Md Mehedi Hasan Emon is a research practitioner in Business and Management, with specialized in Supply Chain Management, Digital Transformation, Marketing, Information Systems, and Educational Technology (Edutech). His work bridges a diverse range of domains including Artificial Intelligence in Business, Human-Computer Interaction, Cognitive Behaviour, E-commerce, and Smart Logistics. His research extensively explores the integration of emerging technologies in business ecosystems focusing on AI-driven innovation, behavioral responses to technology adoption, and digital marketing strategies. He has also contributed significantly to sustainability-focused fields such as GreenTech, Green Finance, Renewable Energy, and Blockchain-enabled financial innovation. As a prolific author, he continues to shape the discourse on sustainability, innovation, and digital advancement through his research, writing, and knowledge dissemination.
EDUCATION
2024 || Master of Business Administration (MBA)
American International University-Bangladesh
Major in Management Information System (MIS)
2020 || Bachelor of Business Administration (BBA)
American International University-Bangladesh
Major in Marketing and Second Major in OSCM
RESEARCH, TEACHING, or OTHER INTERESTS
Multidisciplinary, Business, Management and Accounting, Management Information Systems, General Business, Management and Accounting
Branding in the Age of IoT: Building Trust and Driving Consumer Adoption Md Mehedi Hasan Emon Managing the Internet of Things Iot for Business Transformation and Consumer Adoption, 2026 The Internet of Things (IoT) is reshaping consumer behavior, yet trust deficits remain a significant barrier to adoption. This chapter examines the psychological and behavioral economic factors that influence IoT acceptance, highlighting the centrality of perceived risk, trust heuristics, and emotional engagement. It explores strategies for building brand trust through transparency, ethical responsibility, and corporate accountability. Furthermore, the chapter analyzes how IoT brands can differentiate themselves through authentic digital storytelling, influencer partnerships, and omnichannel marketing. The role of real-time personalization and smart data-driven experiences is discussed alongside the ethical imperatives they entail. Drawing on cross-industry case studies, the chapter identifies key success factors in IoT branding and marketing. It concludes by outlining future trends that will shape consumer expectations and strategic responses in an increasingly connected marketplace.
Decoding Visual Brand Identity Through Computer Vision: AI-Driven Insights for Modern Branding Md Mehedi Hasan Emon, Tahsina Khan AI Machine Learning and Image Processing in Market Research and Branding, 2026 This chapter explores the transformative role of computer vision in decoding and analyzing visual brand identity within today's visually driven marketplace. It highlights how AI-powered techniques such as logo detection, color palette extraction recognition enable marketers to objectively measure and manage the core visual elements that shape brand perception. By integrating machine learning and image processing, brands can achieve greater consistency, track competitive positioning, and better understand consumer responses across digital platforms. The chapter also addresses key challenges including data variability, cultural nuances, and ethical considerations, while exploring future directions like multimodal AI and real-time brand monitoring. Through a blend of theoretical insights and practical case studies, this work offers a comprehensive perspective on how AI-driven visual analysis is redefining branding strategies, providing valuable implications for academics and marketing professionals aiming to leverage emerging technologies to strengthen brand identity and engagement.
Revolutionizing Supply Chain Through Industry 6.0 Technologies: Traceability, Transparency, and Security Md Mehedi Hasan Emon, Tahsina Khan Industry 6 0 and Digital Transformation in Supply Chain Assets and Services, 2026 This chapter explores the transformative impact of Industry 6.0 technologies on supply chain traceability, transparency, and security, with a special focus on agriculture. Embracing the dawn of Industry 6.0 signals a paradigm shift in supply chain management, blending human-centric innovation with digital intelligence. It examines how Artificial Intelligence (AI) and Machine Learning (ML) enhance forecasting and efficiency, while Internet of Things (IoT) applications enable real-time tracking and monitoring. Blockchain technology is analyzed for its role in ensuring secure and transparent transactions. The chapter also addresses challenges and future directions for adopting these technologies. Finally, it highlights the potential of Industry 6.0 to build sustainable, intelligent, and inclusive supply chains critical for ensuring resilient agricultural systems worldwide.
