Associate Prof. Dr Jati Kasuma Ali

Assoc Prof. Dr. Jati Kasuma obtained his Ph.D. in Management (Mention Très Honorable Avec félicitations) from Ecole Doctorate de Sciences de Gestion, Institute’d’ Administration des Entreprises, Universite de Toulouse 1 Capitole, France. Prior to his PhD, he obtained his degree in B. (International Studies) Hons at Universiti Malaysia Sarawak (UNIMAS) and Master of Science (Management) at Universiti Utara Malaysia (UUM). He has been joining the UiTM Sarawak branch for over 17 years. He develops a passion towards academic research in his field particularly Entrepreneurship, Consumer Behaviour, Brand Loyalty, organizational behaviour and Islamic leadership related area. Pertaining to that, he has published numerous research articles under his belt which he wrote and co-authored for several international refereed and index journals as well as sharing his research findings at numerous national and international conferences and seminars as presenter, invited speakers

EDUCATION

Doctorate of Management Science, Unversite de Toulouse, Republic of France
Master of Science (Management) Universiti Utara Malaysia
B. (International Studies) Hons, Universiti Malaysia Sarawak

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Tourism, Leisure and Hospitality Management, General Business, Management and Accounting

Scopus Publications

Achieving SMEs’ excellence: scale development of Islamic entrepreneurship from business and spiritual perspectives
Mohsin Raza, Muhammad Khalique, Rimsha Khalid, Jati Kasuma, Waqas Ali, and Kareem M. Selem
Emerald
Purpose This paper investigates the effect of Islamic entrepreneurship on small and medium-sized enterprises' (SMEs) business performance and the development of a framework to comprehensively investigate Islamic entrepreneurship to achieve competitive business advantages. Islamic entrepreneurship was measured through the Islamic entrepreneurial model, which is based on two unobserved constructs: business and spiritual perspectives. These two constructs were used as predictors of business performance. This paper aims to develop a new scale of Islamic entrepreneurship from business and spiritual perspectives to achieve SMEs’ successful business performance. Design/methodology/approach In total, 189 Muslim respondents were involved and analyzed their responses using exploratory factor analysis and confirmatory composite analysis. Findings The empirical findings proved that the Islamic entrepreneurial scale with two perspectives is an absolute measure. Besides, the predictive validity findings revealed that business (i.e. trustworthiness, honesty and truthfulness) and spiritual perspectives of Islamic entrepreneurship (i.e. Taqwa, good intention and respecting religious obligations) positively affected SMEs’ business performance. Originality/value The novelty of this study lies in expanding the existing research, developing a measurement scale and empirically testing the Islamic entrepreneurship model. To the best of the authors’ knowledge, this is the first study that contributes to the Islamic entrepreneurship literature in the SME context and offers new avenues for potential researchers. The new scale will allow SMEs to understand the halal and haram concepts in more depth and apply the Islamic rules and principles with full spirit.


Investigating the Structural Model of Whistle Blowing System on Government Procurement Fraud: Examining Mediating Effect of Investigative Audit
Femilia Zahra, Muhammad Ikbal Abdullah, Muhammad Din, Mohammad Fadli, Hairul Azrin Haji Besar, and Jati Kasuma Ali
EconJournals
This study aims to develop a fraud disclosure model in government procurement in Indonesia through a whistle blowing system with an investigative audit as a mediator. Disclosure of fraud is the result of an investigative audit. The effectiveness of the implementation of investigative audit procedures will be achieved if the auditor has the ability to carry out each stage in the audit standard. To maximize the performance of investigative audits, a system is needed to uncover fraud. The whistleblowing system is expected to be an effective tool to reveal fraud in government procurement. The research was conducted by distributing questionnaires to respondents electronically by sending a google form link containing a list of questions to auditors at the Supreme Audit Agency (BPK) and internal auditors at the Financial and Development Supervisory Agency (BPKP) throughout Indonesia. The results of the study found that the use of a whistle blowing system could increase the effectiveness of investigative audits on government procurement. Another finding is that investigative audits can reduce the disclosure of government procurement fraud. The effectiveness of the whistle blowing system in reducing the level of disclosure of government procurement fraud does not occur directly, but must be mediated by a good investigative audit. The results of this study indicate that the reporting of government procurement fraud cases on the whistle blowing system must be followed up with a thorough investigative audit so that disclosures of government procurement fraud cases can be traced better. Additional analysis in this study shows that although the functions of external auditors and internal auditors are different, the level and type of disclosure of government procurement fraud do not differ.


HOTEL GUESTS’ CUSTOMER VALUE: LGBTQ PERSPECTIVE
Halimin Herjanto, Regina Falcon Garza, John C. Cary, and Jati Kasuma
Cognizant, LLC
The LGBTQ hotel selection criteria are considered one of the most important determinants to improve and maintain global hotel room occupancy. However, the existing literature has failed to offer a holistic taxonomy of such phenomenon because the current researchers have concentrated primarily on Western locations and overlooked Asian contexts. Gaining insights from the Asian context, Cambodia in particular, may provide a better picture of such a phenomenon. LGBTQ online comments on the TripAdvisor website were analyzed, and the findings suggest that six dimensions of customer value (condition, function, emotion, reputation, epistemic, and social value) are accountable for LGBTQ hotel selection criteria. The findings are important because they guide hoteliers in building their marketing strategies to attract this target market.


