Dr K Jagannayaki

@iare.ac.in

Professor Department of MBA
Institute of Aeronautical Engineering

Dr K Jagannayaki

RESEARCH, TEACHING, or OTHER INTERESTS

Finance, Business, Management and Accounting, Marketing, Organizational Behavior and Human Resource Management
4

Scopus Publications

4

Scholar Citations

1

Scholar h-index

Scopus Publications

  • Retracted: The intelligent optimization of AI/ML framework to Detect Network Abnormalities via Time Series Analysis (2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT) DOI: 10.1109/ICCCNT61001.2024.10725899)
    Aruna Sri Rongali, K. Jagannayaki, Paramita Sarkar, Sumedh Vithalrao Dhole, Ch. Mohan Sai Kumar, et al.
    2024 15th International Conference on Computing Communication and Networking Technologies Icccnt 2024, 2024
  • The intelligent optimization of AI/ML framework to Detect Network Abnormalities via Time Series Analysis
    Aruna Sri Rongali, K. Jagannayaki, Paramita Sarkar, Sumedh Vithalrao Dhole, Ch. Mohan Sai Kumar, et al.
    2024 15th International Conference on Computing Communication and Networking Technologies Icccnt 2024, 2024
    This paper presents an intelligent optimization of the AI/ML framework to detect network anomalies via time collection analysis. The proposed framework entails leveraging an $\\mathrm{AI} / \\mathrm{ML}$ version to manner the time series facts and to identify community anomalies. Traditional methods of describing the information through time variety or histogram analysis are then improved by introducing a supervised schooling set of rules for higher accuracy. The methodology is similarly validated using a real-global dataset. The result of the preliminary analysis famous that the $\\mathrm{AI} / \\mathrm{ML}$ model trained with the proposed framework enables efficient detection of extraordinary network sports. The findings of this examination underscore the benefits of using AI/ML models for the timely detection of community anomalies. The painting affords an intelligent optimization of AI/ML frameworks to locate community abnormalities via time collection evaluation. The proposed framework is evolved through leveraging a hard and fast of features, consisting of topology, via graph-primarily based strategies, an excellent way to seize the worldwide behavior of the community and trigger alarms in case of ability network anomalies. The time series evaluation is then achieved to extract and model features from the monitored traffic information to discover patterns and insights, also used in labeling and predicting a suitable elegance for each traffic file. In the end, the AI/ML model skilled the use of the categorized statistics to locate any ability community abnormalities and cause alarms to inform of such unusual behavior. The proposed framework, as a result, presents an automated solution for network anomaly detection and acts as a powerful tool in mitigating security threats for businesses and companies that rely heavily on their community infrastructure…
  • Retraction Notice: The intelligent optimization of AI/ML framework to Detect Network Abnormalities via Time Series Analysis (2024 15th International Conference on Computing Communication and Networking Technologies (ICCCNT) DOI: 10.1109/ICCCNT61001.2024.10725899)
    Aruna Sri Rongali, K. Jagannayaki, Paramita Sarkar, Sumedh Vithalrao Dhole, Ch. Mohan Sai Kumar, et al.
    2024 15th International Conference on Computing Communication and Networking Technologies Icccnt 2024, 2024
  • The Approach of Digital Marketing is Being Revolutionized by Machine Learning Possibilities
    K. Jagannayaki, Mantha Srinivas, K.Sharath Babu, Naveen Kumar Butta, Sayyad Saadiq Ali
    2023 International Conference on Computer Communication and Informatics Iccci 2023, 2023
    As a result of changing customer behaviour, the proliferation of data, and the ongoing evolution of DM, marketers are sometimes forced to wade through massive amounts of data that might not even provide them with the overall picture they really ought to make impactful business choices. Eighty-four percent of marketing businesses are introducing or increasing their usage of ML in 2018 [1] following the transformation of ML algorithms in other real-world applications. It becomes simpler to accurately forecast and evaluate consumer behaviour. In our work, we first build a state of the art on the primary and most prevalent ML potentials in DM strategies, and we then demonstrate how ML technologies may be employed at a big scale for marketing by analysing extraordinarily huge data sets. They are able to better understand their target customers and maximise their contact with them because to the way that ML is incorporated into digital marketing methods.

