Marcos Fava Neves

@usp.br

Professor Doctor, Department of Administration, Faculty of Economics, Business Administration and Accounting of Ribeirão Preto, University of São Paulo
University of São Paulo and Harven Agribusiness School

Marcos Fava Neves


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https://researchid.co/favaneves

RESEARCH, TEACHING, or OTHER INTERESTS

Strategy and Management, Marketing, Business, Management and Accounting, General Agricultural and Biological Sciences
63

Scopus Publications

6570

Scholar Citations

37

Scholar h-index

138

Scholar i10-index

Scopus Publications

  • Agribusiness organization and management
    M.D. Boehlje, J.T. Akridge, T. Malone, M.F. Neves
    Encyclopedia of Agriculture and Food Systems, 2025
  • IMAC (Mato Grosso Meat Institute): sustainable development and promotion of beef chain in Brazil
    Flavio Ruhnke Valerio, Marcos Fava Neves, Vinicius Cambaúva, Leticia Franco Martinez
    International Food and Agribusiness Management Review, 2024
    Founded in 2016, the Mato Grosso Meat Institute is an autonomous social service formed by representatives of the farm production sector, of the industry, of society and of the state government to promote the meat produced in the state of Mato Grosso, one of the most important states for Brazilian agriculture and livestock production. Despite several promising projects in the pipeline on the topics of information sharing, sustainable insertion of smallholders and other, IMAC still has not reached a protagonist role in Mato Grosso beef chain. With several changes and trends emerging in consumer food behavior, its president (Caio Penido), is still looking for the best strategies to improve Mato Grosso’s competitive advantage and align all the agents involved to fulfill IMAC’s “vision for the chain”. The Teaching Note to this Case Study is available on request via e-mail to ifamr@ifama.org
  • Mapping and quantification of the milk chain in Sao Paulo State, Brazil
    International Agrifood Chains and Networks Management and Organization, 2023
  • Agriculture evolution, sustainability and trends, focusing on Brazilian agribusiness: a review
    Marcos Fernando Basso, Marcos Fava Neves, Maria Fatima Grossi-de-Sa
    Frontiers in Sustainable Food Systems, 2023
    The world’s population is expected to grow by 30%–35% over the next 60 years. Forecasts indicate that the world’s population will reach almost 10 billion by 2050, with India and China as the most populous countries. As a result, the demand for global food production, particularly protein and dairy products, and their nutritional quality will need to increase by 50%–75%. In addition to increasing food production, it is also necessary to consider and reduce the impact on the environment and ecosystem. On the one hand, the threat of climate change, the reduction of arable land for agricultural expansion, the economic impact of geopolitical conflicts, the human and animal health pandemics, the conjuncture of the domestic political environments, and the demand for new technologies are the main bottlenecks to increasing sustainable food production worldwide. In contrast, notable technological advances have been achieved in current agriculture through basic and advanced scientific research, development, innovation, and technology transfer to the agribusiness sector. Technological advances in various sectors will become increasingly important to increase food production and minimize environmental impacts. This review study briefly highlights the major technological advances in world agriculture that have contributed to the substantial increase in food production from the early days of extractive agriculture to high-performance agriculture. It then highlights the key breakthroughs, disruptive technologies, the impact of climate change on agriculture, and contributions from molecular sciences that are revolutionizing global agriculture, focusing on Brazilian agriculture, livestock, and agribusiness. Subsequently, the evolution of Brazilian agriculture is highlighted based on the market share of agricultural products and its relevance to the national GDP. Finally, the potential decision-making that could have a positive impact on the Brazilian agribusiness sector and that will affect the import and export of agribusiness products were addressed. Therefore, the importance of supporting the agribusiness sector to increase healthy food production with higher nutritional quality and with less impact on the environment and human life was highlighted.
  • Food and fuel: The example of Brazil
    Marcos Fava Neves, Mairun Junqueira Alves Pinto, Marco Antonio Conejero, Vinicius Gustavo Trombin
    Food and Fuel the Example of Brazil, 2023
  • AGRICULTURE 6.0: A NEW PROPOSAL FOR THE FUTURE OF AGRIBUSINESS
    Marcos Fava Neves, Beatriz Papa Casagrande, Vinicius Cambaúva, Gabriel de Oliveira Teixeira, Paula Junqueira Franco Toledo
