Chetan V Hiremath

@kiams.ac.in

Associate Professor
Kirlskar Institute of Advanced Management Studies

Chetan V Hiremath


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https://researchid.co/hirechetan

RESEARCH INTERESTS

Interdisciplinary
9

Scopus Publications

136

Scholar Citations

6

Scholar h-index

3

Scholar i10-index

Scopus Publications

  • Hierarchical Modeling of Artificial Intelligence Enablers for Micro, Small, and Medium Industries: Evidence from Emerging Markets
    Chetan V. Hiremath, Gururaj Phatak, Vinayak Banakar, Puspha Hongal, S. C. Patil
    Transforming Business Education Through Artificial Intelligence, 2025
    Artificial Intelligence (AI) is increasingly recognized as a critical driver of growth and competitiveness for Micro, Small, and Medium Enterprises (MSMEs) in emerging markets. However, AI adoption in these industries is influenced by various enablers, including technological infrastructure, financial resources, government policies, and organizational readiness. This study employed a hierarchical modeling approach to identify and prioritize the key AI enablers shaping MSME adoption in emerging economies. Using empirical evidence from an emerging market, the research analyzes interdependencies among these enablers and their 138impact on business performance. The findings revealed that digital infrastructure, AI literacy, cost-effectiveness, and regulatory support significantly influence AI adoption. Additionally, the study highlighted challenges such as limited technical expertise and resource constraints that hinder AI integration. By developing a structured framework, this research provides valuable insights for policymakers, industry leaders, and entrepreneurs to foster AI-driven innovation in MSMEs. The study emphasized the need for strategic investments, policy interventions, and capacity-building initiatives to enhance AI adoption and competitiveness in emerging markets.
  • A Study on Green Practices and Strategies in Supply Chain Management
    Green Supply Chain Management, 2025
  • A review of role of ICT and knowledge management processes to enhance supply chain performance in manufacturing sector
    Shivanand Prabhuswamimath, Mahantesh Halagatti, Adarsh Patil, Vinayak Banakar, Chetan Hiremath
    Recent Advances in Materials Manufacturing and Machine Learning, 2024
    The main motive behind this work is to identify the potential barriers that hinders implementation of supply chain management (SCM) practices like customer and supplier relationships, lean practices, quality management practices and analyse the relationship between information and communication technology (ICT), knowledge management (KM) processes and supply chain practices in industries and their relevance in the present era. SCM is important for organisations achieve their mission and vision and ganization top management are faced with many complex situations. Effective supply chain management is the need of the hour for survival of an organisation in multifaceted complex environment and to attain it, organisations need to keep an eye on all the barriers which are hindering supply chain activities. Small and medium enterprises (SME) which are a backbone for developing countries in terms of contributing to GDP and creating job opportunities in local regions, are lagging behind large enterprises in effective management of supply chain activities. SCM blended with ICT usage gives manufacturing sector a gives a good platform to compete in globalised which has positive impact in procurement, enhancing collaboration between suppliers and the organisation and for the proper information flow without any hiccups there by reducing lead time for the products. E-commerce has provided a good platform for manufacturing units to adopt ICT tools to improve the performance of the complete supply chain, by carefully addressing the barriers for ICT implementation. Knowledge is an important asset of every organisation and KM is enabler of SCM, which is gives sustainable direction to industries which adds value to product throughout the complete supply chain which processes data and information required at the right place and right time. Growth of any organisation depends on how valuable knowledge is captured, transformed and disseminated and by using ICT in knowledge management processes can be very crucial in complex environments.
  • Characterising a green supply chain using multi-dimensional construct: Evidence from an emerging economy
    Chetan V. Hiremath, Chandan Chavadi, Sudhansu Sekhar Nanda, Shankargouda C. Patil
    Climate Change Management and Social Innovations for Sustainable Global Organization, 2023
    The study proposed a construct for a green supply chain, which aims to analyze the different elements that contribute to a network being considered “green.” The study found that there are many types of research done on green products, but very few on green corporations and supply chains. Also, there is a lack of consensus in definitions and previous studies have not examined the inter-relations among the variables that contribute to a supply chain being considered green. The review of the literature reveals the range of factors, from the procurement of raw materials to end customer perceptions which make the supply chain green. In a simple random sampling, 125 responses were collected from Karnataka to explore the interrelations between the factors. The analysis evaluates whether the underlying structure of a green supply chain is uni-dimensional or multi-dimensional. Whether the factors have a hierarchical relationship and are factors independent or correlated, the analysis found that there are four correlated factors without any higher order.
