Lara Marisa Goncalves dos Santos
@ulp.pt
Faculdade de Ciências Económicas, Sociais e da Empresa
Universidade Lusófona do Porto
RESEARCH INTERESTS
Marketing
Strategy
NPO
Scopus Publications
Scholar Citations
Scholar h-index
Scopus Publications
Marco Martins, Ricardo Jorge Costa Guerra, Lara Santos, and Luísa Lopes
Emerald Publishing Limited
Marco Martins, Ricardo Jorge da Costa Guerra, Lara Santos, and Luísa Lopes
Emerald Publishing Limited
Luisa Lopes, Salete Esteves, and Lara Santos
Springer Nature Singapore
Luisa Lopes, Lara Santos, and Salete Esteves
IEEE
In the 21st century, tourism has become one of the most dynamic and fastest growing economic sectors in the world, being considered a decisive driver in job creation and local and regional economic development. In Portugal, this is, also, a reality. Additionally, sustainable tourism and protected areas can contribute with public benefits towards a better common future. This paper aims to identify visitorś motivations for a Portuguese protected area (PPA), the Vale do Tua Regional Natural Park (PNRVT). Data were collected through a questionnaire, with 395 respondents. From those, only 100 (34.7%) respondents indicated that they had already visited the PNRVT and were considered for the evaluation of motivations of this protected area. The data obtained were analyzed using Jamovi statistical program, using univariate and multivariate statistical techniques. From the results obtained, it is possible to conclude that visitors of PNRVT aim to learn/expand their knowledge and see a specific place.
Bruno Sousa, Annaelise Machado, Márcia Gonçalves, Lara Santos, and André Catarino
Springer Nature Singapore
Lara Santos, Luisa Lopes, and Salete Esteves
Springer International Publishing
Salete Esteves, Lara Santos, and Luisa Lopes
Springer Science and Business Media LLC
AbstractThe purpose of this study is to investigate the factors that affect the Nonprofit Organization’s (NPO) competencies and leadership in a crisis situation, specifically in the Portuguese NPOs during COVID-19. Adopting an interdisciplinary perspective, this article integrates crisis management literature with leadership literature. Highlighting the leadership perspective of both intermediate employees (technical director) and top management (executive director), this research aims to advance knowledge on the main organizational leadership competencies that NPOs need to have to better cope with crises. One hundred and seventy-four (174) NPOs representatives voluntarily participated in the study which involved a survey questionnaire based on a five-point Likert scale for 23 items included in the questionnaire. Principal component analysis using varimax rotation was applied to reduce the number of variables. Reliability tests were performed to assess the items included in the questionnaire. Tests included test-retest reliability, Cronbach alpha, and split-half reliability coefficients. Results show that the most important factors that improve the capability of a NPO to cope with a crisis are: respond to all stakeholders through accountability, plan based on identification of vulnerabilities, and build a foundation of trust through communication. Additionally, it is possible to suggest that staff and top management perceive crisis and leadership competencies differently. It is possible to conclude, that these factors can be used as important lines of action to structure the sustainable development and planning of NPOs’ strategies of other similar crisis to come in the future. Findings, the implications of this work, and avenues for future NPOs crisis management and leadership research are addressed.
Marco Martins, Ricardo Jorge da Costa Guerra, Lara Santos, , and
University of La Laguna
"COVID‑19’s pandemic made us learn to live with a renewed sense of limits and a new level of uncertainty. One of the governance responses that emerged from this panorama was the shift to scenario analysis, which generates narratives about multiple future possibilities. This paper attempts to answer the question of why and how to use scenario analysis when defining tourism development policy. In this study, a semi‑systematic investigation is conducted to broaden the scope of discussion and explore new paths associated with the topic of tourism development policy. It is believed that the use of scenarios in tourism development policy can prove to be a valuable experimental technique for developing innovative ideas. With that end, this paper proposes a scenario development process model for policy and decision makers. As in any exploratory study, there are limitations, including the difficulty to generalising certain assumptions."
Marco Martins and Lara Santos
Emerald
PurposeThis research seeks to understand if transformational marketing can be used as a tool that helps destinations to create products that can be individually, or group tailored to result in an enjoyable way to gain self-awareness, spiritual experience and an expansion of consciousness.Design/methodology/approachThis article is exploratory and with it, one intended to raise questions and hypotheses aiming to broaden the discussion scope on transformational marketing as a tool to create products that can not only conquer transformational travelers, but that also helps creating the conditions to expand this niche.FindingsOne suggests that destinations' that adopt transformational marketing as a tool will gain not only an advantage over their competitors, but will also, create the conditions for a more sustainable and responsible tourism development. Therefore, destinations that implement transformational marketing-based strategies will see tourism become a catalyst for environmental, social, cultural and economic regeneration.Originality/valueThis paper contributes to research on transformational tourism and transformational marketing pointing out some possible paths to be explored. More broadly, this research provides some valuable insights into the future of tourism destinations' marketing and development dimensions.