Marketing, Business, Management and Accounting, Tourism, Leisure and Hospitality Management, Business and International Management
11
Scopus Publications
686
Scholar Citations
13
Scholar h-index
17
Scholar i10-index
Scopus Publications
Work-life balance and burnout in Gen Z: A pathway to job satisfaction through psychological well-being Mei Ie, Hetty Karunia Tunjungsari, Joshua Marcellinus, Wong Chee Hoo, Christian Wiradendi Wolor Humanities and Social Sciences Letters, 2026 Work-life balance is important for Generation Z employees to achieve job satisfaction, while burnout affects their mental and physical conditions, influencing satisfaction. This study analyzes the impact of work-life balance (WLB) and burnout on job satisfaction among Generation Z, with psychological well-being (PWB) as a mediating variable in DKI Jakarta. The sample used in this study comprises 110 Generation Z respondents in West Jakarta, selected through purposive sampling. Data analysis was conducted using Partial Least Square - Structural Equation Modeling (PLS-SEM) with the SmartPLS 4 software. This research provides insights for Generation Z employees to understand their psychological conditions, improve job satisfaction, and support company growth. Additionally, leaders need to recognize the importance of WLB and burnout in fostering employee synergy and performance to realize the company's vision and mission. The findings demonstrate that WLB has a positive and significant effect on job satisfaction and PWB among Generation Z in West Jakarta. Conversely, burnout has a positive but not significant effect on PWB, although it has a positive and significant effect on job satisfaction. PWB significantly mediates the effect of WLB on job satisfaction, whereas the effect of burnout on job satisfaction through PWB is not significant. This research assists Generation Z employees in understanding their psychological conditions and enhancing job satisfaction, while encouraging companies to acknowledge the importance of WLB and burnout in maintaining employee synergy, performance, and supporting organizational goals.
Blended learning: readiness and learning styles of Quantity Surveying students in higher educational institution in Malaysia Arvind Raj Varatharajan, Kamran Shaverabi, Farhana Mohd Zaini, Hetty Karunia Tunjungsari Higher Education Skills and Work Based Learning, 2026 Purpose The COVID-19 pandemic expedited the move toward online and blended learning in all levels of education, including higher education. Given this fact, there are only a few researches on students' readiness and learning styles for blended learning during and post-pandemic context. Readiness and learning style of quantity surveying (QS) students in Malaysia are examined in this study. Design/methodology/approach The research used a quantitative approach through a convenience sampling method to investigate evidence of student readiness and learning styles, through a structured questionnaire, as the main data collection from three Malaysian private universities. Data analysis was performed using descriptive and VARK analysis. Findings Findings from the study indicated that QS students show a high level of readiness for blended learning based on the high level of digital competence and learner autonomy dimensions. It also pointed out that it is necessary to integrate kinaesthetic learning styles, in addition to visual and aural modalities, so that such hands-on activities benefit all the students and improve their academic performance. Practical implications This study supports the Ministry of Higher Education’s push for inclusive, student-centred blended learning policies, and offers guidance to the Board of Quantity Surveyors Malaysia (BQSM) on developing educational for enhancing local educational development and fostering alignment with international professional bodies such as the Royal Institution of Chartered Surveyors (RICS), Pacific Association of Quantity Surveyors (PAQS), International Cost Engineering Council (ICEC) or the Singapore Institute of Surveyors and Valuers (SISV). Originality/value The originality rests in the integration of learning preferences and styles into the blended framework customized for QS students. By applying the VARK model, the approach transcends conventional teaching methods to offer an adaptive and flexible learning environment.