Cultivation of green environmental awareness towards cleanliness city in Malaysia
Asokan Vasudevan, Muhamad Saufi Che Rusuli, Anis Amira Ab Rahman, Wan Mohd Nazdrol Wan Mohd Nasir, Norshahila Ibrahim, Jati Kasuma Ali, and Xibin Huang
EnPress Publisher
This paper aims to understand the local authorities’ reaction to green environment activities towards clean cities in Malaysia and how they respond to cleanliness awareness among the community. Four (4) cities, such as Melaka, Ipoh, and Muar dan Kuala Terengganu, were selected, and this study embarks on a qualitative research approach involving a semi-structured interview with top personnel from four local authorities. From the reaction point of view, some local authorities reacted positively towards the green environment and cleanliness of the city. Four (4) themes have been produced, such as awareness, which focuses on the daily routine of local authorities. Secondly, enforcement from the local government, with some warning and advice, really contributes to the changes in society’s attitude. Thirdly, support by local authority efforts, including awareness campaigns from electronic and printed media, does have a good impact. Lastly, active involvement from the local authorities regulated many communities in residential areas and had direct links with local communities and NGOs that annually organized green program activities. This study urged the Local Government Act 1976, which the local authorities are responsible for the enforcement activities such as the 3Rs (Reduce, Reuse, Recycle) activities and so on. Local authorities, state governments, and local communities should also help monitor and maintain environmental issues towards a clean city in Malaysia.


Sustainability and Technology Go Hand in Hand to Achieve Excellence in Thai Family Businesses: A Big Data Analytical Perspective
Anusara Sawangchai, Rimsha Khalid, Mohsin Raza, Mohammad Said Alshuaibi, Marco Valeri, and Jati kasuma
Springer Science and Business Media LLC



Artificial Intelligence in Marketing: Literature Review and Future Research Agenda
Hong Kong Success Culture Press



Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model
Pável Reyes-Mercado, Karla Barajas-Portas, Jati Kasuma, Margarita Almonacid-Duran, and Guillermo Alfredo Zamacona-Aboumrad
Emerald
Purpose The purpose of this study is to analyze the intentions and use behavior of digital learning environments in business education under the COVID-19 pandemic. Digital learning environments (DLEs) are ready to use bundles of heterogeneous educational technologies used by schools to deliver online courses that contrast to traditional packaged learning management systems. Through the merger of Technology Readiness Index and Unified Theory of Adoption and Use of Technology, a nuanced perspective on the adoption of DLEs under the COVID-19 pandemic is achieved. Design/methodology/approach A cross-sectional survey study gathered sample data from Mexico, Malaysia and Spain to assess the effect of broad perceptions on technology and specific technologies embedded in DLEs. Data were analyzed using structural equation models and multigroup analysis. Findings Student optimism and innovativeness play a critical role in assessing specific features of DLEs. Discomfort and insecurity as barriers to adoption play a minor role. Performance expectancy has a strong effect on behavioral intention to use DLEs, but the effect of effort expectancy is nonsignificant. Multigroup analysis shows significant differences in technology perceptions between samples from Malaysia versus Mexico and Spain. Practical implications DLEs help students complete their academic tasks in online and hybrid settings. Instructors can take advantage of students’ positive perceptions of technology to set up DLE use in classrooms. They need to focus on the facilitating conditions of specific technologies and on learning outcomes that remain more important than learning how to use specific technologies. Originality/value Technology adoption studies usually rely on only one model, and this is one of the few studies that merge Technology Readiness Index and Unified Theory of Adoption and Use of Technology models. The results of this study support a comprehensive view of individual perceptions of technology and specific attributes of DLEs and their effects on behavioral intentions in relation to DLEs.


The Determinants of Eating Attitudes among Adult Individuals
Siti Hajar Samsu, Nelson Lajuni, Sharon Tan@Rebecca, Jati Kasuma Ali, Hylmee Matahir, and Audrey Liwan
The Malaysian Association of Consumer and Family Economics
Obesity costs the public health system money. The WHO estimates that Non- Communicable Diseases kill 73 per cent of Malaysians (NCD) yearly. High blood pressure, high cholesterol, low fruit and vegetable intake, obesity, inactivity, and cigarette use are the most significant NCD risk factors. Unhealthy diets and sedentary lifestyles cause most NCDs, which can be prevented. Thus, this study examines the determinants of adult eating attitudes in selected Sabah and Sarawak cities. This study was carried out empirically through a structured questionnaire using a purposive sampling method. A total of 148 respondents were involved in a survey questionnaire, and the collected data was then analysed using SmartPLS 4.0 software. This study has implications for multiple stakeholders, including consumers, restaurant operators, hospitality managers, brand managers, the government, and society. The study’s findings show that life activities, well- being, and life satisfaction influence the eating attitudes of adult individuals. The results should drive the government’s policies on responsible food service advertising and promoting a healthy lifestyle to combat obesity in Malaysia, notably in Sabah and Sarawak. At the same time, a proper public health care system ensures the community’s long-term well-being.


