Dr. K. Krishnakumar is a Professor and Head of the Department of Commerce at Periyar University, Salem, Tamil Nadu, India. He holds an M.Com, M.Phil, MBA, and Ph.D. With 24 years of teaching, 19 years of research, and 6 years of industry experience. He has published more that 150 articles in UGC-listed, peer-reviewed, and Scopus-indexed journals. He is the author of two textbooks, "Marketing" and "Practical Auditing," and is currently running an ICSSR-funded major research project on rural women entrepreneurs in Tamil Nadu's informal sectors. Dr. Krishnakumar has presented papers at over 150 national and international conferences and seminars. He has guided 15 Ph.D. scholars to completion and currently supervises three others. He has delivered more than 125 special addresses and invited talks. He is a life member of the Indian Accounting Association and the Indian Academic Researchers Association and holds ten copyrights for his research models. He has served as associa
RESEARCH, TEACHING, or OTHER INTERESTS
Business, Management and Accounting, Organizational Behavior and Human Resource Management, General Business, Management and Accounting, Strategy and Management
A Study on Occupational Stress among Teachers of Higher Educational Institutions in Dharmapuri District, Tamil Nadu, India Savitha Sundareshan, Krishnakumar Krishnasamy International Review of Management and Marketing, 2024 This study delves into the issue of occupational stress among teacher educators, aiming to explore its prevalence and associated factors. Through correlation studies, it was observed that a majority of the correlations were both positive and significant. Gender did not emerge as a differentiating factor in occupational stress levels, yet private teacher educators exhibited higher stress levels compared to those in government institutions. The findings underscore the significant role of systemic working conditions and environment in contributing to occupational stress among teacher educators. To mitigate the adverse effects of stress on teacher educators, policymakers, stakeholders, educators, and management must collaborate to implement measures aimed at reducing stress levels, including creating conducive working conditions and providing adequate support systems. This study contributes valuable insights into the understanding of occupational stress among teacher educators and underscores the importance of addressing this issue to promote a healthier and more sustainable teaching profession.
Passengers’ expectation and satisfaction on service performance in indian railway catering and tourism corporation International Journal of Scientific and Technology Research, 2020
A study on factors influencing online consumer buying behavior International Journal of Scientific and Technology Research, 2020
An examination on e-service quality in online shopping International Journal of Recent Technology and Engineering, 2019 Online shopping is the use of internet as means of communication with consumers, the field of e-commerce, e-service quality in online shopping has experienced a rapid growth in the recent years. The empirical study is attempted to focus on the e-service quality of online shopping in Salem city consumers. The major objectives of the research were to know the perception of online buyers about online service quality, to know the factors influencing and identify the problems of online shopping of e-service quality; with the help of structured questionnaire for primary data with sample size of 100 respondents. The statistical tools used for this research study were the following: Percentage Analysis, One-sample t-test, Ranking Analysis and Chi-square test.
Factors influencing work-life balance-an experimental analysis with reference to medical representatives R. Premalatha, Dr.K. Krishnakumar, and International Journal of Engineering and Advanced Technology, 2019 In this fastmoving world Work-life balance of an individual is a challenging one particularly for the working professionals, such as doctors and medical representatives. In this empirical study the researcher examined the work-life balance of Medical Representatives. The main objective of the study is to find out the agreement level of Medical Representatives with regard to the influencing factors such as working timings, travel, target orientation, lack of support, physical working environment and stress. The study was conducted with the sample of 74 respondents. The analyses of the study were made with the tools of percentage analysis, one samplet-test and one way ANOVA. The study concluded that factors such as working timings, travel, target orientation, lack of support, physical working environment and stress were termed as disturbing factors.