    Revista De Gestao Social E Ambiental, 2023
    Objective: The purpose of the research is to understand the technological evolution of agriculture over the years and propose a new perspective for the practices that are becoming established in agribusiness. Theoretical framework: The study analyzes agricultural activities practiced from the beginning of agriculture up to the present day to demonstrate the trends that are likely to gain strength in this sector in the coming years. Method: The investigation aimed to be descriptive. Bibliographic and documentary research were used as methodological procedures. Results and conclusion: The findings suggest that the agribusiness sector is transitioning into a novel phase termed Agriculture 6.0, wherein sustainability assumes a pivotal role in business advancement. A paradigmatic shift is observed in production processes, characterized by an ongoing pursuit of ecosystem preservation and restoration, in congruence with the aspirations of future generations for an improved quality of life. Research implications: The proposal of a new technological model that characterizes the evolution of agricultural activities is focused on defining concepts, systems, technologies/services, and areas of study. This enables agribusiness organizations to gain a deeper understanding of the transformations occurring in the macro-environment, thereby considering these aspects in their planning processes. Originality/value: Brazil is one of the world's largest agricultural producers and exporters. Therefore, in order to continue solidifying itself as a sustainable supplier of food, fibers, and other agricultural products, the country needs to remain attentive to the changes demanded by the environment and the trends that are gaining strength in the current scenario.
  • Geo Biogas & Tech: leading sustainable energy transition in Brazil through biogas business: CASE STUDY
    Leticia Franco Martinez, Marcos Fava Neves, Beatriz Papa Casagrande, Gabriel de Oliveira Teixeira, Vinicius Cambaúva, et al.
    International Food and Agribusiness Management Review, 2023
    The aggravation of climate change in recent years has intensified the search for the reduction of greenhouse gas emissions (GHG) and the insertion of renewable alternatives in the energy matrix at Brazilian and global level. Geo Biogas & Tech emerged in this scenario in 2007, bringing German efficient gas generation technology to biogas production in Brazil. The company is a pioneer in the services it offers and a leader in the development of this chain in the country, by transforming organic waste into clean electricity and fuels. The increased demand for sustainability added to the enormous potential of Brazilian agribusiness, offers new opportunities and challenges for Geo, in terms of growth and consolidation in the market. Thus, the case is intended for undergraduate students and professionals in the sector who seek to develop business evolution strategies in this field.
  • Associativism as a promoter of sustainability in farmers and a driver for creating value for sustainable practices: The case of Socicana
    Rafael Bordonal Kalaki, Marcos Fava Neves
    Sustainability in Agribusiness the Impact of Societal Challenges Technological Advancements and Development Goals, 2022
  • Fertilizantes Tocantins: growing in the challenging fertilizer business CASE STUDY
    Marcos Fava Neves, Lourival Carmo Monaco Neto, Vinícius Cambaúva, Luciano Thomé e Castro, Carlos Eduardo Lourenço
    International Food and Agribusiness Management Review, 2022
    Fertilizantes Tocantins was founded by José Eduardo Motta in 2003, out of his desire of taking advantage of the fast-growing agricultural businesses in the northern region of Brazil. He had previous knowledge of the fertilizer sector due to his work in his father’s business for several years. After an impressive success and enormous growth rates until 2016, 50% plus one shares of the company were sold to EuroChem, a European fertilizer producer. This was part of Fertilizantes Tocantins’ strategy to achieve even greater and sustainable growth. In 2020 EuroChem bought the remaining shares of Fertilizantes Tocantins, becoming its sole controller. The company still maintains most of its operational structure and now is fueled with capital and other assets from EuroChem. The challenge ahead lies in being able to maintain the organizational culture and winning position while bringing the best of its controller’s assets to achieve the goal of being a leader in the Brazilian fertilizer market.
  • Brazilian farmer confidence in business performance
    Caetano Haberli Júnior, Eduardo Eugênio Spers, Lilian Maluf de Lima, Débora da Costa Simões, Marcos Fava Neves
    International Food and Agribusiness Management Review, 2022