Sustainable Clicks: Leveraging E-Commerce Platforms for Ethical Global Market Expansion Md Mehedi Hasan Emon, Mowdud Ahmed Practices Strategies and Emerging Trends in Marketing for Global Expansion, 2026 This chapter explores the transformative role of e-commerce platforms in enabling businesses to expand ethically and sustainably into global markets. It highlights how digital trade reshapes international commerce by lowering entry barriers while raising critical ethical concerns, including data privacy, cultural sensitivity, and environmental impact. Through an analysis of leading platforms like Amazon, Alibaba, and TikTok Shop, alongside emerging technologies such as AI and blockchain, the chapter demonstrates how companies can strategically balance profitability with social responsibility. Case studies illustrate practical applications of sustainable practices, while discussions on regulatory frameworks emphasize the importance of compliance and global standards. Ultimately, this chapter offers actionable insights for businesses, policymakers, and scholars seeking to navigate the complexities of ethical digital marketing and foster trust, transparency, and sustainability in cross-border e-commerce.
Value Perception, Digital Ownership, and Scarcity in Consumer- Brand Interactions Within Digital Payment Ecosystems Md Mehedi Hasan Emon, Most. Sharmin Ara Chowdhury, Mohammad Shariful Islam, Avishek Nath Impacts of Digital Payment Systems on Marketing, 2026 This chapter explores the complex interaction between value perception, digital ownership, and scarcity in shaping consumer-brand engagement within digital payment ecosystems. With the rise of blockchain technologies, NFTs, and tokenized assets, traditional ideas of ownership are being redefined, prompting consumers to interact with intangible yet symbolically meaningful digital goods. The chapter discusses how perceived value is influenced not only by economic utility but also by emotional satisfaction, social recognition, and trust in technology. Digital ownership encourages active participation, social identity formation, and ongoing loyalty, while scarcity whether naturally occurring or deliberately created heightens urgency and exclusivity. Psychological, behavioral, and ethical considerations are explored alongside emerging trends such as AI-driven personalization, metaverse experiences, and regulatory ambiguity, emphasizing the importance of balanced and responsible brand strategies.
Innovating at the Core: Rethinking Business Models and Leadership for the Digital Future Md Mehedi Hasan Emon, Mowdud Ahmed, Yeasin Arafat, Abu Bakar Abdul Hamid Digitech Agility for Business Competitiveness and Innovation Imperatives, 2026 This chapter discusses why organizations need to put innovation at the very heart of their business strategies, leadership styles, and everyday operations, especially given the fast pace of digital disruption today. It suggests that staying competitive can no longer rely simply on small improvements or adopting technology here and there. Instead, a deeper rethinking of business models and leadership is required. By combining new technologies like artificial intelligence, blockchain, and the Internet of Things with more flexible organizational structures and innovation-focused leadership, companies can develop greater strategic agility and resilience. Drawing from both theory and real-life examples, the chapter offers a broad framework for making continuous innovation a fundamental capability, while also exploring the challenges faced and practical ways businesses can succeed amid today's complexity and uncertainty.
Preface Sustainable Operations in the Age of AI and Big Data, 2026
AI- Powered Smart Buildings: The Role of Semiconductors in Urban Energy Sustainability Md Mehedi Hasan Emon, Md. Mazid-Ul-Haque, Mowdud Ahmed, Kh. Mustafizur Rahman Building A Sustainable Future at the Intersection of Semiconductors Energy and AI, 2026 This chapter explores the amalgamation of artificial intelligence (AI) and semiconductor technologies in smart buildings to achieve urban energy sustainability. Utilizing AI for intelligent energy management, adaptive automation, and seamless integration with renewable energy sources, smart buildings markedly improve energy efficiency and diminish carbon emissions. The significance of improved semiconductor components in facilitating these advancements is highlighted. The chapter discusses the problems and future perspectives for the implementation of smart building technologies, emphasizing the need for multidisciplinary cooperation across stakeholders to attain net-zero carbon cities.