Impact of goods and service tax (GST) on MSMEs in India K. Beemabai, K. Krishnakumar International Journal of Innovative Technology and Exploring Engineering, 2019 The Micro, Small and Medium Enterprises (MSMEs) sector has been deliberated as the chief development driver of the Indian economy for the year(Sunil Mitra 2018). India is a predictable to appear as one of the important economies in the world over the next decade in the light of a positive political and economic scenario (Mc Kinsey 2017).The Micro, Small and Medium Enterprises (MSMEs) fragment is expected to play a significant role in the appearance of the Indian Economy. The development of this part is very decisive to meet the national imperatives of financial inclusion and generation of significant levels of employment across urban and rural areas of the country (Annual Report 2017-18). Micro, Small and Medium Enterprises (MSMEs) can be the backbone for obtainable and future of high growth business with both domestic and foreign companies. The present paper will focus on existing scenario and trends of MSMEs in India (ShriMadavLal 2015). There is equally important that the Micro, Small and Medium Enterprises (MSMEs) sector develops in all areas of agriculture, manufacturing and services sectors because each of these sectors will continue to be very relevant to the GDP growth as well as employment generation (ShriR.S.Gujral 2017). The Micro, Small and Medium Enterprises (MSMEs) sectors will act as a mechanism to bring about this socio-economic renovation. An attempt has been made in this study to find the sector wise contribution to GDP after Implementation of Goods and Services Tax (GST)
The Blank Space of Missed Opportunities: Decoding India's Reluctance to Embrace MSME Entrepreneurship Amidst Monotony and Population Potential CP Martinravi, K Krishnasamy Shodh Sagar Journal of Commerce and Economics 3 (1), 1-20 , 2026 2026
Unleashing the potential of MSMEs in India: A strategic analysis CP Martinravi, K Krishnasamy Journal of the International Council for Small Business 6 (1), 123-143 , 2025 2025 Citations: 16
Synergizing MSMEs with Industry 5.0: A Pioneering Pathway to Innovation and Resilience in the Startup Ecosystem CPMDK Krishnasamy INTERNATIONAL JOURNAL OF RESEARCH AND SCIENTIFIC INNOVATION 12 (6), 87-101 , 2025 2025
Deep Tech: The New Orange for Indian MSMEs CPMDK Krishnasamy VEI International Journal of Social Sciences 8 (2), 79-94 , 2025 2025
Empowering growth: Unveiling the dynamic role of MSMEs in fuelling India's economic progress through employment CPMDK Krishnasamy Asian Journal of Management and Commerce 6 (1), 330-339 , 2025 2025
Charting the Path to Success: A Comprehensive Examination of Challenges, Opportunities, and Strategies for MSMEs in India CPMDK Krishnakumar The Charted Accountant 73 (7), 76-80 , 2025 2025
Echoes of Growth: Poneering Communication and Management Paradigms for MSMEs in India CPMDK Krishnasamy Communication and Management journal 9 (7), 439-451 , 2024 2024
A Study on Occupational Stress among Teachers of Higher Educational Institutions in Dharmapuri District, Tamil Nadu, India S Sundareshan, K Krishnasamy International Review of Management and Marketing 14 (5), 101 , 2024 2024 Citations: 2
Effect of Bank Credit on the Business Performance of Unorganiesed Event Management Firms in Salem District DKKM Arul International Journal of Banking, Risk and Insurance 12 (1), 18-25 , 2024 2024 Citations: 2
Informal Rural women Entrepreneurs- A Study with reference to Salem District DK Krishnakumar Research Explorer 12 (39), 98-104 , 2024 2024
CUSTOMER ATTITUDE TOWARDS FMCG PRODUCTS IN RURAL MAKETS MV Subasini, DRK Krishnakumar Journal of Exclusive Management science 2 (3), 1-16 , 2023 2023
Analysis of Work-Related Stress and its Effect on Teachers' Commitment to their Job in Self-Financing Colleges in the Dharmapuri District S Savitha, KK Kumar RECENT ADVANCES IN COMMERCE, MANAGEMENT, AND TOURISM, 69 , 2023 2023
Consumer Preference and Buying Pattern in Rural Markets – A Study with Special Reference to Fast Moving Consumable Goods in Villupuram Dt. DKKV Subasini Indian Journal of Commerce 76 (2), 143-166 , 2023 2023
Consumer Preference and Buying Pattern in Rural Markets – A Study with Special Reference to Gast Moving Consumable Goods in Villupuram Dt. VSDK Krishnakumar Doga Runsang Research journal 13 (6), 79-90 , 2023 2023
Customer Attitude Towards FMCG products in Rural Markets VSDK Krishnakumar Doga Runsang Research journal 13 (6), 121-127 , 2023 2023
