ESTELA MARIA DIAZ CARMONA

@comillas.edu

Professor, Dpt of Management
Universidad Pontificia Comillas

ESTELA MARIA DIAZ CARMONA

RESEARCH, TEACHING, or OTHER INTERESTS

Social Sciences, Social Psychology, Sociology and Political Science, Multidisciplinary
488

Scholar Citations

12

Scholar h-index

14

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Silencios, amplificaciones y distorsiones: la retórica del lobby en defensa de la carne
    A Merino de Diego, EM Díaz Carmona, A Núñez Partido
    Dykinson (Madrid, España) , 2025
    2025
  • El devoto, el desorientado y el delirante: imaginarios discursivos construidos por el lobby cárnico sobre la ciudadanía
    EM Díaz Carmona, A Merino de Diego, A Núñez Partido
    Dykinson (Madrid, España) , 2025
    2025
  • The cognitive-emotional loop: neutralizing food waste and resolving self-discrepancy in everyday life
    V Labajo, MJ Martín-Rodrigo, A Núñez-Partido, E Díaz-Carmona
    Journal of Hunger & Environmental Nutrition 20 (6), 1156-1176 , 2025
    2025
  • Trabajo Fin de Máster
    M Arjona Torres, EM Díaz Carmona
    2025
  • The sounds of silence:‘pivoting’as a rhetorical strategy of the animal farming industry to maintain the institution of meat
    EM Díaz, A Merino, A Nuñez-Partido
    Agriculture and Human Values 42 (3), 2129-2150 , 2025
    2025
    Citations: 3
  • Open innovation for sustainability in the agri-food sector: why, who and how?
    N Krasnokutska, A Merino, C Escudero Guirado, EM Díaz-Carmona
    European Journal of Innovation Management 28 (6), 2532-2557 , 2025
    2025
    Citations: 15
  • The sounds of silence:‘Pivoting’as a rhetorical strategy of the animal farming industry to maintain the institution of meat
    A Merino de Diego, EM Díaz Carmona, A Núñez Partido
    2025
  • The cognitive-emotional loop: neutralizing food waste and resolving self-discrepancy in everyday life
    MV Labajo González, MJ Martín Rodrigo, A Núñez Partido, ...
    2025
  • 3Displaying Compassion to Hide Harms
    L Fernández, EM Díaz, O Aranceta-Reboredo, N Almiron
    Violence and Harm in the Animal Industrial Complex: Human-Animal … , 2024
    2024
  • Tecnología y sociedad
    EM Díaz Carmona, R González Fabre
    2024
  • Data in Communication and Society
    PGA Claeys, EM Díaz Carmona, L Fernández Méndez, ...
    2024
  • Compromised values: a comparative response during the COVID-19 crisis by ethical vegans and vegetarians
    EM Díaz, N Almiron, O Aranceta-Reboredo
    Humanities and Social Sciences Communications 11 (1), 1-16 , 2024
    2024
    Citations: 2
  • Trabajo Fin de Máster
    EM Díaz Carmona, JA Gil Serra, A Gómez Parra, C Goytre Castro, ...
    2024
  • Investigación de mercados
    I Carrero Bosch, MA De Garcillán López-Rúa, EM Díaz Carmona, ...
    2024
  • Análisis Estratégico
    M Álvarez Fernández, I Amoribieta Alonso, C Benito Olalla, ...
    2023
  • Trabajo Fin de Máster
    MP Bilbao Calabuig, EM Díaz Carmona, JA Gil Serra, A Gómez Parra, ...
    2023
  • Forty-five years of research on vegetarianism and veganism: A systematic and comprehensive literature review of quantitative studies
    G Salehi, E Díaz, R Redondo
    Heliyon 9 (5) , 2023
    2023
    Citations: 51
  • Forty-five years of research on vegetarianism and veganism: A systematic and comprehensive literature review of quantitative studies. Heliyon, 9 (5), e16091
    G Salehi, E Díaz, R Redondo
    2023
    Citations: 6
  • Diseño de modelos de negocio/proyectos con Impacto Social
    CM Carballo de la Riva, B Delfa Rodríguez, EM Díaz Carmona, ...
    2022
  • Understanding the Link Between IntiPartner Violence and Animal Abuse: Evidence from Ecuador
    EM Díaz Carmona, C Martínez de Ibarreta Zorita, M CoPPA
    2022

