Kashif Hussain
@apu.edu.my
Professor
Asia Pacific University of Technology and Innovation
RESEARCH, TEACHING, or OTHER INTERESTS
Multidisciplinary, Tourism, Leisure and Hospitality Management, Marketing, Organizational Behavior and Human Resource Management
Scopus Publications
Scholar Citations
Scholar h-index
Scholar i10-index
Scopus Publications
Gamal S.A. Khalifa, Abdallah M. Elshaer, Kashif Hussain, and Ahmed K. Elnagar
Emerald
PurposeThis paper aims to explore the factors influencing customers' attitudes and behaviours, specifically in terms of affective satisfaction, participation behaviour, and word-of-mouth, within the restaurant industry, with a focus on both tangible and intangible elements. Additionally, the study seeks to identify the dual mediating role of customer affective satisfaction in this relationship.Design/methodology/approachIn this exploratory study, SEM-VB was utilized to examine data from 312 valid respondents who completed a face-to-face questionnaire using a quantitative methodology. The respondents were targeted at restaurants that serve comparable food and beverages for a similar socioeconomic class.FindingsThe findings reveal that perceived value, physical appearance, and standardization significantly contribute to customer affective satisfaction, which, in turn, positively influences their participation behaviour and word-of-mouth.Practical implicationsPractically, restaurant managers can enhance customer experiences and boost positive word-of-mouth by fostering affective satisfaction and encouraging interactive customer participation.Originality/valueThe novel concept of “affective satisfaction” contributes to restaurant management literature by identifying its tangible and intangible drivers and uncovering its outcomes in participation behaviour and word of mouth. By combining numerous factors and investigating the mediating function of affective satisfaction and based on the theory of Expectancy-Disconfirmation, this study adds to the theoretical understanding of what drives the affective satisfaction and word-of-mouth of casual dining restaurants’ customers.
Amara Awan, Kashif Hussain, Mahwish Zafar, and Sami Ullah Bajwa
Emerald
PurposeThe gradual expansion of the tourism sector is raising concerns about whether tourism-based economies are conducive to supporting green growth. Hence, the current study aims to analyze the direct impact of tourism motives on green growth along with the indirect impact of tourism-based economic expansion while controlling for country risk and renewable energy.Design/methodology/approachAn unbalanced panel data for a sample of 21 countries comprising OECD and non-OECD economies are employed for the analysis.FindingsRegression results reveal that leisure tourism (LT) significantly and positively influences CO2 intensity compared to business tourism (BT). Propensity score matching results show that the most traveled tourist destinations contribute more to CO2 intensity than those less traveled. Mediation analysis by employing Baron and Kenny’s three-step regression, Sobel’s test and Monte Carlo test shows that tourism-based economic expansion significantly mediates between the nexus of LT and CO2 intensity.Practical implicationsResults of the study provide useful practical implications for sustainable economy and green growth. It recommends to mitigate the challenges of LT, reducing the negative impact and to harness the potential of BT, enhancing the positive influence, through various policies and practices.Originality/valueThis study is the first to examine the impact of LT and BT on green growth, to explore the role of destination popularity and the mediating role of tourism-based economic expansion in this relationship.
Ibrahim M. Mkheimer, Kareem M. Selem, Ali Elsayed Shehata, Kashif Hussain, and Marta Perez Perez
Emerald
PurposeThis study investigates the relationship between leaders' ethical behaviors and internal whistleblowing among hotel employees through the mediation role of organizational virtuousness. According to the conceptual framework, ethical leadership creates a virtuous workplace and encourages whistleblowing.Design/methodology/approachA survey approach with responses of 442 employees from Egyptian five-star hotels was used. Structural equation modeling (SEM) was used to test the hypotheses proposed based on leader–member exchange (LMX) and ethical leadership theories.FindingsEthical leadership has a favorable impact on organizational virtuousness and, as a result, has a significant impact on whistleblowing intention. The ethical leaders–subordinates' intents to whistleblow association partially mediated organizational virtuousness. To assist them in reporting ethics violations, most hotel employees require organizational characteristics, such as organizational climate and psychological empowerment, in addition to individual characteristics, such as moral bravery and ethical efficacy.Originality/valueThe conceptual framework of this paper adds a new guide for future research related to the hospitality literature, which is how employees' intent to internal whistleblowing. As such, senior management should serve as a moral role model for hotel employees, inspiring them to be moral and allowing them to participate in decision-making.
