@ue.edu.pk
Associate Professor in Department of Management Sciences
University of Education
Currently working as Associate Professor in Marketing at UE Business School, University of Education Lahore, Pakistan
26 March 2021 to 05-July 2023, Assistant Professor in Business Administration (BS-19) University of Education, Lahore, Pakistan.
Working as Coordinator Evening Program UE Business School from Fall 2021 to date
16th Aug 2012 to 25th March 2021, Lecturer in Business Administration (BS-18), University of Education, Pakistan.
2009 to 2012, Key Accounts Executive-Sales, Coca-Cola Beverages Pakistan, Limited
Doctor of Philosophy (, 09/2016 - 03/2020
School of Economics and Management, Dalian University of Technology, China (AACSB, EQUIS, CAMEA accredited)
Major: Enterprise Management
Thesis: An Empirical Study on Supply Chain Agility in Fast Moving Consumer Goods Industries in Pakistan
Master of Science (MS/M. Phil), 02/2013 - 03/2015 COMSATS Institute of Information Technology Major: Marketing
Thesis: Supply Chain Performance of Milk Industry of Pakistan: Levels & Barriers to Supply Chain Integration: A Case of Nestle Pakistan Limited
Master of Business Administration (MBA), 09/2006 - 06/2008
IBA, University of The Punjab Major: Marketing
Bachelor in Commerce (B. Com), 09/2004 - 06/2006
University of Agriculture, Faisalabad
Marketing, Strategy and Management, Leadership and Management, Management of Technology and Innovation
Scholar Citations
Scholar h-index
Scholar i10-index
1. Impact of IT capabilities on Supply chain Capabilities and Organizational agility- a dynamic capability view [J]. Operations Management research, //,
2. Enabling supply chain agility through process integration and supply flexibility; Evidence from the fashion industry [J]. Asia Pacific Journal of Marketing and Logistics”, //.
3. Data-Driven capabilities, Supply chain integration and Competitive Performance, Evidence from Food and Beverages industry in Pakistan [J]. British Food Journal,.
4 Modeling the Enablers of Supply chain strategies and Information Technology: Improving Performance through TISM approach [J]. Vine Journal of Information and Knowledge Management Systems; 2019-0082
5 The Impact of Corporate Social Responsibility on Customer Loyalty: The Mediating Role of Corporate Reputation, Customer Satisfaction, and Trust, Sustainable Production and Consumption
6 Impulse Buying in Social Commerce: Bundle Offer, Top Reviews, and Emotional Intelligence”; Asia pacific journal of Marketing and logistics
7 Modeling the enablers of online consumer engagement and platform preference in online food delivery platforms during COVID-19. Future Business Journal,
8 Integrating green business strategies and green competencies to enhance green innovation: evidence from manufacturing firms of Pakistan, Environmental Science and Pollution Research
4 year retail and sales experience in coca cola beverages Pakistan limited