Gautam Shandilya

@bitmesra.ac.in

Assistant Professor, Department of HMCT
Birla Institute of Technology, Mesra

Gautam Shandilya


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https://researchid.co/gautambit
Have 16 years of teaching and 7 years of industry experience. Authored 2 books, edited 2 books, have book chapters and several research papers to his credit. He is also involved in various administrative assignments at his institute.

EDUCATION

MATM
MBA
DHMCTAN

RESEARCH, TEACHING, or OTHER INTERESTS

Tourism, Leisure and Hospitality Management, Cultural Studies, Organizational Behavior and Human Resource Management, General Arts and Humanities
13

Scopus Publications

95

Scholar Citations

6

Scholar h-index

3

Scholar i10-index

Scopus Publications

  • Destination Data: Charting the Course for Transformative Travel Experiences
    Destination Data Charting the Course for Transformative Travel Experiences, 2026
    The swift ascent of digital technologies has heralded a new era of transformation, particularly evident in the realms of travel and accommodation. Destination Data: Charting the Course for Transformative Travel Experiences is a pioneering anthology, meticulously curated from a myriad of global perspectives. In a world increasingly entwined with the digital landscape, this collaborative effort unfolds as an indispensable guide to the sweeping changes reshaping the industry. At its core, this publication aims to serve as an essential compass in the dynamic intersection of technology with travel and accommodation. The chapters offer readers a comprehensive roadmap through the profound alterations spurred by the rapid ascent of digital technologies. More than a mere collection; it functions as a strategic guidepost, presenting insights, strategies, and diverse viewpoints from authors across the globe. Distinguished by its innovative research, this publication offers both pioneering insights and a holistic view of the transformative fusion of technology with the travel and accommodation sectors. Beyond conventional explorations, it delivers a fresh and thorough comprehension of the ongoing digital revolution. Advances in Digital Technology and Data-Driven Business Practices examines the possibilities, challenges and ethics of a range of technologies applied in business, including: Metaverse, Marketing Automation, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Analytics and Data Analysis, Augmented Reality (AR) and Virtual Reality (VR), Chatbots and Artificial Intelligence (AI). Adopting and adapting to these technologies is essential for staying competitive and effectively reaching target audiences.
  • Digital Dimensions: Investigating Virtual Worlds’ Impact on Hotel Selection
    Praveen Srivastava, Abhisek Jana, Gautam Shandilya, Niraj Mishra
    Destination Data Charting the Course for Transformative Travel Experiences, 2026
    This chapter investigates the influence of Virtual Worlds on consumer behaviour and decision-making in the context of hotel selection. By conducting a systematic literature review, the research synthesizes existing findings to understand how immersive digital environments affect user engagement, perception and preferences. The analysis reveals that Virtual Worlds enable consumers to interact with virtual representations of hotels, offering immersive previews that build trust, shape expectations and enhance the efficiency of booking decisions. These environments not only enrich the customer experience but also serve as powerful marketing tools. The study adds to the limited academic focus on Virtual Worlds within hospitality, providing theoretical insights and practical implications for hoteliers and marketers aiming to adopt emerging technologies to boost competitiveness and customer retention.
  • Preface
    Destination Data Charting the Course for Transformative Travel Experiences, 2026
  • Eco-conscious luxury: decoding the preferences of affluent travellers in sustainable hospitality
    Abhisek Jana, Gautam Shandilya, Praveen Srivastava
    Journal of Hospitality and Tourism Insights, 2025
    PurposeThis research investigates the factors that drive affluent customers to engage in sustainable behaviours, particularly their choice to stay in green hotels. The study aims to understand how green purchase intentions (GPI) translate into green purchase behaviours (GPB), focusing on how the scarcity of green hotels may influence this relationship.Design/methodology/approachUsing a quantitative research method, the study examines several key predictors – such as ecological concern, perceived behavioural control, social norms and green attitudes – and their impact on GPI and GPB. Data were gathered from 418 affluent consumers through a structured survey, capturing their views on ecological concern, perceived control, social norms, green attitudes and related purchasing intentions and behaviours. The data were then analysed using SPSS and AMOS, with additional validation through artificial neural networks (ANN).FindingsThe findings indicate that ecological concern, perceived behavioural control, social norms and green attitudes significantly affect GPI among affluent consumers, and there is a strong positive correlation between GPI and GPB. Additionally, the study highlights that the unavailability of green hotels weakens the intention–behaviour link.Research limitations/implicationsOne limitation of this study is its reliance on self-reported data, which may be subject to social desirability bias and may not accurately reflect actual behaviour. Additionally, the study focuses on a specific context, green hotel purchases, which may