Purchase Behaviour Towards Proton and Perodua Cars in Malaysia: A Preliminary Study of the What and Why
Jee Teck Weng, Michelle Kuek Shu Wun, Rodney Lim Thiam Hock, Jati Kasuma, Ekambaram Palaneeswaran, and Ekaterina Panarina
The Malaysian Association of Consumer and Family Economics
Over the last three decades, the Malaysian government has undertaken a number of steps to ensure the competitiveness of its automotive industry and to stay up with worldwide advances in this sector. This study investigates the factors influencing consumer purchase behavior towards locally manufactured vehicles, specifically on Malaysians who own national cars, namely Proton and Perodua. Based on a causal research design, this study employed descriptive statistics and Partial Least Squares-Structural Equation Modelling (PLS-SEM) method. Findings from a survey of 281 respondents from different states in Malaysia showed partial support for the effect of country-of-origin, price-quality association, and value consciousness on attitude towards products and behavioral behavior. The findings suggest that it is crucial for practitioners to understand the impact of country-of-origin, price-quality association, value consciousness, and attitude towards products on behavioral intention, in the context of Malaysian perceptions towards Proton and Perodua cars. Thus, the outcome of this study helps to expand current knowledge on consumers purchase towards Proton and Perodua cars, and contributively effect of country-of-origin effects, price-quality association, and value consciousness on attitude towards products and purchase intention towards Proton and Perodua cars.


A Comprehensive Analysis of Fintech in Marketing Research: Bibliometric Approach using Web of Science Core Collection Database
Yolanda Masnita, J. Kasuma, Angginta Zahra and H. Yusran
Hong Kong Success Culture Press
. Using information from the Web of Science Core Collection database and 226 papers from the years 2018 through 2023, this study gives an extensive bibliometric analysis of fintech research in the marketing field. The survey found a 54.85% compound annual growth rate in research, which reflects the fintech sector's quick development and growing influence on marketing. With businesses leveraging technology to improve customer services and marketing initiatives, fintech's disruptive potential was clear. Fintech adoption by financial institutions and regulatory adaption, however, were both stressed. Notably, a high amount of local collaboration was seen among Chinese academics in corporate risk management, suggesting the need for additional international collaborations. Researchers, practitioners, policymakers, and individuals working in the field of innovative financial services can all benefit from the research, which also recognizes the contributions of famous authors like Yifei Zhang. The study emphasizes the need of comprehending and utilizing fintech for successful marketing tactics and suggests further study to improve this key sector.


Education Beats at the Heart of the Sustainability in Thailand: The Role of Institutional Awareness, Image, Experience, and Student Volunteer Behavior
Mohsin Raza, Rimsha Khalid, Larisa Ivascu, and Jati Kasuma
MDPI AG
The grim effects of COVID-19 have widely obstructed every sector of life, and the education sector is not an exception. The physical meeting restrictions, lockdowns, social distancing, and movement control orders increased the dropouts of students in educational institutes. These dropouts compromised the contribution of the educational sector to the gross domestic product (GDP) and worsened the economic situation. The spike of COVID-19 shaped a curve of fears, and students are clueless as to how to mitigate its affects. Therefore, this study proposes an implication of a rare phenomenon termed as student volunteering behavior. Student volunteering behavior has the capacity to turn existing students into advocates of the institute, a great assistance to attract potential students and bring back the dropout students. This study suggests that educational institutes in Thailand should provide a better experience to students, strengthen the institute’s image, and make students aware of their services. Their memorable experiences of institutional services will enhance students’ loyalty and urge them to exhibit volunteering behavior. The result of this study indicates significant fallout of institute experience and image to student loyalty and to the student volunteering behavior. However, the study unveiled insignificant results of the relationship between institute awareness to the student loyalty and student volunteering behavior. Furthermore, the study proposes directions for further studies based on the rarer limitations.


Understanding Green Environment Practices Through Local Authorities Perspectives
Muhamad Saufi Che Rusuli, Noraani Mustapha, Anis Amira Ab. Rahman, Norshahila Ibrahim, Jati Kasuma Ali, and Mohd Baharudin Ridzuan
Springer International Publishing



How Authentic Leadership Promotes Job Performance? The Mediating Role of Organizational Climate
Tetra Hidayati, Zainal Ilmi, and Jati Kasuma
International Information and Engineering Technology Association
Industrial progress continues to demand workspace professionalism, so it encouraged the labor market to be competitive. High enthusiasm is one signal that reflects work productivity. This work orientation is to investigate the relationship between authentic leadership and job performance mediated by organizational climate. The sample method collects the entire population, which is focused on 159 employees who work at PT. Pure Original Plywood (Kalamur) in Samarinda City. The analytical approach was tested using Partial Least Square (PLS). The empirical findings validate that authentic leadership plays an important role in building organizational climate. Meanwhile, improvement in organizational climate also has a significant effect on work performance. Interestingly, authentic leadership does not have a significant effect on job performance, but through the application of organizational climate, the effect is significant. Further implications focus on organizational climate, where the key to success in stimulating job performance is emphasizing rewarding according to their achievements. In practice, this paper also verifies that an excellent organizational climate as a concrete condition creates authentic leadership.


