Dr. Sandeep Agarwal

Dr. Sandeep Agrawal is an Assistant Professor at the Institute of Economics & Finance, Bundelkhand University, Jhansi. He holds a Ph.D. in Management and specializes in Quantitative Techniques, Research Methodology, Marketing Management, Strategic Management, and Financial Management. With over fifteen years of academic experience, he is actively involved in teaching, research supervision, and academic administration. He also serves in key institutional roles including Training and Placement Coordinator, AIIRA Coordinator under the Ministry of Education’s Innovation Cell, IQAC Data and Website Coordinator, and NAAC Committee Member. His professional profile is further strengthened by prior industry experience in the insurance and financial services sector, and he is registered with ORCID (0009-0009-7763-3280).

Marketing, Organizational Behavior and Human Resource Management, Finance, General Economics, Econometrics and Finance

Publications
Chaurasia, B., Mishra, S., & Agrawal, S. (2025). Assessing the impact of digital marketing on customer behaviour in commercial banks. Journal of Modern Management & Entrepreneurship, 15(4), 171–178. ISSN 2231-167X. Impact Factor: 7.866.
Khaira, N., & Agrawal, S. (2025). A study on factors influencing course selection in skill development centers. Journal of Management Value & Ethics, 15(3), 35–41.
Khaira, N., & Agrawal, S. (2025). A study on the effectiveness of marketing practices on skill development centers under the purview of NEP 2020. Journal of Management Value & Ethics, 15(3), 42–48.
Agrawal, S., Khaira, N., Sijariya, R., & Sharma, Y. (2025). Study on challenges and scope of apprenticeship program in Bundelkhand region in the view of Viksit Bharat@2047. [Journal/Proceedings name].
Agrawal, S., & Khaira, N. (2025). A bibliometric analysis of the AI era under the purview of Industry 4.0. In V. Singh, C. P. Gujar, V. K. Singh, & V. K. Singh (Eds.), The Indian economic miracle: A comprehensive exploration (pp. 215–226). Corvette Press.
Agrawal, S. (2022). Impact of sales promotion on consumer buying behaviour for FMCG products. Shodh Sarita.
Agrawal, S. (2022). Digital marketing strategies and their influence on youth purchasing patterns. Kanpur Philosophers.
Agrawal, S. (2021). Emerging trends in e-commerce and consumer satisfaction in tier-II cities. Shodh Sanchar Bulletin.
Agrawal, S. (2021). The role of CSR in brand building: A case of the Indian FMCG se

NATTLABS – Received a consultancy grant of ₹50,000 with the objective of enhancing student skill development, employability assessment, and industry-oriented training aligned with current market requirements.
B-School Bulls, Dehradun (Uttarakhand) – Received a consultancy grant of ₹50,000 aimed at improving placement readiness, professional skill enhancement, and industry exposure through training programs, mentoring, and bootcamps.
RISE Jhansi Incubation Center – Received a consultancy grant of ₹50,000 with the objective of promoting entrepreneurship, startup incubation, innovation, and strengthening industry–academia collaboration

Dr. Sandeep Agrawal has been granted a registered copyright by Intellectual Property India, Copyright Office, Government of India, for the work titled “Relationship between BIDA, Industry, Institution and Individual (IIIB)”. The copyright has been officially recorded under License/Registration No. LD-20250168157, thereby providing statutory protection under the provisions of the Copyright Act, 1957.
This registration recognizes the originality of the work and confers exclusive legal rights for its reproduction, distribution, adaptation, and public communication. The copyrighted work contributes significantly to the academic and practical understanding of industry–institution–individual linkages, emphasizing structured collaboration for skill development, employability, and sustainable economic growth.