RECENT SCHOLAR PUBLICATIONS

  • The Approach of Digital Marketing is Being Revolutionized by Machine Learning Possibilities
    K Jagannayaki, M Srinivas, KS Babu, NK Butta, SS Ali
    2023 International Conference on Computer Communication and Informatics … , 2023
    2023
    Citations: 3
  • A STUDY ON “E-COMMERCE AS A PARADIGM SHIFT IN THE INDIAN TRADE” WITH SPECIAL REFERENCE TO AMAZON
    K Jagannayaki, T Varalakshmi, S Niharika
    The International journal of analytical and experimental modal analysis 14 … , 2022
    2022
  • Digital Interface-A Paradigm Shift in Insurance Sector
    K Jagannayaki, T Varalakshmi
    Journal of Engineering Sciences 13 (08), 556-568 , 2022
    2022
  • Implications of select Foreign Currencies on Derivatives Hedging
    K Jagannayaki, T Varalakshmi, AS Rakesh
    Journal of Engineering Sciences 13 (8), 336-352 , 2022
    2022
  • A STUDY ON ROLE OF AMC IN INVESTMENT DECISIONS
    K Jagannayaki, T Varalakshmi, G Chandra Shekar
    Journal of Engineering Sciences 13 (8), 371-380 , 2022
    2022
  • A Study on Employee Motivation in the Indian Banking Sector
    K Jagannayaki, M Srinivas, MA Reddy
    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA, 21 , 2022
    2022
  • Is Social Entrepreneurship – A Barrier in India
    K Jagannayaki, S Siva Shankar Rao, M Radhika
    ICSSR Sponsored Two-day National Seminar on ‘Social Innovation … , 2022
    2022
  • GLOBAL STRATEGIES FOR SUSTENANCE OF MICRO ENTERPRISESA TURNAROUND-GAME-CHALLENGE IN POST-COVID PERIOD
    K Jagannayaki, M Srinivas
    nternational Journal of Social Science & Economic Research 7 (2), 296-318 , 2022
    2022
  • Social Justice and Contemporary Issues of Indian Women- A case Study
    K Jagannayaki, G Anoosha Reddy
    GIS SCIENCE Journal UGC-CARE APPROVED GROUP II JOURNAL ISSN No.1869-9391 8 … , 2021
    2021
  • Impact of COVID-19 on E-Marketing Channels
    N Vanaja, K Jagannayaki
    NOLEGEIN-Journal of Advertising and Brand Management 4 (2), 19-23 , 2021
    2021
  • A Skill Gap study of LMV Drivers in and around Hyderabad
    K Jagannayaki, M Srinivas
    International Journal of Economics and Management Studies 8 (1), 23-42 , 2021
    2021
  • Glory of MSMEs in Growth of Indian Economy
    K Jagannayaki, M Srinivas
    NOLEGEIN-Journal of Financial Planning and Management 4 (2), 36-48 , 2021
    2021
  • Impact of COVID-19 on E-Marketing Channels
    K Jagannayaki, N Vanaja
    NOLEGEIN-Journal of Advertising and Brand Management 4 (2), 19-23 , 2021
    2021
  • “ALTMAN „Z‟ SCORE MODEL”-A TOOL FOR FINANCIAL DISTRESS
    K Jagannayaki, G Anoosha Reddy
    The International journal of analytical and experimental modal analysis 9 … , 2019
    2019
    Citations: 1
  • QUALITY OF WORK LIFE IN EDUCATIONAL INSTITUTIONS
    K Jagannayaki, M Akhila Reddy
    Journal of Interdisciplinary Cycle Research 11 (09), 107-117 , 2019
    2019
  • ROLE OF WOMEN ENTREPRENEURS IN SOCIO-ECONOMIC DEVELOPMENT
    DK Jagannayaki, M Akhila Reddy
    International Journal of Advanced Scientific Technologies in Engineering and … , 2019
    2019
  • Stress management among employees in IT Sector
    K Jagannayaki, M Akhila Reddy
    International Journal of Advanced Scientific Technologies ,Engineering and … , 2018
    2018
  • The process and enforcement of enactment systems for Visakhapatnam steel plant employees as per the norms of industrial labour act.
    K Jagannayaki, P Ramesh
    IJIRMPS 6 (3), 1-12 , 2018
    2018
  • US Stock Market vis-à-vis Indian Stock Market of Select IT Companies
    K Jagannayaki
    JNTUH SCHOOL OF MANAGEMENT STUDIES Kukatpally, Hyderabad - 500 085 … , 2016
    2016
  • Role of Internal Auditing in The Changing Scenario
    K Jagannayaki, T Ramasubramanian
    ZENITH International Journal of Multidisciplinary Research 6 (7), 17-23 , 2016
    2016