The Challenges of Small and Medium Businesses in Managing Human Capital towards SMEs Performance – A Qualitative Study




The Country of Origin or The Brand Image, Which One Comes First? The Study of Consumer Purchase Intention in East Malaysia




Personal Values Perceptions on Involvement and Attitude Towards Discount Sales Promotion - Individualistic and Collectivist Values Perspective
Teck Weng Jee, Wee Ming Lau, Jati Kasuma, and Rashidah Kamarulzaman
Universiti Putra Malaysia
This study explores the effect of personal values (individualistic and collectivist values) on consumers’ involvement and attitude towards discount sales promotion. In order to create and test a more parsimonious predictive-based research model, this study used a closed-ended survey and a two-stage technique using partial least square structural equation modelling. The findings imply that individualistic and collectivist beliefs influence consumer involvement and attitude toward discount sales promotions. Furthermore, the findings of this study expand current knowledge on similar sales promotion areas where this study details the effect of personal value (from both the lens of individualistic and collectivist values perspective) on involvement and attitude towards discount sales promotion, as well as the mediating effect of involvement on personal values (individualistic and collectivist values) and attitude towards sales promotion. Understanding the impact of personal values, involvement, and attitude toward discount sales promotion is crucial, according to this study, especially when selecting appropriate strategies for better market segmentation and targeting.


The role of e-purchasing in government procurement fraud reduction through expanding market access
Femilia Zahra, Muhammad Ikbal Abdullah, Muhammad Din, Harifuddin Thahir, Harun Harun, and Jati Kasuma Ali
Growing Science
This study aims to analyze the effect of e-purchasing implementation on the reduction of fraud in government procurements in Indonesia. This study also analyzes the role of market access in mediating the effect of e-purchasing implementation on government procurement fraud. The study was conducted in all Procurement Service Units (ULP) of cities and districts in Indonesia. The questionnaires were sent electronically to 520 ULPs, but only 120 respondents could be used in this study. In analyzing data, the Structural Equation Modelling (SEM) was used with the support of the program Partial Least Square (WarpPLS 7.0) to examine the relationship between variables studied. The results show that the implementation of e-purchasing directly reduces the level of fraud in government procurements in Indonesia. Other findings of the study also indicate that the implementation of e-purchasing expands market access. The rise of market access in implementing e-purchasing will affect the level of frauds relating to procurement practices in the Indonesian government.


TOURISM DEVELOPMENT through COMMUNITIES’ SUPPORT: RURAL COMMUNITIES’ PERSPECTIVE
Md. Abdul ALIM, , Teck Weng JEE, Mung Ling VOON, Kwang Sing NGUI, Jati KASUMA, , , , and
Asociatia de Geografie
Rural tourist destinations are a growing segment of global tourism. The rural communities in these destinations play a major role in delivering tourist services, attractions, and accommodation. Any tourism development, therefore, requires host community support if it is to attain long term success. The proposed study aims to investigate tourism development through communities’ support in the context of rural communities’ perspectives. The Social Exchange Theory was employed to develop the conceptual framework for this study. A total of 266 residents from sampled households at rural communities in a developing country were surveyed. The study employed the Partial Least-Squares Structural Equation Modelling (PLS-SEM) analysis. The findings of this study revealed that the community’s participation in the decision-making of tourism matters has a significant influence on residents’ support for tourism development. Tourism stakeholders as well as rural host communities will benefit from these findings which will outline how community’s participation in tourism decision-making influence them to be supportive for tourism development. This study analyses the direct effect of host communities’ perceived positive and negative impacts of tourism, participation in tourism decision making towards support for tourism development, and perceived positive impacts towards community participation. A quantitative survey method was carried out to collect data for testing the significance of the proposed relationships in the conceptual framework of the study. The study recruited rural host communities at the Dhangmari village located in the district of Khulna in Bangladesh. Host communities’ perceived positive and negative impacts of tourism can influence them to support for tourism development in rural communities. Notably, community participation in tourism decision-making process has a greater role to enhance host communities’ support towards tourism development in rural communities as it assists to alleviate their confusion and conflict on such a development, particularly, in developing countries. This study further explored an indirect effect of community participation in tourism decision making between host communities’ positive impacts of tourism and support for tourism development. Thus, local authorities should provide more opportunities for host communities to be involved both in tourism operations and decision-making process.


Improving Essay Writing through ProjectBased Learning




Predicting organizational citizenship behavior through psychological ownership and job satisfaction in four-star hotels
I Gusti Ayu Manuati DEWI, , I Gede RIANA, Jati KASUMA, Erin MCGUINNESS, Siti MARIA, Dio Caisar DARMA, , , ,et al.
Asociatia de Geografie
This study examines the relationship between Psychological Ownership (PO) on Job Satisfaction (JS) and Organizational Citizenship behaviour (OCB). Using 240 front-line samples from five-star hotel workers, these studies are quantitatively planned. Empirical data were collected from employees via a questionnaire and analysed using Partial Least Square (PLS). The results indicate that Psychological Ownership and Job Satisfaction enhance the Organizational Citizenship behaviour, but the Psychological Ownership has a stronger impact. This result also provides evidence that there is a disparity in control between the employee's personality and their attitude toward their actions at the workplace. The findings of this article can provide insights to improve the Organizational Citizenship behaviour of employees, and that management must pay attention to personalities of employees, as personality traits of workers appear to influence Organizational Citizenship behaviour. This study examined the attitude effect (JS) and personality traits (PO) against OCB. Theoretically, some previous studies suggest that the predictors of OCB are JS and organizational engagement as indicators of the attitudes of the employees. Thus, this study would investigate JS, PO and OCB at well-known hotels in Bali, Indonesia.


