Dr.T.THIRUNAVUKKARASU

@kitcbe.com

Assistant Professor and Management Studies
KIT-KALAIGNARKARUNANIDHI INSTITUTE OF TECHNOLOGY

Dr.T.THIRUNAVUKKARASU


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https://researchid.co/drtthirunavukkarasu

EDUCATION

M.B.A., M.PHIL., PH.D

RESEARCH INTERESTS

Finance, Marketing, Entrepreneurship, MSME and HR
46

Scholar Citations

4

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Latency-Aware Deep Reinforcement Learning Framework for Real-Time Decision-Making in High-Frequency Trading Systems
    SJS Krishna, L Renuka, S Kowsalya, T Thirunavukkarasu
    nternational Conference on Integration of Computational Intelligent System … , 2026
    2026
  • Digital Marketing Strategies Impact On Brand Visibility
    S Akashkumar, K Dhanya, K Sreevarshini
    IJSAT-International Journal on Science and Technology 16 (2) , 2025
    2025
  • The Role of Behavioral Finance In Investment Decision-Making Using Machine Learning-Understanding the Psychology Behind Stock Market Trends
    S Nagrajan, T Thirunavukkarasu
    2025 International Conference on Automation and Computation (AUTOCOM), 69-73 , 2025
    2025
    Citations: 1
  • Dynamics of Futures and Options (F&O) Traders’ Experiences and Perceptions
    T Thirunavukkarasu, S Sivagnanabharathi, N Selvaprasanth
    International Conference on Innovation, Sustainability, and Applied Sciences … , 2025
    2025
  • The Impact of Influencer Marketing on Consumer Purchasing Decisions in the Digital Age Based on Prophet ARIMA-LSTM Model
    VR Turlapati, T Thirunavukkarasu, G Aiswarya, KK Thoti, KR Swaroop, ...
    2024 International Conference on Integrated Intelligence and Communication … , 2025
    2025
    Citations: 18
  • THE MEDIATING ROLE OF AGE, INCOME AND LOCATION IN SOCIAL MEDIA ONLINE SHOPPING ACCEPATANCE
    T Thirunavukkarasu, K Senthilkumar, S Bharathi S
    International Journal of Cultural Studies and Social Science 22 (1), 159 , 2025
    2025
  • SHAREHOLDER’S VALUE CREATION ON SELECTED INDIAN AUTOMOBILE COMPANIES-HCV & LCV SEGMENT
    S Kowsalya, T Thirunavukkarasu, K Senthilkumar, S Bharathi S
    International Journal of Cultural Studies and Social Science 22 (1), 151 , 2025
    2025
  • The Study on The Role of E-Wallets Feature in Influencing Universities Students' Purchasing Decisions
    KKT T. Thirunavukkarasu, K. Senthilkumar, S Sivagnana Bharathi, K Krishnamorthy
    Journal of Informatics Education and Research 4 (2) , 2024
    2024
  • Companies' Bottom Lines Are Affected by ESG Factors: A Bibliometric Study
    SS Bharathi, K Senthilkumar, T Thirunavukkarasu, MKSA Kumar, KK Thoti
    European Economic Letters 14 (1), 1949-1959 , 2024
    2024
  • Innovation in Business for Sustainable Development
    T Thirunavukkarasu, SS Bharathi
    2024
  • Data-driven strategies on growth through AI and machine learning
    P Perumal, K Senthilkumar, T Thirunavukkarasu, BR Mishra
    Advancing Intelligent Networks Through Distributed Optimization, 127-142 , 2024
    2024
    Citations: 4
  • THE IMPACT OF SOCIAL MEDIA ON SOCIAL RELATIONSHIPS AND WELL-BEING: A LONGITUDINAL STUDY
    SMB Mr.Punit Pathak, Dr.Biswo Ranjan Mishra, Dr.T.Thirunavukkarasu, Dr. K ...
    JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 96 (35), 97-101 , 2023
    2023
  • A pragmatic study of organizational behaviour in aerospace companies
    GA Sivasankar, T Thirunavukkarasu
    The Scientific Temper 14 (03), 993-996 , 2023
    2023
  • The AI in Financial Markets: Predictive Models and Risk Management Strategies
    DKP Dr.T.Thirunavukkarasu Dr.E Vijayakumar, S Sivagnana Bharathi, K.Shanthini
    International Conference on Evolutionary Artificial Intelligence (ICEAI 2023 … , 2023
    2023
  • Green Banking Practices and Strategies: A Step Towards Sustainable FinTech
    DSZHA Dr. T. Thirunavukkarasu, Vandita Hajra, Debasis Mohapatro, Ahmad Nur ...
    European Chemical Bulletin 12 (4), 18767-18783 , 2023
    2023
  • Prioritization of technology initiatives to achieve Digital transformation maturity
    K Prabhakaran, T Thirunavukkarasu, SK Krishnan
    European Chemical Bulletin 12 (8), 5752-5762 , 2023
    2023
  • Integration of Computational Intelligence and Artificial Intelligence in Human Resource Analytics
    SGA Dr.A.Celina, Dr. G. Kumar, Dr. T. Thirunavukkarasu, Suchitra ...
    IN Patent 68 , 2022
    2022
  • Impact of Selected Macroeconomic Variables on NSE India
    Empirical Economics Letters 20 (2), 19-30 , 2022
    2022
  • A STUDY OF THE RELATIONSHIP AMONG SUPPLY CHAIN PERFORMANCE MANAGEMENT FACTORS AND ORGANIZATIONAL PERFORMANCE OF MANUFACTURING INDUSTRIES
    HR Vijaya Rao, M.S. , Thirunavukkarasu, T. , Lal, S.K. , ... Patil, S.S. , Aher
    Journal of Pharmaceutical Negative Resultsthis link is disabled, 13 (2 … , 2022
    2022
  • Entrepreneurship Amidst Pandemic Covid19
    A Verma, S Kumar
    Book Rivers , 2021
    2021
    Citations: 8

