Dr.B.LATHA LAVANYA

@measimba.edu.in

ASSOCIATE PROFESSOR
Association Gardens, 147 / 87 Peters Road, Royapettah, Chennai -14



                          

https://researchid.co/lathalavanya

RESEARCH, TEACHING, or OTHER INTERESTS

Education, Organizational Behavior and Human Resource Management, Marketing, Industrial relations

6

Scopus Publications

Scopus Publications

  • Intentions to adopt the blockchain: investigation of the retail supply chain
    Subhodeep Mukherjee, Manish Mohan Baral, B. Latha Lavanya, Ramji Nagariya, Bharat Singh Patel, and Venkataiah Chittipaka

    Emerald
    PurposeBlockchain can track the material from the manufacturer to the end customers. Therefore, it can ensure the product's authenticity, transparency and trust in the retail supply chain (SC). There is a need to trace and track the retail products before it reaches the customers to check the quality of the products so that expired products can be recycled and reused, which in turn will help gain customers' trust. This research aims to investigate retail employees' behavioural intention to adopt blockchain in the retail SC.Design/methodology/approachTo examine the behavioural intention of employees in the retail SC, the research uses three theories – the technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour. The technology acceptance model measures the employee's acceptance of blockchain in the retail SC. The unified theory of acceptance is used in this research to measure how blockchain adoption will improve the performance of the employees. The theory of planned behaviour is used in this research to measure whether the employees intend to adopt blockchain. A survey was carried out in the retail stores of India. Exploratory factor analysis and structural equation modelling were used for data analysis.FindingsThis study found that the employees of the retail stores have a positive intention and attitude to adopt blockchain technology. Further, it was found that perceived behavioural control and effort expectancy was not promoting blockchain adoption in the retail sector.Practical implicationsThis study will help the retail stores' employees understand the blockchain in their operations and will motivate the top management of the retail companies to adopt this technology. The study is limited to the retail SC in India only.Originality/valueThis study uses three theories technology acceptance model; the unified theory of acceptance and use of technology; and the theory of planned behaviour, which were not used in earlier studies of blockchain adoption in the retail SC.

  • Exploring the psychometric properties of personal optimism and self-efficacy optimism-extended (POSO-E) scale among Indian teachers
    Nidhi Sharma, Anchal Pathak, B. Latha Lavanya, Naval Garg, and Kusum Lata

    Emerald
    PurposeThe present study aimed to evaluate the psychometric properties of the short form of personal optimism and self-efficacy optimism-extended (POSO-E) among Indian teachers.Design/methodology/approachTwo studies were conducted to adjudge the reliability and validity of the scale. In the first study, the sample of 510 respondents was randomly divided into subsamples. The first subsample was subjected to the Exploratory Factor Analysis which yielded a two-factor solution explaining 71.02% of the variance. This model was subjected to the Confirmatory Factor Analysis using a second subsample. Acceptable model fit indices suggested factorial validity of the two-dimensional POSO-E among Indian teachers. In the second study, acceptable Cronbach's alpha and composite reliability estimates (greater than 0.70) indicated the scale's reliability. Also, as expected, personal optimism, self-efficacy optimism and overall optimism reported a positive correlation with spiritual well-being and a negative association with distress. It confirmed the criterion validity of the POSO-E among Indian teachers.FindingsThe results showed appreciable psychometric properties of the POSO-E in the context of Indian teachers. The study offered a valid and reliable scale to measure teachers' optimism levels. It is poised to generate renewed interest among scholars to emphasize teachers' positive and optimist thinking. The findings also reported a positive association between teachers' optimism and spiritual well-being. It suggests that spiritual practices and interventions could be used to develop an optimistic academic workforce.Originality/valueThe study is one of the pioneer studies that evaluated the reliability and validity of the POSO-E among Indian teachers.

  • Portraying Women in Advertisements: An Analogy Between Past and Present
    Thangaraja Arumugam, B. Latha Lavanya, Vignesh Karthik, Kalyani Velusamy, Uday Kiran Kommuri, and Divakar Panneerselvam

    Wiley

  • Digitalization and disruption a genesis to faster economic growth in businesses
    Shaik Ghiasuddin, Dr. Latha Lavanya, and Dr. Latha Lavanya

    Edupedia Publications
    As businesses evolve; the compelling need for rapid economic growth is being a must have outcome and that puts the complete focus digitalization which eventually brings in, its twin to the foray; the disruption which by itself, a very turbid terrain for owners to venture into. The implementation of digital engine with disruptive thinking into some line of function in an organization or for strengthening of the process or an entirely new business itself is being considered as an eventual requirement or need of the hour to grow the revenues substantially or scale the business itself to a different plane by quickly adapting and developing innovative ideas.  This very means of D&D, i.e. the disruptive thinking implemented through digitalization is still opaque.
  

  • A study on metacognition and analyzing metacognitive behaviour among MBA students in A B school


  • A Study on Exploring the Individual Factors that Affect the Role of Women in Higher Education


RECENT SCHOLAR PUBLICATIONS