Marketing, Education, Business and International Management, Strategy and Management
71
Scholar Citations
4
Scholar h-index
2
Scholar i10-index
RECENT SCHOLAR PUBLICATIONS
ANALYZING THE FACTORS INFLUENCING CONSUMER BRAND LOYALTY: A SURVEY-BASED STUDY IN THE FMCG SECTOR IN INDIA M Rathod, R Nagdev VIDYA-A JOURNAL OF GUJARAT UNIVERSITY 4 (1), 105-114 , 2025 2025
Factors Affecting Sustainable Consumption in the Era of Consumerism: An Empirical Study in the Context of Circular Economy SKB Mohammed Abulkhair, Maulik K Rathod, Vishaal. K Journal of Informatics Education and Research 5 (1), 391-399 , 2025 2025 Citations: 4
Partnering For Progress : The Intersection Of CSR And Sustainable Development M Rathod Contemporary Research in Commerce and Management, 286 , 2023 2023
An Empirical study on Academia-Industry Integration to Enhance Employability of Graduates M Rathod GENIUS 11 (2), 54-62 , 2023 2023
Analyzing effect of digital marketing on the expansion of the retail sector M Pattanayak, AU Shankar, MK Rathod, A Srinivas, S Tyagi Rivista Italiana di Filosofia Analitica Junior 14 (1), 996-1005 , 2023 2023 Citations: 4
Analyzing Distribution Strategies: A Comparative Study of LG and Samsung Electronics in Ahmedabad M Rathod, J Vidani International Journal of Management and Commerce Innovations. Retrieved from … , 2023 2023 Citations: 14
A study on Perception of Consumer towards Eco-friendly FMCG Products M Rathod Rai University, Ahmedabad , 2022 2022
How To Go Green ? M Rathod, H Vaidya International Journal of Transformation in Operational & Marketing … , 2019 2019 Citations: 3
An Empirical Study of Consumer Perception towards Eco-friendly FMCG Products in Ahmedabad city M Rathod, H Vaidya International Journal of Business Management Insights and Transformation 3 … , 2019 2019
A REVIEW ON CONSUMERS’PERCEPTION TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN AHMEDABAD MK Rathod Journal Homepage: http://www. ijmra. us 8 (2) , 2018 2018 Citations: 3
Consumer Awareness towards Eco-friendly Products in Gujarat M Rathod International Journal of Advanced in Management, Technology and Engineering … , 2018 2018 Citations: 1
Academia-Industry Integration …. A Need of Management Education M Rathod VidyaSankul – Multidisciplinary Research Journal 2 (3), 125-131 , 2016 2016
The Green Gap ... A Contradiction Between Concern & Deed M Rathod Contemporary Marketing Practices for Excellence in Business Performance, 193-201 , 2016 2016
Sustainable Development Through Green Touch to Business ... In Indian Context M Rathod Contemporary Marketing Practices for Excellence in Business Performance, 185-192 , 2016 2016
Consumer Awareness and Attitude towards Green Marketing M Rathod Sanyojak – International Journal of Commerce and Management 4 (7), 90-94 , 2016 2016
A Study on Extended Marketing Mix M Rathod Advances in Economics and Business Management (AEBM) 3 (2), 205-212 , 2016 2016 Citations: 38
Solid Waste Management : Present Practices & Future Challenges - A Case Study on Ahmedabad City M Rathod, M Rai, K Patel Research Matrix - International Multidisciplinary Journal of Applied … , 2015 2015
Greening Our Indian Business for Sustainability M Rathod, M Rai IOSR Journal of Business and Management 1, 09 - 15 , 2015 2015
Can Green be the Magical Word for Corporate ? M Rathod Advances in Economics and Business Management (AEBM) 2 (10), 951-956 , 2015 2015 Citations: 1
A Study on Challenges and Constraints Faced by Female Entrepreneurs to Develop Business in Gujarat M Rathod Global Journal for Research Analysis 3 (8), 01 - 03 , 2014 2014 Citations: 3
MOST CITED SCHOLAR PUBLICATIONS