THE INITIAL DEVELOPMENT OF RURAL TOURISM DESTINATION IMAGE FROM RESIDENTS' PERCEPTIONS
SHERRYMINA KICHIN, , NORAZIRAH AYOB, JATI KASUMA, , and
Penerbit UMT, Universiti Malaysia Terengganu



Indonesia’s new sdgs agenda for green growth – emphasis in the energy sector
Suparjo Suparjo, Surya Darma, Nia Kurniadin, Jati Kasuma, and Priyagus Priyagus
EconJournals



Labor force and economic growth based on demographic pressures, happiness, and human development: Empirical from Romania
Adi Wijaya, Jati Kasuma, Tănase Tasenţe, and Dio Caisar Darma
Journal of Eastern European and Central Asian Research
This article examines the effects of DP, HI, and HDI on LF and EG in Romania for the period 2013-2019. By using path analysis, we need to divide into two models (direct effect and indirect effect. With a time series database, calculations can be presented through the data obtained in the annual report. The article documents six important findings, including the variables DP, HI, and HDI supports EG significantly. Moreover, HDI and LF also play an important role in EG significantly, but HDI is the single most striking variable from the hypothesis test, it is proven that the effect also has a significant effect on EG through LF. This evidence offers insights to stakeholders that there needs to be an emphasis from DP and HI so that they can play a real role for the success of the population's welfare.


Achieving marketing performance through acculturative product advantages: The case of sarong samarinda
Herning Indriastuti, Jati Kasuma, Saida Zainurrosalamia, Dio Caisar Darma, and Anusara Sawangchai
Univ. of Malaya
Manuscript type: Research paperResearch aims: This study aims to investigate the role of acculturativeproduct as an isolative mechanism for achieving the marketingperformance of small and medium enterprises (SMEs) in Indonesia.Specifically, it focusses on the Indonesian Sarong Samarinda industry.Design/Methodology/Approach: Data were collected from 207 individualentrepreneurs who are involved in Sarong Samarinda businessesin East Kalimantan, Indonesia. Structural equation modelling(SEM) using AMOS was utilised to analyse the data.Research findings: The results of this study show that the advantagesof the acculturative products influence the marketing performance.This study highlights the importance of innovativeness in securingthe potentials of the acculturative products for the SME industry inIndonesia. It is also observed that the acculturative product acts as themediator between innovativeness and marketing performance. Theoretical contribution/Originality: The empirical evidence ofthis study highlights the importance of acculturative products as anisolating mechanism which can help organisations to maintain andsustain their competitiveness.Practitioner/Policy implication: This study offers insights to entrepreneursand policy makers to better understand how the SarongSamarinda industry could be developed, which potentially wouldcontribute to the country’s economy.Research limitation/Implications: Since this study focusses onSamarinda city only, the generalisability of the findings may belimited. Therefore, future studies should incorporate a larger andmore diverse set of samples.


Interaction effect of teacher certification and principal leadership styles towards teacher performance: Empirical evidence of elementary school at Berau district of East Kalimantan province, Indonesia
Hanim et al. and
International Journal of Advanced and Applied Sciences
Article history: Received 10 July 2019 Received in revised form 9 December 2019 Accepted 10 December 2019 The Indonesian government applies the Law No. 14/2005 to certify schoolteachers in order to improve the quality of education through the certification of teachers for them to be recognized as professional staff. This is achievable if there is a supporting system from the school principal leadership as these two factors may affect the teachers’ performance. Thus, the purpose of this research is to find out the effect of the school principal leadership styles and teacher certification on the teachers’ performance in elementary school at Berau Regency, East Kalimantan Province. The sample of this research was formed from 23 out of 151 elementary schools in Berau Regency which is 160 teachers. The research was conducted using a quantitative approach of a comparative method (ex post facto) with 2 x 2 factorial designs. The data were collected with questionnaires and analyzed with two-way analysis of variance (ANOVA). The findings revealed that there is a significant differences between; performance of the certified and uncertified teachers; the teacher performance of the democratic leadership style and the authoritarian one; the performance of the certified and uncertified teachers of the authoritarian leadership style; the performance of the certified and uncertified teachers of the democratic leadership style; and an interaction effect of the leadership styles and the teacher certification towards the teachers’ performance. Ultimately, teachers’ performance is influenced by the competence and leadership style of the organizational leader.