limit the generalizability of the findings to other green consumer behaviours or industries. The cross-sectional nature of the study also prevents the establishment of causality between the constructs. Furthermore, the study may not account for other potential moderating variables, such as price sensitivity, brand loyalty or individual differences in environmental knowledge, which could also influence the relationship between green purchase intention and behaviour.Practical implicationsThe research emphasizes the importance of perceived behavioural control and the detrimental impact of limited green hotel availability on the intention–behaviour relationship. The study provides practical insights for hotel managers, recommending clear communication strategies, deeper integration of sustainability practices and collaboration with policymakers to encourage sustainable consumer behaviours.Originality/valueThis study stands out by focusing on affluent consumers and their green purchasing habits, contributing valuable knowledge to the field of sustainable behaviour.
  • Customer Engagement in AI-Driven Interaction: The Case of Chatbots in Event Management
    Praveen Srivastava, Gautam Shandilya
    Future of Events Trends Technologies and Stakeholder Engagement, 2025
  • Fast Food Restaurants: Shift from Catchlines to Consumer Happiness
    Gautam Shandilya, Ajitabh Dubey, Praveen Srivastava
    Beyond the Smile the Happiness Equation in Context Work and Practice, 2025
  • Regenerative tourism at the culinary crossroads exploring the impact of food-themed shows on shaping destination perceptions
    Gautam Shandilya, Praveen Srivastava
    Dimensions of Regenerative Practices in Tourism and Hospitality, 2024
    The proliferation of food-focused television series within developing countries has garnered substantial attention and popularity. This empirical study endeavours to investigate the tangible effects of such food shows on intent to visit these locales as perceived by prospective tourists and impacting regeneration of tourism. The study places emphasis on pivotal factors, including the cuisine, dining, and food related tourism activity (FRTA), which is highlighted in these food-based shows. The collected data underwent analysis utilizing both SmartPLS and artificial neural networks (ANN). The findings derived from the analyses underscored the paramount importance of peculiarity of cuisine as variables significantly impacting food-related tourism. Notably, these aspects emerged as principal determinants in shaping tourists' perceptions and intentions to engage in culinary-driven travel experiences.
  • Past, present, and future of community-based tourism: A perspective article
    Gautan Shandilya, Praveen Srivastava
    Achieving Sustainable Transformation in Tourism and Hospitality Sectors, 2024
    Services associated with community based or homestay tourism are revolutionizing the tourism industry and maneuvers the strategy adopted by the tourism operators. This chapter aims to explore the transformation in services offered by the homestay tourism sector which disrupts the market for tourism. The purpose of this chapter is to offer prognostications of the future directions. This chapter is based on systematic research of academic and secondary sources. It is fundamental that close understanding of how family businesses and home stay tourism work concurrently to provide value to destinations is maintained. The chapter synthesizes developments in services attached to home stay tourism and proposes a future perspective by taking incremental stock take of current understanding of family businesses in home stay tourism.
  • Industry experts and business consultants' takes on India's readiness for metaverse: A review of the retail industry
    Gautam Shandilya, Praveen Srivastava, Abhisek Jana
    Creator S Economy in Metaverse Platforms Empowering Stakeholders Through Omnichannel Approach, 2024
    Metaverse is a 21st-century, cutting edge technology that evolved as a science fiction in the early 90's in the western world, which captured the imagination of people across the globe. India, with its 1.4 billion population, the fifth largest economy in the world, and exalted position in software and information technology augurs well for embracing metaverse in future businesses. The present chapter aims to find the acceptance and readiness of Indian retail industry for the use of metaverse in its operation. Authors tried to do qualitative analysis of industry experts' and business consultants' opinion on metaverse in retail sector to find the opportunities and likely trends. This chapter also takes Google trend on metaverse searches into account. A systematic general review of published articles and cases from secondary sources forms the basis of this chapter. Findings suggest that the changing dynamics of social interactions in the Metaverse are on the brink of a revolution, promising transformative impacts on the retail industry and consumer behaviors.
  • Pilgrimage tourism: A look at travelers' opinions
    Prospects and Challenges of Global Pilgrimage Tourism and Hospitality, 2023
  • Hotel Standard Operating Procedures Post-COVID-19
    Praveen Srivastava, Gautam Shandilya, Dimitrios Buhalis
    Encyclopedia of Tourism Management and Marketing Volume 1 4, 2022
  • Impact of consumers' perception on the service quality of fast-food sector
    International Journal of Mechanical Engineering and Technology, 2018
  • Customer relationship management (CRM) on customer loyalty and retention in hotel industry of Jharkhand
    International Journal of Civil Engineering and Technology, 2018