  • Factors Influencing the Success of Online Education during COVID-19: A Case Analysis of Odisha
    Barada Prasanna Mohapatra, Sudhansu Sekhar Nanda, Chetan V. Hiremath, Mahantesh Halagatti, Suresh Chandra Das, Anindita Das
    Journal of Risk and Financial Management, 2023
    The COVID-19 pandemic caused by the coronavirus has dramatically changed the lives of students all around the world, with the virus’s effects profoundly impacting students’ physical and emotional well-being. Due to a series of shutdowns and lockdowns, social distancing, and further closure of schools, colleges, and institutions to ameliorate the pandemic crisis, the teaching and learning process shifted to an online form. As a result, students all over the world have been forced to deal with the problem as a last resort to accepting online education. This study looked at the efficiency of online education in the current situation and the student’s reactions. To enhance the online method of education for students, we examined the success characteristics of online education in the Indian state of Odisha. The study’s samples were collected from the faculty members of various graduate and post-graduate educational institutions in Odisha, who were recruited by questionnaire to get an expert opinion.
  • My foot: A boutique with a difference
    V.S. Pai, Chetan V. Hiremath
    South Asian Journal of Business and Management Cases, 2018
    My Foot was a boutique organization dealing with customized leather products and accessories. The CEO Manmath Shetty considered design, innovation, research & development and hand crafted products – keeping the basics as Indian originals- as core competency of his organization. He was keen to grow his business without losing focus on customization, the hallmark of his success. He intended to explore the possibilities of entering into adjacent spaces (product and customer) by replicating the existing business model. The option of moving from customized to volume customized products for a global market was also a tempting possibility to be explored.
  • SELCO India: Solar Energy for the Underserved
    V.S. Pai, Chetan V. Hiremath
    South Asian Journal of Business and Management Cases, 2016
    Solar Electric Lighting Company (SELCO) was established in 1995 to serve the energy needs of people living at the base of the pyramid in Karnataka, India. The CEO, Dr Satish Hande, focused on developing need-based customized solar energy products for off-grid customers. During the initial years, the company faced financial problems to meet its operational needs, which was eventually overcome. Solar Electric Lighting Company came up with several innovative products that increased productivity of customers. Though the products sold were priced low, care was taken to ensure that product quality was not compromised. The company subsequently faced several challenges. The appointment of dealers in lieu of its own branches did not deliver desired results. Increase in input costs landed SELCO in losses. Pressure from investors for profits when the company was facing financial crisis was the toughest of them all. Having overcome the obstacles, SELCO became profitable, expanded operations in six states of India and installed 200,000 solar lighting systems in a period of two decades. Several growth options presented themselves to Dr Hande. The most prominent being the need to make a choice of staying focused on customized products for the poor or cater to the upmarket, high-growth and profitable segment.
  • Customer loyalty appraisal based on store characteristics: An alternative approach
    Chandan A. Chavadi, Chetan V. Hiremath, Raju L. Hyderabad
    Indian Journal of Marketing, 2014
    The universal goal of competitive retail business is to gain loyal customers. As the number of stores in the same market area is increasing, each store competes to attract customers to its outlets. The present study makes an attempt to identify factors which can correctly categorize loyal and disloyal customers of the store and to derive a statistical equation which can predict the loyal and disloyal customers of the store. Furthermore, the study identifies decisive factors which need attention to convert disloyal customers into loyal customers. The results indicate that selected factors (merchandize, frequency of sales promotion, ambience, proximity, price, quality of sales staff, and service) have the capability of predicting group membership, that is, loyal or disloyal. Furthermore, the analysis revealed that there is a significant difference in perception of the two groups about all the selected factors except merchandize quality. In addition, the statistical model arrived in the research paper is able to classify customers correctly to the extent of 81.6%. Among the decisive factors, price factor needs top most attention for the store followed by service and others. This research can be used as a guideline to identify loyal and disloyal customers of the store and to improve overall store performance by increasing the customer loyalty base.
  • Apparel retail outlet selection: Influence of service levels in goa
    Indian Journal of Marketing, 2011