RECENT SCHOLAR PUBLICATIONS

Achieving SMEs’ excellence: scale development of Islamic entrepreneurship from business and spiritual perspectives
M Raza, M Khalique, R Khalid, J Kasuma, W Ali, KM Selem
Journal of Islamic Accounting and Business Research 16 (1), 86-106 2025



A Conceptual Framework for Determining Social Media Dependency (SMD) among Gen Zers
P Neging, JK Ali, N Nasirun, Y Yacob
International Journal of Research and Innovation in Social Science 9 (1 2025



The Effects of Cooperative Brand Experience, Length of Membership and Members Loyalty: A Proposed Value Co-Creation Behavior Conceptual Framework
ANB Abd Malik, YB Yacob, JKB Ali, K Samarahan
2025



Hotel Guests’ Customer Value: LGBTQ Perspective
H Herjanto, R Falcon Garza, JC Cary, J Kasuma
Tourism Review International 28 (4), 311-324 2024



Investigating the Structural Model of Whistle Blowing System on Government Procurement Fraud: Examining Mediating Effect of Investigative Audit
F Zahra, MI Abdullah, M Din, M Fadli, HAH Besar, JK Ali
International Journal of Economics and Financial Issues 14 (6), 302-309 2024



Sustainability and Technology Go Hand in Hand to Achieve Excellence in Thai Family Businesses: A Big Data Analytical Perspective
A Sawangchai, R Khalid, M Raza, MS Alshuaibi, M Valeri, J kasuma
Journal of Family and Economic Issues, 1-16 2024



The State of Women's Co-operatives in Malaysia: Challenges and Opportunities
L Andrew, MJ Yusuf, A Bujang, WMFW Ibrahim, SS Hassan, JK Ali, ...
International Journal of Academic Reserach in Economics and Management 2024



Exploring Reaction of Local Authorities on Green Environment Practice Towards Cleanliness City in Malaysia
MSC Rusuli, N Mustapha, AAA Rahman, N Ibrahim, J Kasuma, ...
International Seminar on Border Region (INTSOB 2023), 171-182 2024



Customer Engagement: Is It Important to Housing Purchase Intention?
DRY Perwira, Y Masnita, K Kurniawati, JK Ali
Media Ekonomi dan Manajemen 39 (1), 23-41 2024



The Impact of Brand Experience, Communication, And Attachment in Enhancing Brand Consciousness: A Conceptual Study of Airline Industry
H Raza, JK Ali, ML Gregory
International Journal of Research and Innovation in Social Science 8 (12 2024



The Impact of Brand Experience on Brand Consciousness of Customers in the Airline Industry
H Raza, JK Ali, ML Gregory
International Journal of Research and Innovation in Social Science 8 (12 2024



Aspirasi alumni UiTM Cawangan Sarawak
JK Ali, A Bujang, S Jack, K Abu Bakar, F Ghazuddin, SF Nik Fauzi
Perpustakaan Tun Abdul Razak, UiTM Sarawak 2024



Artificial intelligence in marketing: Literature review and future research agenda
Y Masnita, JK Ali, A Zahra, N Wilson, W Murwonugroho
Journal of System and Management Sciences 14 (1), 120-140 2024



A Conceptual Framework on Empowering Women’s Co-Op Success: Government Influences in Malaysia
L Andrew, JK Ali, Y Yacob, IAH Razali, MJ Yusuf, N Borhani, NM Zamri, ...
International Journal of Academic Research in Business and Social Sciences 2024



Purchase Behaviour Towards Proton and Perodua Cars in Malaysia: A Preliminary Study of the What and Why
JT Weng, MSW Kuek, RLT Hock, J Kasuma, E Palaneeswaran, ...
La Trobe 2023



Peranan Koperasi Kariah Masjid Dalam Memperkasakan Sosio Ekonomi Umat Islam: Isu Dan Cabaran
YB Yacob, JKB Ali, N Lajuni, MBBM Radzi, MSAB Said, UI Pakasa, ...
Proceedings Borneo Islamic International Conference eISSN 2948-5045 14, 90-95 2023



Operations Practices and Government Policies Towards SMEs Performances
AHA Mohar, UFII Firdaus, JK Ali
Proceedings of the 4th International Conference on the Future of Asean 2023 2023



Education beats at the heart of the sustainability in Thailand: the role of institutional awareness, image, experience, and student volunteer behavior
M Raza, R Khalid, L Ivascu, J Kasuma
Sustainability 15 (2), 918 2023



Education Beats at the Heart of the Sustainability in Thailand: The Role of Institutional Awareness, Image, Experience, and Student Volunteer Behavior. Sustainability
M Raza, R Khalid, L Ivascu, J Kasuma
2023



Structural Empowerment and Co-Operative Performance: A Case of Women Co-Operatives in Malaysia
L Andrew, JK Ali, Y Yacob
Proceeding of Postgraduate Research Colloquium (PGRC) 2023, 290 2023

MOST CITED SCHOLAR PUBLICATIONS

Labor force and economic growth based on demographic pressures, happiness, and human development: Empirical from Romania
A Wijaya, J Kasuma, DC Darma
Journal of Eastern European and Central Asian Research (JEECAR) 8 (1), 40-50 2021
Citations: 94



