Dr.R. RAGHURAM

Name:
Highest Qualification: Ph.D.
Domain::Communication

Educational Qualifications:

- Ph.D. (Doctor of Philosophy)
- M.Phil. (Master of Philosophy)
- M.A. (Master of Arts)
- NET (National Eligibility Test)
- SET (State Eligibility Test)

Expertise:

- Communication
- Research and Analysis
- Teaching and Mentorship
- Content Development and Editing

Social Sciences, Communication, Communication, Demography

Publications:
1.Mr. R. Raghuram. (2020). Impact of Advertising on purchase intention of FMCG products among Millennials in Chennai. Studies in Indian Place Names with ISSN no. 2394-3114. Vol:40 iss. 66.
2.Mr. R. Raghuram. (2021). Need of Media curriculum in schools: Challenges and Perception of Media students at Higher studies at the International Conference (Online) on child abuse organized by Voice of Teachers, EduReflector and IMRF, Nagercoil on 29.10.2021
3.Mr. R. Raghuram, Prof G. Balasubramania Raja, (2022). A study on consumers purchase behaviour of FMCG products. International journal of Food and nutritional sciences. 839-846.
4.Mr. R. Raghuram, Prof G. Balasubramania Raja, Dr. Gnana D.Hans, (2023). An attempt to understand the buying behavior of consumers with reference to advertising messages and contents. European Chemical Bulletin. 1722-1727.
5.Mr. R. Raghuram, Prof G. Balasubramania Raja, (2024). Impact of digital technology and transformation on advertising strategies. Seventh National Media Conclave 2023. Digi-Tech, Media and Democracy. November 2021-2023, Bhuvaneshwar, India
6.Mr. R. Raghuram and Vasanth Kumar D (2024). Predicting vitual influences based on MBTI personality using machine learning algorithms. Paper presented in the International conference on Cultural society on new Media age. SRM University and published in IJARESM, UGC Care Journal no. 7647. Volume 12. Iss. 3.