Hake Chandrakant Dattatraya

@jspmjscoe.edu.in

HOD, MBA Department
JSPM's Jayawantrao sawant College of Engineering, Hadapsar, Pune

EDUCATION

Ph.D. (Marketing Management) B.E. (computer Engineering)

RESEARCH, TEACHING, or OTHER INTERESTS

Computer Engineering, Marketing, General Business, Management and Accounting, Computer Science
2

Scholar Citations

1

Scholar h-index

RECENT SCHOLAR PUBLICATIONS

  • A STUDY ON ROLE OF MANAGEMENT LESSONS FROM ‘BHAGAVAD GITA’AND ‘CHATRAPATI SHIVAJI MAHARAJ HISTORY’AS OF IKS SUBJECT FOR MANAGEMENT STUDENTS: A CRITICAL REVIEW
    UB Nath, CD Hake
    Phoenix: International Multidisciplinary Research Journal (Peer reviewed … , 2025
    2025.0
  • EVALUATING THE EFFECTIVENESS OF AI-POWERED PERSONALIZATION IN ECOMMERCE MARKETING STRATEGIES
    PRK Dr. Hake Chandrakant Dattatraya ,Dr. Umesh Balakrishna Nath
    Madhya Pradesh Journal of Social Sciences 28 (2), 60-66 , 2023
    2023.0
  • COMPETENCY MAPPING: A STRATEGIC TOOL FOR ENHANCING WORKFORCE EFFICIENCY AND DRIVING ORGANIZATIONAL GROWTH
    DAN Dr. Hake Chandrakant Dattatraya
    Shodhak : A Journal of Historical Research 53 (2), 121-124 , 2023
    2023.0
  • EXPLORING WORK CULTURE IN IT COMPANIES
    DAN Dr. Hake Chandrakant Dattatraya
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023
    2023.0
  • A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT
    HC Dattatraya, RM Kumavat
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023
    2023.0
  • A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT
    RK Hake Chandrakant Dattatraya
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023
    2023.0
  • AN ANALYSIS OF SOCIAL MEDIA MARKETING AND IT'S IMPACT ON CUSTOMER BEHAVIOUR
    DUBN Dr. Hake Chandrakant Dattatraya
    Journal of the Asiatic Society of Mumbai 96 (No.01 (I)), 67-77 , 2023
    2023.0
  • THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR: EFFECTIVENESS ON INCREASING BRAND AWARENESS, IMPROVING BRAND PERCEPTION, AND DRIVING SALES
    C Hake, U Nath, R Kumavat
    RABINDRA BHARATI JOURNAL OF PHILOSOPHY 24 (1), 98-101 , 2023
    2023.0
    Citations: 2
  • REACTIVE CHANGE AMONG STUDENTS DURING COVID-19: AN EMPIRICAL STUDY
    SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao
    Manager-TheBritish Journalof AdministrativeManagement 58 (152), 34-43 , 2022
    2022.0
  • CONCEPTUAL FRAMEWORK OF RURAL TRANSFORMATION
    SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao
    South India Journal of Social Sciences 22 (1), 169-176 , 2022
    2022.0
  • BRAND PREFERENCES TOWARDS ENERGY SAVING LIGHTS AMONG CONSUMERS WITH REFERENCE TO PUNE CITY
    HCD Dr. Satish Warpade
    SHOD SANCHAR Bulletin 11 (41), 205-208 , 2021
    2021.0
  • Determinants of consumer buying behaviour towards energy efficient home appliances among rural consumers in Pune district
    HCD Dr. Satish Warpade
    Ajanta Prakashan 8 (1), 46-51 , 2019
    2019.0
  • A Critical Study of the Implementation of Innovations for Higher Education
    RR Rautrao, C Hake
    East Asian Journal of Multidisciplinary Research 1 (4), 643-656 , 0

MOST CITED SCHOLAR PUBLICATIONS

  • THE IMPACT OF INFLUENCER MARKETING ON CONSUMER BEHAVIOUR: EFFECTIVENESS ON INCREASING BRAND AWARENESS, IMPROVING BRAND PERCEPTION, AND DRIVING SALES
    C Hake, U Nath, R Kumavat
    RABINDRA BHARATI JOURNAL OF PHILOSOPHY 24 (1), 98-101 , 2023
    2023.0
    Citations: 2
  • A STUDY ON ROLE OF MANAGEMENT LESSONS FROM ‘BHAGAVAD GITA’AND ‘CHATRAPATI SHIVAJI MAHARAJ HISTORY’AS OF IKS SUBJECT FOR MANAGEMENT STUDENTS: A CRITICAL REVIEW
    UB Nath, CD Hake
    Phoenix: International Multidisciplinary Research Journal (Peer reviewed … , 2025
    2025.0
  • EVALUATING THE EFFECTIVENESS OF AI-POWERED PERSONALIZATION IN ECOMMERCE MARKETING STRATEGIES
    PRK Dr. Hake Chandrakant Dattatraya ,Dr. Umesh Balakrishna Nath
    Madhya Pradesh Journal of Social Sciences 28 (2), 60-66 , 2023
    2023.0
  • COMPETENCY MAPPING: A STRATEGIC TOOL FOR ENHANCING WORKFORCE EFFICIENCY AND DRIVING ORGANIZATIONAL GROWTH
    DAN Dr. Hake Chandrakant Dattatraya
    Shodhak : A Journal of Historical Research 53 (2), 121-124 , 2023
    2023.0
  • EXPLORING WORK CULTURE IN IT COMPANIES
    DAN Dr. Hake Chandrakant Dattatraya
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023
    2023.0
  • A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT
    HC Dattatraya, RM Kumavat
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023
    2023.0
  • A CRITICAL STUDY ON BRAND AWARENESS OF ENERGY EFFICIENT APPLIANCES AMONG THE RURAL CONSUMERS IN PUNE DISTRICT
    RK Hake Chandrakant Dattatraya
    Madhya Pradesh Journal of Social Sciences A biannually Journal of M. P … , 2023
    2023.0
  • AN ANALYSIS OF SOCIAL MEDIA MARKETING AND IT'S IMPACT ON CUSTOMER BEHAVIOUR
    DUBN Dr. Hake Chandrakant Dattatraya
    Journal of the Asiatic Society of Mumbai 96 (No.01 (I)), 67-77 , 2023
    2023.0
  • REACTIVE CHANGE AMONG STUDENTS DURING COVID-19: AN EMPIRICAL STUDY
    SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao
    Manager-TheBritish Journalof AdministrativeManagement 58 (152), 34-43 , 2022
    2022.0
  • CONCEPTUAL FRAMEWORK OF RURAL TRANSFORMATION
    SBR Hake Chandrakant Dattatraya,Revati Ramrao Rautrao
    South India Journal of Social Sciences 22 (1), 169-176 , 2022
    2022.0
  • BRAND PREFERENCES TOWARDS ENERGY SAVING LIGHTS AMONG CONSUMERS WITH REFERENCE TO PUNE CITY
    HCD Dr. Satish Warpade
    SHOD SANCHAR Bulletin 11 (41), 205-208 , 2021
    2021.0
  • Determinants of consumer buying behaviour towards energy efficient home appliances among rural consumers in Pune district
    HCD Dr. Satish Warpade
    Ajanta Prakashan 8 (1), 46-51 , 2019
    2019.0
  • A Critical Study of the Implementation of Innovations for Higher Education
    RR Rautrao, C Hake
    East Asian Journal of Multidisciplinary Research 1 (4), 643-656 , 0