Building Loyalty in Organic Restaurants among Indonesian Gen Z: The Interplay of Brand Image, Service Quality, and Self-Congruity via Customer Satisfaction Hetty Karunia Tunjungsari, Christian Wiradendi Wolor, Wong Chee Hoo, Linda Lin-Chin Lin International Review of Management and Marketing, 2026 This study aims to examine the influence of Brand Image, Service Quality, and Self-Congruity on Customer Loyalty, with Customer Satisfaction serving as a mediating variable, specifically within the context of organic restaurants. As consumer awareness and preferences shift toward healthier and more sustainable dining options, understanding the factors that drive customer loyalty becomes increasingly important for organic food businesses. A quantitative research design was employed, utilizing a non-probability convenience sampling technique. Data were collected through a structured questionnaire distributed to a total of 267 respondents who had prior experience dining at organic restaurants. The data collected were then analyzed using SmartPLS 3.0, a statistical software based on Partial Least Squares Structural Equation Modeling (PLS-SEM), which is well-suited for exploring complex relationships among latent variables. The study tested three hypotheses concerning the direct and indirect effects of the independent variables on customer loyalty through the mediating role of customer satisfaction. The findings indicate that Service Quality and Self-Congruity have positive and significant effects on Customer Loyalty, and that these relationships are mediated by Customer Satisfaction. This suggests that customers who perceive high service quality and feel a personal alignment with the brand are more likely to be satisfied and, in turn, more loyal. However, the hypothesis related to Brand Image did not receive statistical support, indicating that in the context of organic restaurants, brand image alone may not be sufficient to drive loyalty unless it is supported by quality service and self-congruity. Overall, the results highlight the critical role of Customer Satisfaction as a mediating factor in building long-term loyalty among organic restaurant customers. These insights can help organic restaurant managers and marketers focus on enhancing service experiences and fostering a brand identity that aligns with their target customers’ self-image.
Development of Sustainable Education Indicators for Measuring a Green Campus Farhana Mohd Zaini, Julaida Kaliwon, Farrah Zuhaira Ismail, Qi Jie Kwong, Hetty Karunia Tunjungsari Paper Asia, 2025 Higher Education Institutions (HEIs) play a crucial role in a nation's development, making it essential for their growth to align with sustainable and environmentally friendly practices. Considering their fundamental role in teaching students at several levels, HEIs should exemplify sustainability. This study seeks to integrate educational indicators into a sustainable assessment tool (SAT) to evaluate green HEIs in Malaysia, addressing the urgent demand for sustainable development and the existing deficiency of green HEIs in the country. Although Malaysia has developed various SATs, none are suitable for evaluating green HEIs due to the lack of education-related indicators. To accomplish the research aim, this study has two objectives: to analyze potential education indicators and to propose suitable education indicators. As far as the authors are aware, the Ministry of Higher Education (MOHE) in Malaysia has not introduced any specific guidelines for incorporating sustainable education criteria into HEIs. The study employs a qualitative and quantitative data collection method via a questionnaire survey in 9 selected public HEIs in Malaysia, targeting academicians from specific faculties to validate these education indicators. The questionnaire survey results were analyzed using descriptive analysis with the aid of SPSS software, and the results have identified 30 important education indicators that should be considered in measuring sustainable HEIs. The top five indicators were identified as: (1) funding for program development, (2) funding for research and innovation, (3) funding for training, (4) sustainable courses, and (5) sustainable research. The findings will initially support the MOHE, policymakers, and green associations in creating a dedicated evaluation tool for assessing the green campus and guide other Malaysian HEIs in their journey toward becoming green campuses.
Exploring the relationship between sustainable supply chain and sustainable development goals on the financial performance of SMEs Rismawati Rismawati, Tri Darsono, Darminto Pujotomo, Hetty Karunia Tunjungsari, Agustinus Numberi, Rostamaji Korniawan, Bejo Slamet, Agustiyanto Agustiyanto Uncertain Supply Chain Management, 2024 This research aims to analyze the relationship between sustainable supply chains on financial performance, Sustainable Development Goals (SDGs) financial performance and Sustainable supply chains on Sustainable Development Goals (SDGs). This research uses a quantitative survey method, research data was obtained by distributing online questionnaires through media social to 390 respondents belonging to SMEs, and respondents were determined using the simple random sampling method. Data analysis used Structural Equation Modeling (SEM) Partial Least Square (PLS) with data processing tools using SmartPLS 3.0 software. The questionnaire was designed using a Likert scale of 1 to 7. The independent variable in this research is the sustainable supply chain, the mediating variable is Sustainable Development Goals (SDGs) and the dependent variable is financial performance. The stages of data analysis are validity and reliability testing, significance or hypothesis testing, and mediation influence testing. The results of data analysis show that the Sustainable supply chain has a positive and significant relationship to financial performance, Sustainable Development Goals (SDGs) have a positive and significant relationship to financial performance and the Sustainable supply chain has a positive and significant relationship to Sustainable Development Goals (SDGs). To improve the financial performance of SMEs, they must implement a sustainable supply chain in their supply chain, namely from supplier to customer. To improve the financial performance of SMEs, they must implement Sustainable Development Goals (SDGs) in their management system. Implementing sustainability in the supply chain is important to increase operational efficiency and reduce negative impacts on the environment and society.