MOST CITED SCHOLAR PUBLICATIONS

  • The Impact of Influencer Marketing on Consumer Purchasing Decisions in the Digital Age Based on Prophet ARIMA-LSTM Model
    VR Turlapati, T Thirunavukkarasu, G Aiswarya, KK Thoti, KR Swaroop, ...
    2024 International Conference on Integrated Intelligence and Communication … , 2025
    2025
    Citations: 18
  • Entrepreneurship Amidst Pandemic Covid19
    A Verma, S Kumar
    Book Rivers , 2021
    2021
    Citations: 8
  • Factors Contributing to MSME Entrepreneurs Level of Satisfaction on Banking Services
    TT J.Mohammad nabi Dr.M.Suryakumar
    International journal of management and business research 9 (1), 115-119 , 2019
    2019
    Citations: 6
  • A CAMEL Model Analysis of Selected Public and Private Sector Banks
    T Thirunavukkarasu, E Parthiban
    International Journal of Management an d Social Sciences (IJMSS … , 2015
    2015
    Citations: 5
  • Data-driven strategies on growth through AI and machine learning
    P Perumal, K Senthilkumar, T Thirunavukkarasu, BR Mishra
    Advancing Intelligent Networks Through Distributed Optimization, 127-142 , 2024
    2024
    Citations: 4
  • Perception of micro small and medium enterprise entrepreneurs on banking services
    M Suryakumar, T Thirunavukkarasu
    Journal of Management Research and Analysis , 2018
    2018
    Citations: 2
  • A comparative analysis of selected public and private sector banks
    J Thirunavukkarasu, D Nachimuthu
    International Journal in Management and Social Science 3, 296-307 , 2015
    2015
    Citations: 2
  • The Role of Behavioral Finance In Investment Decision-Making Using Machine Learning-Understanding the Psychology Behind Stock Market Trends
    S Nagrajan, T Thirunavukkarasu
    2025 International Conference on Automation and Computation (AUTOCOM), 69-73 , 2025
    2025
    Citations: 1
  • Latency-Aware Deep Reinforcement Learning Framework for Real-Time Decision-Making in High-Frequency Trading Systems
    SJS Krishna, L Renuka, S Kowsalya, T Thirunavukkarasu
    nternational Conference on Integration of Computational Intelligent System … , 2026
    2026
  • Digital Marketing Strategies Impact On Brand Visibility
    S Akashkumar, K Dhanya, K Sreevarshini
    IJSAT-International Journal on Science and Technology 16 (2) , 2025
    2025
  • Dynamics of Futures and Options (F&O) Traders’ Experiences and Perceptions
    T Thirunavukkarasu, S Sivagnanabharathi, N Selvaprasanth
    International Conference on Innovation, Sustainability, and Applied Sciences … , 2025
    2025
  • THE MEDIATING ROLE OF AGE, INCOME AND LOCATION IN SOCIAL MEDIA ONLINE SHOPPING ACCEPATANCE
    T Thirunavukkarasu, K Senthilkumar, S Bharathi S
    International Journal of Cultural Studies and Social Science 22 (1), 159 , 2025
    2025
  • SHAREHOLDER’S VALUE CREATION ON SELECTED INDIAN AUTOMOBILE COMPANIES-HCV & LCV SEGMENT
    S Kowsalya, T Thirunavukkarasu, K Senthilkumar, S Bharathi S
    International Journal of Cultural Studies and Social Science 22 (1), 151 , 2025
    2025
  • The Study on The Role of E-Wallets Feature in Influencing Universities Students' Purchasing Decisions
    KKT T. Thirunavukkarasu, K. Senthilkumar, S Sivagnana Bharathi, K Krishnamorthy
    Journal of Informatics Education and Research 4 (2) , 2024
    2024
  • Companies' Bottom Lines Are Affected by ESG Factors: A Bibliometric Study
    SS Bharathi, K Senthilkumar, T Thirunavukkarasu, MKSA Kumar, KK Thoti
    European Economic Letters 14 (1), 1949-1959 , 2024
    2024
  • Innovation in Business for Sustainable Development
    T Thirunavukkarasu, SS Bharathi
    2024
  • THE IMPACT OF SOCIAL MEDIA ON SOCIAL RELATIONSHIPS AND WELL-BEING: A LONGITUDINAL STUDY
    SMB Mr.Punit Pathak, Dr.Biswo Ranjan Mishra, Dr.T.Thirunavukkarasu, Dr. K ...
    JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 96 (35), 97-101 , 2023
    2023
  • A pragmatic study of organizational behaviour in aerospace companies
    GA Sivasankar, T Thirunavukkarasu
    The Scientific Temper 14 (03), 993-996 , 2023
    2023
  • The AI in Financial Markets: Predictive Models and Risk Management Strategies
    DKP Dr.T.Thirunavukkarasu Dr.E Vijayakumar, S Sivagnana Bharathi, K.Shanthini
    International Conference on Evolutionary Artificial Intelligence (ICEAI 2023 … , 2023
    2023
  • Green Banking Practices and Strategies: A Step Towards Sustainable FinTech
    DSZHA Dr. T. Thirunavukkarasu, Vandita Hajra, Debasis Mohapatro, Ahmad Nur ...
    European Chemical Bulletin 12 (4), 18767-18783 , 2023
    2023