MOST CITED SCHOLAR PUBLICATIONS

  • Perfil del vegano/a activista de liberación animal en España
    E Díaz Carmona
    Revista Española de Investigaciones Sociológicas (REIS) 139 (1), 175-187 , 2012
    2012
    Citations: 74
  • Tell me your story and I will tell you who you are: Persona perspective in sustainable consumption
    N Onel, A Mukherjee, NB Kreidler, EM Díaz, P Furchheim, S Gupta, ...
    Psychology & Marketing 35 (10), 752-765 , 2018
    2018
    Citations: 73
  • Forty-five years of research on vegetarianism and veganism: A systematic and comprehensive literature review of quantitative studies
    G Salehi, E Díaz, R Redondo
    Heliyon 9 (5) , 2023
    2023
    Citations: 51
  • Designed to be noticed: A reconceptualization of carbon food labels as warning labels
    I Carrero, C Valor, E Díaz, V Labajo
    Sustainability 13 (3), 1581 , 2021
    2021
    Citations: 41
  • The discourse of the consumer resistance movement: Adversarial and prognostic framings through the lens of power
    C Valor, EM Díaz, A Merino
    Journal of Macromarketing 37 (1), 72-84 , 2017
    2017
    Citations: 34
  • Consumers’ switching to vegan, vegetarian, and plant-based (veg* an) diets: A systematic review of literature
    G Salehi, EM Díaz, R Redondo
    IAPNM 19th conference , 2020
    2020
    Citations: 28
  • Animal humanness, animal use, and intention to become ethical vegetarian or ethical vegan
    EM Díaz
    Anthrozoös 29 (2), 263-282 , 2016
    2016
    Citations: 26
  • Why one becomes a responsible consumer: the creation and maintenance of responsible consumption as a self-determined personal project
    C Valor, A Merino, I Carrero, E Díaz, V Labajo, P Bilbao
    Human Ecology Review, 159-174 , 2012
    2012
    Citations: 21
  • Guía del emprendedor social: inspiraciones para la creación de empresas al servicio de la sociedad
    A Merino, C Ballesteros, P Bilbao, I Carrero, D Contreras, E Díaz, ...
    Madrid: Universidad Pontificia Comillas-ICADE , 2013
    2013
    Citations: 20
  • Open innovation for sustainability in the agri-food sector: why, who and how?
    N Krasnokutska, A Merino, C Escudero Guirado, EM Díaz-Carmona
    European Journal of Innovation Management 28 (6), 2532-2557 , 2025
    2025
    Citations: 15
  • l consumo ético entre los jóvenes universitarios españoles
    EM Díaz Carmona
    2018
    Citations: 14
  • Guía del emprendedor social
    A Merino, C Ballesteros, P Bilbao, I Carrero, D Contreras, E Díaz, C Valor
    Inspiraciones para la creación de , 2012
    2012
    Citations: 13
  • CONSUMERS'REACTION TO FOLLOWING VEGAN DIET (FVD): AN APPLICATION OF TRANSTHEORETICAL MODEL (TM) AND PRECAUTION ADOPTION PROCESS MODEL (PAPM)
    G Salehi
    19th International Congress on Public and Nonprofit Marketing Sustainability … , 2020
    2020
    Citations: 10
  • Emerging attitudes towards nonhuman animals among Spanish university students
    EM Díaz
    society & animals 27 (2), 197-223 , 2019
    2019
    Citations: 10
  • An original social marketing campaign to “try vegan”: effectiveness and impact on quality of life
    EM Díaz, N Lado, DF Martín-García
    Applied Social Marketing and Quality of Life: Case Studies from an … , 2022
    2022
    Citations: 9
  • El despertar al consumo responsable: análisis de un proceso de crecimiento
    I Carrero, P Bilbao, E Díaz, V Labajo, A Merino, C Valor
    Cantabria: Universidad Pontifica , 2015
    2015
    Citations: 9
  • Predictive ethical consumption: the influences of gender in the intention of adopting ethical veganism
    EM Díaz
    J. Consum. Ethics 1 (2), 92-110 , 2017
    2017
    Citations: 8
  • Forty-five years of research on vegetarianism and veganism: A systematic and comprehensive literature review of quantitative studies. Heliyon, 9 (5), e16091
    G Salehi, E Díaz, R Redondo
    2023
    Citations: 6
  • El veganismo como consumo ético y transformador. Un análisis predictivo de la intención de adoptar el veganismo ético
    E Díaz
    Tesis doctoral, Universidad de Comillas, sede Madrid, 2017. https , 2017
    2017
    Citations: 5
  • The second-curve model: a promising framework for ethical consumption? Veganism as a case study
    E Díaz
    International Conference on Consumer Research (ICCR), 235-244 , 2017
    2017
    Citations: 5