Qasim Ali Nisar, Kashif Hussain, Saira Sohail, Samer Yaghmour, Nadia Nasir, and Shahbaz Haider
Institute for Tourism
Due to the business complexity and competitive environment, hotels are paying great attention to improve their sustainability performance through greening their workforce. Thus, this study examines the role of Green HRM practices in attaining sustainable environmental performance in Malaysian hotels while considering the crucial role of employees' pro-environmental attitudes, green behaviors, and green work climate perceptions. Data were collected from the employees who were directly engaged in implementing green practices in selected hotels. A survey questionnaire was used for data collection, and about 350 responses were received and applied for analysis through PLS-SEM. Findings revealed that Green HRM practices (green training and involvement, green performance management and compensation) positively and significantly influence employees' pro-environmental attitudes, further promoting green behaviors. It was also found that employees' green behaviors are the key contributors to spurring sustainable hotel performance. Therefore, this study might support decision-makers in understanding the role of Green HR practices in greening the workforce in the hospitality industry context.
Qasim Ali Nisar, Ali Waqas, Faizan Ali, Kashif Hussain, and Sundas Sohail
Elsevier BV
Md Sazzad Hossain, Kashif Hussain, Suresh Kannan, and Sree Kala Kunju Raman Nair
Emerald
PurposeThis study examines the relationship between absorptive capacity, team culture, competitive intelligence awareness and entrepreneurial behavior with strategic flexibility and sustainable competitive advantage and further investigates the moderating influence of innovativeness on the relationship between strategic flexibility and sustainable competitive advantage in the hotel industry.Design/methodology/approachThe current study applied a quantitative research method to collect data from five-star and luxury hotel management staff in Malaysia, using questionnaire surveys. A total of 550 questionnaires were distributed, and the researcher received 457 valid questionnaires. The hypotheses were tested using the SEM (structural equation modeling) analytical technique.FindingsThe salient findings of this research are (1) absorptive capacity, team culture and competitive intelligence awareness have a significant impact on strategic flexibility and sustainable competitive advantage, (2) entrepreneurial behavior has an insignificant effect on strategic flexibility and sustainable competitive advantage, (3) strategic flexibility has a significant impact on sustainable competitive advantage, (4) innovativeness actively moderates on the relationship between strategic flexibility and sustainable competitive advantage.Research limitations/implicationsThe study described here introduces a sustainable competitive advantage as a new and dynamic approach to explore how its outcomes or performance can be enhanced in the hotel industry. The outcomes of sustainable competitive advantage can help the long-term survival of hotels.Originality/valueThe present study suggests and explains the role of sustainable competitive advantage in the hotel industry and offers new insights into the competitive hotel industry's gaps and weaknesses.
Shoaib AHMAD, Farhan Ahmad ATIF, Arfan ZAMAN, Syed Nazar ABBAS, Yasir Razzaq KHAN, Ameer Hamza RABBANI, Muhammad SHAHID, Omar NASEER, Ahmad ALI, and Kashif HUSSAIN
Kafkas University
Jeetesh Kumar and Kashif Hussain
Apple Academic Press
Muhammad SHAHID, Ahmad ALI, Yasir Razzaq KHAN, Omer NASEER, Ameer Hamza RABBANI, Kashif HUSSAIN, Abdullah Saghir AHMAD, Muhammad SAAD, Muhammad Luqman SOHAIL, and Kashif PRINCE
Kafkas University
Omer NASEER, Jawaria Ali KHAN, Muhammad SHAHID, Ameer Hamza RABBANI, Abdullah Saghir AHMAD, Muhammad Luqman SOHAIL, Junaid NASEER, Muhammad BILAL, Waqas ABBAS, Muhammad Usman SALEEM,et al.
Kafkas University
Ahmad Ali, Muhammad Ijaz, Yasir Razzaq Khan, Hina Afzal Sajid, Kashif Hussain, Ameer Hamza Rabbani, Muhammad Shahid, Omer Naseer, Awais Ghaffar, Muhammad Anas Naeem,et al.