Exploring the role of supplier integration, customer integration on operational performance by mediating the SMEs supply chain flexibility M. Farid Wajdi, Fausta Ari Barata, Ahmad l Syami, Dwi Prasetyani, Hetty Karunia Tunjungsari, Irma Himmatul Aliyyah, Endang Fatmawati, Akh. Fauzi Aseri Uncertain Supply Chain Management, 2023 This research investigated the relationship between supplier integration and customer integration on operational performance by mediating supply chain flexibility in SMEs in Indonesia. The method used in this research used quantitative methods using a conceptual framework and analysis of research data was performed using structural equation models (SEM) with SmrtPLS 3.0 software tools. Respondents to this study were 650 SMEs owners in Indonesia who were determined using the simple random sampling method. Data collection in this study was carried out on primary data in the form of respondents' statements obtained from answers to online research questionnaires designed using a Likert scale of 7. The results of this study stated that Supplier Integration had a positive and significant effect on supply chain flexibility. Customer Integration had a positive and significant effect on Supply Chain Flexibility. Supply Chain Flexibility had a positive and significant effect on operational performance. Supplier integration had a positive and significant effect on operational performance. Customer integration had a positive and significant effect on operational performance.
A dynamic business modelling approach to design and experiment new successful business incubator model for Indonesia Proceedings of the International Conference on Industrial Engineering and Operations Management, 2021
The Influence of Promotion, Product Quality, and Online Customer Reviews on Purchase Decisions of AQUA Products Through Brand Image as a Mediating Variable Among Students of … YJ Shan, HK Tunjungsari, SM Wijaya, VS Surya Fourteenth International Conference on Entrepreneurship and Business … , 2026 2026
The Impact of Consumer Values on Repurchase Intention: A Cross-Cultural Comparison Between China and Indonesia on the TikTok Platform SM Wijaya, HK Tunjungsari, YJ Shan Fourteenth International Conference on Entrepreneurship and Business … , 2026 2026
Products Through Brand Image as a Mediating Variable YJ Shan¹, HK Tunjungsari, SM Wijaya Proceedings of the fourteenth International Conference on Entrepreneurship … , 2026 2026
Research on Factors Affecting Indonesia's Tea Exports SM Wijaya¹, HK Tunjungsari, YJ Shan Proceedings of the fourteenth International Conference on Entrepreneurship … , 2026 2026
Proceedings of the fourteenth International Conference on Entrepreneurship and Business Management 2025 (ICEBM 2025) K Keni, TA Ping, HK Tunjungsari Springer Nature , 2026 2026
Building Loyalty in Organic Restaurants among Indonesian Gen Z: The Interplay of Brand Image, Service Quality, and Self-Congruity via Customer Satisfaction HK Tunjungsari, CW Wolor, W Chee Hoo, L Lin-Chin Lin International Review of Management and Marketing 16 (4), 168-177 , 2026 2026
Kepuasan pelanggan sebagai mediasi pengaruh atmosfer, lingkungan, dan kualitas layanan terhadap loyalitas pengunjung mal di Jakarta MP Dwijayati, HK Tunjungsari Jurnal Manajemen Bisnis dan Kewirausahaan 10 (1), 60-73 , 2026 2026