A Comprehensive Study of Work-Life Dynamics: Understanding Job Stress, Work-Life Balance, and Faculty Engagement in Dharmapuri’s Higher Education Sector DKKS Savitha Journal of Research Administration 5 (2), 9919-1124 , 2023 2023
Analysis of Work-Related Burnout and its Impact on Work Commitment of Teachers Working in Self-Financing Colleges of Dharmapuri District DKKS Savitha Empirical Economic Letters 22 (1), 25-36 , 2023 2023
A Study on Effectiveness on Cyber Security and Cyber Law in India DKK Beemabai Contemporary Trends and Challenges in Fintech services in VUCA, 284-291 , 2022 2022
Women Entrepreneurs in Rural Sector – Issues and Challenges DKKDK Radha Journal of Critical Reviews 7 (12), 2982-2987 , 2020 2020
MOST CITED SCHOLAR PUBLICATIONS
Consumer behaviour and brand preference of Britannia biscuits-An empirical study with reference to Salem, Tamil Nadu K Maruthamuthu, K Krishnakumar, M Vasan Indian Journal of Marketing , 2006 2006 Citations: 19
A Study on Relevance Factor in Effectiveness of Television Advertisements on Consumer Purchase Decision in Salem District‖ K Krishnakumar, K Radha International Journal of Business and Administration Research Review 1 (2 … , 2014 2014 Citations: 17
Unleashing the potential of MSMEs in India: A strategic analysis CP Martinravi, K Krishnasamy Journal of the International Council for Small Business 6 (1), 123-143 , 2025 2025 Citations: 16
Impact of Goods and Services Tax (GST) on MSMEs in India KBDK Krishnakumar International Journal of Innovative Technology and Exploring Engineering … , 2019 2019 Citations: 10
Retail Industry in India-A Review MV Dr.K.Krishnakumar, Dr.K.Maruthamuthu The Economic Challenger 9 (36), 25-30 , 2007 2007 Citations: 10
Quality of Work Life-A Phenomenon for Organisational Success. PMS Dr.K.Krishnakumar Excel International Journal of Multidisciplinary Management Research 3 (11 … , 2012 2012 Citations: 7
Brand loyalty on footwear K Krishnakumar, S Kavitha Global Journal for Research Analysis 3 (4), 13-16 , 2014 2014 Citations: 6
MICRO FINANCE FOR SOCIO-ECONOMIC EMPOWERMENT OF WOMEN-A STUDY OF STREE SHAKTI PROGRAMME IN THE STATE OF KARNATAKA L George, K Kumar International Journal of Management, IT and Engineering 4 (2), 263 , 2014 2014 Citations: 5
Economic value added (EVA)-A financial performance measure KK Kumar, P Tamilselvan International Journal of Multidisciplinary Management Studies 3 (1), 90-96 , 2013 2013 Citations: 5
Human resource management practices in cement industries in India: A case of India cements limited KK Kumar Asia-Pacific journal of social sciences 1 (2), 154-173 , 2009 2009 Citations: 5
Customer Based brand Equity – A Pragmatic Approach DK KRISHNAKUMAR articlebase.com , 2009 2009 Citations: 5
Passengers’ Expectation And Satisfaction On Service Performance In Indian Railway Catering And Tourism Corporation K Krishnakumar, S Kavitha International Journal of Scientific and Technology Research 9 (2), 3620-3625 , 2020 2020 Citations: 4
Factors Influencing Work-life balance- An Experimental Analysis with Reference to Medical Representatives RPDK Krishnakumar International Journal of Engineering and Advanced Technology(IJEAT) 8 (6S … , 2019 2019 Citations: 4
Role of Responsiveness Factor in Enhancing Domestic Airlines Service Quality PB Dr.K.Krishnakumar Indian Journal of Applied Research 2 (1) , 2012 2012 Citations: 4
A Study on Factors Influencing Online Consumer Buying Behaviour DKKP Ranjitha International Journal of Scientific and Technology Research (IJSTR) 9 (2 … , 2020 2020 Citations: 3
An Empirical Study on Factors influencing E-Banking services : with special Reference to ICICI bank in Gobichettipalayam Town. VS Dr. K.Krishnakumar Zenith international Journal of Multidisciplinary Research 2 (6), 131-146 , 2011 2011 Citations: 3
A Study on Occupational Stress among Teachers of Higher Educational Institutions in Dharmapuri District, Tamil Nadu, India S Sundareshan, K Krishnasamy International Review of Management and Marketing 14 (5), 101 , 2024 2024 Citations: 2
Effect of Bank Credit on the Business Performance of Unorganiesed Event Management Firms in Salem District DKKM Arul International Journal of Banking, Risk and Insurance 12 (1), 18-25 , 2024 2024 Citations: 2
Influence of Perceived Value on Purchase Decision of Shampoo in Salem District SSDK Krishnakumar Journal of Emerging Technologies and Innovative Research 6 (5), 558-564 , 2019 2019 Citations: 2
Conceptual Review of Work-life Balance DKKR Premalatha Indian Journal Of Public Health Research and Development 9 (12), 30-33 , 2018 2018 Citations: 2
