@ipca.pt
Professor at School of Hospitality and Tourism of Polytechnic Institute of Cávado and Ave
Francisco Gonçalves holds a Ph.D. in Tourism from the University of Aveiro and a Master's in Tourism from the Polytechnic Institute of Viana do Castelo. As a member of the Research Unit on Governance, Competitiveness, and Public Policy (GOVCOPP) at the University of Aveiro, he has actively contributed to numerous national and international research projects focused on Tourism models. He teaches several courses on Tourism at the School of Hospitality and Tourism of the Polytechnic Institute of Cávado e Ave in Barcelos, Portugal, and he is the Director of the Degree in Tourism Management. He is also a prolific author and co-author, demonstrating his expertise through papers presented at conferences both nationally and internationally, as well as through publications in reputable scientific journals. His extensive academic background, active participation in research, and dedication to education highlight his substantial contributions to the field of Tourism.
PhD in Tourism
Tourism, Leisure and Hospitality Management, Tourism, Leisure and Hospitality Management
Scopus Publications
Diana Cardoso, Bruno Sousa, Dália Liberato, Pedro Liberato, Eunice Lopes, Francisco Gonçalves, and Victor Figueira
MDPI AG
The current unprecedented globalization of the social economy, with worldwide mobility of people, products and services in an increasingly connected market and society, has promoted the rapid geographic spread of the coronavirus (i.e., crisis management) outbreak, negatively affecting tourists’ behavior and their well-being, whether due to restrictions imposed by governments on international travel, or due to tourists’ fear of catching the disease. This manuscript aims to understand how digital communication has helped the tourism industry in general and the hotel context in particular to face the negative consequences caused by the new coronavirus pandemic. The development of the research followed a qualitative methodological approach, constituting an exploratory study, based on four semi-structured interviews with managers of hotel establishments, located in the Northern Region of Portugal and Galicia. As main conclusions, it is possible to highlight that digital communication and the use of social networks were fundamental tools for hotel establishments during the pandemic caused by COVID-19, especially during the confinement period, when establishments had to close, many of them completely. There were many changes brought about in the tourism industry in the Euroregion of Northern Portugal and Galicia (ERNPG), with an increase in domestic tourism, a decrease in the external market and a change in tourist profile and behavior, whether due to sanitary and public health issues that induced fear of travel, or by the measures imposed by the government that prevented such trips. According to the strategies implemented by the hotel establishments, the intensification of digital communication use and social networks stands out, since, for a long time, it consisted of the only connecting tool between the hotel and its customers and the initiatives of the Regional Entities and Turismo de Portugal (regional and national DMOs), through numerous training courses in the area of digital marketing and the implementation of hygiene, sustainable and safety measures in hotel establishments. Regarding the future of tourism, it is expected that it will recover in the coming years and approach the historical values of previous years, given the advance in vaccination against the disease and the tourist’s desire to travel. In the short term, strategies are expected from hotel establishments that include valuing the destination on digital marketing platforms through attracting qualified human resources and a commitment towards tourism sustainability.
Bruno Sousa, Mary Sánchez, Francisco Gonçalves, Luzia Amorim, and Vítor Silva
Springer Nature Singapore
Bruno Sousa, Francisco Gonçalves, António Abreu, Victor Figueira, João Rolha, Ana Paula Camarinha, and Ivone Cardoso
Springer Nature Singapore
Mariana Antunes, Álvaro Dias, Francisco Gonçalves, Bruno Sousa, and Leandro Pereira
MDPI AG
This study develops a four-item scale to measure the impact of a tourism lifestyle entrepreneur on the touristic experience, and seeks to understand to what extent a tourist perceives, through what is provided, that a tourism business owner, is not a “common entrepreneur”. After an item generation, data was collected from two different surveys with 200 answers, and exploratory and confirmatory factorial analyses were performed to test discriminant and nomological validity. The correlation between the variables was significant at level 0.01 and the coefficients were positive. Cronbach’s Alpha was acceptable with a value of 0.736. The results complemented existing literature on this topic and allowed further research to measure the perception of tourists in regard to tourism lifestyle entrepreneurship. From an interdisciplinary perspective, this manuscript presents insights for entrepreneurial management, tourism marketing and business sustainability. At the end, the limitations of the study are presented, and lines of investigation outlined for future research.
Jéssica Ferreira, Bruno Sousa, Francisco Gonçalves, and Cátia Macedo
Springer Singapore
Jéssica Miranda Ferreira, Bruno Barbosa Sousa, and Francisco Barbosa Gonçalves
Emerald Publishing Limited
Jéssica Ferreira, Bruno Miguel Sousa, and Francisco Gonçalves
Emerald
PurposeThis study aims to establish a relationship between creative tourism and experiences in the traditional handicrafts of Barcelos (Portugal). Based on a qualitative approach, it also aims at analyzing the failures and absences from the tourist market by creating new proposals and responses to the demand. The conceptual framework of this study develops three proposals: first, to present new concepts and opportunities for the tourism market; second, to establish a direct relationship between the local traditional handicrafts, creative tourism and experiences; and finally, to promote traditions that add value to the local development.Design/methodology/approachThis study uses an ethnographic case analysis research design to investigate the propositions (ten in-depth interviews with technicians and artisans in Barcelos, Portugal). The key constructs are drawn from empirical research among handicraftsmen in which data analysis was carried out based on a qualitative analysis.FindingsThe results suggest the experience, knowledge and importance of learning this dynamic in an entrepreneurship tourism perspective. Creative tourism and experiences are growing and strengthening the territories and consumer satisfaction in specific artisan, cultural and tourism entrepreneurship contexts.Research limitations/implicationsThis study fills a large gap in the territorial market, associating the knowledge of new concepts with the success of the tourism entrepreneurship. The findings provide solutions for helping handicraftsmen to improve their decision-making logic and increase the speed of market growth. There has been an increased emphasis on local and handmade goods that are linked to the culture and tourism of specific destinations.Originality/valueTourism managers and artisan entrepreneurs can use the outcome of this study to gain in-depth understanding of customer experiences (i.e. consumers of local handicrafts) and develop effective marketing strategies and further stage the operational environment that can maximize customers’ perceived experiential value.
Carlos Fernandes, Elsa Pimenta, Francisco Gonçalves, and Susana Rachao
Inderscience Publishers
Travel related to religious sites and festivals, pilgrimage or spirituality is a long established and extremely important sector of the tourism market. Pilgrimage sites provide an important underpinning to the basic tourism product not only at the pilgrimage destinations but also along the routes leading to them, which often attract those not travelling directly for religious purposes (Richards and Fernandes, 2007). The aim of this paper is to find more about the motivations and consumption patterns of pilgrims on the Portuguese route of Caminos de Santiago. A survey was undertaken by the Tourism Laboratory of the Polytechnic Institute of Viana do Castelo (Portugal). Results suggest that the consumption patterns and consequently the economic impact of pilgrims along the Portuguese route to Santiago de Compostela are minimal.