • Measuring the Satisfaction Level of Rural Customers in Adoption of Banking Technology: An Empirical Analysis
    DM Jayalakshmi
    Asian Journal of social science and management technology 4 (4), 100-110 , 2022
    2022
  • Comparative Study of HR Management Practices in Information Technology Industry
    DM Jayalakshmi
    International Journal of Early Childhood Special Education 1 (5), 1719-1727 , 2022
    2022
  • A STUDY ON FACTORS INFLUENCEING ON CUSTOMERS ADOPTION OF SELF SERVICES BANKING TECHNOLOGY (SSBT) WITH REFERENCE TO PUBLIC AND PRIVATE BANKINK SECTOR
    PBVM JAYALAKSHMI
    GIS SCIENCE JOURNAL 7 (10), 273-286 , 2020
    2020
  • USAGE OF TECHNOLOGY IN BANKING SECTOR AND ITS IMPACT ON CUSTOMER’S – A STUDY
    PBM Jayalakshmi
    Alochana Chakra Journal 9 (5), 4045-4056 , 2020
    2020
  • ’Equality and Interdependence of Men and Women in India
    MJ Prof.B. Vijayalakshmi
    Article, 111-115 , 2020
    2020
  • STARTUP INDIA SCHEMES AND ITS IMPACT ASSESSMENT
    PBVM JAYALAKSHMI
    Tathapi (UGC Care Journal) 19 (19), 327-338 , 2019
    2019
  • Cashless transactions: A study of rural customer behavior with reference to Chittoor district
    K M Jayalakshmi
    Journal of engineering technologies and innovative research 15 (12), 170-177 , 2018
    2018
  • Cashless economy in India: Challenges and Benefits
    MJG Venkateswarlu
    International Journal of Engineering Technology Research & Management 2 (07 … , 2018
    2018
  • Impact Of GST On Micro, Small and Medium Enterprises (MSMEs
    MJ G venkateswarlu
    International Journal of Engineering and Management Research(IJEMR) 8 (02), 1-5 , 2018
    2018
  • Issues and challenges for Women’s participation in MGNREGS with special reference to Andhra Pradesh
    SWCP India)
    Publishing India 6 (1), 90-95 , 2017
    2017
  • The role of Demonetization in Indian economy
    MJ G Venkateswarlu
    international journal of research for science and computational engineering … , 2017
    2017