A Study on Extended Marketing Mix M Rathod Advances in Economics and Business Management (AEBM) 3 (2), 205-212 , 2016 2016 Citations: 38
Analyzing Distribution Strategies: A Comparative Study of LG and Samsung Electronics in Ahmedabad M Rathod, J Vidani International Journal of Management and Commerce Innovations. Retrieved from … , 2023 2023 Citations: 14
Factors Affecting Sustainable Consumption in the Era of Consumerism: An Empirical Study in the Context of Circular Economy SKB Mohammed Abulkhair, Maulik K Rathod, Vishaal. K Journal of Informatics Education and Research 5 (1), 391-399 , 2025 2025 Citations: 4
Analyzing effect of digital marketing on the expansion of the retail sector M Pattanayak, AU Shankar, MK Rathod, A Srinivas, S Tyagi Rivista Italiana di Filosofia Analitica Junior 14 (1), 996-1005 , 2023 2023 Citations: 4
How To Go Green ? M Rathod, H Vaidya International Journal of Transformation in Operational & Marketing … , 2019 2019 Citations: 3
A REVIEW ON CONSUMERS’PERCEPTION TOWARDS ECO-FRIENDLY FMCG PRODUCTS IN AHMEDABAD MK Rathod Journal Homepage: http://www. ijmra. us 8 (2) , 2018 2018 Citations: 3
A Study on Challenges and Constraints Faced by Female Entrepreneurs to Develop Business in Gujarat M Rathod Global Journal for Research Analysis 3 (8), 01 - 03 , 2014 2014 Citations: 3
Consumer Awareness towards Eco-friendly Products in Gujarat M Rathod International Journal of Advanced in Management, Technology and Engineering … , 2018 2018 Citations: 1
Can Green be the Magical Word for Corporate ? M Rathod Advances in Economics and Business Management (AEBM) 2 (10), 951-956 , 2015 2015 Citations: 1
ANALYZING THE FACTORS INFLUENCING CONSUMER BRAND LOYALTY: A SURVEY-BASED STUDY IN THE FMCG SECTOR IN INDIA M Rathod, R Nagdev VIDYA-A JOURNAL OF GUJARAT UNIVERSITY 4 (1), 105-114 , 2025 2025
Partnering For Progress : The Intersection Of CSR And Sustainable Development M Rathod Contemporary Research in Commerce and Management, 286 , 2023 2023
An Empirical study on Academia-Industry Integration to Enhance Employability of Graduates M Rathod GENIUS 11 (2), 54-62 , 2023 2023
A study on Perception of Consumer towards Eco-friendly FMCG Products M Rathod Rai University, Ahmedabad , 2022 2022
An Empirical Study of Consumer Perception towards Eco-friendly FMCG Products in Ahmedabad city M Rathod, H Vaidya International Journal of Business Management Insights and Transformation 3 … , 2019 2019
Academia-Industry Integration …. A Need of Management Education M Rathod VidyaSankul – Multidisciplinary Research Journal 2 (3), 125-131 , 2016 2016
The Green Gap ... A Contradiction Between Concern & Deed M Rathod Contemporary Marketing Practices for Excellence in Business Performance, 193-201 , 2016 2016
Sustainable Development Through Green Touch to Business ... In Indian Context M Rathod Contemporary Marketing Practices for Excellence in Business Performance, 185-192 , 2016 2016
Consumer Awareness and Attitude towards Green Marketing M Rathod Sanyojak – International Journal of Commerce and Management 4 (7), 90-94 , 2016 2016
Solid Waste Management : Present Practices & Future Challenges - A Case Study on Ahmedabad City M Rathod, M Rai, K Patel Research Matrix - International Multidisciplinary Journal of Applied … , 2015 2015
Greening Our Indian Business for Sustainability M Rathod, M Rai IOSR Journal of Business and Management 1, 09 - 15 , 2015 2015
RESEARCH OUTPUTS (PATENTS, SOFTWARE, PUBLICATIONS, PRODUCTS)
Title of the Patent : Portable Project Management Device
Patent Number : 6306110
Published
INDUSTRY EXPERIENCE
Industry / Corporate Experience : 12 Years, 9 Months
Academic Experience : 6 years