Ecotourism Product Attributes and Tourist Attractions: UiTM Undergraduate Studies
SAK Abang Zainoren Abang Abdurahman, Jati Kasuma Ali, Lenny Yusrina Bujang ...
Procedia - Social and Behavioral Sciences 224, 360–367 2016
Citations: 59



Country of origin, brand image and high involvement product towards customer purchase intention: empirical evidence of east malaysian consumer
MA Adenan, JK Ali, DHAA Rahman
Jurnal Manajemen dan Kewirausahaan 20 (1), 63-72 2018
Citations: 54



Factors influencing customers intention for online shopping
J Kasuma, A Kanyan, M Khairol, N Sa'ait, G Panit
International Journal of Modern Trends in Business Research 3 (11), 31-41 2020
Citations: 49



MSMEs as mediation in the effects of investment credit, interest rates, and labor on economic growth: Evidence from Indonesia
JK Muliadi Muliadi, Dio Caisar Darma
International Journal of Finance & Banking Studies 9 (2), 1-12 2020
Citations: 48



Relationship and impact of e-WOM and brand image towards purchase intention of smartphone?
AFM Irwan Shahrinaz, Jati kasuma, Yusman Yacob,Dayang Hummida Abang AbdulRahman
Journal ofScientific Research and Development 5, 117‐124 2016
Citations: 48



Relationship of school climate dimensions and teachers’ commitment
JK Cammellia Othman
International Journal of Advanced and Applied Sciences 4 (3), 94-100 2017
Citations: 42



How Far Members’ Satisfaction Mediated Members’ Loyalty? Investigating Credit Cooperative in Sarawak Borneo
MHM Yusman Yacob, Jati Kasuma Ali, Christopher John Baptist, Hamizah Mohd Nadzir
Procedia - Social and Behavioral Sciences 224, 376–383 2016
Citations: 42



Apparatus performance as mediation of creativity and innovation towards the successful application of e-kelurahan
SZ Za, DC Darma, J Kasuma, SL Ratnasari, T Tasenţe
European Journal of Human Resource Management Studies 4 (2) 2020
Citations: 37



Effects of COVID-19 on digital learning of entrepreneurs
A Sawangchai, H Prasarnkarn, J Kasuma, AG Polyakova, S Qasim
Polish Journal of Management Studies 22 (2), 502 2020
Citations: 34



Adoption of digital learning environments during the COVID-19 pandemic: merging technology readiness index and UTAUT model
P Reyes-Mercado, K Barajas-Portas, J Kasuma, M Almonacid-Duran, ...
Journal of International Education in Business 16 (1), 91-114 2022
Citations: 33



Relationship between human capital and social capital towards social entrepreneurial intention among the public university students
MA Jemari, J Kasuma, HM Kamaruddin, HA Tama, I Morshidi, K Suria
International Journal of Advanced and Applied Sciences 4 (12), 179-184 2017
Citations: 33



Achieving marketing performance through acculturative product advantages: The case of Sarong Samarinda
H Indriastuti, J Kasuma, SZ ZA, DC Darma, A Sawangchai
Asian Journal of Business and Accounting 13 (1) 2020
Citations: 31



Improving Essay Writing through Project-Based Learning.
S Sudadi, R Rahmadi, A Ramli, J Kasuma, LR Nivin-Vargas, ...
Review of International Geographical Education Online 11 (5) 2021
Citations: 30



Willingness to pay for conservation of natural resources in Santubong national park
T Kamri, JK Ali, NFA Harun
Jurnal Manajemen dan Kewirausahaan 19 (1), 16-21 2017
Citations: 29



Indonesia's new SDGs agenda for green growth: Emphasis in the energy sector
S Suparjo, S Darma, N Kurniadin, P Priyagus, DC Darma, H Haryadi
International Journal of Energy Economics and Policy 11 (3), 395-402 2021
Citations: 28



Tourist perception towards homestay businesses: Sabah experience
J Kasuma, MI Esmado, Y Yacob, A Kanyan, H Nahar
Journal of Scientific Research and Development 3 (2), 7-12 2016
Citations: 27



Identifying work-family conflict among nurses: a qualitative study
F Sabil, H Abu, J Kasuma, N Lizzan
The European Proceedings of Social & Behavioural Sciences 46 2016
Citations: 25



Social entrepreneurship in ecotourism: An opportunity for fishing village of Sebuyau, Sarawak Borneo
JA Ahmad, AZA Abdurahman, JK Ali, LYB Khedif, Z Bohari, SA Kibat
Tourism, Leisure and Global Change 1 (1), 38-48 2016
Citations: 24



TOURISM DEVELOPMENT THROUGH COMMUNITIES'SUPPORT: RURAL COMMUNITIES'PERSPECTIVE
MA Alim, TW Jee, ML Voon, KS Ngui, J Kasuma
Geo Journal of Tourism and Geosites 39, 1473-1482 2021
Citations: 22