    The aim of this article is to understand how rural producers in Brazil generate their investment expectations in terms of their costs, productivity, and other macroeconomic variables related to agricultural production. This study contributes to the formulation of more efficient public policies that take into account not only market information, but also the expectations of farmers. Based on data from a survey that calculates the rural producer confidence index in Brazil, non-parametric tests were performed to assess the equality of responses attributed by them in different periods, configured as crop development and harvest start, during 2014 and 2017. The results indicate that the farmer’s behavior is sensitive to changes in the market and his business. Productivity is seen as a long-term expectation. The cost of production and the sale price have generated short and medium-term expectations.
  • Distribution effectiveness through full- and self-service channels under economic fluctuations in an emerging market
    Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Felipe Zambaldi, Marcos Fava Neves
    Journal of Retailing, 2021
  • Companies and Society. The 7 Elements of Action. A Contribution from the Plate to the Farm
    International Journal on Food System Dynamics, 2021
  • Mantiqueira: innovating and disrupting in the egg business
    Marcos Fava Neves, Allan Wayne Gray, Carlos Eduardo Lourenço, Francisco Albert Scott
    International Food and Agribusiness Management Review, 2021
  • Global orange juice market: a 16-year summary and opportunities for creating value
    Marcos Fava Neves, Vinícius Gustavo Trombin, Vitor Nardini Marques, Leticia Franco Martinez
    Tropical Plant Pathology, 2020
  • Numeric or weighted distribution? The effect of different channel performance metrics on market share
    Leandro Angotti Guissoni, Jonny Mateus Rodrigues, Felipe Zambaldi, Marcos Fava Neves
    Journal of Marketing Channels, 2020
  • Strategic planning and management of food and agribusiness chains: The chainplan method (framework)
    Marcos Neves, Rafael Kalaki, Jonny Rodrigues, Allan Gray
    Revista Brasileira De Gestao De Negocios, 2019
  • Country of origin effect: A study with Brazilian consumers in the luxury market
    Maria Montanari, Jonny Rodrigues, Janaina Giraldi, Marcos Neves
    Brazilian Business Review, 2018
  • Supply chain planning and management method: The fruit purchasing company case
    Julio Kyosen Nakatani, Marcos Fava Neves
    Revista Brasileira De Fruticultura, 2018
  • The Brazilian cotton marketing initiative: 'Sou de Algodão' case
    Luciano Thomé e Castro, Marcos Fava Neves, W. Scott Downey, Manami Kawagushi Torres
    International Food and Agribusiness Management Review, 2018
  • Determinants of corporate cash holdings in times of crisis: Insights from Brazilian sugarcane industry private firms
    Aviner Augusto Silva Manoel, Marcelo Botelho da Costa Moraes, David Ferreira Lopes Santos, Marcos Fava Neves
    International Food and Agribusiness Management Review, 2018
  • Growth strategies for a commercial farm: The AgroPastoril Campanelli case study
    Roberto Fava Scare, Allan Wayne Gray, Rodrigo Lourenço Farinha, Erin Chelsea Fullerton, Marcos Fava Neves
    International Food and Agribusiness Management Review, 2018
  • Strategic plan for the Brazilian agro-industrial citrus system
    Rafael Bordonal Kalaki, Marcos Fava Neves
    Gestao E Producao, 2017
  • A comparative analysis of channel incentive programs in Brazil and the USA
    Luciano Thome Castro, Marcos Fava Neves, Jay Taylor Akridge
    International Journal of Emerging Markets, 2017
  • Copersucar: A world leader in sugar and ethanol
    International Food and Agribusiness Management Review, 2016
  • Consumer Brand Marketing through Full- and Self-Service Channels in an Emerging Economy
    Rajkumar Venkatesan, Paul Farris, Leandro A. Guissoni, Marcos Fava Neves
    Journal of Retailing, 2015
  • Sedimentological characteristics of ice-wedge polygon terrain in adventdalen (Svalbard) environmental and climatic implications for the late Holocene
    M. Oliva, G. Vieira, P. Pina, P. Pereira, M. Neves, et al.
    Solid Earth, 2014
  • Agribusiness Organization and Management
    M.A. Gunderson, M.D. Boehlje, M.F. Neves, S.T. Sonka
    Encyclopedia of Agriculture and Food Systems, 2014
  • Mapping and quantification of the beef chain in Brazil
    International Food and Agribusiness Management Review, 2014
  • Thermal regime and spatial variability of the active layer in Deception Island, Antarctica
    Revista De La Asociacion Geologica Argentina, 2014
  • Competitiveness of the orange juice chain in Brazil
    International Food and Agribusiness Management Review, 2013
  • The global competition for talented people industry speaks
    International Food and Agribusiness Management Review, 2013