RECENT SCHOLAR PUBLICATIONS

  • Hierarchical Modeling of Artificial Intelligence Enablers for Micro, Small, and Medium Industries: Evidence from Emerging Markets
    CV Hiremath, G Phatak, V Banakar, P Hongal, SC Patil
    Transforming Business Education through Artificial Intelligence, 137-153 , 2025
    2025
  • Indian Telecom Services Market: A Study of its Evolutionary Dynamics
    VS Pai, CV Hiremath
    KIM Journal of Business Research, 1-5 , 2025
    2025
  • A Study on Green Practices and Strategies in Supply Chain Management
    S Sundram, CV Hiremath, M Arora, V Agarwal, S Sekar
    Green Supply Chain Management, 283-304 , 2025
    2025
  • Indian Telecom Services Market: An Analysis of Late Entrant and Market Disruption
    HCV Pai Santosh V
    International Journal of Business & Economics (IJBE) 9 (2), 94–112 , 2025
    2025
  • A Primer on Partial Least Squares Structural Modeling (PLS-SEM)
    AF Chetan V. Hiremath, Akash C Mathapati
    Journal of Marketing & Social Research https://jmsr-online.com/article … , 2025
    2025
  • Machine Learning for Business Forecasting and Strategic Planning
    SC Hiremath Chetan V. , Fernandes, A., Biradar, B. , Patil
    Advances in Consumer Research 2 (3), 935-943 , 2025
    2025
  • Internet of Things and Green Production: Implications for Market Research and Industrialization
    K Nova, V Kulshrestha, CV Hiremath, KR Jagdale
    Advancing Sustainable Science and Technology for a Resilient Future, 1-4 , 2024
    2024
  • A review of role of ICT and knowledge management processes to enhance supply chain performance in manufacturing sector
    S Prabhuswamimath, M Halagatti, A Patil, V Banakar, C Hiremath
    Recent Advances in Material, Manufacturing, and Machine Learning, 598-605 , 2024
    2024
    Citations: 6
  • Artificial intelligence: the new tool of disruption in educational performance assessment
    M Halagatti, S Gadag, S Mahantshetti, CV Hiremath, D Tharkude, ...
    2023
    Citations: 74
  • Factors influencing the success of online education during COVID-19: A case analysis of Odisha
    BP Mohapatra, SS Nanda, CV Hiremath, M Halagatti, SC Das, A Das
    Journal of Risk and Financial Management 16 (3), 141 , 2023
    2023
    Citations: 6
  • Overview of Industry 4.0 Adaptation for Growth: A case of Kirloskar Ferrous Industries Ltd
    TI Kale, CV Hiremath
    KIM Journal of Business Research, 55-58 , 2023
    2023
  • Characterising a Green Supply Chain Using Multi-Dimensional Construct: Evidence From an Emerging Economy
    CV Hiremath, C Chavadi, SS Nanda, SC Patil
    Climate Change Management and Social Innovations for Sustainable Global … , 2023
    2023
  • 'MY FOOT': A Boutique in Search of Growth Strategies
    VS Pai, CV Hiremath
    South Asian Journal of Management 29 (4), 177-198 , 2022
    2022
  • A study on market potential of Aluminum Die Casting products for automotive sector in India
    N Pradhan, C Hiremath
    KIM Journal of Business Research, 14-40 , 2022
    2022
  • A Study on Process Improvement Towards Sales Order Automation
    MU Varu, C Hiremath
    KIM Journal of Business Research, 41-50 , 2022
    2022
  • Unveiling the linkages between enablers for on-time dispatch of finished goods in SMEs: an integrative TISM-Fuzzy MICMAC analysis
    CV Hiremath, MB Halagatti, A Dyasanur, VS Banakar
    IUP Journal of Supply Chain Management 18 (3), 21-37 , 2021
    2021
    Citations: 2
  • A Study on Motivators/Drivers for Buying Ionizers-To Create Safe and Healthy Indoor Air Quality
    R Parida, C Hiremath
    KIM Journal of Business Research, 1-23 , 2021
    2021
  • Industry 4.0: A Brief Overview
    CV Hiremath
    KIM Journal of Business Research, 37-41 , 2021
    2021
  • Application of Random Search for Stochastic Optimization of Plastic Waste Collection Network: The Case of Belagavi City, India.
    CV Hiremath, P SC
    IUP Journal of Supply Chain Management 17 (1) , 2020
    2020
  • My Foot: A Boutique with a Difference
    VS Pai, CV Hiremath
    South Asian Journal of Business and Management Cases 7 (2), 104-110 , 2018
    2018