RECENT SCHOLAR PUBLICATIONS

  • Digital Dimensions: Investigating Virtual Worlds’ Impact on Hotel Selection
    P Srivastava, A Jana, G Shandilya, N Mishra
    2026
  • Destination Data: Charting the Course for Transformative Travel Experiences
    G Shandilya, N Singh, P Srivastava, N Mishra
    Emerald Group Publishing , 2026
    2026
  • Customer Engagement in AI-Driven Interaction: The Case of Chatbots in Event Management
    P Srivastava, G Shandilya
    The Future of Events, 255-274 , 2026
    2026
  • Eco-conscious luxury: decoding the preferences of affluent travellers in sustainable hospitality
    A Jana, G Shandilya, P Srivastava
    Journal of Hospitality and Tourism Insights 8 (8), 3020-3042 , 2025
    2025
    Citations: 24
  • Fast Food Restaurants: Shift from Catchlines to Consumer Happiness
    G Shandilya, A Dubey, P Srivastava
    Beyond the Smile: The Happiness Equation in Context, Work, and Practice, 127-140 , 2025
    2025
  • Past, Present, and Future of Community-Based Tourism: A Perspective Article
    G Shandilya, P Srivastava
    Achieving Sustainable Transformation in Tourism and Hospitality Sectors, 258-267 , 2024
    2024
    Citations: 4
  • Unveiling the impact of perceived smart tourism technology on tourist satisfaction
    P Srivastava, G Shandilya
    Multidisciplinary applications of extended reality for human experience, 147-170 , 2024
    2024
    Citations: 11
  • Regenerative tourism at the culinary crossroads: Exploring the impact of food-themed shows on shaping destination perceptions
    G Shandilya, P Srivastava
    Dimensions of Regenerative Practices in Tourism and Hospitality, 106-122 , 2024
    2024
    Citations: 3
  • Industry Experts and Business Consultants' Takes on India's Readiness for Metaverse: A Review of the Retail Industry
    G Shandilya, P Srivastava, A Jana
    Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through … , 2024
    2024
    Citations: 4
  • Enhancing Customer Satisfaction in Fast Food: A Novel Approach Integrating SEM and ANN for Relationship Marketing Analysis
    G Shandilya, A Dubey, P Srivastava
    Parikalpana - KIIT Journal of Management 19 (2), 142-163 , 2023
    2023
    Citations: 5
  • Analysing Moderating Effects of Demographic Variables on Customer Satisfaction: A Study of Quick Service Restaurant
    G Shandilya, A Dubey, P Srivastava
    Atna Journal of Tourism Studies 18 (1), 51-88 , 2023
    2023
    Citations: 6
  • Taking forward National Heritage for Sustainable Development in India
    G Shandilya, P Srivastava
    G-20 Nations: Global Partnership for Economic and Social Inclusions, 60-69 , 2023
    2023
  • Pilgrimage Tourism: A Look at Travelers' Opinions
    P Srivastava, G Shandilya
    Prospects and Challenges of Global Pilgrimage Tourism and Hospitality, 1-17 , 2023
    2023
    Citations: 7
  • Critical Review of Relationship Marketing on Business Performance in Organized Fast-Food Retailing
    G Shandilya, A Dubey, P Srivastava
    Research Trends in Commerce & Management 1, 81-93 , 2023
    2023
  • Hotel Standard Operating Procedures Post COVID-19
    P Srivastava, G Shandilya, D Buhalis
    Encyclopedia of Tourism Management and Marketing 1, 615-618 , 2022
    2022
    Citations: 2
  • Digitalization of Higher Education: Issues and Challenges
    G Shandilya, AR Srivastava
    Transforming Higher Education Through Digitalization Insights, Tools, and … , 2022
    2022
    Citations: 4
  • Biryani: Origins and Variations
    M Laraib, G Shandilya
    Kindle , 2021
    2021
  • A Study on Accessing Factors Leading to the Purchase of Byju’s “Educational Learning App” as a Curriculum
    RK Pandey, AP Sinha, SK Srivastava, G Shandilya
    International Journal of Mechanical and Production Engineering Research and … , 2020
    2020
  • A Strategy of Using Facebook for Digital Advertising in All of the Hotels across India
    P Kumar, SK Srivastava, G Shandilya
    Psychology And Education 57 (1), 128-135 , 2020
    2020
  • Impact of Consumers’ Perception on the Service Quality of Fast-Food Sector
    G Shandilya, S Singh, AR Srivastava
    International Journal of Mechanical Engineering and Technology (IJMET) 9 (2 … , 2018
    2018
    Citations: 7