  • Mapping and quantification of the cotton chain in Brazil industry speaks
    International Food and Agribusiness Management Review, 2012
  • The benefits of sugarcane chain development in africa industry speaks
    International Food and Agribusiness Management Review, 2012
  • Demand driven strategic planning
    Marcos Fava Neves
    Demand Driven Strategic Planning, 2012
  • An innovative approach for sustainable insertion of smallholders in food chains
    Innovative Marketing, 2012
  • The orange juice business: A Brazilian perspective
    Marcos Fava Neves, Vinícius Gustavo Trombin, Patrícia Milan, Frederico Fonseca Lopes, Rafael Kalaki
    Orange Juice Business A Brazilian Perspective, 2012
  • Financing chain associations: Industry speaks
    International Food and Agribusiness Management Review, 2011
  • Characterization of agroindustrial systems: A comparative study of the sucro-energetic sectors of Brasil and Colombia
    Interciencia, 2011
  • The future of food business: The facts, the impacts and the acts
    Marcos Fava Neves
    Future of Food Business the Facts the Impacts and the Acts, 2011
  • An innovative approach for planning international investments
    Innovative Marketing, 2011
  • Sector analysis in Brazilian sucroenergético strategic approach
    Agroalimentaria, 2011
  • Pork consumption in Brazil: Challenges and opportunities for the Brazilian pork production chain
    Marcia Dutra de Barcellos, Maria Stella de Melo Saab, Federico Pérez-Cueto, Marcelo Gattermann Perin, Marcos Fava Neves, et al.
    Journal on Chain and Network Science, 2011
  • The food business environment and the role of China and Brazil building a "food bridge"
    Marcos Fava Neves
    China Agricultural Economic Review, 2010
  • Clean energy policies for China: The case of ethanol
    Marcos Fava Neves
    China Agricultural Economic Review, 2010
  • Defining an agribusiness strategic agenda for 2010-2020
    International Food and Agribusiness Management Review, 2010
  • Measurement of sugar cane Chain in Brazil
    International Food and Agribusiness Management Review, 2010
  • Strategic planning and management of production systems to improve competitiveness: The method gesis
    Agroalimentaria, 2010
  • Inserting small holders into sustainable value chains
    MARCOS FAVA NEVES, LUCIANO THOMÉ E CASTRO
    Handbook of Business Practices and Growth in Emerging Markets, 2010
  • The 2020 strategic marketing agenda
    Innovative Marketing, 2010
  • A method for strategic planning of food and bioenergy chains (CHAINPLAN) applied to the sugarcane chain in Brazil
    Marcos Fava Neves, Vinicius Gustavo Trombin, Marco Antonio Conejero
    Journal on Chain and Network Science, 2010
  • Marketing methods to improve company strategy: Applied tools and frameworks to improve a company's competitiveness using a network approach
    Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
    Marketing Methods to Improve Company Strategy Applied Tools and Frameworks to Improve A Company S Competitiveness Using A Network Approach, 2010
  • Pork chains in Brazil and Canada: A comparison
    European Pork Chains Diversity and Quality Challenges in Consumer Oriented Production and Distribution, 2009
  • Challenge of coordenation and its impacts on the competitiveness between chains and agribusiness systems
    Maria Stella B. L. de Melo Saab, Marcos Fava Neves, Leandro Del Grande Cláudio
    Revista Brasileira De Zootecnia, 2009
  • Analysis of the agribusiness system and the attractiveness of São Francisco valley for the irrigated cocoa plantations
    Custos E Agronegocio, 2009
  • Strategies for solving the food inflation problem
    International Food and Agribusiness Management Review, 2008
  • Agronegocio and development sustentable
    Agroalimentaria, 2008
  • A method for building new marketing channels: The case of “door-to-door” in dairy products
    Matheus Alberto Cônsoli, Marcos Fava Neves
    Direct Marketing an International Journal, 2008
  • Strategic marketing plans and collaborative networks
    Marcos Fava Neves
    Marketing Intelligence and Planning, 2007
  • Sistema agroindustrial da cana: Cenários e agenda estratégica
    Marcos Fava Neves, Marco Antonio Conejero
    Economia Aplicada, 2007
  • Impacts of a liberalization in the USA market for frozen concentrated orange juice: Why Florida's producers are so afraid?
    Paulo Sérgio Fracalanza, Adriana Nunes Ferreira, Marcos Fava Neves
    Revista De Economia E Sociologia Rural, 2007
  • Building joint ventures in 6 steps: A South American case
    Problems and Perspectives in Management, 2006
  • Marketing and network contracts (Agreements)
    Marcos Fava Neves
    Journal on Chain and Network Science, 2003
  • A model for the distribution channels planning process
    Marcos Fava Neves, Peter Zuurbier, Marcos Cortez Campomar
    Journal of Business and Industrial Marketing, 2001

