Dr.M.Lakshmi Bala

@kngac.ac.in

Head, Department of Business Administration
Kunthavai Naacchiyaar Government Arts College for Women

24

Scholar Citations

3

Scholar h-index

1

Scholar i10-index

RECENT SCHOLAR PUBLICATIONS

  • Social Networking Site aspects and their impact on Perceived Trust and Repurchase Intention of Consumers towards Store Brand Food Products in Thiruvallur District
    LB Sampath Kumar
    Journal of the Maharaja Sayajirao University of Baroda 55 (1), 92-99 2021

  • Analysis of social media marketing Dimensions and their Impact on Trust and Purchase intention of consumers towardss electronic products in Chennai
    LB Sampath Kumar
    Studies in Indian Place Names 40 (3), 5646-5654 2020

  • Impact of perceived quality, brand image and brand trust on customer satisfaction and loyalty. A study of selected dairy products in Chennai
    LB Sampath Kumar
    Journal of the Gujarat Research Society 21 (13), 1073-1083 2019

  • Determinants of faculty retention at selected education institution in the state of Tamilnadu
    LB Jayavardhini
    INFOKARA RESEARCH 8 (10), 839-844 2019

  • A Study on Faculty Turnover Intentions Of Selected Higher Educational Institutions in the State of Tamilnadu
    LB Jayavardhini
    Science, Technology and Development 8 (10), 682-687 2019

  • Measuring the Influence of Emotional Intelligence on Organizational Commitment in services sector
    LB N. Akilandeswari
    INFOKARA RESEARCH 8 (10), 1-6 2019

  • Determine the impact of emotional intelligence on organizational commitment among bank employees in selected areas of Tamilnadu
    LB Agilandeswari
    A JOURNAL OF COMPOSITION THEORY 12 (9), 2132-2139 2019

  • A Study on Emotional Intelligence in Banks – An empirical study with special reference to Thanjavur District .
    NA Lakshmi Bala
    International Journal of Inrediscipilinary Research and Innovation 7 (2 2019

  • A Study on Emotional Intelligence on involvement in Employee Performance in Banking Sector with special reference to Thanjavur District
    NA M.Lakshmi Bala
    International Journal of Emerging Technology 4 (6), 727-731 2019

  • A study on developing a retention strategy for qualified staff at the higher education in Thanjavur district”
    MLB V.R.Jayavardhini
    International Journal of Interdisciplinary Research and Innovations 6 (3) 2018

  • Emotional Intelligence and Employee Performance
    MLB N.Agilandesswari
    International Journal of Scientific research in Computer Science 2018

  • The effect of Retail Pricing Strategies as Promotional Tool in organized Retail Sector in Tamil Nadu
    MLB A.M.Jenita
    International Journal of Scientific research in Computer Science 2018

  • A Study on Factors Influencing Employee Retention In Higher Educational Institution” in
    MLB V.R.Jayavardhini
    International Journal of Management Studies 5 2018

  • A Study on Employee Retention in Higher Education with Special Reference to Thanjavur District
    MLB V.R.Jayavardhini
    International Journal of Management Studies 5 (3) 2018

  • “A Study on administrative improvement of Employee Retention In Higher Educational Institution Institution in Trichy District
    MLB V.R.Jayavardhini
    International Journal for Science and advance research in Technology 4 (6) 2018

  • A Study on Problems of Agriculture Export with Special Reference to Exporters, Tamilnadu, India
    MLB K.Sudhakar
    International Journal of Research and Analytical Reviews 5 (3) 2018

  • A Study on impact of demonetization over the banking sector with special reference to Thanjavur city
    MLB N. Agilandeswari
    Research Explorer 6 (16), 30 2018

  • Determinants of Faculty Retention:A Study of Engineering and Management Institutes in the state of Tamil nadu”,
    MLB V.R.Jayavardhini
    Research Explorer 6 (16) 2018

  • A Study on awareness of Emotional Intelligence among bank employees with special reference to Thanjavur city”, .
    MLB N. Agilandeswari
    Indian Journal of current research, 5 (3) 2017

  • A Study on Consumer Cognitive Buying decisions towards domestic solar power technology with special reference to Tamilnadu
    MLB S. Venkatesan
    Emperor International Journal of Finance and Finance and Management Research 2017

MOST CITED SCHOLAR PUBLICATIONS

  • “An Overview of Export Performance of Agricultural Products in India”
    LakshmiBala, Sudhakar
    IOSR Journal of Business and Management (IOSR-JBM) e-ISSN: 2278-487X, p 2017
    Citations: 11

  • Impact of perceived quality, brand image and brand trust on customer satisfaction and loyalty. A study of selected dairy products in Chennai
    LB Sampath Kumar
    Journal of the Gujarat Research Society 21 (13), 1073-1083 2019
    Citations: 4

  • A Study on Faculty Turnover Intentions Of Selected Higher Educational Institutions in the State of Tamilnadu
    LB Jayavardhini
    Science, Technology and Development 8 (10), 682-687 2019
    Citations: 4

  • Impact of Brand Equity on Purchase Intention: A Study of consumers of health food drinks in Chennai using Structural Euation Model
    MLB D.Sampath Kumar ,V.Vijay Anand
    International Journal of Applied Business and Economic Research 15 2017
    Citations: 3

  • Conceptual Model Fit for Women Entrepreneurs€™ Satisfaction towards their Business by using Structural Equation Model
    ML Bala, J Kavitha, VS Kumar
    Indian Journal of Science and Technology 2016
    Citations: 2