MOST CITED SCHOLAR PUBLICATIONS

  • Artificial intelligence: the new tool of disruption in educational performance assessment
    M Halagatti, S Gadag, S Mahantshetti, CV Hiremath, D Tharkude, ...
    2023
    Citations: 74
  • SELCO India: Solar energy for the underserved
    VS Pai, CV Hiremath
    South Asian Journal of Business and Management Cases 5 (2), 145-154 , 2016
    2016
    Citations: 14
  • Customer Loyalty Appraisal based on Store Characteristics: An Alternative Approach
    CC Chetan V Hiremath
    Indian Journal of Marketing 44 (5), 18-29 , 2014
    2014
    Citations: 10
  • A review of role of ICT and knowledge management processes to enhance supply chain performance in manufacturing sector
    S Prabhuswamimath, M Halagatti, A Patil, V Banakar, C Hiremath
    Recent Advances in Material, Manufacturing, and Machine Learning, 598-605 , 2024
    2024
    Citations: 6
  • Factors influencing the success of online education during COVID-19: A case analysis of Odisha
    BP Mohapatra, SS Nanda, CV Hiremath, M Halagatti, SC Das, A Das
    Journal of Risk and Financial Management 16 (3), 141 , 2023
    2023
    Citations: 6
  • A Theoretical Framework for Application of Reverse Supply Chain in Waste Management.
    PSC Hiremath Chetan V
    IUP Journal of Supply Chain Management 13 (2), 7-19 , 2016
    2016
    Citations: 6
  • Comparative Performance of Domestic and Foreign Owned firms: Evidence from An Emerging Market
    CVH Pai V.S
    Review of Integrative Business & Economics Research 2 (2), 416-433 , 2013
    2013
    Citations: 6
  • Cloud Technology as an Alternative for Marketing Information System: An Empirical Study
    CV Hiremath, CA Chavadi, PY Yatgiri
    International Journal of Management. Research and Business Strategy 2 (4) , 2013
    2013
    Citations: 6
  • Apparel retail outlet selection: Influence of service levels in Goa
    MJ Gupta, CV Hiremath
    Indian journal of Marketing, 4-14 , 2011
    2011
    Citations: 4
  • Unveiling the linkages between enablers for on-time dispatch of finished goods in SMEs: an integrative TISM-Fuzzy MICMAC analysis
    CV Hiremath, MB Halagatti, A Dyasanur, VS Banakar
    IUP Journal of Supply Chain Management 18 (3), 21-37 , 2021
    2021
    Citations: 2
  • Assessing Firm Performance using Data Envelopment Analysis Technique: A Study of Firms in India
    MCV Hiremath, VS Pai
    International Journal of Research in Business Studies and Management 5 (12 … , 2018
    2018
    Citations: 1
  • Mathematical model for network marketing
    CV Hiremath, P Pai, M Juliet
    Journal of Commerce & Management Thought 1 (4), 380-397 , 2010
    2010
    Citations: 1
  • Hierarchical Modeling of Artificial Intelligence Enablers for Micro, Small, and Medium Industries: Evidence from Emerging Markets
    CV Hiremath, G Phatak, V Banakar, P Hongal, SC Patil
    Transforming Business Education through Artificial Intelligence, 137-153 , 2025
    2025
  • Indian Telecom Services Market: A Study of its Evolutionary Dynamics
    VS Pai, CV Hiremath
    KIM Journal of Business Research, 1-5 , 2025
    2025
  • A Study on Green Practices and Strategies in Supply Chain Management
    S Sundram, CV Hiremath, M Arora, V Agarwal, S Sekar
    Green Supply Chain Management, 283-304 , 2025
    2025
  • Indian Telecom Services Market: An Analysis of Late Entrant and Market Disruption
    HCV Pai Santosh V
    International Journal of Business & Economics (IJBE) 9 (2), 94–112 , 2025
    2025
  • A Primer on Partial Least Squares Structural Modeling (PLS-SEM)
    AF Chetan V. Hiremath, Akash C Mathapati
    Journal of Marketing & Social Research https://jmsr-online.com/article … , 2025
    2025
  • Machine Learning for Business Forecasting and Strategic Planning
    SC Hiremath Chetan V. , Fernandes, A., Biradar, B. , Patil
    Advances in Consumer Research 2 (3), 935-943 , 2025
    2025
  • Internet of Things and Green Production: Implications for Market Research and Industrialization
    K Nova, V Kulshrestha, CV Hiremath, KR Jagdale
    Advancing Sustainable Science and Technology for a Resilient Future, 1-4 , 2024
    2024
  • Overview of Industry 4.0 Adaptation for Growth: A case of Kirloskar Ferrous Industries Ltd
    TI Kale, CV Hiremath
    KIM Journal of Business Research, 55-58 , 2023
    2023