Jyothi Chepur

@cbit.ac.in

Assistant Professor, School of Management Studies
Chaitanya Bharathi Institute of Technology



              

https://researchid.co/jyothi.chepur

EDUCATION

MBA, Ph.D.

RESEARCH, TEACHING, or OTHER INTERESTS

Marketing, Strategy and Management, Management of Technology and Innovation, Management Information Systems

20

Scholar Citations

2

Scholar h-index

1

Scholar i10-index

Scopus Publications




RECENT SCHOLAR PUBLICATIONS

  • The role of customer experience in the formation of customer engagement in the retail banking industry: mediation and moderation analysis
    J Chepur, RS Bellamkonda
    International Journal of Electronic Customer Relationship Management 13 (4 2022

  • Examining the conceptualizations of customer experience as a construct
    J Chepur, R Bellamkonda
    Academy of Marketing Studies Journal 23 (1), 1-9 2019

MOST CITED SCHOLAR PUBLICATIONS

  • Examining the conceptualizations of customer experience as a construct
    J Chepur, R Bellamkonda
    Academy of Marketing Studies Journal 23 (1), 1-9 2019
    Citations: 16

  • The role of customer experience in the formation of customer engagement in the retail banking industry: mediation and moderation analysis
    J Chepur, RS Bellamkonda
    International Journal of Electronic Customer Relationship Management 13 (4 2022
    Citations: 4