Springer Science and Business Media LLC
Yasir Razzaq Khan, Ahmad Ali, Kashif Hussain, Muhammad Ijaz, Ameer Hamza Rabbani, Rabia Liaquat Khan, Syed Nazar Abbas, Muhammad Umair Aziz, Awais Ghaffar, and Hina Afzal Sajid
Elsevier BV
Kashif Hussain, Rupam Konar, Pradeep Kumar Nair, and Neethiahnanthan Ari Ragavan
Springer International Publishing
Yasir Razzaq KHAN, Aneela Zameer DURRANI, Muhammad IJAZ, Ahmad ALI, Rabia Liaqat KHAN, Kashif HUSSAIN, and Ameer Hamza RABBANI
Kafkas University
Ameer Hamza RABBANI, Yasir Razzaq KHAN, Omer NASEER, Kashif HUSSEIN, Ahmad ALI, Abdul WAHEED, Muhammad SHAHID, and Hareem AFZAL
Kafkas University
Faizan Ali, Seden Dogan, Muslim Amin, Kashif Hussain, and Kisang Ryu
Informa UK Limited
ABSTRACT Several hospitality brands changed their logos to reinforce the importance of social distancing in reducing the risk of virus infection. Since social distancing is a polarizing topic, this research intends to understand consumers’ attitudes towards social distancing and their response to branding change by hospitality brands. Study 1 creates and validates a multiple-item scale to examine consumers’ attitudes towards social distancing, which is then adopted for two subsequent studies. Study 2 tests consumers’ awareness and perceived brand anthropomorphism during a sensitive situation like a global pandemic and the impact of perceived brand anthropomorphism on brand love and brand defense. Study 3 tests the proposed model in study 2 across two customer segments, i.e. those in favor of social distancing and its effectiveness and those against it. Results indicate that brand anthropomorphism and brand love have a significantly positive impact on brand defense. Additionally, these relationships differ for consumers who favor or oppose social distancing. Our research contributes to the hospitality branding literature by studying relatively understudied branding constructs in an unprecedented context and offers insights for hospitality branding and marketing managers.
Kim-Shyan Fam, Hiram Ting, Kim-Lim Tan, Kashif Hussain, and Jun-Hwa Cheah
Emerald
PurposeThe purpose of this study is to examine the effect of marathon enthusiasts' perceptions towards venue quality, race competition, organisation and service quality on their intention to participate in a destination marathon in the emerging region's context. It also seeks to investigate the mediating effect of perceived value and the moderating effect of intention to visit the destination on the intention to participate.Design/methodology/approachUsing purposive sampling technique, 177 valid Singapore marathon enthusiasts were sampled to look into their intention towards participating in destination marathon in Sarawak (marathon held in Kuching). The data were analysed using the partial least squares–structural equation modelling (PLS–SEM).FindingsThe results show that amongst the other determinants, perceived organisation and perceived service quality do not contribute to perceived value and intention to participate in destination marathon. Perceived value is found to mediate all path relationships except the relationship between perceived organisation and intention to participate. Moreover, the relationship between perceived value and intention to participate is significantly moderated by intention to tour Sarawak.Originality/valueThis study makes a substantial contribution to the extant literature pertaining to destination tourism and value-based marketing in an emerging market. In particular, it highlights the importance of perceived value and the relevance of destination tourism in joining a sport event on foreign soil. The use of PLS–SEM also allows a rigorous assessment of the relationships under investigation and provides better estimations of the phenomenon.
S. Mostafa Rasoolimanesh, Mohmmad Iranmanesh, Muslim Amin, Kashif Hussain, Mastura Jaafar, and Hamid Ataeishad
Emerald
Purpose This study aims to examine the interrelationships between the dimensions of perceived value, including functional, emotional and social values. The mediating role of emotional value between functional and social values and satisfaction have been hypothesized and tested. In addition, this study examines the moderating role of social value for the effect of emotional value on satisfaction. Design/methodology/approach Data for this study were collected from guests staying at two traditional guesthouses in Kashan, Iran. The authors applied partial least squares structural equation modeling to analyze 316 questionnaires completed by participants and for hypotheses testing. Findings The authors found positive and direct effects of all dimensions of perceived value on satisfaction. Moreover, the results indicated positive and significant indirect effects for functional and social values on satisfaction through emotional value. The findings demonstrated positive and strong effects of functional and social values on emotional value. The results do not support a moderating role for social value on the relationship between emotional value and satisfaction. In addition, the findings showed a strong and positive effect for satisfaction on revisit intentions. Originality/value This study makes a unique theoretical contribution to the perceived value literature by investigating the interrelationships between dimensions of perceived value. Moreover, this study explores several practical implications of these findings.