Bridging the Gap: Realizing GreenTech Potential Tahsina Khan, Md Mehedi Hasan Emon, Md. Adnan Rahman, Abu Bakar Abdul Hamid, Noor Inayah Yaakub AI and Green Technology Applications in Society, 2024
Exploring the Mediating Role of Green Logistics in Enhancing Green Supply Chain Performance: Evidence from Bangladesh MMH Emon, T Khan Journal of Engineering Research 14 (1), 1116-1129 , 2026 2026 Citations: 10
AI Enabled Industry 4.0 Practices for Enhancing Sustainability Performance: Evidence from Manufacturing Firms in an Emerging Economy MMH Emon, KM Rahman, M Ahmed, MSA Chowdhury, AF Emee, J Kutub 2026 5th International Conference on Electrical, Computer … , 2026 2026 Citations: 15
Understanding Employees’ Behavioral Intentions Toward Cybersecurity Adoption in Banks: Evidence from an Emerging Economy MMH Emon, KM Rahman, M Ahmed, MR Islam, SMI Kabir, AF Emee 2026 5th International Conference on Electrical, Computer … , 2026 2026 Citations: 15
Innovating at the Core: Rethinking Business Models and Leadership for the Digital Future MMH Emon, M Ahmed, Y Arafat, ABA Hamid DigiTech Agility for Business Competitiveness and Innovation Imperatives, 93-138 , 2026 2026
Sustainable Clicks: Leveraging E-Commerce Platforms for Ethical Global Market Expansion MMH Emon, M Ahmed Practices, Strategies, and Emerging Trends in Marketing for Global Expansion … , 2026 2026
Trust in the Future: Building Brand Confidence for IoT Consumer Adoption MMH Emon, A Aziz, K Hossain, MA Rahman, ABA Hamid Managing the Internet of Things (IoT) for Business Transformation and … , 2026 2026
Navigating the Future: The Strategic Role of IoT in Business and Consumer Environments S Jahan, MMH Emon, Z Tasnim, MA Rahman, A Aziz, N Aziz Managing the Internet of Things (IoT) for Business Transformation and … , 2026 2026
Branding in the Age of IoT: Building Trust and Driving Consumer Adoption MMH Emon Managing the Internet of Things (IoT) for Business Transformation and … , 2026 2026
Sustainable Operations in the Age of AI and Big Data MK Hasan, MMH Emon, A Hlali, T Khan IGI Global Scientific Publishing , 2026 2026
Enhancing Sustainability in Global Supply Chains With Big Data Analytics MK Hasan, T Khan, A Hlali, MMH Emon IGI Global Scientific Publishing , 2026 2026
Big Data-Enabled Transformation of Global Supply Chains: Integrating IoT, AI, XAI, and Governance for Sustainable and Resilient Operations MMH Emon, M Sikder, A Hlali, T Khan, MK Hasan, L Xunping Enhancing Sustainability in Global Supply Chains With Big Data Analytics, 1-50 , 2026 2026
Decoding Visual Brand Identity Through Computer Vision: AI-Driven Insights for Modern Branding MMH Emon, T Khan AI, Machine Learning, and Image Processing in Market Research and Branding … , 2026 2026 Citations: 1
Ethical Consumption in the Age of Generational Values: Navigating the Expectations of Gen Z and Millennials MMH Emon, MSA Chowdhury, S Jahan, Z Tasnim, ABA Hamid Ethical Marketing for Shifting Consumer Behaviors and Values, 235-266 , 2026 2026 Citations: 1
Value Perception, Digital Ownership, and Scarcity in Consumer-Brand Interactions Within Digital Payment Ecosystems MMH Emon, MSA Chowdhury, MS Islam, A Nath Impacts of Digital Payment Systems on Marketing, 231-270 , 2026 2026 Citations: 10
AI-Powered Smart Buildings: The Role of Semiconductors in Urban Energy Sustainability MMH Emon, M Mazid-Ul-Haque, M Ahmed, KM Rahman Building a Sustainable Future at the Intersection of Semiconductors, Energy … , 2026 2026 Citations: 3
Digital Transformation in Emerging Markets: Adoption Dynamics of AI Image Generation in Marketing Practices MMH Emon Telematics and Informatics Reports, 100267 , 2025 2025 Citations: 47
Technological adoption in green practices as a mediator between green supply chain practices and operational performance: evidence from the agro-processing and food industry MMH Emon, M Ahmed Brazilian Journal of Operations & Production Management 22 (4), 2695-2695 , 2025 2025 Citations: 29
AI-Driven Knowledge Management Systems and Their Effect on Innovation Capability of Bangladeshi SMEs KM Rahman, MMH Emon, A Nath, SR Khan, M Mahsin-UlIslam, HH Rifat 2025 28th International Conference on Computer and Information Technology … , 2025 2025
Exploring Generative AI Adoption in Strategic Brand Storytelling Among Bangladeshi Consumer Brands MMH Emon, A Nath, KM Rahman, M Ahmed, J Kutub, HH Rifat 2025 28th International Conference on Computer and Information Technology … , 2025 2025
Exploring the Impact of AI-Powered Content Moderation on Social Media Engagement in Bangladesh MMH Emon, KM Rahman, M Ahmed, A Nath, J Kutub, MR Islam 2025 28th International Conference on Computer and Information Technology … , 2025 2025