SOSIALISASI PEMANFAATAN MINYAK JELANTAH MENJADI PRODUK BERNILAI GUNA DALAM BENTUK SABUN CUCI HK Tunjungsari, V Marchia, V Valentina Jurnal Abdimas Sangkabira 6 (1), 198-204 , 2025 2025
MENINGKATKAN DAYA TARIK PRODUK TENUN SUKARARA MELALUI INOVASI KEMASAN SEBAGAI STRATEGI PEMBERDAYAAN KOMUNITAS LOKAL DI LOMBOK TENGAH HK Tunjungsari Jurnal Bakti Masyarakat Indonesia 8 (3), 647-657 , 2025 2025
Pengaruh digital content marketing terhadap purchase intention produk skincare lokal dengan customer loyalty sebagai variabel mediasi MHDM Ambarita, HK Tunjungsari Jurnal Manajemen Bisnis dan Kewirausahaan 9 (6), 998-1011 , 2025 2025
Determinants of patient loyalty in private hospitals: Evidence from greater Jakarta HK Tunjungsari, H Sugiono, HP Siswanto, W Chee Hoo, CW Wolor Asian Development Policy Review 13 (4), 420–436 , 2025 2025 Citations: 1
Pengaruh Pengetahuan Merek terhadap Niat Pembelian di Restoran Cepat Saji McD: dengan Mediasi Nilai yang Dirasakan dan Kepercayaan Merek Y Saputra, HK Tunjungsari Jurnal Manajerial Dan Kewirausahaan 7 (4), 1442-1449 , 2025 2025
Faktor-Faktor yang Mempengaruhi Niat Beli Ulang Konsumen Astro Groceries DN Adelia, HK Tunjungsari Jurnal Manajerial Dan Kewirausahaan 7 (4), 1205-1215 , 2025 2025 Citations: 1
Green Economy & Sustainable Business HK Tunjungsari, NWMN Yani, S Ariawan, MM SE Takaza Innovatix Labs , 2025 2025
Pengaruh nilai konsumsi terhadap niat beli pada aplikasi pengantar makanan di Bandar Lampung dengan mediasi media sosial W Sriatmojo, HK Tunjungsari Jurnal Manajemen Bisnis dan Kewirausahaan 9 (5), 907-921 , 2025 2025 Citations: 1
ANALISIS POTENSI BERWIRAUSAHA PADA KELOMPOK PEREMPUAN DI DESA KENDRAN, SINGARAJA, BALI HK Tunjungsari, V Valentina Jurnal Serina Abdimas 3 (3), 830-839 , 2025 2025
The Impact of Brand Loyalty, Brand Awareness, and Electronic Word of Mouth on Purchase Intention: A Study of SK-II Consumers in Taiwan JS Yang, SM Wijaya, JY Xie, L Jiang, HK Tunjungsari The Thirteenth International Conference on Entrepreneurship and Business … , 2025 2025 Citations: 2
Analysis of Factors Influencing Customer Satisfaction in Dim Sum Restaurants in Taiwan JY Xie, SM Wijaya, JS Yang, HK Tunjungsari The Thirteenth International Conference on Entrepreneurship and Business … , 2025 2025
Faktor yang Berperan dalam Peningkatan Purchase Intention Paket Kombo Restoran Cepat Saji Indonesia JA Miccolie, HK Tunjungsari Jurnal Manajerial Dan Kewirausahaan 7 (3), 947-956 , 2025 2025
Analisis Hedonisme, Persepsi Harga, Informasi, dan Kepercayaan terhadap Intensi Pembelian Online Produk Fashion di Indonesia AA Herman, HK Tunjungsari Jurnal Manajerial Dan Kewirausahaan 7 (3), 738-743 , 2025 2025
MOST CITED SCHOLAR PUBLICATIONS
Brand loyalty as mediator of brand image-repurchase intention relationship of premium-priced, high-tech product in Indonesia HK Tunjungsari, J Syahrivar, C Chairy Jurnal Manajemen Maranatha 20 (1), 21-30 , 2020 2020 Citations: 57
Dasar-Dasar Kewirausahaan F Slamet, HK Tunjungsari, M Le Jakarta: Indeks Permata Puri Media , 2014 2014 Citations: 39
Kepuasan Pelanggan di Era Digital: Strategi untuk mempertahankan loyalitas pelanggan jangka panjang SE Salamatun Asakdiyah, SE Ridwan Hakiki, ... Takaza Innovatix Labs , 2023 2023 Citations: 30
Perkembangan dunia usaha di era digital HK Tunjungsari, G Ginting Pustaka. Ut. Ac. Id, 1-43 , 2020 2020 Citations: 25