MOST CITED SCHOLAR PUBLICATIONS

  • Eco-conscious luxury: decoding the preferences of affluent travellers in sustainable hospitality
    A Jana, G Shandilya, P Srivastava
    Journal of Hospitality and Tourism Insights 8 (8), 3020-3042 , 2025
    2025
    Citations: 24
  • Customer relationship management (CRM) on customer loyalty and retention in hotel industry of Jharkhand
    SK Srivastava, B Chandra, G Shandilya
    International Journal of Civil Engineering and Technology 9 (1), 784-796 , 2018
    2018
    Citations: 18
  • Unveiling the impact of perceived smart tourism technology on tourist satisfaction
    P Srivastava, G Shandilya
    Multidisciplinary applications of extended reality for human experience, 147-170 , 2024
    2024
    Citations: 11
  • Pilgrimage Tourism: A Look at Travelers' Opinions
    P Srivastava, G Shandilya
    Prospects and Challenges of Global Pilgrimage Tourism and Hospitality, 1-17 , 2023
    2023
    Citations: 7
  • Impact of Consumers’ Perception on the Service Quality of Fast-Food Sector
    G Shandilya, S Singh, AR Srivastava
    International Journal of Mechanical Engineering and Technology (IJMET) 9 (2 … , 2018
    2018
    Citations: 7
  • Analysing Moderating Effects of Demographic Variables on Customer Satisfaction: A Study of Quick Service Restaurant
    G Shandilya, A Dubey, P Srivastava
    Atna Journal of Tourism Studies 18 (1), 51-88 , 2023
    2023
    Citations: 6
  • Enhancing Customer Satisfaction in Fast Food: A Novel Approach Integrating SEM and ANN for Relationship Marketing Analysis
    G Shandilya, A Dubey, P Srivastava
    Parikalpana - KIIT Journal of Management 19 (2), 142-163 , 2023
    2023
    Citations: 5
  • Past, Present, and Future of Community-Based Tourism: A Perspective Article
    G Shandilya, P Srivastava
    Achieving Sustainable Transformation in Tourism and Hospitality Sectors, 258-267 , 2024
    2024
    Citations: 4
  • Industry Experts and Business Consultants' Takes on India's Readiness for Metaverse: A Review of the Retail Industry
    G Shandilya, P Srivastava, A Jana
    Creator's Economy in Metaverse Platforms: Empowering Stakeholders Through … , 2024
    2024
    Citations: 4
  • Digitalization of Higher Education: Issues and Challenges
    G Shandilya, AR Srivastava
    Transforming Higher Education Through Digitalization Insights, Tools, and … , 2022
    2022
    Citations: 4
  • Regenerative tourism at the culinary crossroads: Exploring the impact of food-themed shows on shaping destination perceptions
    G Shandilya, P Srivastava
    Dimensions of Regenerative Practices in Tourism and Hospitality, 106-122 , 2024
    2024
    Citations: 3
  • Hotel Standard Operating Procedures Post COVID-19
    P Srivastava, G Shandilya, D Buhalis
    Encyclopedia of Tourism Management and Marketing 1, 615-618 , 2022
    2022
    Citations: 2
  • Digital Dimensions: Investigating Virtual Worlds’ Impact on Hotel Selection
    P Srivastava, A Jana, G Shandilya, N Mishra
    2026
  • Destination Data: Charting the Course for Transformative Travel Experiences
    G Shandilya, N Singh, P Srivastava, N Mishra
    Emerald Group Publishing , 2026
    2026
  • Customer Engagement in AI-Driven Interaction: The Case of Chatbots in Event Management
    P Srivastava, G Shandilya
    The Future of Events, 255-274 , 2026
    2026
  • Fast Food Restaurants: Shift from Catchlines to Consumer Happiness
    G Shandilya, A Dubey, P Srivastava
    Beyond the Smile: The Happiness Equation in Context, Work, and Practice, 127-140 , 2025
    2025
  • Taking forward National Heritage for Sustainable Development in India
    G Shandilya, P Srivastava
    G-20 Nations: Global Partnership for Economic and Social Inclusions, 60-69 , 2023
    2023
  • Critical Review of Relationship Marketing on Business Performance in Organized Fast-Food Retailing
    G Shandilya, A Dubey, P Srivastava
    Research Trends in Commerce & Management 1, 81-93 , 2023
    2023
  • Biryani: Origins and Variations
    M Laraib, G Shandilya
    Kindle , 2021
    2021
  • A Study on Accessing Factors Leading to the Purchase of Byju’s “Educational Learning App” as a Curriculum
    RK Pandey, AP Sinha, SK Srivastava, G Shandilya
    International Journal of Mechanical and Production Engineering Research and … , 2020
    2020