Consultant – Skill Development, Employability & Entrepreneurship
• NATTLABS
Provided consultancy services in student skill development, employability assessment, and industry-oriented training design. Supported outcome-based learning aligned with current market requirements.
Consultancy Grant Received: ₹50,000 towards student skill enrichment and employability initiatives.
• B-School Bulls, Dehradun (Uttarakhand)
Served as a consultant for management education, placement readiness programs, bootcamps, and corporate engagement activities. Contributed to career planning, professional skill enhancement, and industry exposure for students.
Consultancy Grant Received: ₹50,000 in support of training, mentoring, and placement-oriented programs.
• RISE Jhansi Incubation Center
Associated as a consultant for entrepreneurship development, startup mentoring, and incubation support. Facilitated innovation-driven activities and strengthened industry–academia collaboration.
Consultancy Grant Received: ₹50,000 towards entrepreneurship promotion, incubation activities, and student startup support.
Consultancy Focus Areas:
Skill Development & Employability • Entrepreneurship & Innovation • Industry–Academia Collaboration • Career Mentoring • Training & Placement Support

Dr. Agrawal is widely recognized for strengthening industry–academia collaboration and enhancing student employability. Under his leadership as TPO, Bundelkhand University has conducted successful placement drives with leading organizations including ICICI Prudential, SBI Life, HDFC Life, Bajaj Allianz, Axis Bank, IBM, Cognizant, HCL, Maruti Suzuki, Ashok Leyland, and others. He has spearheaded numerous MoUs with national and international organizations, including the landmark collaboration with 1 Million for 1 Billion (1M1B), benefitting over 10,000 students across 70+ affiliated colleges. He has also conceptualized and organized large-scale workshops, bootcamps, seminars, HR summits, industrial visits, and student skill-enrichment

Dr. Sandeep Agrawal brings valuable industry exposure from his tenure with Bajaj Allianz Life Insurance Company Ltd., where he worked in the Group & Alternate Channel. He served as an Insurance Service Executive from June 2007 to May 2008, followed by his role as Relationship Manager from June 2008 to December 2008.
In these roles, he was actively involved in the sales and marketing of life insurance products, particularly through HNI and non-HNI franchise channels. His responsibilities included recruitment and management of franchise partners, corporate agents, and employees, as well as developing and maintaining strong client and partner relationships. He applied effective managerial, communication, and negotiation strategies to enhance business volume, expand market reach, and achieve organizational growth objectives.
This industry experience has enabled Dr. Agrawal to integrate practical corporate insights with academic teaching, strengthening his approach to industry-oriented education, employability training, and institution–industry collaboration.

Dr. Sandeep Agrawal has been actively involved in promoting startups and entrepreneurship through academic–industry collaboration and incubation support. As AIIRA Coordinator under the Ministry of Education’s Innovation Cell, he has facilitated student engagement with startups, incubation centers, and entrepreneurial ecosystems. He has played a key role in strengthening institutional linkages with startup and innovation platforms such as RISE Jhansi Incubation Center Foundation, B-School Bulls, NATLABS, Wegrow, Tezz Dimag, and Medhavi Aspire Pvt. Ltd., among others. His initiatives include organizing entrepreneurship development workshops, boot camps, startup mentoring sessions, and skill-based training programs aimed at fostering innovation, self-employment, and startup readiness among students. Through MoUs, industry partnerships, and startup-driven training models, he has contributed to creating a supportive environment for student-led ventures and employment-oriented entrepreneurship in alignment with Startup India and NEP 2020 objectives.

Academic Impact
• Designed and implemented industry-aligned training programs, workshops, bootcamps, and certification courses to bridge the gap between academic learning and industry expectations.
• Integrated employability skills, aptitude training, communication skills, and domain-specific competencies into student development initiatives.
• Coordinated with faculty and industry experts to support outcome-based education (OBE) and experiential learning.
• Strengthened academic relevance by aligning curricula with current market demands, NEP 2020 guidelines, and emerging industry trends.
Economic Impact
• Facilitated campus placements, internships, and apprenticeship opportunities with reputed organizations, contributing to student income generation and financial independence.
• Enhanced placement ratios and recruiter participation through structured employer engagement, MoUs, and industry partnerships.
• Supported institutional resource generation through consultancy, sponsored training programs, and external funding for skill development initiatives.
• Contributed to regional workforce development by preparing industry-ready graduates aligned with local and national employment needs.
Social Impact
• Promoted equitable access to employment opportunities, particularly for students from rural and economically weaker backgrounds.
• Conducted career counselling, personality development, and life-skills training to build confidence, ethics, and professional conduct among studen