MOST CITED SCHOLAR PUBLICATIONS

  • The Approach of Digital Marketing is Being Revolutionized by Machine Learning Possibilities
    K Jagannayaki, M Srinivas, KS Babu, NK Butta, SS Ali
    2023 International Conference on Computer Communication and Informatics … , 2023
    2023
    Citations: 3
  • “ALTMAN „Z‟ SCORE MODEL”-A TOOL FOR FINANCIAL DISTRESS
    K Jagannayaki, G Anoosha Reddy
    The International journal of analytical and experimental modal analysis 9 … , 2019
    2019
    Citations: 1
  • A STUDY ON “E-COMMERCE AS A PARADIGM SHIFT IN THE INDIAN TRADE” WITH SPECIAL REFERENCE TO AMAZON
    K Jagannayaki, T Varalakshmi, S Niharika
    The International journal of analytical and experimental modal analysis 14 … , 2022
    2022
  • Digital Interface-A Paradigm Shift in Insurance Sector
    K Jagannayaki, T Varalakshmi
    Journal of Engineering Sciences 13 (08), 556-568 , 2022
    2022
  • Implications of select Foreign Currencies on Derivatives Hedging
    K Jagannayaki, T Varalakshmi, AS Rakesh
    Journal of Engineering Sciences 13 (8), 336-352 , 2022
    2022
  • A STUDY ON ROLE OF AMC IN INVESTMENT DECISIONS
    K Jagannayaki, T Varalakshmi, G Chandra Shekar
    Journal of Engineering Sciences 13 (8), 371-380 , 2022
    2022
  • A Study on Employee Motivation in the Indian Banking Sector
    K Jagannayaki, M Srinivas, MA Reddy
    THE INSTITUTE OF COST ACCOUNTANTS OF INDIA, 21 , 2022
    2022
  • Is Social Entrepreneurship – A Barrier in India
    K Jagannayaki, S Siva Shankar Rao, M Radhika
    ICSSR Sponsored Two-day National Seminar on ‘Social Innovation … , 2022
    2022
  • GLOBAL STRATEGIES FOR SUSTENANCE OF MICRO ENTERPRISESA TURNAROUND-GAME-CHALLENGE IN POST-COVID PERIOD
    K Jagannayaki, M Srinivas
    nternational Journal of Social Science & Economic Research 7 (2), 296-318 , 2022
    2022
  • Social Justice and Contemporary Issues of Indian Women- A case Study
    K Jagannayaki, G Anoosha Reddy
    GIS SCIENCE Journal UGC-CARE APPROVED GROUP II JOURNAL ISSN No.1869-9391 8 … , 2021
    2021
  • Impact of COVID-19 on E-Marketing Channels
    N Vanaja, K Jagannayaki
    NOLEGEIN-Journal of Advertising and Brand Management 4 (2), 19-23 , 2021
    2021
  • A Skill Gap study of LMV Drivers in and around Hyderabad
    K Jagannayaki, M Srinivas
    International Journal of Economics and Management Studies 8 (1), 23-42 , 2021
    2021
  • Glory of MSMEs in Growth of Indian Economy
    K Jagannayaki, M Srinivas
    NOLEGEIN-Journal of Financial Planning and Management 4 (2), 36-48 , 2021
    2021
  • Impact of COVID-19 on E-Marketing Channels
    K Jagannayaki, N Vanaja
    NOLEGEIN-Journal of Advertising and Brand Management 4 (2), 19-23 , 2021
    2021
  • QUALITY OF WORK LIFE IN EDUCATIONAL INSTITUTIONS
    K Jagannayaki, M Akhila Reddy
    Journal of Interdisciplinary Cycle Research 11 (09), 107-117 , 2019
    2019
  • ROLE OF WOMEN ENTREPRENEURS IN SOCIO-ECONOMIC DEVELOPMENT
    DK Jagannayaki, M Akhila Reddy
    International Journal of Advanced Scientific Technologies in Engineering and … , 2019
    2019
  • Stress management among employees in IT Sector
    K Jagannayaki, M Akhila Reddy
    International Journal of Advanced Scientific Technologies ,Engineering and … , 2018
    2018
  • The process and enforcement of enactment systems for Visakhapatnam steel plant employees as per the norms of industrial labour act.
    K Jagannayaki, P Ramesh
    IJIRMPS 6 (3), 1-12 , 2018
    2018
  • US Stock Market vis-à-vis Indian Stock Market of Select IT Companies
    K Jagannayaki
    JNTUH SCHOOL OF MANAGEMENT STUDIES Kukatpally, Hyderabad - 500 085 … , 2016
    2016
  • Role of Internal Auditing in The Changing Scenario
    K Jagannayaki, T Ramasubramanian
    ZENITH International Journal of Multidisciplinary Research 6 (7), 17-23 , 2016
    2016