Kashif Hussain, Neethiahnanthan Ari Ragavan, Vincent Tang Thien Ming, and Chris Low Kam Loong
Emerald
Purpose The purpose of this paper is to summarise the main points arising from the articles contained in this theme issue and to provide some directions for the future development of hospitality and tourism education in Malaysia. Design/methodology/approach The paper reviews the contribution made by this theme issue in response to the strategic question: How is Malaysian hospitality and tourism education working with the industry? Findings The paper observes that authors with different academic and industry backgrounds are able to generate significant outcomes in terms of the contribution to knowledge and/or professional practice, the implications for management action, applied research and industry practice in Malaysia. Originality/value This paper considers the extent to which the strategic question discussed in this theme issue could be applied to other ASEAN countries.
Abdul Murad Ahmad, Kashif Hussain, Erdogan Ekiz, and Thienming Tang
Emerald
PurposeThe purpose of this paper is to promote the adoption of a work-based learning (WBL) approach by highlighting the benefits to students, organizations and the economy.Design/methodology/approachThis paper provides a review and synthesis of current literature, including two separate case studies, which serve to demonstrate the practical applications of entrepreneurial education in different countries and how this application works to strengthen economies and improve communities.FindingsLearning entrepreneurship in a real-world environment can bridge the gap between traditional, classroom instruction and idea-driven product and service development. It is a business-effective approach that achieves measurable results. Traditional education, typified by mastery of facts and evaluation by testing, can morph into creative, research-inspired solutions that fulfill public and private organizational needs. Success is irrefutable, measured by tangible results. In WBL, students can use industry-standard technologies and collaborate with mentors, clients and customers. They can work as individuals and in teams, with their entrepreneurial education beginning as early as elementary school. In the process, students learn to be motivated by their own achievements, rather than grades. They learn to engage in creative problem-solving, based upon current data, and measure their ability to deal with challenge and failure through an iterative process of problem-solving.Originality/valueThe completion of this research study serves to highlight the potential benefits that Malaysia could attain through the adoption of WBL within the country’s school systems.
Ann Selvaranee Balasingam, Kashif Hussain, and Alwie Manaf
Emerald
Purpose The purpose of this paper is to investigate and compare the impact of the minimum wage order from the perspectives of two different stakeholders, namely, hotel managers and employees, in the Malaysian hotel industry. Design/methodology/approach For the study, qualitative data were collected through semi-structured interviews from three managers and three employees from hotels in West Malaysia. Findings From the managers’ perspective, minimum wage implementation has resulted in managers adopting the best payment structure to reduce labour costs for the operators, deciding to reduce the service charge allocation to employees and having to deal with minimal improvement in employee productivity and motivation. In contrast, the positive impact from the managers’ perspective is lower turnover intentions and social justice for foreign workers. From the employees’ perspective, there is a rather negative impact – minimum wage policy has resulted in a minimal increase in the salary. From a positive perspective, employees said that they have experienced an improvement in living standards. Originality/value This research presents current responses from hotel participants regarding the latest wage increase impact, some six years after its implementation.
Reuben Yong Soon Chen, Kashif Hussain, and Chris Kam Loong Low
Emerald
Purpose This study aims to explore the perception and preferences of hiring managers toward employing airline cabin crew for management positions in food and beverage outlets. Design/methodology/approach A phenomenological approach is adopted for this study purposefully selecting food and beverage hiring managers and airline cabin crews. Findings The study concludes that with customized and effective re-training, food and beverage hiring managers are willing to employ airline cabin crews to assume managerial positions. Originality/value This study outlines the practicalities of re-training individuals to improve personal and organizational performance.
Mark Kasa, Joey Kho, Danial Yong, Kashif Hussain, and Patrick Lau
Emerald
Purpose This study aims to explore the viability of the curricula offered by a university specialising in hospitality and tourism education in Kuching, Sarawak. The study also aims to explore the relevance and application of the hospitality and tourism education curricula to the needs of the Sarawak hospitality and tourism industry. Design/methodology/approach Grounded in human capital theory, the article highlights the importance of education in facilitating competently skilled human capital. Using a qualitative research approach, the outcomes indicate that the curricula offered by the hospitality and tourism education sector does meet the basic industry needs in Sarawak. Findings The outcomes suggest that the education sector should adopt a work-based learning model as this is shown to be an effective approach to enhancing practical relevance and competency. Originality/value There is insufficient empirical evidence on the exact set of skills and knowledge needed by an individual to be competently skilled in response to the needs of the hospitality and tourism industry in Sarawak.