MOST CITED SCHOLAR PUBLICATIONS
Exploring the gender dimension in entrepreneurship development: A systematic literature review in the context of Bangladesh MMH Emon, MN Nipa Westcliff International Journal of Applied Research 8 (1), 10.47670 , 2024 2024 Citations: 341
Quantifying the influence of supplier relationship management and supply chain performance: an investigation of Bangladesh's manufacturing and service sectors MMH Emon, T Khan, SAJ Siam Brazilian Journal of Operations & Production Management 21 (2), 2015 , 2024 2024 Citations: 290
The impact of cultural norms on sustainable entrepreneurship practices in SMEs of Bangladesh MMH Emon, T Khan Indonesian Journal of Innovation and Applied Sciences (IJIAS) 3 (3), 201-209 , 2023 2023 Citations: 240
Exploring the Potential of the Blue Economy: A Systematic Review of Strategies for Enhancing International Business in Bangladesh in the context of Indo-Pacific Region T Khan, MMH Emon Review of Business and Economics Studies 12 (2), 55-73 , 2024 2024 Citations: 177
A systematic review of the causes and consequences of price hikes in Bangladesh MH Emon Review of Business and Economics Studies 11 (2), 49-58 , 2023 2023 Citations: 176
A systematic review on exploring the influence of Industry 4.0 technologies to enhance supply chain visibility and operational efficiency T Khan, MMH Emon, MA Rahman Review of Business and Economics Studies 12 (3), 6-27 , 2024 2024 Citations: 154
GreenTech revolution: Navigating challenges and seizing opportunities MMH Emon, T Khan, MA Rahman, ABA Hamid, NI Yaakub AI and green technology applications in society, 63-90 , 2024 2024 Citations: 153
Unlocking sustainability through supply chain visibility: Insights from the manufacturing sector of Bangladesh MMH Emon, T Khan Brazilian Journal of Operations & Production Management 21 (4), 2194-2194 , 2024 2024 Citations: 150
Barriers to growth of renewable energy technology in Bangladesh: case of solar home system in rural regions T Khan, SM Rahman, MM Hasan Proceedings of the International Conference on Computing Advancements, 1-6 , 2020 2020 Citations: 148
Factors influencing the usage of artificial intelligence among Bangladeshi professionals: Mediating role of attitude towards the technology MMH Emon, T Khan, MA Rahman, SAJ Siam 2024 IEEE International Conference on Computing, Applications and Systems … , 2024 2024 Citations: 142
Supply chain performance in the age of Industry 4.0: evidence from manufacturing sector T Khan, MMH Emon Brazilian Journal of Operations & Production Management 22 (1), 2434-2434 , 2025 2025 Citations: 121
Bridging the gap: Realizing GreenTech potential T Khan, MMH Emon, MA Rahman, ABA Hamid, NI Yaakub AI and green technology applications in society, 91-122 , 2024 2024 Citations: 121
Impact of Green Supply Chain Practices on Sustainable Development in Bangladesh T Khan, MMH Emon, SAJ Siam Malaysian Business Management Journal 3 (2), 73-83 , 2024 2024 Citations: 119
Predicting Adoption Intention of Artificial Intelligence MMH Emon, F Hassan, MH Nahid, V Rattanawiboonsom AIUB Journal of Science and Engineering 22 (2), 189-199 , 2023 2023 Citations: 115
The Mediating Role of Attitude Towards the Technology in Shaping Artificial Intelligence Usage Among Professionals MMH Emon, T Khan Telematics and Informatics Reports 17, 100188 , 2025 2025 Citations: 87
A Systematic Literature Review on Sustainability Integration and Marketing Intelligence in the Era of Artificial Intelligence MMH Emon, T Khan Review of Business and Economics Studies 12 (4), 6-28 , 2024 2024 Citations: 77
The transformative role of Industry 4.0 in supply chains: Exploring digital integration and innovation in the manufacturing enterprises MMH Emon, T Khan Journal of Open Innovation: Technology, Market, and Complexity 11 (2), 100516 , 2025 2025 Citations: 74
Marketing Strategy Innovation via AI Adoption: A Study on Bangladeshi SMEs in the Context of Industry 5.0 T Khan, MMH Emon, S Rahman 2024 6th International Conference on Sustainable Technologies for Industry, 1-6 , 2024 2024 Citations: 69
Quantifying the Effects of AI-Driven Inventory Management on Operational Efficiency in Online Retail T Khan, MMH Emon, A Nath 2024 27th International Conference on Computer and Information Technology … , 2024 2024 Citations: 64
The Mediating Role of Supply Chain Responsiveness in the Relationship Between Key Supply Chain Drivers and Performance: Evidence from the FMCG Industry MMH Emon Brazilian Journal of Operations & Production Management 22 (1), 2580 , 2025 2025 Citations: 53