RECENT SCHOLAR PUBLICATIONS

  • Working on the image of beef sustainability: the Carne do Bem initiative
    V Cambaúva, MF Neves, BP Casagrande, LF Martinez
    International Food and Agribusiness Management Review 1 (aop), 1-19 , 2025
    2025
  • AMAGGI: growing with sustainability in the grain trading business
    MF Neves, V Cambaúva, LT e Castro
    International Food and Agribusiness Management Review 28 (1), 1-18 , 2025
    2025
  • Sustainable pork production in the heart of Brazil: the case of Nutribras
    MF Neves, FR Valerio, RB Rosalino, V Cambaúva, RF Scare
    International Food and Agribusiness Management Review 1 (aop), 1-16 , 2025
    2025
  • As vantagens competitivas da implementação de uma agenda ESG: Um estudo de caso
    LM Peralta, MF Neves, LF Martinez, FR Valério
    Revista de Administração IMED 14 (1), 44-59 , 2024
    2024
    Citations: 2
  • IMAC (Mato Grosso Meat Institute): sustainable development and promotion of beef chain in Brazil
    FR Valerio, MF Neves, V Cambaúva, LF Martinez
    International Food and Agribusiness Management Review 27 (3), 413-423 , 2024
    2024
    Citations: 2
  • Agriculture evolution, sustainability and trends, focusing on Brazilian agribusiness: a review
    MF Basso, MF Neves, MF Grossi-de-Sa
    Frontiers in Sustainable Food Systems 7, 1296337 , 2024
    2024
    Citations: 53
  • Method for planning and selecting distribution channels for fruit and vegetable small farmers focusing on their assets and skills
    FR Valério
    Universidade de São Paulo , 2024
    2024
  • The competitive advantages of implementing an ESG agenda
    LM Peralta, MF Neves, LF Martinez, FR Valério
    Revista de Administração IMED 14 (1), 44-59 , 2024
    2024
    Citations: 2
  • Estratégias para Conquistar a Posição de Fornecedor Mundial Sustentável de Alimentos, Bioenergia e outros Agro-Produto
    MF Neves, V Cambaúva, VN Marques, FR Valério
    AGRONOMIA BRASILEIRA Учредители: Revista Agronomia Brasileira eISSN: 2594 … , 2024
    2024
    Citations: 3
  • A cadeia do biogás: uma alternativa de transição energética sustentável para o Brasil
    MF Neves, LF Martinez, G de Oliveira Teixeira, BP Casagrande, ...
    Revista de Administração IMED 13 (2), 20-41 , 2023
    2023
  • AGRICULTURE 6.0: A NEW PROPOSAL FOR THE FUTURE OF AGRIBUSINESS.
    M Fava Neves, B Papa Casagrande, V Cambaúva, G de Oliveira Teixeira, ...
    Environmental & Social Management Journal/Revista de Gestão Social e … , 2023
    2023
  • The biogas chain: a sustainable energy transition alternative for Brazil.
    M Fava Neves, L Franco Martinez, G de Oliveira Teixeira, ...
    RAIMED: Revista de Administração IMED 13 (2) , 2023
    2023
  • Geo Biogas & Tech: leading sustainable energy transition in Brazil through biogas business
    LF Martinez, MF Neves, BP Casagrande, G de Oliveira Teixeira, ...
    International Food and Agribusiness Management Review 26 (2), 341-354 , 2023
    2023
    Citations: 1
  • Análise do Programa RenovaBio e do mercado de bioenergia: uma visão geral e sugestões de aprimoramento para a política sob a ótica de especialistas do setor
    GO Teixeira
    2023
  • The biogas chain: a sustainable energy transition alternative for Brazil
    MF Neves, LF Martinez, G de Oliveira Teixeira, BP Casagrande, ...
    Revista de Administração IMED 13 (2), 20-41 , 2023
    2023
  • Agriculture 6.0: a new proposal for the future of agribusiness
    MF Neves, BP Casagrande, V Cambaúva, G de Oliveira Teixeira, ...
    Revista de Gestão Social e Ambiental 17 (9), 1-16 , 2023
    2023
    Citations: 29
  • Associativism as a promoter of sustainability in farmers and a driver for creating value for sustainable practices: The case of Socicana
    RB Kalaki, MF Neves
    Sustainability in Agribusiness, 101-127 , 2022
    2022
  • Effects of hospital facilities on patient outcomes after cancer surgery: an international, prospective, observational study
    SR Knight, CA Shaw, R Pius, TM Drake, L Norman, AO Ademuyiwa, ...
    The Lancet global health 10 (7), e1003-e1011 , 2022
    2022
    Citations: 28
  • Fertilizantes Tocantins: growing in the challenging fertilizer business
    MF Neves, LCM Neto, V Cambaúva, LT e Castro, CE Lourenço
    International Food and Agribusiness Management Review 25 (3), 531-542 , 2022
    2022
  • Brazilian farmer confidence in business performance
    CH Júnior, EE Spers, LM de Lima, D da Costa Simões, MF Neves
    International Food and Agribusiness Management Review 25 (3), 361-378 , 2022
    2022
    Citations: 4