Publications

National and International Conference Proceedings

1. Jati Kasuma and Annie Wong, ‘Enhancing the development of small and medium enterprises in Malaysia through Branding’ Social Science and ICT Conference in Langkawi, Kedah, MALAYSIA
2. Kasuma, Jati, Mohd Roslin, Rosmimah and Lee., L.W (2011),’The effect of Ethnicity and Religiosity towards Micro-Enterprises loyalty in Malaysia’, in the 8th Annual International Conference on Small and Medium Sized Enterprises: Management – Marketing – Economic Aspects, 1-4 August 2011, Athens, GREECE.
3. Jati Kasuma and Rosmimah Mohd Roslin, Understanding Business Customers Brand Loyalty towards their banks and implications of rejecting competitor banks; A Pilot study, 7th Annual International Conference on Small and Medium Sized Enterprises: Management - Marketing - Economic Aspects, 2-5 August 2010, Athens, GREECE
4. Jati Kasuma, Exploring Consumer’s Brand Resistance Through the effects of brand loyalty: A case of banks’ Gillespie Centre, Claire College, University of Cambridge, UNITED KINGDOM, 2009.
5. Jati Kasuma, Yusman Yacob, Rodua Anak Tayo, Are Non-Muslims Consumer Understand about Halal Principles? A Case of Non-Muslims Bidayuh Ethnic in Sarawak, Borneo, Istanbul Nippon Hotel, IBESRA Conference, Istanbul, TURKEY, 29 December 2014
6. Zuraini Alias, Rosmimah Mohd Roslin and Jati Kasuma, The Mediating Role of Experiential Values on Servicescape Strategies and Loyalty Intention of Department Store Customers in Malaysia,

GRANT DETAILS

1. Factors determining the success and the failure of Bumiputera entrepreneur in Malaysia. Research and consultancy project in collaboration with UiTM Sarawak and Naim Cendera Holdings. (Grant: Naim Cendera, Value: RM200,000)- Completed
2. Factors influencing emotional Intelligence among final semester student in UiTM Sarawak. UiTM Sarawak URDC Research Fund. (Year: 2017: Grant: Dana Kecemerlangan UiTM Sarawak, (Value: – RM5,000) - Completed
3. A Study on Customer satisfaction on stage bus services in Sarawak. A case studies in Kuching division’, UiTM Sarawak URDC Research Fund. (Year: 2014: Grant: Dana Kecemerlangan UiTM Sarawak, Value: RM5,000) - Completed
4. Theorizing Value Co-Creation and loyalty among cooperatives members (Year: 2015-2017: Grant: FRGS, Value: – RM69,000)- Completed
5. Master Pelan Pertanian untuk Samarahan, (Grant: Kementerian Asas Tani Malaysia (Year:2014-2015, Value: RM450,000) Completed
6. Willingness to Pay to Enter National Park: A Case of Santubong National Sarawak. Thalany Kamri (Dr) (Head), Jati Kasuma (Dr), and Nurul Fahana Aini Binti Harun 288259 (Grant: Dana Kecemerlangan UiTM Sarawak. Value: RM5000) – Completed
7. Social Entrepreneurship Project 2014-2016: Developing Eco Tourism Product at Kampung Sebuyo, Kota Samarahan, Sarawak (Grant: Ministry of Higher Education, Malaysia, Value: RM98,000) - – Completed
8. Kajian Kumpulan Inovasi Kerja (KIK) untuk Penjawat Awam Jabatan Kerajaan Negeri Sarawak (Grant: Unit Pemodenan Qualiti Negeri Sarawak,

INDUSTRY EXPERIENCE

Financial Planner at Bank of Commerce, Prai, Penang Malaysia
Product Development and Management Executive, Celcom Multimedia Services, PutraInfo Port, Serdang, Selangor, Malaysia
Account Manager (Government and Education Market Segment) , Kuala Lumpur

STARTUP

Visiting Professor:
1. Faculty of Management Science, Rajabhat University Phuket, THAILAND 2020/2021
2. Faculty of Management, Economy and Business, Universitas Pendidikan Indonesia, INDONESIA 2021

Keynotes Speakers/ Invited Speakers and Invited International Guest Lecture

1. Social Entrepreneurship Towards Social Change: The Story Of E-Tourp (Entrepreneurial Tourism Product) Sarawak Experience, iCOME Conference in Bali, 2017 INDONESIA (Keynotes Speaker)
2. Personal Traits, Commitment, Networking and Business Knowledge Influence the Success of Chinese Business? IPN-IWNEST, Education and Management Conference, 19-20 February 2016 Kuching, Sarawak, MALAYSIA. (Keynotes Speaker)
3. Identifying the Challenges of the Sarawak Malay Terubok Masin Entrepreneur: Qualitative Study, IPN- IWNEST, Education and Management Conference, 24-25 February 2017, Kuching, Sarawak, MALAYSIA (Keynote Speaker)
4. Exploring of New Factors Linking Value Co-Creation and Loyalty among Credit Cooperative Members, Seminar on Malaysian Cooperative Research 2017, 18 December 2017, Klana Beach Resort, Port Dickson, Negeri Sembilan, MALAYSIA (Invited Speakers)
5. Invited keynote Speaker at i-COME Conference at Royal Ambukho Hotel, Jogjakarta, INDONESIA 26-28 July 2018 (Keynote Speaker)
6. International Guest Industrial 4.0 and Impact towards consumer behavior’, 18th October 2018, Faculty of Economics and Business, Universitas Mulawarman, INDONESIA