The effect of consumer innovativeness on purchase intention of new smartphone with vicarious innovativeness and perceived value as mediations R Reyvina, HK Tunjungsari Tenth International Conference on Entrepreneurship and Business Management … , 2022 2022 Citations: 24
Kualitas layanan dan nilai yang dipersepsikan terhadap niat pembelian pengguna jasa MRT dengan kepuasan pelanggan sebagai mediasi V Riyanto, HK Tunjungsari Jurnal Manajerial Dan Kewirausahaan 2 (3), 838-846 , 2020 2020 Citations: 18
Pengaruh Green Marketing Mix Terhadap Minat Beli Konsumen Pada Produk The Body Shop Di Jakarta Barat F Chandra Jurnal Manajerial dan Kewirausahaan , 2019 2019 Citations: 18
Pengaruh Persepsi Nilai Pada Intensi Pembelian Produk Virtual Yang Dimediasi Oleh kepuasan HK Tunjungsari, D Lunardy MIX: Jurnal Ilmiah Manajemen 6 (2), 154801 , 2016 2016 Citations: 18
Hani.(2013). Pengaruh faktor psikologis dan kontekstual terhadap intensi berwirausaha pada mahasiswa HK Tunjungsari Proceeding Seminar Nasional dan Call For Papers Sancall , 2013 2013 Citations: 16
Pengaruh Electronic Word Of Mouth (e-Wom) Dan Country Of Origin (Coo) Terhadap Purchase Intnsion; Melalui Mediasi Brand Image Terhadap Produk Nature Republic Di Universitas … E Ellen, HKK Tunjungsari Jurnal Manajerial Dan Kewirausahaan 1 (3), 411-419 , 2019 2019 Citations: 15
The influence of brand interactivity, involvement, social media cbe on loyalty: trust as a mediation variable FC Cahyadi, HK Tunjungsari International Journal of Application on Economics and Business 1 (3), 1749-1757 , 2023 2023 Citations: 14
Pengaruh pengalaman merek pada loyalitas merek produk merchandise klub sepak bola Bali United dengan mediasi kepuasan dan ketidakpastian YA Pratama, HK Tunjungsari Jurnal Muara Ilmu Ekonomi Dan Bisnis 6 (1), 224-234 , 2022 2022 Citations: 14
Country image, destination image, self-congruity, and revisit intention to Singapore: The mediating role of memorable tourism experience N Natasia, HK Tunjungsari International Conference on Economics, Business, Social, and Humanities … , 2021 2021 Citations: 14
Evaluasi Penerapan Good Corporate Governance pada PT BUMN ABC, Indonesia J Sudharmono, HK Tunjungsari Jurnal Muara Ilmu Ekonomi dan Bisnis 5 (1), 225-234 , 2021 2021 Citations: 13
Customer loyalty pada industri penyedia layanan internet seluler di Jakarta: Customer satisfaction sebagai mediasi NX Lihawa, HK Tunjungsari Jurnal Manajemen Bisnis dan Kewirausahaan 7 (4), 826-837 , 2023 2023 Citations: 12
Pengaruh kemasan terhadap minat beli masyarakat dengan kualitas sebagai variabel mediasi pada produk “Legit” B Ivanko, HK Tunjungsari Jurnal Manajemen Bisnis dan Kewirausahaan 2 (6) , 2018 2018 Citations: 12
Pengaruh citra destinasi dan perceived value terhadap loyalitas wisatawan melalui kepuasan wisatawan A Andreas, HK Tunjungsari Jurnal Manajerial Dan Kewirausahaan 1 (1) , 2019 2019 Citations: 10
Pengembangan kewirausahaan untuk siswa SMA Saint John’s Catholic School Meruya melalui peningkatan pemahaman identifikasi ide bisnis F Selamat, HK Tunjungsari Jurnal Bakti Masyarakat Indonesia 2 (1) , 2019 2019 Citations: 9
The impact of storytelling marketing on brand equity and purchase decisions on shopee during pandemic covid-19 A Anastasya, N binti Misjedi, MJ Gunawan, M Leo, HK Tunjungsari 3rd Tarumanagara International Conference on the Applications of Social … , 2022 2022 Citations: 8