MOST CITED SCHOLAR PUBLICATIONS

  • Economia e gestão dos negócios agroalimentares: indústria de alimentos, indústria de insumos, produção agropecuária, distribuição
    D Zylbersztajn, MF Neves
    2000
    Citations: 554
  • O retrato da citricultura brasileira
    MF Neves, VG Trombin, P Milan, FF Lopes, F Cressoni, R Kalaki
    Ribeirão Preto: CitrusBR 137 , 2010
    2010
    Citations: 356
  • Planejamento E Gestão Estratégica de Marketing .
    MF Neves
    Editora Atlas SA , 2000
    2000
    Citations: 193
  • Marketing e estratégia em agronegócios e alimentos
    SR Giordano, MF NEVES, LT CASTRO
    São Paulo: Atlas , 2003
    2003
    Citations: 169
  • Um modelo para planejamento de canais de distribuição no setor de alimentos.
    MF Neves
    Universidade de São Paulo , 1999
    1999
    Citations: 138
  • Agronegócio do Brasil
    MF Neves, D Zylbersztajn, EM Neves
    Saraiva , 2005
    2005
    Citations: 118
  • Global orange juice market: a 16-year summary and opportunities for creating value
    MF Neves, VG Trombin, VN Marques, LF Martinez
    Tropical Plant Pathology 45 (3), 166-174 , 2020
    2020
    Citations: 113
  • Estratégias para a cana no Brasil: um negócio classe mundial
    MF Neves, MA Conejero
    Editora Atlas , 2010
    2010
    Citations: 113
  • A model for the distribution channels planning process
    M Fava Neves, P Zuurbier, M Cortez Campomar
    Journal of Business & Industrial Marketing 16 (7), 518-539 , 2001
    2001
    Citations: 98
  • Sistema agroindustrial da cana: cenários e agenda estratégica
    MF Neves, MA Conejero
    Economia aplicada 11 (4), 587-604 , 2007
    2007
    Citations: 94
  • Agribusiness organization and management
    MA Gunderson, MD Boehlje, MF Neves, ST Sonka
    Encyclopedia of agriculture and food systems 1, 51-70 , 2014
    2014
    Citations: 93
  • Mapeamento e quantificação da cadeia de flores e plantas ornamentais do Brasil
    MF Neves, MJA Pinto
    São Paulo: OCESP , 2015
    2015
    Citations: 91
  • Administração de vendas: planejamento, estratégia e gestão
    LT e Castro, MF Neves
    Atlas , 2005
    2005
    Citations: 90
  • Alimentos: novos tempos e conceitos na gestão de negócios
    MF Neves, FR Chaddad, SG Lazzarini
    2000
    Citations: 89
  • The orange juice business: A Brazilian perspective
    MF Neves, VG Trombin, FF Lopes, R Kalaki, P Milan
    Springer Science & Business Media , 2012
    2012
    Citations: 76
  • Estratégias para a laranja no Brasil
    MF Neves, FF Lopes, AA Amaro, EM Neves, MK Marino, RM Rossi, ...
    2005
    Citations: 70
  • O desafio da coordenação e seus impactos sobre a competitividade de cadeias e sistemas agroindustriais
    MSBL Saab, MF Neves, LDG Cláudio
    Revista Brasileira de Zootecnia 38, 412-422 , 2009
    2009
    Citations: 66
  • Estratégias para o trigo no Brasil
    MR Rossi, MF Neves
    2004
    Citations: 65
  • Agronegócios e desenvolvimento sustentável: uma agenda para a liderança mundial na produção de alimentos e bioenergia
    MF Neves
    Editora Atlas SA , 2000
    2000
    Citations: 64
  • Consumer brand marketing through full-and self-service channels in an emerging economy
    R Venkatesan, P Farris, LA Guissoni, MF Neves
    Journal of Retailing 91 (4), 644-659 , 2015
    2015
    Citations: 60