G V MRUTHYUNJAYA SHARMA

@rnsit.ac.in

Professor and HOD, Department of MBA
RNS Institute of Technology

G V MRUTHYUNJAYA SHARMA

RESEARCH, TEACHING, or OTHER INTERESTS

Economics, Econometrics and Finance, Accounting, General Business, Management and Accounting, Organizational Behavior and Human Resource Management
2

Scopus Publications

17

Scholar Citations

2

Scholar h-index

Scopus Publications

  • Ethics and Regulation in FinTech and AI-Driven Finance: Shaping the Future of Policy
    Rajimol K. P., Yashswini Varde, G. V. Mruthyunjaya Sharma, R. Harsha, P. Karthikeyan, et al.
    Intersecting AI Neurofinance and Behavioral Finance for Decision Making, 2026
    The landscape of financial services is on a changing trajectory with all the promises of enhanced efficiency, reach, and innovation by FinTech evolution and AI-driven financial systems. There is a flip side to this: it raises serious ethical dilemmas and regulatory challenges. This chapter looks into the dynamic and ever-evolving space at the border of ethics, AI, and fintech: the current issues including algorithmic bias, data privacy, transparency and accountability, and systemic risk. The chapter analyses in a critical manner the application-level governmental regulatory regimes across major jurisdictions to ascertain whether contemporary modes of governance can again contend with the identified issues. It puts forward a more forward-looking view of human-centric policymaking in AI-driven finance, with emphasis on regulatory sandboxing, guiding digital ethics principles, and cross-border coordination for responsible innovation.
  • Work Habits Based on Agile Methodology: Metrics and Procedures
    Raja Kamal Chicha, K. Meenadevi, G. V. Mruthyunjaya Sharma, J. R. Archana, Kumar SubbaAnantha
    Lecture Notes in Networks and Systems, 2023

RECENT SCHOLAR PUBLICATIONS

  • An Exploratory Study on Social Media Influence on Investment Decisions of Individuals from the Indian Context
    B Eshwari, SJ Michael, KR Ravi, GV Mruthyunjaya Sharma, ...
    Empowering Business Through Technology: Innovations Shaping Our Future, 657-666 , 2026
    2026.0
  • Ethics and Regulation in FinTech and AI-Driven Finance: Shaping the Future of Policy
    KP Rajimol, Y Varde, GVM Sharma, R Harsha, P Karthikeyan, M Suresh
    Intersecting AI, Neurofinance, and Behavioral Finance for Decision Making … , 2026
    2026.0
  • Financial Risks And Insurance Models In Vascular Care
    GVM Sharma, R Gothe, KR Ravi, N Kalgi
    Vascular and Endovascular Review 8 (12s), 411-420 , 2025
    2025.0
    Citations: 1
  • FUTURE SMART BANKING A WAY TOWARDS METAVERSE-A CONCEPTUAL FRAMEWORK
    GVM Sharma, JR Archana
    BANKING AND FINANCIAL TRANSFORMATION, 19 , 2025
    2025.0
  • " Evaluating the Efficacy of Forensic Accounting over Traditional Auditing and its application in selected Industries in Bengaluru".
    GV Sharma, H GP, KR Ravi, P Mohanraj
    European Economics Letters 15 (3) , 2025
    2025.0
  • Effectiveness of work life balance towards employee engagement in hospitals with special reference to Bangalore
    K MeenaDevi, RK Ch, GVM Sharma, K SubbaAnantha
    AI in Business: Opportunities and Limitations: Volume 1, 503-511 , 2024
    2024.0
    Citations: 7
  • Work habits based on agile methodology: metrics and procedures
    K Meenadevi, GV Mruthyunjaya Sharma, JR Archana, K Subba Anantha
    Digitalisation: Opportunities and Challenges for Business. ICBT , 2022
    2022.0
    Citations: 8
  • Competency-based interviewing in BFSI companies: A conceptual framework
    JR Archana
    The Seybold Report Journal 17 (11), 2329-2341 , 2022
    2022.0
    Citations: 1
  • STRATEGIC ISSUES AND DIMENSIONS OF BRAND MANAGEMENT IN FINANCIAL SERVICES.
    MG KRISHNAMURTHY, GVM SHARMA, M KEMPEGOWDA
    CLEAR International Journal of Research in Commerce & Management 5 (12) , 2014
    2014.0
  • Micro Finance Industry in India - Issues & Challenges
    DGVM SHARMA
    Micro Finance & Sustainable Livelihood Promotions in India, 554 , 2010
    2010.0
  • UGC Approved: Serial No: 46802
    A Shukla, J Regy, DH Malini, A Bharathy, MI Mukherjee, G Patra, ...
  • IMPACT OF OCTAPACE CULTURE ON PERFORMANCE AND JOB SATISFACTION WITH SPECIAL REFERENCE TO IT EMPLOYEES IN BANGALORE
    JR ARCHANA, KS ANANTHA
  • Self-Help Groups (SHGs): A Pathway to Accelerating Women’s Economic Status

MOST CITED SCHOLAR PUBLICATIONS

  • Work habits based on agile methodology: metrics and procedures
    K Meenadevi, GV Mruthyunjaya Sharma, JR Archana, K Subba Anantha
    Digitalisation: Opportunities and Challenges for Business. ICBT , 2022
    2022.0
    Citations: 8
  • Effectiveness of work life balance towards employee engagement in hospitals with special reference to Bangalore
    K MeenaDevi, RK Ch, GVM Sharma, K SubbaAnantha
    AI in Business: Opportunities and Limitations: Volume 1, 503-511 , 2024
    2024.0
    Citations: 7
  • Financial Risks And Insurance Models In Vascular Care
    GVM Sharma, R Gothe, KR Ravi, N Kalgi
    Vascular and Endovascular Review 8 (12s), 411-420 , 2025
    2025.0
    Citations: 1
  • Competency-based interviewing in BFSI companies: A conceptual framework
    JR Archana
    The Seybold Report Journal 17 (11), 2329-2341 , 2022
    2022.0
    Citations: 1
  • An Exploratory Study on Social Media Influence on Investment Decisions of Individuals from the Indian Context
    B Eshwari, SJ Michael, KR Ravi, GV Mruthyunjaya Sharma, ...
    Empowering Business Through Technology: Innovations Shaping Our Future, 657-666 , 2026
    2026.0
  • Ethics and Regulation in FinTech and AI-Driven Finance: Shaping the Future of Policy
    KP Rajimol, Y Varde, GVM Sharma, R Harsha, P Karthikeyan, M Suresh
    Intersecting AI, Neurofinance, and Behavioral Finance for Decision Making … , 2026
    2026.0
  • FUTURE SMART BANKING A WAY TOWARDS METAVERSE-A CONCEPTUAL FRAMEWORK
    GVM Sharma, JR Archana
    BANKING AND FINANCIAL TRANSFORMATION, 19 , 2025
    2025.0
  • " Evaluating the Efficacy of Forensic Accounting over Traditional Auditing and its application in selected Industries in Bengaluru".
    GV Sharma, H GP, KR Ravi, P Mohanraj
    European Economics Letters 15 (3) , 2025
    2025.0
  • STRATEGIC ISSUES AND DIMENSIONS OF BRAND MANAGEMENT IN FINANCIAL SERVICES.
    MG KRISHNAMURTHY, GVM SHARMA, M KEMPEGOWDA
    CLEAR International Journal of Research in Commerce & Management 5 (12) , 2014
    2014.0
  • Micro Finance Industry in India - Issues & Challenges
    DGVM SHARMA
    Micro Finance & Sustainable Livelihood Promotions in India, 554 , 2010
    2010.0
  • UGC Approved: Serial No: 46802
    A Shukla, J Regy, DH Malini, A Bharathy, MI Mukherjee, G Patra, ...
  • IMPACT OF OCTAPACE CULTURE ON PERFORMANCE AND JOB SATISFACTION WITH SPECIAL REFERENCE TO IT EMPLOYEES IN BANGALORE
    JR ARCHANA, KS ANANTHA
  • Self-Help Groups (SHGs): A Pathway to Accelerating Women’s Economic Status